{"id":30197,"date":"2024-03-22T08:49:50","date_gmt":"2024-03-22T07:49:50","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=30197"},"modified":"2024-12-09T13:22:12","modified_gmt":"2024-12-09T12:22:12","slug":"the-latest-fitness-and-sportswear-trends","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/the-latest-fitness-and-sportswear-trends\/","title":{"rendered":"The latest fitness and sportswear trends"},"content":{"rendered":"\t\t
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Despite a sudden halt in business due to the global pandemic, the fitness market is doing well, growing by around 66% in terms of sales in 2022, according to the <\/span>European Health & Fitness Market Report 2023 <\/span><\/a>published by Deloitte. <\/span><\/p>\n

The pandemic has raised awareness of the importance of physical and mental health. Social networks, meanwhile, have helped to raise awareness and free speech. <\/span> <\/span><\/p>\n

Consumers primarily seek in sports a notion of performance, self-improvement, and well-being. Let\u2019s discover together the major current and future trends of this rapidly growing market. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ The rise of group workouts<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Immersion is the new key word.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gyms are reinventing themselves and seeking to innovate with new concepts. As you may have noticed, a new lexicon has appeared over the last few years: pilates, reformer, indoor cycling, infrared-heated workouts …<\/span>\u00a0<\/span><\/p>

These workout spaces present a new, innovative approach to exercise, where fun and self-improvement are at the heart of their concept. Immersion is the new keyword, and the spaces are designed to immerse athletes in a stimulating scenography and motivating group atmosphere. With music and dynamic lighting, these new spaces are extremely popular!\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ The rise of group workout<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Immersion is the new keyword.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gyms are reinventing themselves and seeking to innovate with new concepts. As you may have noticed, a new lexicon has appeared over the last few years: pilates, reformer, indoor cycling, infrared-heated workouts …<\/strong><\/span>\u00a0\u00a0<\/strong><\/p>

These workout spaces present a new, innovative approach to exercise, where fun and self-improvement are at the heart of their concept. Immersion is the new keyword<\/strong>, and the spaces are designed to immerse athletes in a stimulating scenography and motivating group atmosphere. With music and dynamic lighting, these new spaces are extremely popular!\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cr\u00e9dit : Burning Bar<\/a> et Kore Studio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Even crazier concepts are now on the market.<\/span> How about classes under 35 degrees? Burning Bar<\/strong> offers a unique experience combining infrared heart with a series of classes ranging from <\/span>pilates<\/span> and yoga to meditation.\u00a0<\/span><\/span>\u00a0<\/span><\/p>

Reformer<\/em> sessions have also made their mark on the market. Kore studio<\/strong> offers 50-minute intensive workout on a machine called the \u00ab\u00a0reformer\u00a0\u00bb, which stimulates the whole body and deep muscles, all in a carefully designed scenography.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Beyond the curiosity and attraction surrounding these new concepts, these \u00ab\u202fgroup workouts\u202f\u00bb are experiencing significant growth as consumers once again need physical interaction, after <\/span>a long period<\/span> of lockdowns. Social<\/span> medias <\/span>are<\/span> having a strong impact, highlighting this notion of well-being, which involves sport<\/strong>, food<\/strong> and even cosmetics<\/strong>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Beyond the curiosity and attraction surrounding these new concepts, these \u00ab\u202fgroup workouts\u202f\u00bb are experiencing significant growth as consumers once again need physical interaction<\/strong>, after <\/span>a long period<\/span> of lockdowns. Social<\/span> medias <\/span>are<\/span> having a strong impact, highlighting this notion of well-being, which involves sport<\/strong>, food<\/strong> and even cosmetics<\/strong>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opportunity for your brand? \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your prospects and customers are <\/span>seeking<\/span> to <\/span>live<\/span> an experience! Sport must be seen as a fun and attractive activity. Spaces are therefore being completely redesigned, focusing on experience and immersion. The environment you offer <\/strong><\/span>them,<\/span> and the layout of your spaces are therefore of crucial importance.\u00a0<\/span><\/strong><\/span>\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OPPORTUNITY FOR YOUR BRAND?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your prospects and customers are <\/span>seeking<\/span> to <\/span>live<\/span> an experience! Sport must be seen as a fun and attractive activity. Spaces are therefore being completely redesigned, focusing on experience and immersion. The environment you offer <\/span>them,<\/span> and the layout of your spaces are therefore of crucial importance.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ Martial arts don\u2019t back down! \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The last Stylus report Combat Sports, <\/span>Leisure\u2019s<\/span><\/a> New Obsession <\/a><\/span>highlights<\/span> the growing popularity of martial arts adoption. Many gyms specialize in these combat sports. A trend confirmed notably by the number of searches on Pinterest:<\/span><\/span><\/p>

+ 200% \u00ab<\/span><\/span>\u202f<\/span><\/span>Mixed Martial Arts Training<\/span><\/span>\u202f<\/span><\/span>\u00bb,<\/span><\/span><\/p>

+ 265% \u00ab<\/span><\/span>\u202f<\/span><\/span>Kick-boxing aesthetics\u00bb,<\/span><\/span><\/p>

+ 30% \u00ab<\/span><\/span>\u202f<\/span><\/span>Qui-jitsu<\/span><\/span>\u202f<\/span><\/span>\u00bb.\u202f<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Le Temple, boxing club in Paris.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The last Stylus report Combat Sports, <\/span>Leisure\u2019s<\/span><\/a> New Obsession <\/a><\/span>highlights<\/span> the growing popularity of martial arts adoption. Many gyms specialize in these combat sports. A trend confirmed notably by the number of searches on Pinterest:<\/span><\/span><\/p>

+ 200% \u00ab<\/span><\/span>\u202f<\/span><\/span>Mixed Martial Arts Training<\/span><\/span>\u202f<\/span><\/span>\u00bb,<\/span><\/span><\/p>

+ 265% \u00ab<\/span><\/span>\u202f<\/span><\/span>Kick-boxing aesthetics\u00bb,<\/span><\/span><\/p>

+ 30% \u00ab<\/span><\/span>\u202f<\/span><\/span>Qui-jitsu<\/span><\/span>\u202f<\/span><\/span>\u00bb.\u202f<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Le Temple, boxing club in Paris.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This growing adoption highlights the desire of certain communities to learn combat techniques to better arm themselves in public and private. Among the first to be affected are women and the LGBTQ+ community.\u00a0<\/strong><\/span>\u00a0<\/span><\/p>

Martial arts are highly prized today and are put in the spotlight. YouTubers, streamers, and media figures have also shed light on certain practices, such as boxing, by organizing tournaments, accumulating millions of views on social media.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This growing adoption highlights the desire of certain communities to learn combat techniques to better arm themselves in public and private. Among the first to be affected are women and the LGBTQ+ community.\u00a0<\/span>\u00a0<\/span><\/p>

Martial arts are highly prized today and are put in the spotlight. YouTubers, streamers, and media figures have also shed light on certain practices, such as boxing, by organizing tournaments, accumulating millions of views on social media.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Opportunity for your brand? \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Martial<\/span> arts bring together a strong, committed community. <\/span>It is<\/span> an interesting niche market <\/span>that is<\/span> growing all the time and brings together <\/span>a vast number<\/span> of passionate people. Teaching martial arts to your customers gives them the weapons to defend themselves, and thus strengthens your relationship with them. <\/span>It\u2019s<\/span> also a significant commitment on your part to their safety and well-being.\u00a0<\/span><\/span>\u00a0<\/span><\/p>

This trend also offers the opportunity to design sport clothing and equipment specifically adapted to these practices. For many people, sportswear is more than just functional clothing. It becomes an important source of motivation. It acquires a fashion dimension . \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OPPORTUNITY FOR YOUR BRAND?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Martial<\/span> arts bring together a strong, committed community. <\/span>It is<\/span> an interesting niche market <\/span>that is<\/span> growing all the time and brings together <\/span>a vast number<\/span> of passionate people. Teaching martial arts to your customers gives them the weapons to defend themselves, and thus strengthens your relationship with them. <\/span>It\u2019s<\/span> also a significant commitment on your part to their safety and well-being.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ ARTIFICIAL INTELLIGENCE SERVING FITNESS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AI. Yes, here it comes again! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Numerous fitness applications based on AI have appeared on the market. AI <\/span>opens up<\/span> an unlimited field of possibilities, for both individuals and professionals.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Yes, here it comes again! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Numerous fitness applications based on AI have appeared on the market. AI <\/span>opens up<\/span> an unlimited field of possibilities, for both individuals and professionals.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It enables you <\/span>to personalize<\/span> your workout in real time, based on precise data (age, body mass, fitness level, hydration level, sporting <\/span>objectives<\/span> etc.). Recommendations are made in terms of <\/span>exercise<\/span>, level of difficulty, number of <\/span>repetition<\/span> o<\/span>r <\/span>even duration of training.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It enables you <\/span>to personalize<\/span> your workout in real time, based on precise data (age, body mass, fitness level, hydration level, sporting <\/span>objectives<\/span> etc.). Recommendations are made in terms of <\/span>exercise<\/span>, level of difficulty, number of <\/span>repetition<\/span> o<\/span>r <\/span>even duration of training.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gymfitty<\/span>, for <\/span>example<\/span>, <\/span>offers<\/span> intelligent and ultra-personalized <\/span>workouts<\/span> based on complex algorithms. Users interact with a chat bot that personalized their workout in real time, based on their goals, heart rate and anatomy, feedback during the workout \u2026\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Gymfitty.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gymfitty<\/span>, for <\/span>example<\/span>, <\/span>offers<\/span> intelligent and ultra-personalized <\/span>workouts<\/span> based on complex algorithms. Users interact with a chat bot that personalized their workout in real time, based on their goals, heart rate and anatomy, feedback during the workout \u2026\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CREDIT: Gymfitty.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OPPORTUNITY FOR YOUR BRAND?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IA offers innovative possibilities, enabling the creation of differentiated sports experience based on tangible data, factors that reassure consumers. However, be careful not to lose the human and emotional aspect, which we know can be <\/span>a very important<\/span> subject for the new generations.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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OPPORTUNITY FOR YOUR BRAND?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IA offers innovative possibilities, enabling the creation of differentiated sports experience based on tangible data, factors that reassure consumers. However, be careful not to lose the human and emotional aspect, which we know can be <\/span>a particularly important<\/span> subject for the new generations.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To discover more trends, download right now our 2024 Useful Design Trends report.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n \n <\/i> <\/span>\n Download your report<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you have a challenge, a project, something else, for which you need support?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's talk about it!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Despite a sudden halt in business due to the global pandemic, the fitness market is doing well, growing by around 66% in terms of sales in 2022, according to the European Health & Fitness Market Report 2023 published by Deloitte. The pandemic has raised awareness of the importance of physical and mental health. Social networks, […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-30197","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":30197,"fr":30094},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=30197"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30197\/revisions"}],"predecessor-version":[{"id":37586,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/30197\/revisions\/37586"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=30197"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=30197"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=30197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}