{"id":42174,"date":"2025-11-18T16:57:28","date_gmt":"2025-11-18T15:57:28","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=42174"},"modified":"2025-11-18T17:07:40","modified_gmt":"2025-11-18T16:07:40","slug":"emotional-boldness","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/en\/emotional-boldness\/","title":{"rendered":"Emotional Boldness, the key to Brand Growth in the Age of AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42174\" class=\"elementor elementor-42174\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-418cc0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"418cc0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a0fb9a\" data-id=\"0a0fb9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8707519 elementor-widget elementor-widget-spacer\" data-id=\"8707519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-047866a elementor-widget elementor-widget-text-editor\" data-id=\"047866a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"font-weight: normal;\">In a market where standing out has become one of the biggest challenges, the international branding agency <\/span>CBA stands out by offering a remedy to what it calls the \u201cdistinction crisis.\u201d<span style=\"font-weight: normal;\"> Under the leadership of C\u00e9cile Ayed, CEO of the CBA network, the company combines global scale with a deeply human approach.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0b8c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0b8c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f91c395\" data-id=\"f91c395\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd7de0 elementor-widget elementor-widget-video\" data-id=\"5bd7de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1138121639?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae8ba2 elementor-widget elementor-widget-text-editor\" data-id=\"9ae8ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><u>Cr\u00e9dit<\/u> : C\u00e9cile Ayed, CEO of the CBA network, featured in <a href=\"https:\/\/www.forbes.fr\/brandvoice\/cba-laudace-emotionnelle-cle-de-la-croissance-des-marques-a-lere-de-lia\/\" target=\"_blank\" rel=\"noopener\">Forbes<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-886edd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"886edd8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef47696\" data-id=\"ef47696\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d29f616 elementor-widget elementor-widget-spacer\" data-id=\"d29f616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f40c199 elementor-widget elementor-widget-heading\" data-id=\"f40c199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ big small: A powerful yet agile agency<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a962c elementor-widget elementor-widget-text-editor\" data-id=\"45a962c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With 320 experts across 9 studios in Europe, the U.S., Asia, and Latin America, CBA brings together the strengths of a big agency, including tech and data muscle via WPP, with the flexibility and personal touch of a smaller, entrepreneurial structure. As C\u00e9cile Ayed explains: <i>\u201cAfter more than 30 years in branding, having the chance to write the next chapter of CBA, with this entrepreneurial spirit and backing from a group like WPP, was immediately appealing.\u201d<\/i> This setup ensures strong senior involvement and a tailor-made service for each client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-126e82d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"126e82d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd819ba\" data-id=\"bd819ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a02a501 elementor-widget elementor-widget-spacer\" data-id=\"a02a501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7db54 elementor-widget elementor-widget-heading\" data-id=\"bb7db54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Putting human ideas first in the age of AI<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2bc50 elementor-widget elementor-widget-text-editor\" data-id=\"9e2bc50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>As AI becomes more prevalent, CBA emphasizes the primacy of human creativity.<\/h3><p data-start=\"1184\" data-end=\"1655\">\u201c<i>What people buy are ideas that move them, surprise them, and leave a mark,\u201d<\/i> Ayed says. CBA refers to its work as \u201cUnordinary Ideas\u201d \u2013 for instance, their concept for\u00a0<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/nescafe-espresso-concentrate\/\" target=\"_blank\" rel=\"noopener\">Nescaf\u00e9 Espresso Concentrate<\/a>: identifying that a third of young people\u2019s coffee consumption happens as iced coffee outside the home, they designed a \u201cbarista &amp; mixology house,\u201d transforming coffee into a social experience.<\/p><p data-start=\"1657\" data-end=\"2030\">Their \u201cAI-E\u201d approach (which combines synthetic research with insights from ethnographers) refines their understanding of consumers and speeds up the identification of differentiating signals \u2013\u00a0freeing up the team to focus on where they add real value: bold, strategic creativity. As Ayed puts it, <i>\u201cAt CBA, we are strategic in our creativity, and creative in our strategy.\u201d<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d712a1c elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"d712a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/nescafe-espresso-concentrate\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover Nescaf\u00e9 Espresso Concentrate<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2f533b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2f533b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc98e9f\" data-id=\"bc98e9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbbedc elementor-widget elementor-widget-spacer\" data-id=\"9bbbedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bbcce elementor-widget elementor-widget-heading\" data-id=\"50bbcce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ A multicultural and deeply rooted presence<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b56d02f elementor-widget elementor-widget-text-editor\" data-id=\"b56d02f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA\u2019s recent integration with <strong data-start=\"2110\" data-end=\"2131\">Coley Porter Bell<\/strong> in 2025 strengthened its foothold in mature markets like the UK and USA, building on its already solid presence in Latin America and Asia \u2013 regions that continue to grow rapidly. In a context where <b>80% of large brands struggle to maintain differentiation<\/b>, Ayed gives a clear piece of advice to business leaders:<i> \u201cTo succeed, a brand must dare. Not daring is today\u2019s biggest risk.\u201d<\/i> This bold mindset underpins CBA\u2019s <b><i>\u201cUnordinary Ideas,\u201d<\/i><\/b> which aim to emotionally engage audiences and drive lasting growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cd0b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cd0b77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478e29\" data-id=\"b478e29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-004497b elementor-widget elementor-widget-cba-carousel-testimonial\" data-id=\"004497b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel-testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider-testimonials\">\n              <div class=\"navigation\">\n                <div class=\"testimonials-button-prev\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/themes\/CBAdesign\/img\/slider-navigation.svg\" alt=\"\" class=\"svg-image\" title=\"\">\n                <\/div>\n                <div class=\"testimonials-pagination\"><\/div>\n                <div class=\"testimonials-button-next\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/themes\/CBAdesign\/img\/slider-navigation.svg\" alt=\"\" class=\"svg-image\" title=\"\">\n                <\/div>\n              <\/div>\n              <div class=\"swiper-wrapper\">\n                                  <div class=\"swiper-slide\">\n                                        <div class=\"gutter\">\n                      <div class=\"bg\">\n                        <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/09\/Cecile-Ayed-2.png\" alt=\"\" title=\"\">\n                      <\/div>\n                      <div class=\"content quotes\">\n                        <div>\n                          <p data-start=\"59\" data-end=\"223\">Since Covid, 80% of leading brands have lost their edge in differentiation. Today, brands have no choice but to surprise, and to co-create with their audiences.<\/p><h3 data-start=\"225\" data-end=\"309\">To succeed, a brand has to dare. Playing it safe is now the biggest risk of all.<\/h3>                          <div class=\"author\">C\u00e9cile Ayed, <span class=\"function\">Pr\u00e9sidente du r\u00e9seau CBA<\/span><\/div>\n                        <\/div>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                               <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cca6603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cca6603\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9f0189\" data-id=\"d9f0189\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d2230b elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"4d2230b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<b>People expect brands to <i>take action.<\/i><\/b><br>\nFirst, a brand needs the legitimacy to stand for a cause.<br>\nThen, it must have the means to act on it consistently over time.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de1c202 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de1c202\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8693c4c\" data-id=\"8693c4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a174fbf elementor-widget elementor-widget-spacer\" data-id=\"a174fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9bb67 elementor-widget elementor-widget-heading\" data-id=\"1a9bb67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/  The future belongs to brands that dare<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1351115 elementor-widget elementor-widget-text-editor\" data-id=\"1351115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In a constantly changing world, the ability to reinvent oneself is essential for long-term success.&nbsp;<\/h3>\n<p data-start=\"2665\" data-end=\"2941\">The brands that thrive today don\u2019t just follow \u2013 they inspire and resonate. They dare to break conventions, define their own rules, and express a unique and authentic identity.<\/p>\n<p data-start=\"2943\" data-end=\"3309\">At CBA, we see ourselves as catalysts of this transformation. <b>We encourage brands to trust themselves, embrace boldness, and use innovation as a real driver of impact. <\/b>We don\u2019t just listen to cultures and communities; we aim to transcend them. Guided by this philosophy, every act of communication can become a defining, meaningful, and coherent moment.<\/p>\n<h3><span data-start=\"3311\" data-end=\"3358\" style=\"font-weight: normal;\">The future belongs to the brands that dare.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67a428d elementor-widget elementor-widget-spacer\" data-id=\"67a428d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a market where standing out has become one of the biggest challenges, the international branding agency CBA stands out by offering a remedy to what it calls the \u201cdistinction crisis.\u201d Under the leadership of C\u00e9cile Ayed, CEO of the CBA network, the company combines global scale with a deeply human approach. https:\/\/vimeo.com\/1138121639?fl=ip&#038;fe=ec Cr\u00e9dit : [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[90],"class_list":["post-42174","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"en","translations":{"en":42174,"fr":42158},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=42174"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42174\/revisions"}],"predecessor-version":[{"id":42181,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42174\/revisions\/42181"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=42174"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=42174"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=42174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}