{"id":33225,"date":"2024-07-12T10:14:36","date_gmt":"2024-07-12T08:14:36","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=33225"},"modified":"2024-12-09T13:20:42","modified_gmt":"2024-12-09T12:20:42","slug":"the-future-is-protein-design-reinvents-your-diet","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/the-future-is-protein-design-reinvents-your-diet\/","title":{"rendered":"The future is protein: design reinvents your diet"},"content":{"rendered":"\t\t
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Consumer expectations constantly evolve, and new culinary trends are emerging on the gastronomic scene.\u00a0 Today, the quest for protein-rich foods is no longer confined to athletes but has become an important purchasing criterion for the general public.\u00a0<\/span>\u00a0<\/span><\/p>

By 2024, 19% of Americans would like to increase their protein intake<\/strong>, a preference that ranks third after fruits and vegetables. Additionally, over 50% believe that protein content is the most important nutritional factor when <\/strong>purchasing<\/strong> snacks<\/strong>. (<\/span>Stylus<\/a> Natural Expo West 2024 report)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Consumer expectations constantly e<\/span>volve<\/span>, and new culinary trends are <\/span>emerging<\/span> on the gastronomic scene<\/span>.\u00a0 <\/span>Today, the quest for protein-rich foods is no longer confined to <\/span>athletes <\/span>but<\/span> has become an important purchasing criterion for the <\/span>general public<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>

By 2024, 19% of Americans would like to increase their protein intake<\/strong>, a preference that ranks third after fruits and vegetables. Additionally, over 50% believe that protein content is the most important nutritional factor when <\/strong><\/span>purchasing<\/span><\/strong> snacks<\/strong>.<\/span><\/span> (<\/span>Stylus<\/a> Natural Expo West 2024 report)<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This trend <\/span>is<\/span> also<\/span> confirmed<\/span> on social networks, <\/span>making<\/span> nutritional<\/span> education<\/span> accessible and “<\/span>democratizing<\/span>” the <\/span>protein<\/span>, by no longer <\/strong><\/span>associating<\/span> it<\/span> exclusively<\/span> with<\/span> sporting<\/span><\/strong> performance<\/strong>. The <\/span>pandemic<\/span> has <\/span>also<\/span> raised<\/span> awareness<\/span> of the importance of <\/span>physical<\/span> and mental <\/span>health<\/span>. Online content, <\/span>such<\/span> as <\/span>workouts<\/span> and <\/span>recipes<\/span> at home, have <\/span>contributed<\/span> to <\/span>this<\/span> transformation of <\/span>mentalities<\/span>. <\/span>Well-being<\/span> comes<\/span> first, and <\/span>we<\/span> say<\/span> yes to <\/span>protein<\/span><\/strong>! <\/span><\/span>\u00a0<\/span><\/p>

Faced<\/span> with<\/span> the <\/span>increasing<\/span> popularity<\/span> of <\/span>this<\/span> new trend, <\/span>food<\/span> brands are <\/span>now<\/span> offering<\/span> alternatives <\/span>that<\/span> can <\/span>be<\/span> enjoyed<\/span> at <\/span>any<\/span> time, not <\/span>just<\/span> in the <\/span>context<\/span> of sports performance. \u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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This trend <\/span>is<\/span> also<\/span> confirmed<\/span> on social networks, <\/span>making<\/span> nutritional<\/span> education<\/span> accessible and “<\/span>democratizing<\/span>” the <\/span>protein<\/span>, by no longer <\/strong><\/span>associating<\/span> it<\/span> exclusively<\/span> with<\/span> sporting<\/span><\/strong> performance<\/strong>. The <\/span>pandemic<\/span> has <\/span>also<\/span> raised<\/span> awareness<\/span> of the importance of <\/span>physical<\/span> and mental <\/span>health<\/span>. Online content, <\/span>such<\/span> as <\/span>workouts<\/span> and <\/span>recipes<\/span> at home, have <\/span>contributed<\/span> to <\/span>this<\/span> transformation of <\/span>mentalities<\/span>. <\/span>Well-being<\/span> comes<\/span> first, and <\/span>we<\/span> say<\/span> yes to <\/span>protein<\/span><\/strong>! <\/span><\/span>\u00a0<\/span><\/p>

Faced<\/span> with<\/span> the <\/span>increasing<\/span> popularity<\/span> of <\/span>this<\/span> new trend, <\/span>food<\/span> brands are <\/span>now<\/span> offering<\/span> alternatives <\/span>that<\/span> can <\/span>be<\/span> enjoyed<\/span> at <\/span>any<\/span> time, not <\/span>just<\/span> in the <\/span>context<\/span> of sports performance. \u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ The design objective? Make protein sexy!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Magic <\/span>Spoon<\/span><\/a> offers<\/span> cereal-based<\/span> snacks <\/span>with<\/span> a high <\/span>protein<\/span> content (<\/span>between<\/span> 11 to 13%) <\/span>that<\/span> can <\/span>be<\/span> enjoyed<\/span> throughout<\/span> the <\/span>day<\/span>. The packaging <\/span>is<\/span> inspired<\/span> by the <\/span>nostalgia<\/span> of the <\/span>cereals<\/span> we<\/span> used<\/span> to <\/span>eat<\/span> on Saturday <\/span>mornings<\/span> while<\/span> watching<\/span> our<\/span> favorite cartoons. It <\/span>is<\/span> colorful<\/span> and fun, <\/span>catching<\/span> the <\/span>eye<\/span> and <\/span>curiosity<\/span> of <\/span>consumers<\/span>, and <\/span>encouraging<\/span> them<\/span> to <\/span>make<\/span> a <\/span>purchase<\/span>. The <\/span>protein<\/span> content <\/span>is<\/span> prominently<\/span> displayed<\/span> on the packaging, <\/span>providing<\/span> reassurance<\/span> to the consumer.<\/span><\/span>\u00a0<\/span><\/p>

New <\/span>players<\/span> are <\/span>entering<\/span> the <\/span>market<\/span>, <\/span>yet<\/span> the <\/span>leading<\/span> players<\/span> in the <\/span>food<\/span> industry<\/span> have not <\/span>finished<\/span> surprising<\/span> us!<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Magic Spoon<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Magic <\/span>Spoon<\/span><\/a> offers<\/span> cereal-based<\/span> snacks <\/span>with<\/span> a high <\/span>protein<\/span> content (<\/span>between<\/span> 11 to 13%) <\/span>that<\/span> can <\/span>be<\/span> enjoyed<\/span> throughout<\/span> the <\/span>day<\/span>. The packaging <\/span>is<\/span> inspired<\/span> by the <\/span>nostalgia<\/span> of the <\/span>cereals<\/span> we<\/span> used<\/span> to <\/span>eat<\/span> on Saturday <\/span>mornings<\/span> while<\/span> watching<\/span> our<\/span> favorite cartoons. It <\/span>is<\/span> colorful<\/span> and fun, <\/span>catching<\/span> the <\/span>eye<\/span> and <\/span>curiosity<\/span> of <\/span>consumers<\/span>, and <\/span>encouraging<\/span> them<\/span> to <\/span>make<\/span> a <\/span>purchase<\/span>. The <\/span>protein<\/span> content <\/span>is<\/span> prominently<\/span> displayed<\/span> on the packaging, <\/span>providing<\/span> reassurance<\/span> to the consumer.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Magic <\/span>Spoon<\/span><\/a> offers<\/span> cereal-based<\/span> snacks <\/span>with<\/span> a high <\/span>protein<\/span> content (<\/span>between<\/span> 11 to 13%) <\/span>that<\/span> can <\/span>be<\/span> enjoyed<\/span> throughout<\/span> the <\/span>day<\/span>. The packaging <\/span>is<\/span> inspired<\/span> by the <\/span>nostalgia<\/span> of the <\/span>cereals<\/span> we<\/span> used<\/span> to <\/span>eat<\/span> on Saturday <\/span>mornings<\/span> while<\/span> watching<\/span> our<\/span> favorite cartoons. It <\/span>is<\/span> colorful<\/span> and fun, <\/span>catching<\/span> the <\/span>eye<\/span> and <\/span>curiosity<\/span> of <\/span>consumers<\/span>, and <\/span>encouraging<\/span> them<\/span> to <\/span>make<\/span> a <\/span>purchase<\/span>. The <\/span>protein<\/span> content <\/span>is<\/span> prominently<\/span> displayed<\/span> on the packaging, <\/span>providing<\/span> reassurance<\/span> to the consumer.<\/span><\/span>\u00a0<\/span><\/p>

New <\/span>players<\/span> are <\/span>entering<\/span> the <\/span>market<\/span>, <\/span>yet<\/span> the <\/span>leading<\/span> players<\/span> in the <\/span>food<\/span> industry<\/span> have not <\/span>finished<\/span> surprising<\/span> us!<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credit: Magic Spoon<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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New <\/span>players<\/span> are <\/span>entering<\/span> the <\/span>market<\/span>, <\/span>yet<\/span> the <\/span>leading<\/span> players<\/span> in the <\/span>food<\/span> industry<\/span> have not <\/span>finished<\/span> surprising<\/span> us!<\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Credit: Hi Pro<\/a>, Danone (Oz Design)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Danone <\/span>specializes<\/span> in <\/span>protein<\/span> foods<\/span> with<\/span> its<\/span> Hi Pro brand<\/a>. The brand <\/span>offers<\/span> a <\/span>wide<\/span> range of <\/span>protein<\/span> products<\/span>, <\/span>from<\/span> yogurt<\/span> drinks to gourmet desserts. <\/span>When<\/span> choosing<\/span> protein<\/span> foods<\/span>, <\/span>consumers<\/span> seek<\/span> reassurance<\/span>. Hi Pro, <\/span>with<\/span> its<\/span> sober<\/span> packaging <\/span>that<\/span> highlights the <\/span>product’s<\/span> protein<\/span> content and main <\/span>ingredient<\/span>, <\/span>understands<\/span> this<\/span> need<\/span>. The brand <\/span>emphasizes<\/span> transparency<\/span> by <\/span>designing<\/span> clear<\/span>, informative, and <\/span>straightforward<\/span> packaging <\/span>that<\/span> reassures<\/span> consumers<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Danone <\/span>specializes<\/span> in <\/span>protein<\/span> foods<\/span> with<\/span> its<\/span> Hi Pro brand<\/a>. The brand <\/span>offers<\/span> a <\/span>wide<\/span> range of <\/span>protein<\/span> products<\/span>, <\/span>from<\/span> yogurt<\/span> drinks to gourmet desserts. <\/span>When<\/span> choosing<\/span> protein<\/span> foods<\/span>, <\/span>consumers<\/span> seek<\/span> reassurance<\/span>. <\/span><\/span><\/p>

Hi Pro, <\/span>with<\/span> its<\/span> sober<\/span> packaging <\/span>that<\/span> highlights the <\/span>product’s<\/span> protein<\/span> content and main <\/span>ingredient<\/span>, <\/span>understands<\/span> this<\/span> need<\/span>. The brand <\/span>emphasizes<\/span> transparency<\/span> by <\/span>designing<\/span> clear<\/span>, informative, and <\/span>straightforward<\/span> packaging <\/span>that<\/span> reassures<\/span> consumers<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credit: Hi Pro<\/a>, Danone (Oz Design)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Danone <\/span>specializes<\/span> in <\/span>protein<\/span> foods<\/span> with<\/span> its<\/span> Hi Pro<\/a> brand. The brand <\/span>offers<\/span> a <\/span>wide<\/span> range of <\/span>protein<\/span> products<\/span>, <\/span>from<\/span> yogurt<\/span> drinks to gourmet desserts. <\/span>When<\/span> choosing<\/span> protein<\/span> foods<\/span>, <\/span>consumers<\/span> seek<\/span> reassurance<\/span>. <\/span><\/span><\/p>

Hi Pro, <\/span>with<\/span> its<\/span> sober<\/span> packaging <\/span>that<\/span> highlights the <\/span>product’s<\/span> protein<\/span> content and main <\/span>ingredient<\/span>, <\/span>understands<\/span> this<\/span> need<\/span>. The brand <\/span>emphasizes<\/span> transparency<\/span> by <\/span>designing<\/span> clear<\/span>, informative, and <\/span>straightforward<\/span> packaging <\/span>that<\/span> reassures<\/span> consumers<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credit: Hi Pro<\/a>, Danone (Oz Design)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ Food tech is on the move!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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FoodTech<\/a> players are also entering the scene, enabling food markets to innovate and offer healthy food alternatives. This growing demand for high-protein snacks is accompanied by consumers concerned about their impact on the environment and animal welfare.<\/span>\u00a0<\/span><\/p>

Despite a certain mistrust of “processed” products, particularly in terms of nutritional content, several brands are emerging in the market, offering protein-rich vegetable and pulse-based alternatives to counter preconceived ideas.\u00a0\u00a0 <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n Discover our article about FoodTech<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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FoodTech<\/a> players are also entering the scene, enabling food markets to innovate and offer healthy food alternatives. This growing demand for high-protein snacks is accompanied by consumers concerned about their impact on the environment and animal welfare.<\/span>\u00a0<\/span><\/p>

Despite a certain mistrust of “processed” products, particularly in terms of nutritional content, several brands are emerging in the market, offering protein-rich vegetable and pulse-based alternatives to counter preconceived ideas.\u00a0\u00a0 <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Agro<\/a> pioneered a solution: Power Jerky: high protein snacks with lower salt levels.\u00a0<\/span>\u00a0<\/span><\/p>

Thanks to the <\/span>Sprint Mode\u2122<\/span><\/b><\/a>\u00a0 tool, developed by CBA’s USA-based teams, our teams and AGRO’s worked together to develop a striking graphic system and a solid marketing strategy in just 6 weeks! The graphic system resonates with the product\u2019s ethos and founders, aiming to tackle concerns about the environmental impact of meat production.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Agro<\/a> pioneered a solution: Power Jerky: high protein snacks with lower salt levels.\u00a0<\/span>\u00a0<\/span><\/p>

Thanks to the <\/span>Sprint Mode\u2122<\/span><\/b><\/a>\u00a0 tool, developed by CBA’s USA-based teams, our teams and AGRO’s worked together to develop a striking graphic system and a solid marketing strategy in just 6 weeks! The graphic system resonates with the product\u2019s ethos and founders, aiming to tackle concerns about the environmental impact of meat production.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Agro<\/a> pioneered a solution: Power Jerky: high protein snacks with lower salt levels.\u00a0<\/span>\u00a0<\/span><\/p>

Thanks to the <\/span>Sprint Mode\u2122<\/span><\/b><\/a>\u00a0 tool, developed by CBA’s USA-based teams, our teams and AGRO’s worked together to develop a striking graphic system and a solid marketing strategy in just 6 weeks! The graphic system resonates with the product\u2019s ethos and founders, aiming to tackle concerns about the environmental impact of meat production.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Product innovation is constantly growing and evolving. By proposing a new way of consuming, brands seek to stand out from the crowd and carve out a solid place for themselves in the food market, while responding to today’s challenges such as the climate emergency and animal welfare.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Product innovation is constantly growing and evolving. By proposing a new way of consuming, brands seek to stand out from the crowd and carve out a solid place for themselves in the food market, while responding to today’s challenges such as the climate emergency and animal welfare.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Credit: Jiminis<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Jiminis<\/a> offers protein-rich insect-based foods. These include bars, granolas, and crackers. This new form of insect-based food provides many essential nutrients, while diversifying taste experiences thanks to new food textures and shapes.<\/span><\/p>

Unlike Danone with its Hi Pro brand, <\/span>Jiminis<\/span> opts for a different approach, displaying the words “Rich in protein” on the front of its packaging and detailing the nutritional percentages on the back. <\/span>Jiminis<\/span> relies on colorful, peppy packaging to attract the eye and curiosity of consumers and encourage them to find out more about the product and the brand.<\/span><\/span>\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jiminis<\/a> offers protein-rich insect-based foods. These include bars, granolas, and crackers. This new form of insect-based food provides many essential nutrients, while diversifying taste experiences thanks to new food textures and shapes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Credit: Jiminis<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Unlike Danone with its Hi Pro brand, <\/span>Jiminis<\/span> opts for a different approach, displaying the words “Rich in protein” on the front of its packaging and detailing the nutritional percentages on the back. <\/span>Jiminis<\/span> relies on colorful, peppy packaging to attract the eye and curiosity of consumers and encourage them to find out more about the product and the brand.<\/span><\/span>\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cr\u00e9dit : Jiminis<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Jiminis<\/a> offers protein-rich insect-based foods. These include bars, granolas, and crackers. This new form of insect-based food provides many essential nutrients, while diversifying taste experiences thanks to new food textures and shapes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Unlike Danone with its Hi Pro brand, <\/span>Jiminis<\/span> opts for a different approach, displaying the words “Rich in protein” on the front of its packaging and detailing the nutritional percentages on the back. <\/span>Jiminis<\/span> relies on colorful, peppy packaging to attract the eye and curiosity of consumers and encourage them to find out more about the product and the brand.<\/span><\/span>\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Always striving to differentiate themselves from the competition, brands specializing in nutrition are <\/span>seeking<\/span> to win over customers by offering packaging that encourages interaction. As we already mentioned in our article on connected packaging, which you can read here<\/a>, <\/span>the packaging<\/strong><\/span> is a crucial point of brand activation, bridging the gap between the real and digital worlds and offering a differentiating and memorable experience<\/span><\/strong>.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>

Hux<\/a>, which specializes in health and wellness supplements that cater to various nutritional needs such as hydration, sleep, and protein, has decided to introduce QR codes on its packaging, offering a more precise and exhaustive description of its products.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Hux<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Always striving to differentiate themselves from the competition, brands specializing in nutrition are <\/span>seeking<\/span> to win over customers by offering packaging that encourages interaction. As we already mentioned in our article on connected packaging, which you can read here<\/a>, <\/span>the packaging<\/strong><\/span> is a crucial point of brand activation, bridging the gap between the real and digital worlds and offering a differentiating and memorable experience<\/span><\/strong>.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>

Hux<\/a>, which specializes in health and wellness supplements that cater to various nutritional needs such as hydration, sleep, and protein, has decided to introduce QR codes on its packaging, offering a more precise and exhaustive description of its products.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Hux<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Always striving to differentiate themselves from the competition, brands specializing in nutrition are <\/span>seeking<\/span> to win over customers by offering packaging that encourages interaction. As we already mentioned in our article on connected packaging, which you can read here<\/a>, <\/span>the packaging<\/strong><\/span> is a crucial point of brand activation, bridging the gap between the real and digital worlds and offering a differentiating and memorable experience<\/span><\/strong>.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hux<\/a>, which specializes in health and wellness supplements that cater to various nutritional needs such as hydration, sleep, and protein, has decided to introduce QR codes on its packaging, offering a more precise and exhaustive description of its products.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Credit: Hux<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Connected packaging offers transparency and reassures consumers about their consumption choices. Additionally, it serves as a powerful tool for gathering data and consumer information, enabling brands to adjust their strategy in real time to reach their target audience.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n Discover more about connected packaging<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Connected packaging offers transparency and reassures consumers about their consumption choices. Additionally, it serves as a powerful tool for gathering data and consumer information, enabling brands to adjust their strategy in real time to reach their target audience.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n Discover more about connected packaging<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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As you can imagine, consumer habits are constantly evolving. <\/span>It’s<\/span> crucial to meet consumers’ dietary <\/span>objectives<\/span> while respecting their values, from the environment to animal welfare. Packaging is the key to clearly conveying nutritional attributes and illustrating your transparency to your consumers.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As you can imagine, consumer habits are constantly evolving. <\/span>It’s<\/span> crucial to meet consumers’ dietary <\/span>objectives<\/span> while respecting their values, from the environment to animal welfare. Packaging is the key to clearly conveying nutritional attributes and illustrating your transparency to your consumers.\u00a0 <\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To discover more trends, download right now our 2024 Useful Design Trends report.\u00a0<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n \n <\/i> <\/span>\n Download your report<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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To discover more trends, download right now our 2024 Useful Design Trends report.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n \t\t\t\n \t\t\t\t \n \n <\/i> <\/span>\n Download your report<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you have a challenge, a project, something else, for which you need support?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's talk about it <\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Do you have a challenge, a project, something else, for which you need support?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's talk about it<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Consumer expectations constantly evolve, and new culinary trends are emerging on the gastronomic scene.\u00a0 Today, the quest for protein-rich foods is no longer confined to athletes but has become an important purchasing criterion for the general public. By 2024, 19% of Americans would like to increase their protein intake, a preference that ranks third after […]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[],"class_list":["post-33225","post","type-post","status-publish","format-standard","hentry"],"acf":[],"lang":"en","translations":{"en":33225,"fr":32985},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/33225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=33225"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/33225\/revisions"}],"predecessor-version":[{"id":37585,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/33225\/revisions\/37585"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=33225"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=33225"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=33225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}