{"id":39422,"date":"2025-04-10T10:14:50","date_gmt":"2025-04-10T08:14:50","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=39422"},"modified":"2025-04-14T12:36:25","modified_gmt":"2025-04-14T10:36:25","slug":"otc","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/otc\/","title":{"rendered":"OTC : L&#8217;Art de la r\u00e9sonance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39422\" class=\"elementor elementor-39422\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6abb253 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6abb253\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd46c35\" data-id=\"cd46c35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c31d6c6 elementor-widget elementor-widget-text-editor\" data-id=\"c31d6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"EOP SCXW194116538 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"><span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le march\u00e9 des m\u00e9dicaments en vente libre (OTC) est un univers satur\u00e9, o\u00f9 les marques se livrent une bataille acharn\u00e9e pour capter l&#8217;attention du consommateur. Avec un march\u00e9 <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">europ\u00e9en<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> estim\u00e9 \u00e0 <strong>48 millions de dollars d&#8217;ici 2027<\/strong> (<\/span><\/span><a href=\"https:\/\/www.mordorintelligence.com\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Mordor<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> Intelligence<\/span><\/span><\/a><span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">), la question n&#8217;est plus de simplement exister, mais de <\/span><\/span><span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-charstyle=\"Emphasis\">r\u00e9sonner<\/span><\/span> <span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">v\u00e9ritablement avec les besoins, les valeurs et les aspirations <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">d\u2019une client\u00e8le de plus en plus exigeante<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. <\/span><\/span><\/span><\/p><p><span class=\"EOP SCXW194116538 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"><span class=\"TextRun SCXW213714895 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Trop souvent, les marques OTC se contentent de campagnes publicitaires <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00e9ph\u00e9m\u00e8res<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> ou d<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">e<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> promotions<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> ponctuelles<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">n\u00e9gligeant <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">parfois l\u2019importance d\u2019une fondation de marque <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">p\u00e9renne<\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. Or, la valeur d\u2019une marque r\u00e9sulte d\u2019une alchimie <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">subtile <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">entre son identit\u00e9 et la perception qu\u2019en ont les consommateurs. <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Si l\u2019investissement dans le packaging demeure une priorit\u00e9, <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">il doit s\u2019inscrire dans une strat\u00e9gie de marque globale <\/span><span class=\"NormalTextRun SCXW213714895 BCX4\" data-ccp-parastyle=\"Normal (Web)\">garante d\u2019une r\u00e9sonance durable et significative.\u00a0<\/span><\/span><span class=\"EOP SCXW213714895 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db12c8 elementor-widget elementor-widget-heading\" data-id=\"2db12c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Le consommateur OTC : un acteur averti, en qu\u00eate de sens <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c15cf3b elementor-widget elementor-widget-text-editor\" data-id=\"c15cf3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW135878080 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135878080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Plusieurs facteurs contribuent \u00e0 la saturation du march\u00e9 OTC : une offre pl\u00e9thorique, la pression des marques de distributeur<\/span><span class=\"NormalTextRun SCXW135878080 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> et des g\u00e9n\u00e9riques<\/span><span class=\"NormalTextRun SCXW135878080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, l&#8217;essor du e-commerce et un cadre r\u00e9glementaire strict. Mais au-del\u00e0 de ces d\u00e9fis, une tendance de fond se dessine : le consommateur prend de plus en plus son bien-\u00eatre en main.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45bf2f7 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45bf2f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36c07f6\" data-id=\"36c07f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3c87d3 elementor-widget elementor-widget-image\" data-id=\"d3c87d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg\" class=\"attachment-large size-large wp-image-39438\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-1120x747.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-520x347.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f47d1 elementor-widget elementor-widget-text-editor\" data-id=\"26f47d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">3S Sant\u00e9<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a507b0c\" data-id=\"a507b0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-929f10b elementor-widget elementor-widget-text-editor\" data-id=\"929f10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Selon <\/span><a href=\"https:\/\/www.lequotidiendupharmacien.fr\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"auto\">Le Quotidien du Pharmacien<\/span><\/i><\/a><span data-contrast=\"auto\">, <span class=\"TextRun SCXW61939795 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">l&#8217;autom\u00e9dication est un r\u00e9flexe de plus en plus ancr\u00e9 chez les jeunes g\u00e9n\u00e9rations. Face \u00e0 cette \u00e9volution, les marques OTC doivent repenser leur approche et proposer des solutions qui r\u00e9pondent aux besoins sp\u00e9cifiques de ces nouveaux consommateurs.<\/span><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"EOP SCXW61939795 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW183153940 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le march\u00e9 OTC est confront\u00e9 \u00e0 une r\u00e9alit\u00e9 <\/span><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\">saisissante<\/span><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> : <span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">77% des consommateurs <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">affirment ne pas ressentir une v\u00e9ritable connexion \u00e9motionnelle avec les marques OTC qu\u2019ils utilisent<\/span> <span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">(<\/span><\/span><a href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Kantar, &#8220;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Meaningful<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> Brands&#8221; <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Study<\/span><\/span><\/a><span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">)<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span> <span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Soit a<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">utant de consommateurs <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">dont on peut capter l\u2019attention <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">et<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> qui sont ouverts \u00e0 consid\u00e9rer <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">une nouvelle<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> marque.<\/span><\/span><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42a39ca elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a39ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3130b1d\" data-id=\"3130b1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-626658d elementor-widget elementor-widget-image\" data-id=\"626658d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg\" class=\"attachment-large size-large wp-image-39438\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-1120x747.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-520x347.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a88d80 elementor-widget elementor-widget-text-editor\" data-id=\"2a88d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">3S Sant\u00e9<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab1ecc elementor-widget elementor-widget-text-editor\" data-id=\"6ab1ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Selon <\/span><a href=\"https:\/\/www.lequotidiendupharmacien.fr\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"auto\">Le Quotidien du Pharmacien<\/span><\/i><\/a><span data-contrast=\"auto\">, <span class=\"TextRun SCXW61939795 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">l&#8217;autom\u00e9dication est un r\u00e9flexe de plus en plus ancr\u00e9 chez les jeunes g\u00e9n\u00e9rations. Face \u00e0 cette \u00e9volution, les marques OTC doivent repenser leur approche et proposer des solutions qui r\u00e9pondent aux besoins sp\u00e9cifiques de ces nouveaux consommateurs.<\/span><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"EOP SCXW61939795 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdff14d elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdff14d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9a891aa\" data-id=\"9a891aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e341cf2 elementor-widget elementor-widget-image\" data-id=\"e341cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg\" class=\"attachment-large size-large wp-image-39438\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie.jpeg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-1120x747.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-520x347.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/les-medicaments-en-libre-service-en-pharmacie-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e4843 elementor-widget elementor-widget-text-editor\" data-id=\"73e4843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.3ssante.com\" target=\"_blank\" rel=\"noopener\">3S Sant\u00e9<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f039e20\" data-id=\"f039e20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356517c elementor-widget elementor-widget-text-editor\" data-id=\"356517c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Selon <\/span><a href=\"https:\/\/www.lequotidiendupharmacien.fr\" target=\"_blank\" rel=\"noopener\"><i><span data-contrast=\"auto\">Le Quotidien du Pharmacien<\/span><\/i><\/a><span data-contrast=\"auto\">, <span class=\"TextRun SCXW61939795 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">l&#8217;autom\u00e9dication est un r\u00e9flexe de plus en plus ancr\u00e9 chez les jeunes g\u00e9n\u00e9rations. Face \u00e0 cette \u00e9volution, les marques OTC doivent repenser leur approche et proposer des solutions qui r\u00e9pondent aux besoins sp\u00e9cifiques de ces nouveaux consommateurs.<\/span><span class=\"NormalTextRun SCXW61939795 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><span class=\"EOP SCXW61939795 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb8a740 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb8a740\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dc623d\" data-id=\"2dc623d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c224b0 elementor-widget elementor-widget-text-editor\" data-id=\"3c224b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW183153940 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le march\u00e9 OTC est confront\u00e9 \u00e0 une r\u00e9alit\u00e9 <\/span><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\">saisissante<\/span><span class=\"NormalTextRun SCXW183153940 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> : <span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">77% des consommateurs <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">affirment ne pas ressentir une v\u00e9ritable connexion \u00e9motionnelle avec les marques OTC qu\u2019ils utilisent<\/span> <\/strong><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">(<\/span><\/span><a href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\"><span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Kantar, &#8220;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Meaningful<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> Brands&#8221; <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Study<\/span><\/span><\/a><span class=\"TextRun SCXW263707877 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">)<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span> <span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Soit a<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">utant de consommateurs <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">dont on peut capter l\u2019attention <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">et<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> qui sont ouverts \u00e0 consid\u00e9rer <\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\">une nouvelle<\/span><span class=\"NormalTextRun SCXW263707877 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> marque.<\/span><\/span><\/span><\/span><\/p><p><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Ce chiffre<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, pour le moin<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">s <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">interpellateur, <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9v\u00e8le un <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">foss\u00e9 grandissant <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">entre les <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">aspirations d\u2019une client\u00e8le en qu\u00eate de sens et la capacit\u00e9 des marques \u00e0 y r\u00e9pondre. <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">La cl\u00e9 r\u00e9side dans un positionnement <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">pertinent et<\/span> <span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">clair<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, des preuves tangibles et une compr\u00e9hension profonde des motivations du consommateur.<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> C\u2019est en cr\u00e9ant cette <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9sonance entre les attentes du public et l\u2019ADN de la marque que le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">branding<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> peut s\u2019\u00e9panouir pleinement<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">et fid\u00e9liser <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">son<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> public<\/span> <span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">dans <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">un march\u00e9 OTC tr\u00e8s comp\u00e9titif<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le consommateur OTC d&#8217;aujourd&#8217;hui est un acteur averti. Il aspire \u00e0 une relation de confiance avec les marques, \u00e0 une transparence totale sur les ingr\u00e9dients et les proc\u00e9d\u00e9s de fabrication, et \u00e0 un engagement en faveur de causes qui lui tiennent \u00e0 c\u0153ur. Il est \u00e0 la recherche de marques qui partagent ses valeurs et qui l&#8217;accompagnent dans sa qu\u00eate de bien-\u00eatre. Selon une \u00e9tude de <\/span><\/span><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Xerfi<\/span><\/span><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, <strong>62% des Fran\u00e7ais se disent attentifs \u00e0 la composition <\/strong><\/span><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\"><strong>des m\u00e9dicaments qu&#8217;ils ach\u00e8tent<\/strong> et privil\u00e9gient les produits contenant des ingr\u00e9dients naturels.<\/span><\/span><span class=\"EOP SCXW227648429 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fa702f elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fa702f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f457c9\" data-id=\"2f457c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209382d elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"209382d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Ce chiffre<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, pour le moin<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">s <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">interpellateur, <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9v\u00e8le un <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">foss\u00e9 grandissant <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">entre les <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">aspirations d\u2019une client\u00e8le en qu\u00eate de sens et la capacit\u00e9 des marques \u00e0 y r\u00e9pondre. <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">La cl\u00e9 r\u00e9side dans un positionnement <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">pertinent et<\/span> <span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">clair<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, des preuves tangibles et une compr\u00e9hension profonde des motivations du consommateur.<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> C\u2019est en cr\u00e9ant cette <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9sonance entre les attentes du public et l\u2019ADN de la marque que le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">branding<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> peut s\u2019\u00e9panouir pleinement<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">et fid\u00e9liser <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">son<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> public<\/span> <span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">dans <\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">un march\u00e9 OTC tr\u00e8s comp\u00e9titif<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><span class=\"NormalTextRun SCXW69509883 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le consommateur OTC d&#8217;aujourd&#8217;hui est un acteur averti. Il aspire \u00e0 une relation de confiance avec les marques, \u00e0 une transparence totale sur les ingr\u00e9dients et les proc\u00e9d\u00e9s de fabrication, et \u00e0 un engagement en faveur de causes qui lui tiennent \u00e0 c\u0153ur. Il est \u00e0 la recherche de marques qui partagent ses valeurs et qui l&#8217;accompagnent dans sa qu\u00eate de bien-\u00eatre. Selon une \u00e9tude de <\/span><\/span><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Xerfi<\/span><\/span><span class=\"TextRun SCXW227648429 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, 62% des Fran\u00e7ais se disent attentifs \u00e0 la composition <\/span><span class=\"NormalTextRun SCXW227648429 BCX4\" data-ccp-parastyle=\"Normal (Web)\">des m\u00e9dicaments qu&#8217;ils ach\u00e8tent et privil\u00e9gient les produits contenant des ingr\u00e9dients naturels.<\/span><\/span><span class=\"EOP SCXW227648429 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77765cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77765cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d214815\" data-id=\"d214815\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2658b0c elementor-widget elementor-widget-heading\" data-id=\"2658b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Les fondations d'une marque OTC qui r\u00e9sonne : comment b\u00e2tir une \u00e9quit\u00e9 de marque durable\u202f?\u00a0<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f69521 elementor-widget elementor-widget-text-editor\" data-id=\"3f69521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW34995371 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Pour b\u00e2tir une marque OTC qui compte vraiment, <\/span><span class=\"NormalTextRun SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\">le <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\">branding<\/span><span class=\"NormalTextRun SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> et <\/span><span class=\"NormalTextRun SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\">les assets<\/span><span class=\"NormalTextRun SCXW34995371 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> de marque sont la cl\u00e9.\u00a0<\/span><\/span><span class=\"EOP SCXW34995371 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ol><li><b><span data-contrast=\"auto\">D\u00e9celer une attente qui n\u2019est pas r\u00e9solue :<\/span><\/b><span data-contrast=\"auto\"> Comprendre les besoins, les attentes et les motivations des consommateurs pour pouvoir innover et ajuster ses strat\u00e9gies en cons\u00e9quence.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">D\u00e9finir un positionnement et une identit\u00e9 de marque qui font \u00e9cho :<\/span><\/b><span data-contrast=\"auto\"> Un ADN unique et distinctif, qui se traduit par un nom, un logo, une charte graphique et un territoire d&#8217;expression propres. Cette identit\u00e9 doit refl\u00e9ter les valeurs de la marque, sa mission et sa vision.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\"><span data-ccp-charstyle=\"Strong\">S\u2019assurer que les preuves puissent soutenir la promesse ou les construire <\/span><span data-ccp-charstyle=\"Strong\">:<\/span><\/span><\/b><span data-contrast=\"auto\"> S&#8217;engager \u00e0 fournir des produits efficaces et de qualit\u00e9, en s&#8217;appuyant sur des preuves scientifiques rigoureuses et une transparence totale sur les ingr\u00e9dients et les proc\u00e9d\u00e9s de fabrication. Cette promesse doit \u00eatre cr\u00e9dible, pertinente et diff\u00e9renciante.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\"><span data-ccp-charstyle=\"Strong\">Activer avec consistance tous les points de contact et r\u00e9fl\u00e9chir \u00e0 des rituels qui r\u00e9sonnent avec la marque <\/span><span data-ccp-charstyle=\"Strong\">:<\/span><\/span><\/b><span data-contrast=\"auto\"> Cr\u00e9er un parcours d&#8217;achat fluide et personnalis\u00e9, en offrant un service client irr\u00e9prochable et en cultivant une relation de proximit\u00e9 avec les consommateurs. Cette exp\u00e9rience doit \u00eatre coh\u00e9rente, engageante et \u00e9motionnellement positive, et se d\u00e9ployer sur l&#8217;ensemble des points de contact :<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fa80ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fa80ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9d5127\" data-id=\"c9d5127\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-856d5be elementor-widget elementor-widget-text-editor\" data-id=\"856d5be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b><span data-contrast=\"auto\">Packaging :<\/span><\/b><span data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW256594357 BCX4\">Un emballage qui s\u00e9duit, informe et rassure, tout en v\u00e9hiculant les valeurs de la marque.<\/span><span class=\"NormalTextRun SCXW256594357 BCX4\"> Le packaging doit aussi permettre \u00e0 la marque de se d\u00e9marquer en rayon face \u00e0 la multiplication des produits de la concurrence.\u00a0<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae255c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae255c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4579a4b\" data-id=\"4579a4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bc63fe elementor-widget elementor-widget-image\" data-id=\"7bc63fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/upsa-gummies.fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295-1400x1400.png\" class=\"attachment-large size-large wp-image-40006\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295-1400x1400.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295-1120x1120.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295-768x768.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/Group-295.png 1500w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1813791 elementor-widget elementor-widget-text-editor\" data-id=\"1813791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/upsa-gummies.fr\" target=\"_blank\" rel=\"noopener\">Upsa Gummies<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65827ea\" data-id=\"65827ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b05f04 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"7b05f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.dijo.fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/ventre_reve-DIJO.jpg-e1744360060793.webp\" class=\"attachment-large size-large wp-image-40008\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/ventre_reve-DIJO.jpg-e1744360060793.webp 700w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/ventre_reve-DIJO.jpg-e1744360060793-520x520.webp 520w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-076f4e2 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"076f4e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.dijo.fr\" target=\"_blank\" rel=\"noopener\">Dijo<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-268ba6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"268ba6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cbcaa2\" data-id=\"2cbcaa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a1e265 elementor-widget elementor-widget-text-editor\" data-id=\"9a1e265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b><span data-contrast=\"auto\">Retail et POS :<\/span><\/b><span data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW342129 BCX4\">Un espace de vente accueillant et immersif, qui met en valeur les produits et facilite le parcours d&#8217;achat<\/span><span class=\"NormalTextRun SCXW342129 BCX4\"> avec une signal\u00e9tique claire et attractive qui guide le consommateur.\u00a0<\/span><\/span><\/li><li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"2\"><b><span data-contrast=\"auto\">Activation :<\/span><\/b><span data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW144076874 BCX4\">Des \u00e9v\u00e9nements et des campagnes de communication cr\u00e9atives et engageantes, qui suscitent l&#8217;\u00e9motion et renforcent le lien avec la marque<\/span><span class=\"NormalTextRun SCXW144076874 BCX4\">, toujours en coh\u00e9rence avec les fondamentaux de la marque.\u00a0<\/span><\/span><\/li><\/ul><ul><li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"2\"><b><span data-contrast=\"auto\">Digital :<\/span><\/b><span data-contrast=\"auto\"> Un site web et des r\u00e9seaux sociaux performants et interactifs, qui offrent une information compl\u00e8te et un service client r\u00e9actif.<\/span><\/li><\/ul><ul><li data-leveltext=\"o\" data-font=\"Courier New\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Courier New&quot;,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;o&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"2\"><b><span data-contrast=\"auto\">Relation de proximit\u00e9\u202f:<\/span><\/b> \u00c9tablir un dialogue permanent avec les consommateurs, en utilisant les r\u00e9seaux sociaux et les outils de communication digitale.<span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span class=\"TextRun SCXW123864857 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW123864857 BCX4\" data-ccp-charstyle=\"Strong\">L\u2019exp\u00e9rience de marque doit \u00eatre coh\u00e9rente sur tous les points de contact.<\/span><\/span><span class=\"EOP SCXW123864857 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559685&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862dc97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"862dc97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c087c\" data-id=\"d4c087c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6ad84 elementor-widget elementor-widget-spacer\" data-id=\"0a6ad84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-732dd1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"732dd1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f404f5\" data-id=\"2f404f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ae254 elementor-widget elementor-widget-heading\" data-id=\"a7ae254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'\u00e9quation de la r\u00e9sonance : Promesse + Identit\u00e9 + Exp\u00e9rience = Valeur de Marque durable <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d06c3d8 elementor-widget elementor-widget-text-editor\" data-id=\"d06c3d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"EOP SCXW102273278 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"><span class=\"TextRun SCXW64720307 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">La valeur<\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> de marque est le r\u00e9sultat de cette alchimie subtile entre l&#8217;identit\u00e9 de la marque, la promesse qu&#8217;elle fait et l&#8217;exp\u00e9rience qu&#8217;elle offre. C&#8217;est ce qui permet \u00e0 une marque de se diff\u00e9rencier durablement de ses concurrents, de fid\u00e9liser ses clients et de r\u00e9sister aux turbulences du march\u00e9. En investissant dans <\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">des assets <\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">de marque solide<\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">s<\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, les marques OTC peuvent se pr\u00e9munir contre les fluctuations du march\u00e9 et construire un avantage concurrentiel durable. Selon<a href=\"https:\/\/lobsoco.com\" target=\"_blank\" rel=\"noopener\"> l&#8217;Observatoire de la Consommation Responsable<\/a>, <\/span><\/span><\/span><strong><span class=\"EOP SCXW102273278 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\"><span class=\"TextRun SCXW64720307 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">78%<\/span><\/span><span class=\"TextRun SCXW64720307 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> des consommateurs fran\u00e7ais sont pr\u00eats \u00e0 payer plus cher pour un m\u00e9dicament produit de mani\u00e8re \u00e9thique et responsable<\/span><span class=\"NormalTextRun SCXW64720307 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5abc6ff elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5abc6ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bc72263\" data-id=\"bc72263\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-448cef3 elementor-widget elementor-widget-image\" data-id=\"448cef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre.png\" class=\"attachment-large size-large wp-image-39434\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre.png 1000w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-520x286.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-768x422.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5808fe0 elementor-widget elementor-widget-text-editor\" data-id=\"5808fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">Pharma365<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-939e8b8\" data-id=\"939e8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c67d4a elementor-widget elementor-widget-text-editor\" data-id=\"9c67d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW64400294 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">L&#8217;\u00e9tude <a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">Pharma365<\/a> r\u00e9v\u00e8le un constat \u00e9difiant : si de nombreuses marques OTC parviennent \u00e0 s\u00e9duire les consommateurs par leur image, rares sont celles qui r\u00e9ussissent \u00e0 aligner cette perception avec une qualit\u00e9 produit irr\u00e9prochable. UPSA fait figure d&#8217;exception, d\u00e9montrant qu&#8217;il est possible de conjuguer une identit\u00e9 de marque forte, une promesse tenue et une exp\u00e9rience client m\u00e9morable. C&#8217;est cette coh\u00e9rence qui lui permet de se d\u00e9marquer durablement et de fid\u00e9liser ses clients<\/span><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u202f; et de ne pas tomber dans le foss\u00e9 perception vs. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9alit\u00e9<\/span><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.\u00a0<\/span><\/span><span class=\"EOP SCXW64400294 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36bf3b1 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36bf3b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d83b695\" data-id=\"d83b695\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05211b elementor-widget elementor-widget-image\" data-id=\"c05211b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"550\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre.png\" class=\"attachment-large size-large wp-image-39434\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre.png 1000w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-520x286.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-sans-titre-768x422.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f4066 elementor-widget elementor-widget-text-editor\" data-id=\"76f4066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9dit : <a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">Pharma365<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb3d6ab elementor-widget elementor-widget-text-editor\" data-id=\"fb3d6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW64400294 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">L&#8217;\u00e9tude <a href=\"https:\/\/www.pharma365.fr\" target=\"_blank\" rel=\"noopener\">Pharma365<\/a> r\u00e9v\u00e8le un constat \u00e9difiant : si de nombreuses marques OTC parviennent \u00e0 s\u00e9duire les consommateurs par leur image, rares sont celles qui r\u00e9ussissent \u00e0 aligner cette perception avec une qualit\u00e9 produit irr\u00e9prochable. UPSA fait figure d&#8217;exception, d\u00e9montrant qu&#8217;il est possible de conjuguer une identit\u00e9 de marque forte, une promesse tenue et une exp\u00e9rience client m\u00e9morable. C&#8217;est cette coh\u00e9rence qui lui permet de se d\u00e9marquer durablement et de fid\u00e9liser ses clients<\/span><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u202f; et de ne pas tomber dans le foss\u00e9 perception vs. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">r\u00e9alit\u00e9<\/span><span class=\"NormalTextRun SCXW64400294 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.\u00a0<\/span><\/span><span class=\"EOP SCXW64400294 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d032a9c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d032a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Prenons l&#8217;exemple de <a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">Dormi<\/a>, une marque de produits pour le sommeil<\/span><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> des laboratoires <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Esteve<\/span><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. Face \u00e0 un march\u00e9 satur\u00e9 de solutions similaires, Dormi a choisi de se diff\u00e9rencier en misant sur une identit\u00e9 visuelle douce et apaisante, un discours rassurant et une exp\u00e9rience client personnalis\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a457828 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a457828\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a22c5f3\" data-id=\"a22c5f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb47097 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"eb47097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"801\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1400x801.jpg\" class=\"attachment-large size-large wp-image-39611\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1400x801.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1120x641.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-520x298.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-768x440.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1536x879.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28.jpg 1869w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47a9e3a\" data-id=\"47a9e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7403c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"3c7403c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1400x788.jpg\" class=\"attachment-large size-large wp-image-39618\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9dc1430 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9dc1430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa13ee3\" data-id=\"fa13ee3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67df01d elementor-widget elementor-widget-text-editor\" data-id=\"67df01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le packaging, con\u00e7u avec des couleurs pastel et des illustrations d\u00e9licates, \u00e9voque un sentiment de calme et de r\u00e9confort. Le site web propose des conseils personnalis\u00e9s pour am\u00e9liorer la qualit\u00e9 du sommeil. Et le service client est attentif et disponible pour r\u00e9pondre aux questions des consommateurs.<\/span><\/p><p><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> Comme nous l&#8217;avons fait pour d&#8217;autres marques OTC, cette approche holistique<\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> r\u00e9alis\u00e9e par CBA <\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">a permis \u00e0 Dormi de se d\u00e9marquer durablement et de fid\u00e9liser ses clients, en cr\u00e9ant une v\u00e9ritable communaut\u00e9 autour de la marque.<\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2147012 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2147012\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd76f2e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd76f2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c14ee3e\" data-id=\"c14ee3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e183a23 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e183a23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Prenons l&#8217;exemple de <a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">Dormi<\/a>, une marque de produits pour le sommeil<\/span><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> des laboratoires <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Esteve<\/span><span class=\"NormalTextRun SCXW262424731 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. Face \u00e0 un march\u00e9 satur\u00e9 de solutions similaires, Dormi a choisi de se diff\u00e9rencier en misant sur une identit\u00e9 visuelle douce et apaisante, un discours rassurant et une exp\u00e9rience client personnalis\u00e9e.<\/span><\/p><p><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Le packaging, con\u00e7u avec des couleurs pastel et des illustrations d\u00e9licates, \u00e9voque un sentiment de calme et de r\u00e9confort. Le site web propose des conseils personnalis\u00e9s pour am\u00e9liorer la qualit\u00e9 du sommeil. Et le service client est attentif et disponible pour r\u00e9pondre aux questions des consommateurs.<\/span><\/p><p><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> Comme nous l&#8217;avons fait pour d&#8217;autres marques OTC, cette approche holistique<\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> r\u00e9alis\u00e9e par CBA <\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">a permis \u00e0 Dormi de se d\u00e9marquer durablement et de fid\u00e9liser ses clients, en cr\u00e9ant une v\u00e9ritable communaut\u00e9 autour de la marque.<\/span><span class=\"NormalTextRun SCXW196799783 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c7b501 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"1c7b501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ced6be\" data-id=\"5ced6be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-878024f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"878024f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1400x788.jpg\" class=\"attachment-large size-large wp-image-39618\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/DORMI_WEB_08-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0962f70 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0962f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"801\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1400x801.jpg\" class=\"attachment-large size-large wp-image-39611\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1400x801.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1120x641.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-520x298.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-768x440.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28-1536x879.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/03\/DORMI_28.jpg 1869w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8baac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8baac9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdfe153\" data-id=\"cdfe153\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98860ff elementor-widget elementor-widget-spacer\" data-id=\"98860ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-220ad55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"220ad55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a07a61b\" data-id=\"a07a61b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bf8eab elementor-widget elementor-widget-heading\" data-id=\"3bf8eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">L'art de la r\u00e9sonance, l\u2019importance du POURQUOI  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a44441 elementor-widget elementor-widget-text-editor\" data-id=\"8a44441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW53858578 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Dans un contexte o\u00f9 <\/span><\/span><span class=\"TextRun SCXW53858578 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">68% des consommateurs <\/span><\/strong><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\"><strong>d\u00e9plorent le manque de clart\u00e9 des marques OTC quant \u00e0 leurs valeurs<\/strong>, <\/span><\/span><span class=\"TextRun SCXW53858578 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">(<\/span><\/span><span class=\"TextRun SCXW53858578 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><a href=\"https:\/\/www.globalmonitor.us\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Global Monitor<\/span><\/a><\/span><span class=\"TextRun SCXW53858578 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">), il <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">devient imp\u00e9ratif<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> de d\u00e9finir et de communiquer <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">avec authenticit\u00e9 le<\/span> <span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u00ab\u202f<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">pourquoi<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">\u202f\u00bb<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> de votre marque. <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Quelle est votre raison d\u2019\u00eatre\u202f? <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Quelle est votre mission au-del\u00e0 de la simple <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">commercialisation<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> de produits ? En r\u00e9pondant \u00e0 ces questions fondamentales, vous pouvez <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">tisserez<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> un lien \u00e9motionnel plus fort avec <\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">votre public<\/span><span class=\"NormalTextRun SCXW53858578 BCX4\" data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><span class=\"EOP SCXW53858578 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Ainsi, dans un march\u00e9 OTC satur\u00e9 et en constante \u00e9volution, l&#8217;art de la r\u00e9sonance est devenu un imp\u00e9ratif strat\u00e9gique. Il ne suffit plus de vendre un produit, il faut cr\u00e9er une marque qui compte, une marque qui s&#8217;inscrit durablement dans le quotidien de ses clients. En se concentrant sur la cr\u00e9ation d\u2019une <\/span><i><span data-contrast=\"auto\">brand equity<\/span><\/i><span data-contrast=\"auto\"> solide avec la construction d&#8217;une identit\u00e9 forte, le respect de sa promesse et la cr\u00e9ation d&#8217;une exp\u00e9rience client m\u00e9morable, les marques OTC peuvent transformer la perception en valeur durable et prosp\u00e9rer sur le long terme. C&#8217;est en ma\u00eetrisant cet art que les marques OTC pourront se diff\u00e9rencier durablement, fid\u00e9liser leurs clients et prosp\u00e9rer sur le long terme <span class=\"TextRun SCXW67681630 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW67681630 BCX4\" data-ccp-parastyle=\"Normal (Web)\">et<\/span> <span class=\"NormalTextRun SCXW67681630 BCX4\" data-ccp-parastyle=\"Normal (Web)\">vous vous distinguerez durablement <\/span><span class=\"NormalTextRun SCXW67681630 BCX4\" data-ccp-parastyle=\"Normal (Web)\">de la concurrence.<\/span><\/span><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e5416d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e5416d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2d3ad8\" data-id=\"b2d3ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e9cd8 elementor-widget elementor-widget-spacer\" data-id=\"c3e9cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbc3320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbc3320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be26c98\" data-id=\"be26c98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1797bb8 elementor-widget elementor-widget-heading\" data-id=\"1797bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors, pr\u00eat \u00e0 transformer votre marque OTC en un leader du march\u00e9\u202f? Parlons-en\u202f!   <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de17877 elementor-widget elementor-widget-text-editor\" data-id=\"de17877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW227851995 BCX4\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW227851995 BCX4\" data-ccp-charstyle=\"Strong\">Planifiez d\u00e8s aujourd&#8217;hui une session de 30 minutes avec nos experts pour \u00e9valuer l&#8217;\u00e9quit\u00e9 de votre marque, d\u00e9couvrir d&#8217;autres exemples de r\u00e9ussite dans le secteur OTC et identifier les leviers \u00e0 activer pour une r\u00e9sonance maximale<\/span> <span class=\"NormalTextRun SCXW227851995 BCX4\" data-ccp-charstyle=\"Strong\">et durable <\/span><span class=\"NormalTextRun SCXW227851995 BCX4\" data-ccp-charstyle=\"Strong\">de votre marque\u202f!\u00a0<\/span><\/span><span class=\"EOP SCXW227851995 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee4b5e cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"fee4b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ca49c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ca49c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c5f6e\" data-id=\"d5c5f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a397943 elementor-widget elementor-widget-spacer\" data-id=\"a397943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc0e5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc0e5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b33e70\" data-id=\"6b33e70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a6248d elementor-widget elementor-widget-spacer\" data-id=\"2a6248d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des m\u00e9dicaments en vente libre (OTC) est un univers satur\u00e9, o\u00f9 les marques se livrent une bataille acharn\u00e9e pour capter l&#8217;attention du consommateur. Avec un march\u00e9 europ\u00e9en estim\u00e9 \u00e0 48 millions de dollars d&#8217;ici 2027 (Mordor Intelligence), la question n&#8217;est plus de simplement exister, mais de r\u00e9sonner v\u00e9ritablement avec les besoins, les valeurs [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-39422","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":39422,"en":39935},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=39422"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39422\/revisions"}],"predecessor-version":[{"id":40039,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/39422\/revisions\/40039"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=39422"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=39422"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=39422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}