{"id":40064,"date":"2025-04-18T17:29:24","date_gmt":"2025-04-18T15:29:24","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=40064"},"modified":"2025-04-24T12:35:51","modified_gmt":"2025-04-24T10:35:51","slug":"playful-extravaganza","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/playful-extravaganza\/","title":{"rendered":"Playful Extravaganza"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40064\" class=\"elementor elementor-40064\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc84eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc84eda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e68d4\" data-id=\"93e68d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab34c4f elementor-widget elementor-widget-text-editor\" data-id=\"ab34c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW143913653 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Remember the last time you scrolled through TikTok and saw a brand collaboration so bizarre it made you laugh <\/span><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">out loud<\/span><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">? <\/span><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Maybe it<\/span><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> was pickle-flavored soda, or a luxury fashion house selling Crocs encrusted with\u2026 <\/span><\/span><span class=\"TextRun SCXW143913653 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-charstyle=\"Emphasis\">something<\/span><\/span><span class=\"TextRun SCXW143913653 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. Welcome to the era of the Playful Extravaganza, where brands are ditching the predictable and embracing the absurd to capture our fleeting attention. <\/span><\/span><\/p><h3><strong><span class=\"TextRun SCXW143913653 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW143913653 BCX4\" data-ccp-parastyle=\"Normal (Web)\">But is this just fleeting fun, or is something deeper at play?<\/span><\/span><span class=\"EOP SCXW143913653 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dc3644 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dc3644\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bd3dcf\" data-id=\"4bd3dcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682ac70 elementor-widget elementor-widget-spacer\" data-id=\"682ac70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260681d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260681d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c2729c\" data-id=\"0c2729c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133b221 elementor-widget elementor-widget-heading\" data-id=\"133b221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ From mundane to merriment: defining the Playful Extravaganza <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b6b33 elementor-widget elementor-widget-text-editor\" data-id=\"40b6b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW78869080 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">In today&#8217;s attention economy, brands are battling for relevance. <a href=\"https:\/\/cba-design.com\/pulse-2025-design-insights-for-positive-transformation\/\">CBA&#8217;s Pulse 2025<\/a> report reveals a powerful truth: consumers crave brands that inject joy, humor, and a touch of the unexpected into their experiences. <\/span><\/span><\/p><h3><span class=\"TextRun SCXW78869080 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">This <\/span><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">isn&#8217;t<\/span><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> about frivolous antics; <\/span><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW78869080 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> about strategically harnessing the power of play to cultivate deeper relationships.<\/span><\/span><span class=\"EOP SCXW78869080 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3><div class=\"collapsible-content-wrapper\" data-testid=\"collapsible-content-wrapper\"><div class=\"collapsible-content collapsible-content__disabled\"><div><div class=\"ant-flex css-baa5v1 ant-flex-align-stretch ant-flex-vertical\"><div class=\"markdown message-container\"><p>So, what exactly <em>is<\/em> Playful Extravaganza? Forget fleeting trends. It&#8217;s a deliberate, strategic approach to brand building that prioritizes:<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a20dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a20dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c8a3aa\" data-id=\"1c8a3aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4e410 elementor-widget elementor-widget-video\" data-id=\"ad4e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/08_Oppening_Playful-Extravaganza-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a9a771\" data-id=\"3a9a771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03f7bb2 elementor-widget elementor-widget-text-editor\" data-id=\"03f7bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><div data-testid=\"collapsible-content-wrapper\"><div><div><div><div><p><b>Unconventional creativity:<\/b> Daring to defy industry norms and think outside the box.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/li><li><p><b>Emotional resonance:<\/b> Tapping into positive emotions like joy and humor, while also evoking a sense of nostalgia.\u00a0<\/p><\/li><li><p><b>Authentic expression:<\/b> Unveiling your brand&#8217;s unique personality and distinctive voice.<\/p><\/li><li><p><b>Experiential engagement:<\/b> Crafting memorable and shareable moments that resonate with your audience.\u00a0<\/p><\/li><li><p><b>Disruption of the everyday: <\/b>Offering a refreshing escape from the ordinary and predictable.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3c4e33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3c4e33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab65db\" data-id=\"3ab65db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6ad0a elementor-widget elementor-widget-spacer\" data-id=\"fb6ad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9cc9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da9cc9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4efceb\" data-id=\"a4efceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbba48c elementor-widget elementor-widget-heading\" data-id=\"fbba48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Decoding the crave: why play resonates in a dopamine-driven world <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb288b elementor-widget elementor-widget-text-editor\" data-id=\"7cb288b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A &#8220;playful extravaganza&#8221; directly connects to this context: it&#8217;s not about instant gratification but about surprising with lightness. The concept of delight\u2014unexpectedly enchanting\u2014emerges as a response. Even brands committed to serious causes like environmental care and inclusivity are now challenged to communicate more authentically, accessibly, and humorously.<\/p><p class=\"p1\">This movement isn&#8217;t confined to design; <b>it reflects a broader cultural shift shaped by digital entertainment dynamics and the constant expectation of novelty. <\/b>Generation Z\u2014multicultural, fluid, and curious\u2014naturally navigates between aesthetics, flavors, and categories. Open to the world, they seek the new with enthusiasm but have less patience for overly serious messages or predictable formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9457c2 elementor-widget elementor-widget-image\" data-id=\"d9457c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.duolingo.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1196\" height=\"528\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/widgets-e1744906133680.png\" class=\"attachment-large size-large wp-image-40128\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/widgets-e1744906133680.png 1196w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/widgets-e1744906133680-1120x494.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/widgets-e1744906133680-520x230.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/widgets-e1744906133680-768x339.png 768w\" sizes=\"(max-width: 1196px) 100vw, 1196px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-173d9fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"173d9fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d0c582\" data-id=\"0d0c582\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a0e32 elementor-widget elementor-widget-text-editor\" data-id=\"97a0e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credit: <a href=\"https:\/\/www.duolingo.com\" target=\"_blank\" rel=\"noopener\">Duolingo\u00a0<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc28605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc28605\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6682072\" data-id=\"6682072\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d619b5a elementor-widget elementor-widget-text-editor\" data-id=\"d619b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW40639753 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40639753 BCX4\" data-ccp-parastyle=\"Normal (Web)\">But <\/span><span class=\"NormalTextRun SCXW40639753 BCX4\" data-ccp-parastyle=\"Normal (Web)\">here&#8217;s<\/span><span class=\"NormalTextRun SCXW40639753 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> the tension: this desire for playfulness is intertwined with the allure of instant gratification, fueled by the dopamine rush of social media likes and the constant stream of <\/span><span class=\"NormalTextRun SCXW40639753 BCX4\" data-ccp-parastyle=\"Normal (Web)\">new experiences. <\/span><\/span><\/p><h3><span class=\"TextRun SCXW40639753 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40639753 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Are we, as brands, contributing to a culture of superficiality by constantly chasing novelty?<\/span><\/span><span class=\"EOP SCXW40639753 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h3><p><span class=\"TextRun SCXW263574998 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263574998 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Gen Z, the digital natives who have grown up in this dopamine-driven world, are particularly susceptible to this influence. They are constantly bombarded with <\/span><span class=\"NormalTextRun SCXW263574998 BCX4\" data-ccp-parastyle=\"Normal (Web)\">new trends<\/span><span class=\"NormalTextRun SCXW263574998 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, flavors, and experiences, leading to a heightened expectation for surprise and difference. This explains the boom in unlikely flavor combinations, bizarre brand collaborations, and the meme-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW263574998 BCX4\" data-ccp-parastyle=\"Normal (Web)\">ification<\/span><span class=\"NormalTextRun SCXW263574998 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> of everything. The rapid-fire humor and absurd content that dominate platforms like TikTok are shaping a new generation&#8217;s expectations for entertainment and engagement.<\/span><\/span><span class=\"EOP SCXW263574998 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Emotional connection &amp; differentiation:<\/span><\/b><span data-contrast=\"auto\"> Playfulness offers a unique way to cut through the clutter of marketing messages, creating a distinct brand identity that resonates with those weary of the predictable. <strong><a href=\"https:\/\/www.accenture.com\/fr-fr\" target=\"_blank\" rel=\"noopener\">Accenture<\/a> reports that 66% of consumers gravitate towards brands that stand for something,<\/strong> emphasizing the need for a clear and compelling brand purpose.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Engagement &amp; humanization:<\/span><\/b><span data-contrast=\"auto\"> Capturing attention in a world of endless distractions is a constant challenge. Playful experiences are inherently captivating, sparking interaction and creating shareable moments. Content infused with playful elements typically enjoys twice the engagement rates on social media (HubSpot), proving its power to drive meaningful interactions. Skepticism is on the rise, and playfulness can help brands appear more human, approachable, and relatable. Harvard Business Review reveals that <strong>consumers are 2.4x more likely to recommend a brand that delivers a positive emotional experience.<\/strong><\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Socio-economic context &amp;<\/span><\/b> <strong>dopamine culture<\/strong><b><span data-contrast=\"auto\">:<\/span><\/b><span data-contrast=\"auto\"> The pandemic led to a reassessment of priorities, with consumers now actively seeking brands that offer joy, escapism, and connection, especially in times of economic instability. Playfulness provides an emotional release and helps cope with stress. The constant barrage of information can be overwhelming. Playfulness offers a welcome respite, allowing consumers to focus on positive emotions. As social media becomes polarized, consumers crave authentic connection. Brands that offer community and belonging build stronger relationships.<\/span> \u00a0<\/li><\/ul><p><span data-contrast=\"auto\">This tension requires careful consideration. <\/span><\/p><h4><span data-contrast=\"auto\"><strong>Brands must strive to create playful experiences that are not only engaging but also authentic, meaningful, and aligned with their core values. It&#8217;s about finding the balance between capturing attention and building lasting connections, understanding the needs of Gen Z while avoiding the pitfalls of feeding into a cycle of superficiality<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0200b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0200b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d6df5b\" data-id=\"9d6df5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feae50b elementor-widget elementor-widget-spacer\" data-id=\"feae50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44068af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44068af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b736e65\" data-id=\"b736e65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9f27c elementor-widget elementor-widget-heading\" data-id=\"3e9f27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Absurd? Unexpected? Surprise me!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f895b9 elementor-widget elementor-widget-text-editor\" data-id=\"8f895b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW11606390 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">The &#8220;<\/span><\/span><span class=\"TextRun SCXW11606390 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Playful Extravaganza<\/span><\/span><span class=\"TextRun SCXW11606390 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">&#8221; <\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">isn&#8217;t<\/span> <span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">just about surface-level<\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> fun; <\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> about strategically weaving playfulness into every <\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">facet<\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> of the brand experience to achieve tangible business results. <\/span><\/span><\/h3><p><span class=\"TextRun SCXW11606390 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Here&#8217;s<\/span><span class=\"NormalTextRun SCXW11606390 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> how it translates to ROI, with examples in action:<\/span><\/span><span class=\"EOP SCXW11606390 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83e2c78 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83e2c78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c489c19\" data-id=\"c489c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-633bcd8 elementor-widget elementor-widget-text-editor\" data-id=\"633bcd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b><span data-contrast=\"auto\">Increased sales:<\/span><\/b><span data-contrast=\"auto\">\u202fPlayful packaging and marketing can stimulate impulse purchases and drive overall sales volume.\u202fFor instance, <\/span><a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\"><span data-contrast=\"none\">OMO Vibes\u2019 collaboration with Spotify, with CBA&#8217;s vibrant packaging design<\/span><\/a><span data-contrast=\"auto\">, brings joy to a mundane chore, effectively boosting brand visibility on crowded shelves and driving sales.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72660b0 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"72660b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover the project!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2024d20\" data-id=\"2024d20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-808175c elementor-widget elementor-widget-image\" data-id=\"808175c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1400x875.jpg\" class=\"attachment-large size-large wp-image-40094\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1400x875.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1120x700.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-520x325.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-768x480.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1536x960.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-2048x1280.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed578d9 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed578d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401c2f8\" data-id=\"401c2f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ecd8fe elementor-widget elementor-widget-text-editor\" data-id=\"8ecd8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b><span data-contrast=\"auto\">Increased sales:<\/span><\/b><span data-contrast=\"auto\">\u202fPlayful packaging and marketing can stimulate impulse purchases and drive overall sales volume.\u202fFor instance, <\/span><a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\"><span data-contrast=\"none\">OMO Vibes\u2019 collaboration with Spotify, with CBA&#8217;s vibrant packaging design<\/span><\/a><span data-contrast=\"auto\">, brings joy to a mundane chore, effectively boosting brand visibility on crowded shelves and driving sales.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9fb4d elementor-widget elementor-widget-image\" data-id=\"2c9fb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"875\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1400x875.jpg\" class=\"attachment-large size-large wp-image-40094\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1400x875.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1120x700.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-520x325.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-768x480.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-1536x960.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/cba_latam_omovibes_stills_horiz_funk_2400x1600-2-2048x1280.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97bcd3b elementor-tablet-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"97bcd3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/omo-vibes\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover the project!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fbe05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fbe05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fc7157\" data-id=\"0fc7157\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3264bf4 elementor-widget elementor-widget-text-editor\" data-id=\"3264bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b><span data-contrast=\"auto\">Enhanced customer loyalty:<\/span><\/b><span data-contrast=\"auto\">\u202fCustomers who forge an emotional connection with a brand are more likely to remain loyal and make repeat purchases.\u202f<\/span><a href=\"https:\/\/uk.whogivesacrap.org\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Who Gives a Crap<\/span><\/a><span data-contrast=\"auto\"> has revolutionized the toilet paper market with its fun, eco-friendly approach, including cheeky, humorous text about sustainability in each package, building brand loyalty and promoting ethical consumption in a lighthearted way.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Amplified brand advocacy:<\/span><\/b><span data-contrast=\"auto\">\u202fPlayful experiences encourage customers to share their positive encounters, fostering brand advocacy and organic word-of-mouth marketing.\u202f<\/span><a href=\"https:\/\/design.pepsico.com\/case-studies\/cheetos-mansion\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">PepsiCo Design&#8217;s Cheetos Mansion<\/span><\/a><span data-contrast=\"auto\"> perfectly captured the brand&#8217;s playful essence, generating significant social media buzz and fostering deeper brand engagement.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfa2e20 elementor-widget elementor-widget-image\" data-id=\"dfa2e20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/design.pepsico.com\/case-studies\/cheetos-mansion\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"894\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-1400x894.webp\" class=\"attachment-large size-large wp-image-40087\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-1400x894.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-1120x716.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-520x332.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-768x491.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-1536x981.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/1440_CHEETOS-MANSION_Featured-Image_01.jpg-2048x1308.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a51a9c elementor-widget elementor-widget-text-editor\" data-id=\"4a51a9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credit: <a href=\"https:\/\/design.pepsico.com\/case-studies\/cheetos-mansion\" target=\"_blank\" rel=\"noopener\">Pepsico<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7632dd5 elementor-widget elementor-widget-text-editor\" data-id=\"7632dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Elevated employee morale:<\/span><\/b><span data-contrast=\"auto\">\u202fA playful brand culture can attract and retain top talent, boosting employee morale and overall productivity.<\/span> <span data-contrast=\"auto\"><a href=\"https:\/\/www.benjerry.com\" target=\"_blank\" rel=\"noopener\">Ben &amp; Jerry<\/a>, for instance, consistently ranks high in employee satisfaction surveys.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><p><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Beyond these core examples, we see playful strategies driving success across diverse industries. Consider <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/www.butt.company\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">Butt<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> butter in New Zealand, where humor sparks conversation and captures attention, driving brand awareness and encouraging consumers to give it a try. <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/www.today.com\/food\/trends\/nutter-butter-creepy-tiktok-account-rcna171563\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">Nutter<\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\"> Butter&#8217;s TikTok account<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> amplifies their playful side and drives brand relevance, while <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/liquiddeath.com\/en-fr?srsltid=AfmBOoo4_DHsw05LZOyhjF5bfFOeJcKw5QCr-oSVOTTRUkFdPtNxVyRT\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">Liquid Death<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> uses aggressive marketing to create a strong brand identity and attract a loyal following. <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">Duolingo<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, with its quirky owl mascot and playful gamification, <\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">demonstrates<\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> how to keep users engaged and motivated, driving app usage and promoting language learning in a fun and accessible way. <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/www.laviefoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">La Vie<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> challenges industry norms with its bold and humorous marketing of plant-based food alternatives, <\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">showcasing<\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> how playfulness can drive brand differentiation and capture the attention of environmentally conscious consumers. Even collaborations, like the <\/span><\/span><a class=\"Hyperlink SCXW70727935 BCX4\" href=\"https:\/\/www.youtube.com\/watch?v=zWJsBVCMUQU\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-charstyle=\"Hyperlink\">McDonald&#8217;s x Cactus Plant Flea Market Happy Meal for adults<\/span><\/span><\/a><span class=\"TextRun SCXW70727935 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">, or the <a href=\"https:\/\/www.nike.com\/sg\/launch\/t\/sb-dunk-low-x-ben-jerry&#039;s-1\" target=\"_blank\" rel=\"noopener\">Nike x Ben &amp; Jerry&#8217;s &#8220;Chunky <\/a><\/span><a href=\"https:\/\/www.nike.com\/sg\/launch\/t\/sb-dunk-low-x-ben-jerry&#039;s-1\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Dunky<\/span><\/a><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">&#8221; sneaker, <\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">demonstrate<\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> the power of surprise and nostalgia to drive sales and generate buzz. And who can forget <a href=\"https:\/\/wwd.com\/fashion-news\/fashion-scoops\/balenciaga-crocs-collaboration-photos-1234838519\/\" target=\"_blank\" rel=\"noopener\">Crocs x Balenciaga<\/a>, with their outlandish and unexpected designs, <\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\">demonstrating<\/span><span class=\"NormalTextRun SCXW70727935 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> the power of surprise and humor to generate social media buzz and position brands as innovative and daring.<\/span><\/span><span class=\"EOP SCXW70727935 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67cd110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67cd110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b31a38\" data-id=\"1b31a38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df88511 elementor-widget elementor-widget-image\" data-id=\"df88511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.gq.com\/story\/nike-sb-ben-and-jerry-dunk-low\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-1400x788.webp\" class=\"attachment-large size-large wp-image-40085\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-1400x788.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-1120x630.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-520x293.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-768x432.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg-1536x864.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/benandjerrydunk-v2.jpg.webp 2000w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a5009 elementor-widget elementor-widget-text-editor\" data-id=\"23a5009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credit: <a href=\"https:\/\/www.gq.com\/story\/nike-sb-ben-and-jerry-dunk-low\" target=\"_blank\" rel=\"noopener\">GQ<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20735e4\" data-id=\"20735e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c551dd9 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"c551dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/jupdlc-lavie-campagne-produit-non-disponible-royaume-uni-2.jpg\" class=\"attachment-large size-large wp-image-40086\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/jupdlc-lavie-campagne-produit-non-disponible-royaume-uni-2.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/jupdlc-lavie-campagne-produit-non-disponible-royaume-uni-2-1120x586.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/jupdlc-lavie-campagne-produit-non-disponible-royaume-uni-2-520x272.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/jupdlc-lavie-campagne-produit-non-disponible-royaume-uni-2-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a417c6 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2a417c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credit: <a href=\"https:\/\/buzzman.eu\/fr\" target=\"_blank\" rel=\"noopener\">Buzzman<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc57902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc57902\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9848c00\" data-id=\"9848c00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8655311 elementor-widget elementor-widget-spacer\" data-id=\"8655311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bf81d elementor-widget elementor-widget-heading\" data-id=\"b6bf81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Navigating the minefield: avoiding the pitfalls of forced fun <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b9bf2 elementor-widget elementor-widget-text-editor\" data-id=\"25b9bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The challenge for brands is clear:<b> how to embrace fun without falling into the trap of superficiality?\u00a0<\/b>How to engage with different facets of the same audience\u2014who, at times, seek purpose and depth, and at others, lightness and escapism?\u00a0<\/p><p class=\"p1\">The answer may lie in moving beyond binary thinking and designing portfolios and experiences that accompany this natural alternation of moods. Between mindfulness and rave, there&#8217;s a vast territory to explore. And it&#8217;s in this vibrant and unpredictable space that playfulness proves more necessary than ever.<\/p><h3><span class=\"TextRun SCXW91504867 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Authenticity is the cornerstone of success.<\/span> <\/span><span class=\"TextRun SCXW91504867 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">Thus, i<\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">s <\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">y<\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">our <\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">b<\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">rand <\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">r<\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">eady to <\/span><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\">p<\/span><\/strong><span class=\"NormalTextRun SCXW91504867 BCX4\" data-ccp-charstyle=\"Strong\"><strong>lay?<\/strong><\/span><\/span><strong><span class=\"EOP SCXW91504867 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/h3><p><span data-contrast=\"auto\">Consider these critical questions:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Brand personality<\/span><\/b><span data-contrast=\"auto\">: Is your brand already perceived as approachable, friendly, or inherently innovative? Playfulness should complement your brand&#8217;s core values, not contradict them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Target audience<\/span><\/b><span data-contrast=\"auto\">: Does your target audience appreciate humor and unconventional approaches? Ensure that your playful initiatives resonate with your target audience and avoid alienating them.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Competitive landscape<\/span><\/b><span data-contrast=\"auto\">: Are your competitors already embracing playfulness? <\/span><span data-contrast=\"auto\">If so, how can you differentiate yourself?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Internal culture<\/span><\/b><span data-contrast=\"auto\">: Does your company culture foster creativity, experimentation, and a willingness to embrace the unexpected?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Risk tolerance<\/span><\/b><span data-contrast=\"auto\">: Are you prepared to take calculated risks to capture attention and stand out from the crowd?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Consistency<\/span><\/b><span data-contrast=\"auto\">: Cultivate a consistent level of playfulness across all your brand touchpoints, from your website to your customer service interactions.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e12468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e12468\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a18d63\" data-id=\"4a18d63\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc09d0d elementor-widget elementor-widget-spacer\" data-id=\"bc09d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70969b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70969b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d574a61\" data-id=\"d574a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef33e28 elementor-widget elementor-widget-text-editor\" data-id=\"ef33e28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">At <strong>CBA<\/strong>, we understand the transformative power of play. We empower brands to unlock their playful potential through:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Strategic playful brand development<\/span><\/b><span data-contrast=\"auto\">: We collaborate with you to define your brand&#8217;s unique playful personality and identify opportunities to inject joy into your customer experiences.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Captivating visual identity creation<\/span><\/b><span data-contrast=\"auto\">: Our design team crafts vibrant, memorable visual identities that capture the essence of your brand&#8217;s playfulness.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Innovative packaging design<\/span><\/b><span data-contrast=\"auto\">: We transform everyday products into delightful experiences with innovative and engaging packaging designs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Compelling activation campaign development<\/span><\/b><span data-contrast=\"auto\">: We develop creative campaigns that capture attention, spark conversation, and drive measurable results.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><p><em><span class=\"TextRun SCXW221264702 BCX4\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW221264702 BCX4\" data-ccp-parastyle=\"Normal (Web)\">This article is the <\/span><span class=\"NormalTextRun SCXW221264702 BCX4\" data-ccp-parastyle=\"Normal (Web)\">second<\/span><span class=\"NormalTextRun SCXW221264702 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> in a series inspired by the insights introduced in our Pulse 2025 report.\u202f\u202f<\/span><\/span><span class=\"EOP SCXW221264702 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac5b0ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac5b0ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e813243\" data-id=\"e813243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d175857 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"d175857\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1065448026?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4ec4cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4ec4cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3409ffd\" data-id=\"3409ffd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc37895 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"dc37895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to ignite your brand's playful spark?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<span data-contrast=\"auto\" style=\"text-align: start\">&nbsp;Let\u2019s get in touch for a <b>complimentary brand assessment<\/b> and discover how we can help you unlock your playful potential while achieving your core business objectives.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\" style=\"text-align: start\">&nbsp;<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7730b8 cba-button-blue elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-cba-boutons\" data-id=\"b7730b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-downloads\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Download Pulse 2025<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf6564 cba-button-blue elementor-align-center elementor-hidden-desktop elementor-widget elementor-widget-cba-boutons\" data-id=\"ebf6564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-downloads\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Download Pulse 2025<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-612ee30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"612ee30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3ab2a\" data-id=\"7c3ab2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bacf71 elementor-widget elementor-widget-spacer\" data-id=\"7bacf71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1897698 elementor-widget elementor-widget-spacer\" data-id=\"1897698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Remember the last time you scrolled through TikTok and saw a brand collaboration so bizarre it made you laugh out loud? Maybe it was pickle-flavored soda, or a luxury fashion house selling Crocs encrusted with\u2026 something. Welcome to the era of the Playful Extravaganza, where brands are ditching the predictable and embracing the absurd to [&hellip;]<\/p>\n","protected":false},"author":59,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-40064","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":40064,"fr":40241},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=40064"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40064\/revisions"}],"predecessor-version":[{"id":40326,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40064\/revisions\/40326"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=40064"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=40064"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=40064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}