{"id":40425,"date":"2025-05-27T16:12:56","date_gmt":"2025-05-27T14:12:56","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=40425"},"modified":"2025-11-07T15:19:16","modified_gmt":"2025-11-07T14:19:16","slug":"longevity-craze","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/longevity-craze\/","title":{"rendered":"Riding the Longevity Wave"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40425\" class=\"elementor elementor-40425\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc84eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc84eda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93e68d4\" data-id=\"93e68d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab34c4f elementor-widget elementor-widget-text-editor\" data-id=\"ab34c4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW165103871 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Remember when &#8220;anti-aging&#8221; was all the rage? Well, toss that outdated concept in the bin! <\/span><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">We&#8217;re<\/span><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> not just trying to\u202f<\/span><\/span><span class=\"TextRun SCXW165103871 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-charstyle=\"Emphasis\">stop<\/span><\/span><span class=\"TextRun SCXW165103871 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u202f<\/span><\/span><span class=\"TextRun SCXW165103871 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">the clock anymore; <\/span><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">we&#8217;re<\/span><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> hacking it, upgrading it, and turning it into a <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">finely-tuned<\/span><span class=\"NormalTextRun SCXW165103871 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, high-performance machine. Welcome to the era of the Longevity Craze! <span class=\"NormalTextRun SCXW231462241 BCX0\" data-ccp-parastyle=\"Normal (Web)\">But <\/span><span class=\"NormalTextRun SCXW231462241 BCX0\" data-ccp-parastyle=\"Normal (Web)\">don&#8217;t<\/span><span class=\"NormalTextRun SCXW231462241 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> let the &#8220;craze&#8221; part fool you \u2013 this <\/span><span class=\"NormalTextRun SCXW231462241 BCX0\" data-ccp-parastyle=\"Normal (Web)\">isn&#8217;t<\/span><span class=\"NormalTextRun SCXW231462241 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> just a fad.\u00a0<\/span><\/span><\/span><\/p><h3><span class=\"TextRun SCXW158592179 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\">This is <\/span><\/span><span class=\"TextRun MacChromeBold SCXW158592179 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\">a full-blown cultural revolution<\/span><\/span><span class=\"TextRun SCXW158592179 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\">, a\u202f<\/span><\/span><span class=\"TextRun SCXW158592179 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-charstyle=\"Emphasis\">Longevity Wave<\/span><\/span><span class=\"TextRun SCXW158592179 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\">\u202f<\/span><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\">that&#8217;s<\/span><span class=\"NormalTextRun SCXW158592179 BCX0\" data-ccp-parastyle=\"Normal (Web)\"> reshaping industries and redefining how we approach life itself.<\/span><\/span><span class=\"EOP SCXW158592179 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-260681d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"260681d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c2729c\" data-id=\"0c2729c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca58928 elementor-widget elementor-widget-spacer\" data-id=\"ca58928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133b221 elementor-widget elementor-widget-heading\" data-id=\"133b221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ longevity, a fundamental consumer evolution <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40b6b33 elementor-widget elementor-widget-text-editor\" data-id=\"40b6b33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\"><span class=\"TextRun SCXW167708183 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167708183 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Forget fleeting fads \u2013 this is a fundamental\u202f<\/span><\/span><span class=\"TextRun MacChromeBold SCXW167708183 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167708183 BCX0\" data-ccp-charstyle=\"Emphasis\">consumer evolution<\/span><\/span><span class=\"TextRun SCXW167708183 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW167708183 BCX0\" data-ccp-parastyle=\"Normal (Web)\">. P<\/span><\/span>eople\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">aren&#8217;t<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0just passively accepting the aging process;\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">they&#8217;re<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0actively taking control, fuelled by a desire to live longer, healthier, and more fulfilling lives.\u00a0<\/span><\/span><\/p><p><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">And brands?\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">They&#8217;re<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0catching on, big time. But the smart ones\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">aren&#8217;t<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0just slapping &#8220;anti-aging&#8221; labels on existing products;\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">they&#8217;re<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0fundamentally\u00a0<span style=\"font-weight: bold;\">rethinking their strategies to\u202f<\/span><\/span><\/span><span style=\"font-weight: bold;\"><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-charstyle=\"Emphasis\">harness this cultural shift<\/span><\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">\u202fand\u202f<\/span><\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-charstyle=\"Emphasis\">stay relevant in the age of extended life<\/span><\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">.<\/span><\/span><\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u00a0<span data-ccp-parastyle=\"Normal (Web)\">They&#8217;re<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0learning to navigate the\u202f<\/span><\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">longevity economy<\/span><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\">\u202fand build lasting brand success. Are you ready to ride the wave?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><h3>So what&#8217;s driving this cultural revolution?<\/h3><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Demographic tsunami (<\/span><\/b><b><i><span data-contrast=\"auto\">we\u2019re living longer<\/span><\/i><\/b><b><span data-contrast=\"auto\">):<\/span><\/b><span data-contrast=\"auto\">\u202fThe global population is aging at an unprecedented rate. The WHO projects the population aged 60 and over to nearly double by 2050. This isn&#8217;t just a blip; it&#8217;s a demographic tsunami that&#8217;s reshaping societies and economies worldwide.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The democratization of health data (<\/span><\/b><b><i><span data-contrast=\"auto\">we\u2019re more health-conscious<\/span><\/i><\/b><b><span data-contrast=\"auto\">):<\/span><\/b><span data-contrast=\"auto\">\u202fWe&#8217;re no longer reliant on doctors to tell us about our health. Wearable technology, genetic testing, and readily available health information are empowering individuals to take control of their own health data and make informed decisions.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The rise of the &#8220;Pro-Aging&#8221; mindset (<\/span><\/b><b><i><span data-contrast=\"auto\">we\u2019re empowered and it\u2019s all about assuming<\/span><\/i><\/b><b><span data-contrast=\"auto\">):<\/span><\/b><span data-contrast=\"auto\">\u202fForget &#8220;anti-aging.&#8221; The new mantra is &#8220;pro-aging.&#8221; It&#8217;s about embracing the aging process, celebrating wisdom and experience, and focusing on maintaining vitality and well-being at every stage of life.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">The longevity economy:<\/span><\/b><span data-contrast=\"auto\">\u202fThis isn&#8217;t just about individual consumers; it&#8217;s about a burgeoning economic sector. Investors are pouring billions into longevity-related technologies and services, recognizing the immense potential of this market.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30a20dc elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30a20dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c8a3aa\" data-id=\"1c8a3aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4e410 elementor-widget elementor-widget-video\" data-id=\"ad4e410\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/06_Oppening_Longevity-Craze.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a9a771\" data-id=\"3a9a771\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94791eb elementor-widget elementor-widget-heading\" data-id=\"94791eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Brands are levelling up the longevity game (strategically!)&nbsp;<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f7bb2 elementor-widget elementor-widget-text-editor\" data-id=\"03f7bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"collapsible-content-wrapper\">\n<h3><span style=\"font-size: 18px;\" data-contrast=\"auto\"><span style=\"font-weight: normal;\">The Longevity Craze isn&#8217;t just a consumer trend; it&#8217;s a massive untapped market. <\/span>Brands are stepping up to meet the growing demand for products and services that support a longer, healthier life.<span style=\"font-weight: normal;\"> But the most successful brands are taking a strategic approach, aligning their offerings with the underlying cultural shifts and unmet needs of the longevity market.&nbsp;<\/span><\/span><span style=\"font-weight: normal; font-size: 18px;\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">&nbsp;<\/span><\/h3>\n<p><span data-contrast=\"auto\">It\u2019s not just a consumer trend, and it\u2019s also not just about science and technology. It&#8217;s also about creating experiences (and connection) that support a longer, healthier life. Think wellness-focused resorts, community-based fitness programs, and even age-fluid social events.<b> It&#8217;s about fostering social connection, promoting mental well-being, and creating a sense of purpose and belonging.<\/b><\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\"><b>&nbsp;<\/b><\/span><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f636cd7 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f636cd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218d75e\" data-id=\"218d75e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfb80b elementor-widget elementor-widget-video\" data-id=\"4cfb80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/06_Oppening_Longevity-Craze.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69156d7 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"69156d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Brands are levelling up the longevity game (strategically!)&nbsp;<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209495a elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"209495a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-testid=\"collapsible-content-wrapper\"><h3><span style=\"font-size: 18px;\" data-contrast=\"auto\"><span style=\"font-weight: normal;\">The Longevity Craze isn&#8217;t just a consumer trend; it&#8217;s a massive untapped market. <\/span>Brands are stepping up to meet the growing demand for products and services that support a longer, healthier life.<span style=\"font-weight: normal;\"> But the most successful brands are taking a strategic approach, aligning their offerings with the underlying cultural shifts and unmet needs of the longevity market.\u00a0<\/span><\/span><span style=\"font-weight: normal; font-size: 18px;\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">It\u2019s not just a consumer trend, and it\u2019s also not just about science and technology. It&#8217;s also about creating experiences (and connection) that support a longer, healthier life. Think wellness-focused resorts, community-based fitness programs, and even age-fluid social events.<b> It&#8217;s about fostering social connection, promoting mental well-being, and creating a sense of purpose and belonging.<\/b><\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\"><b>\u00a0<\/b><\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da9cc9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da9cc9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4efceb\" data-id=\"a4efceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6ad0a elementor-widget elementor-widget-spacer\" data-id=\"fb6ad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbba48c elementor-widget elementor-widget-heading\" data-id=\"fbba48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Decoding longevity: why you should step up your brand<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb288b elementor-widget elementor-widget-text-editor\" data-id=\"7cb288b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\">Our latest <span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\"><a href=\"https:\/\/cba-design.com\/pulse-2025-design-insights-for-positive-transformation\/\">Pulse 2025<\/a><\/span><\/span> report <\/span><\/span><span class=\"TextRun SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\">dives deep into this phenomenon, revealing <\/span><\/span><span class=\"TextRun MacChromeBold SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\">how design is playing a crucial role in shaping the longevity landscape<\/span><\/span><span class=\"TextRun SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\">. <\/span><span class=\"NormalTextRun SCXW135572465 BCX0\">It&#8217;s<\/span><span class=\"NormalTextRun SCXW135572465 BCX0\"> not just about wrinkle creams and retirement homes anymore (though, hey, those still have their place!). <\/span><span class=\"NormalTextRun SCXW135572465 BCX0\">We&#8217;re<\/span><span class=\"NormalTextRun SCXW135572465 BCX0\"> talking about <\/span><span class=\"NormalTextRun SCXW135572465 BCX0\">a <\/span><\/span><span class=\"TextRun MacChromeBold SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\">holistic approach<\/span><span class=\"NormalTextRun SCXW135572465 BCX0\"> that touches everything<\/span><\/span><span class=\"TextRun SCXW135572465 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW135572465 BCX0\"> from nutrition and fitness to technology, finance, and even\u202fsocial connection. <\/span><span class=\"NormalTextRun SCXW135572465 BCX0\">We&#8217;re<\/span><span class=\"NormalTextRun SCXW135572465 BCX0\"> providing <b>a strategic roadmap for brands to navigate this complex and rapidly evolving landscape.<\/b><\/span><\/span><span class=\"EOP SCXW135572465 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\"><b>\u00a0<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-620b4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"620b4f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a44ced\" data-id=\"3a44ced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27617be elementor-widget elementor-widget-image\" data-id=\"27617be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.duolingo.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1.png\" class=\"attachment-full size-full wp-image-40436\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1.png 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97a0e32 elementor-widget elementor-widget-text-editor\" data-id=\"97a0e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><u>Credit<\/u>: <a href=\"https:\/\/bluezoneskitchen.com\/\" target=\"_blank\" rel=\"noopener\">Blue Zones Kitchen<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04dbee7\" data-id=\"04dbee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9457c2 elementor-widget elementor-widget-image\" data-id=\"d9457c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.duolingo.com\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1.jpg\" class=\"attachment-full size-full wp-image-40437\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/05\/Plan-de-travail-1-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639c080 elementor-widget elementor-widget-text-editor\" data-id=\"639c080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><u>Credit<\/u>: <a href=\"https:\/\/ouraring.com\/\" target=\"_blank\" rel=\"noopener\">Oura<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc28605 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc28605\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6682072\" data-id=\"6682072\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2982e0d elementor-widget elementor-widget-spacer\" data-id=\"2982e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d619b5a elementor-widget elementor-widget-text-editor\" data-id=\"d619b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW171912004 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW171912004 BCX0\" data-ccp-parastyle=\"Normal (Web)\">Want to\u202freally\u202fthrive in the longevity economy? Nail these principles:<\/span><\/span><span class=\"EOP SCXW171912004 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"12\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Redefine wealth:<\/span><\/b><span data-contrast=\"auto\">\u202fForget material possessions. It&#8217;s all about health, time, and\u202f<\/span><span data-contrast=\"auto\">freedom<\/span><span data-contrast=\"auto\">. Brands across all sectors can find ways to resonate with this new mindset.\u202fIs your brand speaking to that? <\/span><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s42379-023-00132-5\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Singapore&#8217;s incentivizing families<\/span><\/a><span data-contrast=\"auto\"> to live closer together \u2013 prioritizing relationships over riches is a great illustration this evolving understanding of longevity being closely tied to the idea that health is the new wealth.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Ethical tech:<\/span><\/b><span data-contrast=\"auto\">\u202fEmpower, don&#8217;t monitor. Use AI to\u202f<\/span><span data-contrast=\"auto\">help<\/span><span data-contrast=\"auto\">, not to snoop. Transparency is the new black. For instance, <\/span><a href=\"https:\/\/ouraring.com\/\" data-wplink-edit=\"true\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Oura<\/span><\/a><span data-contrast=\"auto\"> and Ultrahuman are giving consumers the power to understand their bodies.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Foster connections:<\/span><\/b><span data-contrast=\"auto\">\u202fLongevity isn&#8217;t a solo act. Build community, encourage belonging, and bridge generations. <\/span><a href=\"https:\/\/ffw.uol.com.br\/materias\/grupos-de-corrida-a-nova-febre-que-vai-alem-do-esporte\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Running Groups<\/span><\/a><span data-contrast=\"auto\">, for example, have become a cultural phenomenon, building \u201cgood living clubs\u201d where health, sociability and lifestyle converge. We can also talk about the\u00a0<\/span><span data-contrast=\"auto\"><a style=\"font-weight: bold;\" href=\"https:\/\/bluezoneskitchen.com\/\" target=\"_blank\" rel=\"noopener\">Blue Zones Kitchen<\/a>.<\/span><span data-contrast=\"auto\"> They&#8217;re not just selling frozen meals; they&#8217;re selling access to a lifestyle. By tapping into the mystique and proven success of the Blue Zones, they&#8217;re offering consumers a tangible way to emulate the habits of the world&#8217;s longest-lived people. This speaks to the desire for\u202fproven\u202fsolutions and a holistic approach to longevity.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Longevity readiness:<\/span><\/b><span data-contrast=\"auto\">\u202fAre you\u202f<\/span><span data-contrast=\"auto\">truly<\/span><i><span data-contrast=\"auto\">\u202f<\/span><\/i><span data-contrast=\"auto\">ready for the 100-year life? Does your brand offer health, purpose, and\u202f<\/span><span data-contrast=\"auto\">joy<\/span><i><span data-contrast=\"auto\">? <\/span><\/i><span data-contrast=\"auto\">Longevity resorts such as Sensei Porcupine Creek and Six Senses Kaplankaya) are catering to the growing demand for immersive and transformative wellness experiences. By offering specialized programs aimed at enhancing longevity, they&#8217;re providing consumers with a luxurious and holistic approach to health and well-being.\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><span style=\"font-weight: bold;\"><span data-contrast=\"auto\">Offerings that grow :\u00a0<\/span><\/span><span data-contrast=\"auto\">Design for a\u202f<\/span><span data-contrast=\"auto\">lifetime<\/span><span data-contrast=\"auto\">, not just a season. Can your product evolve with your customer from 30 to 80?<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b777cf4 elementor-widget elementor-widget-spacer\" data-id=\"b777cf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfab3d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfab3d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a58ba0c\" data-id=\"a58ba0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64c244a elementor-widget elementor-widget-heading\" data-id=\"64c244a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ WELL-BEING AT THE EDGE OF TECH<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685513b elementor-widget elementor-widget-text-editor\" data-id=\"685513b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div data-id=\"6ead794\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n<div>\n<p>CBA designed the retail space for Paris&#8217;s first biohacking studio,&nbsp;<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/octane\/\" target=\"_blank\" rel=\"noopener\">Octane<\/a>, blending well-being and technology with innovative treatments to optimize long-term body performance. The result?&nbsp;A warm and relaxing space, with soft colors and natural materials.<\/p>\n<p>More than just a fitness studio; Octane&#8217;s a brand that embodies a modern mindset, centered around self-awareness and realizing one\u2019s potential.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b993aa cba-button-red elementor-align-center elementor-hidden-tablet elementor-widget elementor-widget-cba-boutons\" data-id=\"2b993aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/octane\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover Octane<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1afbec7\" data-id=\"1afbec7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5ca0cb elementor-widget elementor-widget-image\" data-id=\"c5ca0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/01\/Octane_FR_2.jpg\" class=\"attachment-large size-large wp-image-29042\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/01\/Octane_FR_2.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/01\/Octane_FR_2-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/01\/Octane_FR_2-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/01\/Octane_FR_2-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1fbe05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fbe05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fc7157\" data-id=\"0fc7157\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16fc635 cba-button-red elementor-align-center elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-cba-boutons\" data-id=\"16fc635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/octane\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-lg\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover Octane<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feae50b elementor-widget elementor-widget-spacer\" data-id=\"feae50b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3264bf4 elementor-widget elementor-widget-text-editor\" data-id=\"3264bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b><span data-contrast=\"auto\">The future is long (and strategically awesome!)<\/span><\/b><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3><p><span data-contrast=\"auto\">The Longevity Craze is a fundamental shift in how we think about aging. <b>By embracing a holistic approach that combines science, technology, and experience, and by taking a strategic approach to the longevity market, we can all level up our lives and live longer, healthier, and more fulfilling lives.<\/b><\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\"><b>\u00a0<\/b><\/span><\/p><p><span data-contrast=\"auto\">So, what are you waiting for? It&#8217;s time to join the Longevity Craze and start designing a better future for yourself (and your brand!).<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Three strategic questions to ask yourself (and your brand). And we can help you to think about it!<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335557856&quot;:16777215,&quot;335559738&quot;:0,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Are you positioning your brand as a\u202fkey ally\u202fin the pursuit of longevity?<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Are you building a brand ecosystem that seamlessly connects the physical and digital worlds?<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Are you communicating longevity in a way that&#8217;s\u202fauthentic\u202fand\u202finspiring?<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559738&quot;:60,&quot;335559739&quot;:60}\">\u00a0<\/span><\/li><\/ul><p><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">\u00a0<\/span><\/span><\/em><\/p><p><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">This article is the\u00a0<\/span><span data-ccp-parastyle=\"Normal (Web)\">third<\/span><span data-ccp-parastyle=\"Normal (Web)\">\u00a0in a series inspired by the insights introduced in our\u00a0<\/span><\/span><\/em><span lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\"><a href=\"https:\/\/cba-design.com\/pulse-2025-design-insights-for-positive-transformation\/\"><i>Pulse 2025<\/i><\/a><\/span><\/span><\/span><em><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span data-ccp-parastyle=\"Normal (Web)\">\u00a0report.\u202f\u202f<\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc09d0d elementor-widget elementor-widget-spacer\" data-id=\"bc09d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac5b0ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac5b0ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e813243\" data-id=\"e813243\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d175857 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"d175857\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1065448026?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4ec4cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4ec4cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3409ffd\" data-id=\"3409ffd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc37895 elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"dc37895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tReady to ignite your brand's playful spark?\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t<span data-contrast=\"auto\" style=\"text-align: start\">&nbsp;Let\u2019s get in touch for a <b>complimentary brand assessment<\/b> and discover how we can help you unlock your playful potential while achieving your core business objectives.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\" style=\"text-align: start\">&nbsp;<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7730b8 cba-button-blue elementor-align-center elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-cba-boutons\" data-id=\"b7730b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-downloads\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Download Pulse 2025<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf6564 cba-button-blue elementor-align-center elementor-hidden-desktop elementor-widget elementor-widget-cba-boutons\" data-id=\"ebf6564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/news.cba-design.com\/pulse-2025-downloads\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-xl\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">Download Pulse 2025<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-612ee30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"612ee30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c3ab2a\" data-id=\"7c3ab2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bacf71 elementor-widget elementor-widget-spacer\" data-id=\"7bacf71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Remember when &#8220;anti-aging&#8221; was all the rage? Well, toss that outdated concept in the bin! We&#8217;re not just trying to\u202fstop\u202fthe clock anymore; we&#8217;re hacking it, upgrading it, and turning it into a finely-tuned, high-performance machine. Welcome to the era of the Longevity Craze! But don&#8217;t let the &#8220;craze&#8221; part fool you \u2013 this isn&#8217;t just [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[6429],"blog_categorie":[90],"class_list":["post-40425","post","type-post","status-publish","format-standard","hentry","tag-pulse","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":40425,"fr":40467},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=40425"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40425\/revisions"}],"predecessor-version":[{"id":42092,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/40425\/revisions\/42092"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=40425"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=40425"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=40425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}