{"id":39257,"date":"2025-03-18T13:47:15","date_gmt":"2025-03-18T12:47:15","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=39257"},"modified":"2025-04-09T17:33:02","modified_gmt":"2025-04-09T15:33:02","slug":"pulse-2025-insight-finding-the-balance-fr","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/pulse-2025-insight-finding-the-balance-fr\/","title":{"rendered":"La G\u00e9n\u00e9ration &#8220;On-Off&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39257\" class=\"elementor elementor-39257\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5022ad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5022ad1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50a85bd\" data-id=\"50a85bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-851c3ed elementor-widget elementor-widget-text-editor\" data-id=\"851c3ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Imaginez scroller sans fin sur Instagram, tout en aspirant simultan\u00e9ment \u00e0 un moment de d\u00e9connexion num\u00e9rique totale.<\/strong> Cette contradiction illustre parfaitement la <strong>G\u00e9n\u00e9ration On-Off, une population en qu\u00eate d&#8217;\u00e9quilibre entre engagement num\u00e9rique et d\u00e9connexion consciente.<\/strong> <strong>&#8220;Brainrot&#8221;<\/strong> (pourriture du cerveau), \u00e9lu mot de l&#8217;ann\u00e9e 2024 par Oxford, capture parfaitement la fatigue mentale de notre monde hyperconnect\u00e9.<\/p><p><strong>Et si les marques pouvaient transformer cette qu\u00eate d\u2019\u00e9quilibre en une opportunit\u00e9, en proposant des exp\u00e9riences qui offrent \u00e0 la fois r\u00e9pit et connexion authentique\u00a0?<\/strong><\/p><p>Chez CBA, nous pensons que c&#8217;est possible. Nous aidons les marques \u00e0 comprendre et \u00e0 engager ces consommateurs \u00e0 l&#8217;identit\u00e9 fluide, en cr\u00e9ant des messages et des exp\u00e9riences qui r\u00e9sonnent avec <strong>leur besoin de dualit\u00e9.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7b3d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7b3d86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c14949\" data-id=\"8c14949\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-073131b elementor-widget elementor-widget-heading\" data-id=\"073131b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ D\u00e9tox digitale et \"SOBER CURIOUS\" : DEUX FACES D'UNE M\u00caME PI\u00c8CE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83d805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83d805\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c7eef6\" data-id=\"7c7eef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-847fd16 elementor-widget elementor-widget-text-editor\" data-id=\"847fd16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les tendances de la &#8220;d\u00e9tox digitale&#8221; et du &#8220;sober curious&#8221; semblent distinctes, mais elles traduisent un mouvement plus profond : <strong>la recherche d\u2019\u00e9quilibre propre \u00e0 la G\u00e9n\u00e9ration On-Off.<\/strong> Cette g\u00e9n\u00e9ration oscille entre des phases d&#8217;engagement intense et des moments de d\u00e9connexion consciente, ce qui constitue \u00e0 la fois un d\u00e9fi et une opportunit\u00e9 pour les marques.<\/p><p>On parle souvent des effets n\u00e9fastes des \u00e9crans sur nos vies. Submerg\u00e9s par les stimuli num\u00e9riques, les consommateurs cherchent activement des moyens de d\u00e9crocher.<\/p><p>Ainsi, le ph\u00e9nom\u00e8ne de &#8220;d\u00e9tox digitale&#8221; s&#8217;affirme : des d\u00e9fis sans \u00e9cran (comme <a href=\"https:\/\/10jourssansecrans.org\/defi-collectif\/#:~:text=Du%2013%20au%2022%20mai,associations%20et%20des%20collectivit%C3%A9s%20locales.\" target=\"_blank\" rel=\"noopener\">l\u2019initiative fran\u00e7aise<\/a> impliquant plus de 60 000 \u00e9l\u00e8ves et parents) \u00e0 l&#8217;attrait pour des exp\u00e9riences analogiques, cette tendance ne rejette pas la technologie, mais pr\u00f4ne une utilisation plus intentionnelle et \u00e9quilibr\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2df23e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2df23e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a3166a\" data-id=\"8a3166a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a56de elementor-widget elementor-widget-image\" data-id=\"b4a56de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"532\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-1400x532.jpg\" class=\"attachment-large size-large wp-image-39157\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-1400x532.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-1120x426.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-520x198.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-768x292.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33-1536x584.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-12-a-16.52.33.jpg 1604w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d96a690 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d96a690\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26943c8\" data-id=\"26943c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c00fb elementor-widget elementor-widget-text-editor\" data-id=\"57c00fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: News.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e48f330 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e48f330\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29e1599\" data-id=\"29e1599\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea8eded elementor-widget elementor-widget-text-editor\" data-id=\"ea8eded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"72\" data-end=\"395\">Il ne s&#8217;agit pas de rejeter la technologie, mais <strong>d&#8217;int\u00e9grer des moments de d\u00e9connexion de mani\u00e8re intentionnelle et consciente.<\/strong> Ce nouvel \u00e9quilibre se manifeste dans divers domaines tels que la technologie, les voyages, les pratiques analogiques et la vie sociale, tous tourn\u00e9s vers des exp\u00e9riences plus attentives, sans \u00e9cran.<\/p><p class=\"\" data-start=\"397\" data-end=\"833\">Fait int\u00e9ressant, la technologie elle-m\u00eame tente d\u2019apporter des solutions \u00e0 son usage excessif. Des plateformes comme Instagram int\u00e8grent des fonctionnalit\u00e9s telles que \u00ab Prendre une pause \u00bb, tandis que d\u2019autres applications proposent de bloquer les r\u00e9seaux sociaux \u00e0 la demande. Pourtant, un paradoxe \u00e9vident se pose : n\u2019est-ce pas contradictoire de recourir \u00e0 la technologie pour r\u00e9soudre les probl\u00e8mes qu\u2019elle a elle-m\u00eame engendr\u00e9s ?<\/p><p class=\"\" data-start=\"835\" data-end=\"1119\">Dans la musique, les bars d\u2019\u00e9coute et le retour du vinyle \u00e9mergent comme des espaces et des formats qui privil\u00e9gient une \u00e9coute active et contemplative \u2013 une exp\u00e9rience bien diff\u00e9rente de la consommation passive sur Spotify ou YouTube, mais qui coexiste en harmonie avec ces derniers.<\/p><p class=\"\" data-start=\"1121\" data-end=\"1315\"><strong>Cela repr\u00e9sente une opportunit\u00e9 unique pour les marques de r\u00e9pondre au besoin d\u2019exp\u00e9riences tangibles et authentiques.<\/strong><\/p><p class=\"\" data-start=\"1121\" data-end=\"1315\"><strong>Comment votre marque peut-elle offrir un r\u00e9pit face au d\u00e9luge num\u00e9rique ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-057f541 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"057f541\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f2edda\" data-id=\"7f2edda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5caa80 elementor-widget elementor-widget-spacer\" data-id=\"c5caa80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a1a12e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a1a12e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aea902b\" data-id=\"aea902b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fb5b28 elementor-widget elementor-widget-heading\" data-id=\"9fb5b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ AU-DEL\u00c0 DE L'\u00c9CRAN : L'ESSOR DE LA CONSOMMATION CONSCIENTE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87003de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87003de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6899bf4\" data-id=\"6899bf4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-308c5fe elementor-widget elementor-widget-text-editor\" data-id=\"308c5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Cette qu\u00eate d\u2019\u00e9quilibre d\u00e9passe le simple cadre du num\u00e9rique.<\/strong> Le mouvement &#8220;sober curious&#8221;, tr\u00e8s influent chez la G\u00e9n\u00e9ration Z, traduit une volont\u00e9 de socialiser autrement et questionne les normes \u00e9tablies autour de la consommation d\u2019alcool. Pourquoi la sobri\u00e9t\u00e9 est-elle souvent stigmatis\u00e9e ? Cette g\u00e9n\u00e9ration remet en cause la pression sociale li\u00e9e \u00e0 la consommation d\u2019alcool et en reconna\u00eet les effets d\u00e9l\u00e9t\u00e8res.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeb9a1d elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eeb9a1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d2c32d\" data-id=\"0d2c32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-384aba8 elementor-widget elementor-widget-text-editor\" data-id=\"384aba8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon Euromonitor International, plus de 6,5 milliards de litres de boissons non alcoolis\u00e9es ont \u00e9t\u00e9 consomm\u00e9s dans le monde en 2022. Mais le ph\u00e9nom\u00e8ne ne pr\u00f4ne pas n\u00e9cessairement une abstinence totale. Il se traduit souvent par des p\u00e9riodes de sobri\u00e9t\u00e9 volontaire \u2013 comme le\u00a0<em>Dry January<\/em>\u00a0\u2013 ou par l\u2019exploration d\u2019alternatives, allant des boissons sans alcool aux substances psych\u00e9d\u00e9liques, celles-ci \u00e9tant recherch\u00e9es tant pour leurs vertus th\u00e9rapeutiques que pour leur potentiel r\u00e9cr\u00e9atif.<\/p><p>Des marques comme <a href=\"https:\/\/www.botivodrinks.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Botivo Drinks<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.beertime.fr\/tourtel-twist\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Tourtel Twist<\/span><\/a>\u00a0\u2013 qui a brillamment capitalis\u00e9 sur l\u2019id\u00e9e &#8220;Je ne veux pas boire d&#8217;alcool, mais je veux quand m\u00eame faire la f\u00eate&#8221; en adoptant un design emprunt\u00e9 aux codes graphiques de la bi\u00e8re \u2013 ou encore <span data-contrast=\"none\"><a href=\"https:\/\/bebakiro.com\/?srsltid=AfmBOopxzF1LaDvQYM1nbkXOhxkSCSohb9WMhYPCHEsdtHfs688yLe12\" target=\"_blank\" rel=\"noopener\">Kiro&#8217;s<\/a> <\/span> Switchel, r\u00e9pondent \u00e0 cette demande croissante de plaisir sans alcool en misant sur l\u2019artisanat et la consommation consciente.<\/p><p><strong>Cette \u00e9volution constitue un march\u00e9 en plein essor pour les marques pr\u00eates \u00e0 innover et \u00e0 proposer des alternatives sophistiqu\u00e9es.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2913abb elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2913abb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff2bc31 elementor-hidden-mobile\" data-id=\"ff2bc31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d1b1f elementor-widget elementor-widget-video\" data-id=\"46d1b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1065435619?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafc528 elementor-widget elementor-widget-text-editor\" data-id=\"bafc528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: <a href=\"https:\/\/www.botivodrinks.com\" target=\"_blank\" rel=\"noopener\">Botivo<\/a>, <a href=\"https:\/\/bebakiro.com\/?srsltid=AfmBOoqSC2QYVW4_GbK_5uKRf7fY0c6WTuB5AbxiLtk6z23Y7T5mz4ee\" target=\"_blank\" rel=\"noopener\">Kiro<\/a>, <a href=\"https:\/\/www.beertime.fr\/tourtel-twist\" target=\"_blank\" rel=\"noopener\">Tourtel twist<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b53c41\" data-id=\"0b53c41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81a0b84 elementor-widget elementor-widget-image\" data-id=\"81a0b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1176\" height=\"1100\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2.jpg\" class=\"attachment-large size-large wp-image-39222\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2.jpg 1176w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-1120x1048.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-520x486.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-768x718.jpg 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f831ea9 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f831ea9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f34e375 elementor-hidden-mobile\" data-id=\"f34e375\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8db3601 elementor-widget elementor-widget-text-editor\" data-id=\"8db3601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon Euromonitor International, plus de 6,5 milliards de litres de boissons non alcoolis\u00e9es ont \u00e9t\u00e9 consomm\u00e9s dans le monde en 2022. Mais le ph\u00e9nom\u00e8ne ne pr\u00f4ne pas n\u00e9cessairement une abstinence totale. Il se traduit souvent par des p\u00e9riodes de sobri\u00e9t\u00e9 volontaire \u2013 comme le\u00a0<em>Dry January<\/em>\u00a0\u2013 ou par l\u2019exploration d\u2019alternatives, allant des boissons sans alcool aux substances psych\u00e9d\u00e9liques, celles-ci \u00e9tant recherch\u00e9es tant pour leurs vertus th\u00e9rapeutiques que pour leur potentiel r\u00e9cr\u00e9atif.<\/p><p>Des marques comme <a href=\"https:\/\/www.botivodrinks.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Botivo Drinks<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/www.beertime.fr\/tourtel-twist\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Tourtel Twist<\/span><\/a>\u00a0\u2013 qui a brillamment capitalis\u00e9 sur l\u2019id\u00e9e &#8220;Je ne veux pas boire d&#8217;alcool, mais je veux quand m\u00eame faire la f\u00eate&#8221; en adoptant un design emprunt\u00e9 aux codes graphiques de la bi\u00e8re \u2013 ou encore <span data-contrast=\"none\"><a href=\"https:\/\/bebakiro.com\/?srsltid=AfmBOopxzF1LaDvQYM1nbkXOhxkSCSohb9WMhYPCHEsdtHfs688yLe12\" target=\"_blank\" rel=\"noopener\">Kiro&#8217;s<\/a> <\/span> Switchel, r\u00e9pondent \u00e0 cette demande croissante de plaisir sans alcool en misant sur l\u2019artisanat et la consommation consciente.<\/p><p><strong>Cette \u00e9volution constitue un march\u00e9 en plein essor pour les marques pr\u00eates \u00e0 innover et \u00e0 proposer des alternatives sophistiqu\u00e9es.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0125873\" data-id=\"0125873\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af513f1 elementor-widget elementor-widget-video\" data-id=\"af513f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1065435619?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50eabf8 elementor-widget elementor-widget-text-editor\" data-id=\"50eabf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: <a href=\"https:\/\/www.botivodrinks.com\" target=\"_blank\" rel=\"noopener\">Botivo<\/a>, <a href=\"https:\/\/bebakiro.com\/?srsltid=AfmBOoqSC2QYVW4_GbK_5uKRf7fY0c6WTuB5AbxiLtk6z23Y7T5mz4ee\" target=\"_blank\" rel=\"noopener\">Kiro<\/a>, <a href=\"https:\/\/www.beertime.fr\/tourtel-twist\" target=\"_blank\" rel=\"noopener\">Tourtel twist<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0feb6cc elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0feb6cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e7efe\" data-id=\"89e7efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8a03a elementor-widget elementor-widget-spacer\" data-id=\"8a8a03a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be38824 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be38824\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b7fed8\" data-id=\"6b7fed8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3898908 elementor-widget elementor-widget-text-editor\" data-id=\"3898908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"130\">Un autre exemple int\u00e9ressant est <a href=\"https:\/\/www.maisonperrier.fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Maison Perrier<\/a>, qui a su capter cette tendance avec une gamme chic de cocktails sans alcool et de boissons p\u00e9tillantes.<\/p><p data-start=\"0\" data-end=\"130\">Con\u00e7u par CBA, son packaging allie \u00e9l\u00e9gance et fra\u00eecheur, r\u00e9pondant ainsi aux attentes d\u2019un march\u00e9 en pleine expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a82341a cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"a82341a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/maison-perrier\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf057b elementor-widget elementor-widget-text-editor\" data-id=\"ebf057b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<strong>Votre marque est-elle pr\u00eate \u00e0 s\u2019inscrire dans ce paysage de consommation en mutation ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbe9074 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbe9074\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2347de9\" data-id=\"2347de9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c9f802 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c9f802\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-230a01b\" data-id=\"230a01b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb612a2 elementor-widget elementor-widget-image\" data-id=\"bb612a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1176\" height=\"1100\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2.jpg\" class=\"attachment-large size-large wp-image-39222\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2.jpg 1176w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-1120x1048.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-520x486.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Capture-decran-2025-03-13-a-12.15.02-2-768x718.jpg 768w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3fdbec\" data-id=\"e3fdbec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-952c312 elementor-widget elementor-widget-text-editor\" data-id=\"952c312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"130\">Un autre exemple int\u00e9ressant est <a href=\"https:\/\/www.maisonperrier.fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Maison Perrier<\/a>, qui a su capter cette tendance avec une gamme chic de cocktails sans alcool et de boissons p\u00e9tillantes. <\/p><p data-start=\"0\" data-end=\"130\">Con\u00e7u par CBA, son packaging allie \u00e9l\u00e9gance et fra\u00eecheur, r\u00e9pondant ainsi aux attentes d\u2019un march\u00e9 en pleine expansion.<\/p><p data-start=\"132\" data-end=\"385\" data-is-last-node=\"\" data-is-only-node=\"\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43d903 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"f43d903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/maison-perrier\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02612b1 elementor-widget elementor-widget-text-editor\" data-id=\"02612b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>Votre marque est-elle pr\u00eate \u00e0 s\u2019inscrire dans ce paysage de consommation en mutation ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-723ff6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"723ff6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a9e473\" data-id=\"3a9e473\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ef3358 elementor-widget elementor-widget-spacer\" data-id=\"3ef3358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85cc103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85cc103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c34abe2\" data-id=\"c34abe2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f84010 elementor-widget elementor-widget-heading\" data-id=\"0f84010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LA G\u00c9N\u00c9RATION ON-OFF EN ACTION : EXEMPLES DE DUALIT\u00c9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b661f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b661f58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511c3f3\" data-id=\"511c3f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff34a0 elementor-widget elementor-widget-image\" data-id=\"1ff34a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"475\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-17.jpg\" class=\"attachment-full size-full wp-image-39186\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-17.jpg 650w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-17-520x380.jpg 520w\" sizes=\"(max-width: 650px) 100vw, 650px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7793c75 elementor-widget elementor-widget-text-editor\" data-id=\"7793c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Credit: <a href=\"https:\/\/hinge.co\/fr-fr\" target=\"_blank\" rel=\"noopener\">Hinge<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fa2611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fa2611\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-06c07ff\" data-id=\"06c07ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-644f6ad elementor-widget elementor-widget-text-editor\" data-id=\"644f6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"60\" data-end=\"396\">L&#8217;expression \u00ab <strong>Apr\u00e8s l&#8217;effort, le r\u00e9confort<\/strong> \u00bb, popularis\u00e9e par les marques urbaines, r\u00e9sume bien cette dualit\u00e9 g\u00e9n\u00e9rationnelle. Elle incarne une personnalit\u00e9 complexe, \u00e0 l\u2019aise avec des contradictions apparentes : le festivalier qui est aussi marathonien (exemple\u00a0: <a href=\"https:\/\/www.instagram.com\/reel\/DEEzh27tiK2\/?igsh=MTNha2g3YjluNW4zMg%3D%3D\" target=\"_blank\" rel=\"noopener\">Quand on a 30 ans et qu\u2019on n\u2019arrive pas \u00e0 se d\u00e9cider sur un style de vie<\/a>\u2026)<\/p><p class=\"\" data-start=\"398\" data-end=\"734\">On retrouve cette m\u00eame dynamique dans le retour du format analogique : les magazines papier, fanzines et journaux intimes offrent des exp\u00e9riences tactiles impossibles \u00e0 reproduire num\u00e9riquement. Parmi les exemples notables, on peut citer <a href=\"https:\/\/dazed.studio\/projects\/hinge-no-ordinary-love\/\" target=\"_blank\" rel=\"noopener\">l<\/a><a href=\"https:\/\/dazed.studio\/projects\/hinge-no-ordinary-love\/\" target=\"_blank\" rel=\"noopener\">e magazine de r\u00e9cits de couples lanc\u00e9 par Hinge<\/a>, ou encore l<a href=\"https:\/\/www.voguebusiness.com\/story\/fashion\/book-girl-summer-why-brands-are-leaning-into-the-literary-world\" target=\"_blank\" rel=\"noopener\">a campagne <em data-start=\"708\" data-end=\"722\">Summer Reads<\/em> de Miu Miu<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4590331 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4590331\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c7363e\" data-id=\"1c7363e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8691e3 elementor-widget elementor-widget-video\" data-id=\"f8691e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1065406824?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-594f875 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"594f875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-450ed73\" data-id=\"450ed73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b29b3fa elementor-widget elementor-widget-text-editor\" data-id=\"b29b3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"58\" data-end=\"125\">Mais cette dualit\u00e9 se manifeste aussi \u00e0 travers d\u2019autres exemples :<\/p><ul><li data-start=\"127\" data-end=\"364\"><strong data-start=\"127\" data-end=\"142\">Technologie<\/strong> : les \u00ab dumb phones \u00bb (t\u00e9l\u00e9phones basiques) permettent de limiter les distractions num\u00e9riques, tandis que des applications comme Instagram int\u00e8grent \u2013 de fa\u00e7on paradoxale \u2013 des fonctionnalit\u00e9s comme \u00ab Prendre une pause \u00bb.<\/li><li data-start=\"366\" data-end=\"484\"><strong data-start=\"366\" data-end=\"377\">Musique<\/strong> : les bars d\u2019\u00e9coute et le retour du vinyle proposent une exp\u00e9rience d\u2019\u00e9coute plus active et contemplative.<\/li><li data-start=\"486\" data-end=\"596\"><strong data-start=\"486\" data-end=\"496\">Voyage<\/strong> : la multiplication des retraites qui encouragent la d\u00e9connexion num\u00e9rique et la pleine conscience.<\/li><li data-start=\"598\" data-end=\"801\"><strong data-start=\"598\" data-end=\"624\">Retour de l\u2019analogique<\/strong> : la r\u00e9surgence des magazines imprim\u00e9s, fanzines, carnets cr\u00e9atifs et journaux intimes met en avant des exp\u00e9riences tactiles et manuelles impossibles \u00e0 reproduire sur un \u00e9cran.<\/li><li data-start=\"803\" data-end=\"1179\"><strong data-start=\"803\" data-end=\"818\">Sociabilit\u00e9<\/strong> : des festivals et clubs \u00ab sans t\u00e9l\u00e9phone \u00bb offrent des espaces pens\u00e9s pour la d\u00e9connexion. M\u00eame dans l\u2019univers tech, des produits comme <em data-start=\"956\" data-end=\"967\">The Phone<\/em> adoptent l\u2019esth\u00e9tique du smartphone tout en proposant des fonctionnalit\u00e9s limit\u00e9es, r\u00e9pondant ainsi aux pr\u00e9occupations parentales et au besoin de rester connect\u00e9 sans \u00eatre en permanence absorb\u00e9 par le num\u00e9rique.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2561e25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2561e25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a68b058\" data-id=\"a68b058\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8ebfb elementor-widget elementor-widget-spacer\" data-id=\"ce8ebfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed11ecf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed11ecf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f50f209\" data-id=\"f50f209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5349a6 elementor-widget elementor-widget-heading\" data-id=\"b5349a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LA QUESTION CL\u00c9 POUR LES MARQUES : COMMENT ENGAGER ?<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2320328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2320328\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c69d814\" data-id=\"c69d814\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2ca75 elementor-widget elementor-widget-text-editor\" data-id=\"fa2ca75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Comment capter l&#8217;attention de cette g\u00e9n\u00e9ration aux multiples facettes ? Comment concevoir des messages, produits et services qui r\u00e9sonnent aussi bien avec leurs moments d\u2019intensit\u00e9 qu\u2019avec leurs phases de d\u00e9connexion ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28d1c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28d1c2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4baa863\" data-id=\"4baa863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a79e8db elementor-widget elementor-widget-text-editor\" data-id=\"a79e8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un m\u00eame portefeuille de marques peut proposer des options avec et sans alcool, soutenir des \u00e9v\u00e9nements festifs et d\u2019autres ax\u00e9s sur le bien-\u00eatre. Les strat\u00e9gies de communication peuvent allier num\u00e9rique et exp\u00e9riences physiques, valorisant l\u2019importance des moments hors ligne.<\/p><p><strong>Il est donc imp\u00e9ratif de comprendre que cet \u00e9tat d&#8217;esprit d&#8217;alternance &#8211; entre hyperconnexion et digital d\u00e9tox \u2013 est devenu essentiel pour les marques qui souhaitent rester pertinentes.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b7c86d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b7c86d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efa763\" data-id=\"6efa763\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64f2a5 elementor-widget elementor-widget-heading\" data-id=\"d64f2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">CBA : VOTRE PARTENAIRE POUR NAVIGUER DANS LA G\u00c9N\u00c9RATION ON-OFF<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aefc472 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aefc472\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e909f20\" data-id=\"e909f20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b2327d elementor-widget elementor-widget-text-editor\" data-id=\"8b2327d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Chez CBA, nous explorons ces dynamiques pour aider les marques \u00e0 se connecter authentiquement avec cette nouvelle g\u00e9n\u00e9ration.<\/strong> Nous tirons parti de notre connaissance approfondie des comportements des consommateurs et de notre expertise en strat\u00e9gie de marque, en design et en exp\u00e9riences 360\u00b0 pour aider les marques \u00e0 cr\u00e9er des liens authentiques et significatifs.<\/p><p><em>Cet article est le premier d\u2019une s\u00e9rie inspir\u00e9e de notre rapport\u00a0Pulse 2025.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8362aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8362aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2f8c1a\" data-id=\"a2f8c1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6525a9 elementor-widget elementor-widget-video\" data-id=\"c6525a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1065448026?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d52b22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d52b22\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cec1f7d\" data-id=\"cec1f7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b35f93 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"9b35f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPr\u00eat \u00e0 percer les secrets de la G\u00e9n\u00e9ration \"On-Off\" ? \t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<p style=\"margin-right: 0cm;margin-left: 0cm;text-align: start\">Planifier une pr\u00e9sentation personnalis\u00e9e avec l'un de nos experts et d\u00e9couvrez comment votre marque peut prosp\u00e9rer dans cette \u00e8re de qu\u00eate d'\u00e9quilibre. <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e814281 cba-button-blue elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-hidden-desktop elementor-widget elementor-widget-cba-boutons\" data-id=\"e814281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-yourdownload-fr\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Je book ma pr\u00e9sentation<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-831e18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"831e18f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cb8a1b\" data-id=\"7cb8a1b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c516ff7 cba-button-blue elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"c516ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-downloads-fr\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Je t\u00e9l\u00e9charge Pulse 2025<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1184f1 elementor-widget elementor-widget-spacer\" data-id=\"b1184f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55de37e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55de37e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6d9543\" data-id=\"c6d9543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-601f248 elementor-widget elementor-widget-heading\" data-id=\"601f248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez comment transformer votre marque ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3924160 elementor-align-left cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"3924160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/form-contact\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous ! <\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a054f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a054f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-131b4ed\" data-id=\"131b4ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df51ce5 elementor-widget elementor-widget-spacer\" data-id=\"df51ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c899f33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c899f33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cce80f5\" data-id=\"cce80f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682c5cb elementor-widget elementor-widget-spacer\" data-id=\"682c5cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Imaginez scroller sans fin sur Instagram, tout en aspirant simultan\u00e9ment \u00e0 un moment de d\u00e9connexion num\u00e9rique totale. Cette contradiction illustre parfaitement la G\u00e9n\u00e9ration On-Off, une population en qu\u00eate d&#8217;\u00e9quilibre entre engagement num\u00e9rique et d\u00e9connexion consciente. &#8220;Brainrot&#8221; (pourriture du cerveau), \u00e9lu mot de l&#8217;ann\u00e9e 2024 par Oxford, capture parfaitement la fatigue mentale de notre monde hyperconnect\u00e9. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-39257","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":39257,"en":39089},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=39257"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39257\/revisions"}],"predecessor-version":[{"id":39993,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39257\/revisions\/39993"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=39257"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=39257"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=39257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}