{"id":42629,"date":"2026-03-11T15:41:00","date_gmt":"2026-03-11T14:41:00","guid":{"rendered":"https:\/\/cba-design.com\/france\/?p=42629"},"modified":"2026-03-12T09:11:28","modified_gmt":"2026-03-12T08:11:28","slug":"sante-de-la-solitude-a-la-communaute","status":"publish","type":"post","link":"https:\/\/cba-design.com\/france\/sante-de-la-solitude-a-la-communaute\/","title":{"rendered":"Sant\u00e9 : de la solitude \u00e0 la communaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"42629\" class=\"elementor elementor-42629\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc0f679 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc0f679\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f915626\" data-id=\"f915626\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23dee88 elementor-widget elementor-widget-text-editor\" data-id=\"23dee88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Texte adapt\u00e9 d&#8217;une tribune publi\u00e9e dans Strat\u00e9gies n\u00b0 2298 (f\u00e9vrier 2026), dans le &#8220;Dossier Sant\u00e9&#8221;, et r\u00e9dig\u00e9e par Sarah Najid (Directrice Growth, Marketing et Communication).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c3a04 elementor-widget elementor-widget-spacer\" data-id=\"f7c3a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f7c6d elementor-widget elementor-widget-heading\" data-id=\"a4f7c6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Anxi\u00e9t\u00e9, sommeil, menstruations : derri\u00e8re chaque mal, une solitude. Les marques qui osent comprendre ce ressenti, et cr\u00e9er des espaces de reconnaissance pour lever les tabous, ne font plus du marketing. Elles cr\u00e9ent de l'appartenance. Et \u00e7a, \u00e7a cr\u00e9e de la croissance. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f0f370 elementor-widget elementor-widget-spacer\" data-id=\"5f0f370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5892e81 elementor-widget elementor-widget-spacer\" data-id=\"5892e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2479cf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2479cf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e74b5\" data-id=\"44e74b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b52e7dd elementor-widget elementor-widget-heading\" data-id=\"b52e7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre avant de cr\u00e9er. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5750485 elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5750485\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1bc29ef\" data-id=\"1bc29ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4757ef0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4757ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW253125102 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253125102 BCX0\">86 % des consommateurs estiment que les marques se ressemblent toutes\u00b9. En sant\u00e9, particuli\u00e8rement en OTC, cette indiff\u00e9renciation a un co\u00fbt : substitution, \u00e9rosion de la pr\u00e9f\u00e9rence, perte de marge. Mais l&#8217;audace ne commence pas par un coup cr\u00e9atif.\u202fElle commence par comprendre le ressenti. Pas juste les sympt\u00f4mes, mais ce que vivent les gens : l&#8217;anxi\u00e9t\u00e9 qu&#8217;on n&#8217;ose pas nommer, le sommeil qu&#8217;on n&#8217;arrive pas \u00e0 retrouver, la solitude face au mal-\u00eatre.\u202fC&#8217;est cette compr\u00e9hension profonde qui r\u00e9v\u00e8le l&#8217;insight : derri\u00e8re chaque probl\u00e8me de sant\u00e9, il y a une solitude. Et briser cette solitude, c&#8217;est cr\u00e9er de la croissance.<\/span><\/span><span class=\"EOP SCXW253125102 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c6d598d\" data-id=\"c6d598d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f506c0a elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"f506c0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-1400x788.jpg\" class=\"attachment-large size-large wp-image-42597\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cfa6cb elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-cba-gallery\" data-id=\"2cfa6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_27.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER.png\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_16.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd3e3de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd3e3de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ef7e6f\" data-id=\"5ef7e6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad7131 elementor-widget elementor-widget-text-editor\" data-id=\"1ad7131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span class=\"TextRun SCXW17572759 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17572759 BCX0\">Mais oser en sant\u00e9, c&#8217;est marcher sur un fil. Trop institutionnel, on est invisible. Trop lifestyle, on perd la cr\u00e9dibilit\u00e9. Les Fran\u00e7ais ne pardonnent pas : 86 % pr\u00e9f\u00e8rent les marques humbles, et 71 % se m\u00e9fient de ce qu&#8217;ils lisent\u00b9.\u00a0<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">D<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">ans un paysage europ\u00e9en hautement r\u00e8glement\u00e9<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">,<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">l<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">es marques qui r\u00e9ussissent combinent audace et rigueur pharmaceutique. Elles osent l&#8217;\u00e9motion<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">\u202f;\u00a0<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">sans d\u00e9river dans le &#8220;<\/span><\/span><span class=\"TextRun SCXW17572759 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17572759 BCX0\">wellness<\/span><span class=\"NormalTextRun SCXW17572759 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW17572759 BCX0\">fluff<\/span><\/span><span class=\"TextRun SCXW17572759 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW17572759 BCX0\">\u00a0&#8220;.<\/span><\/span><span class=\"EOP SCXW17572759 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-834f0e3 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"834f0e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-1400x788.png\" class=\"attachment-large size-large wp-image-42598\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-1120x630.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-768x432.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER-1536x864.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/PROJECTNAME_WEB_HEADER.png 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1785c elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c1785c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aa4912\" data-id=\"2aa4912\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2889352 elementor-widget elementor-widget-spacer\" data-id=\"2889352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f26dc elementor-widget elementor-widget-heading\" data-id=\"a5f26dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'audace en sant\u00e9 : rassembler. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc57e0 elementor-widget elementor-widget-text-editor\" data-id=\"abc57e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBAs se sp\u00e9cialise pour impulser des strat\u00e9gies innovantes pour les marques afin de red\u00e9finir les cat\u00e9gories et construire des communaut\u00e9s solides. Pour le secteur de la sant\u00e9, cela signifie que leur adoption constante de l&#8217;audace favorise une unit\u00e9 et une connexion profondes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f23cbc elementor-widget elementor-widget-text-editor\" data-id=\"1f23cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Triptomax<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad407b elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"3ad407b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1138990223?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5017a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5017a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b23a81\" data-id=\"7b23a81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ceb09bf elementor-widget__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"ceb09bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1138990223?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba2d00 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"6ba2d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1172179482?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=9fcfca638c#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c73fc48\" data-id=\"c73fc48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0dd43f elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"f0dd43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">De &#8220;je suis&nbsp;seul\u00b7e&#8221;&nbsp;\u00e0 &#8220;on est nombreux&#8221;.<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">&nbsp;Sant\u00e9 \u00e9motionnelle. Tabou fran\u00e7ais, cat\u00e9gorie froide.&nbsp;Le point de d\u00e9part \u00e9tait le ressenti : l&#8217;anxi\u00e9t\u00e9, le stress, c&#8217;est d&#8217;abord la solitude de se sentir&nbsp;anormal\u00b7e.<\/span><\/p>\n<p><\/p>\n<p><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdad7d elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"6fdad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">De &#8220;je suis\u00a0seul\u00b7e&#8221;\u00a0\u00e0 &#8220;on est nombreux&#8221;.<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">\u00a0Sant\u00e9 \u00e9motionnelle. Tabou fran\u00e7ais, cat\u00e9gorie froide.\u00a0Le point de d\u00e9part \u00e9tait le ressenti : l&#8217;anxi\u00e9t\u00e9, le stress, c&#8217;est d&#8217;abord la solitude de se sentir\u00a0anormal\u00b7e.<\/span><\/p><p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span style=\"font-weight: bold\">La r\u00e9ponse:<\/span>\u00a0Max, un cerveau illustr\u00e9 qui traverse ces humeurs.\u202fL&#8217;audace commence sur le pack\u202f:\u00a0magenta vibrant, ton empathique, Max qui humanise d\u00e8s le lin\u00e9aire.\u202fPuis elle se d\u00e9ploie hors du pack : sur\u00a0les r\u00e9seaux, Max lib\u00e8re la parole. \u00ab Toi aussi, tu te sens comme \u00e7a? Normal. \u00bb Langage m\u00e8me, humour, peer-to-peer.\u00a0<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3e4307 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3e4307\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b27b3dd\" data-id=\"b27b3dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cddc13c elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"cddc13c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"930\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/TM_WEB_13.png\" class=\"attachment-large size-large wp-image-42600\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/TM_WEB_13.png 930w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/TM_WEB_13-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/TM_WEB_13-768x768.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e9efe elementor-widget elementor-widget-text-editor\" data-id=\"e6e9efe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><a href=\"https:\/\/cba-design.com\/spain\/en\/projects\/triptomax\/\">R\u00e9sultat:<\/a> des milliers d&#8217;interactions, des conversations d\u00e9stigmatis\u00e9es,\u202fune communaut\u00e9 qui transforme.\u00a0Et cette transformation,\u00a0de la solitude \u00e0 l&#8217;appartenance,\u00a0cr\u00e9e de la pr\u00e9f\u00e9rence, de la fid\u00e9lit\u00e9,\u00a0de la croissance.<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6058ea9 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"6058ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/spain\/en\/projects\/triptomax\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d6534 elementor-widget elementor-widget-spacer\" data-id=\"f6d6534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e423855 elementor-widget elementor-widget-image\" data-id=\"e423855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x-1400x788.png\" class=\"attachment-large size-large wp-image-42703\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x-1120x630.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x-768x432.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/squared-Plan-de-travail-1@0.75x.png 1409w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ecae6 elementor-widget elementor-widget-spacer\" data-id=\"d9ecae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230b966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230b966\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e5ca5\" data-id=\"57e5ca5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c45a9 elementor-widget elementor-widget-text-editor\" data-id=\"23c45a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Dormi<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c97326 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c97326\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-160a6ee\" data-id=\"160a6ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c7a36 elementor-widget elementor-widget-text-editor\" data-id=\"54c7a36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u202fD<span class=\"TextRun MacChromeBold SCXW152669213 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152669213 BCX0\">u &#8220;je n&#8217;y arrive pas&#8221; au &#8220;nous aussi&#8221;.<\/span><\/span><span class=\"TextRun SCXW152669213 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152669213 BCX0\">\u00a0Ici<\/span><span class=\"NormalTextRun SCXW152669213 BCX0\">, m\u00eame approche : comprendre d&#8217;abord. Le sommeil, c&#8217;est souvent une angoisse v\u00e9cue\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW152669213 BCX0\">seul\u00b7e<\/span><span class=\"NormalTextRun SCXW152669213 BCX0\">. <\/span><\/span><\/p><p><span class=\"TextRun SCXW152669213 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152669213 BCX0\"><strong>La r\u00e9ponse:<\/strong> sur le pack, couleurs et clart\u00e9 qui rassurent. Hors du pack, un territoire apaisant<\/span><span class=\"NormalTextRun SCXW152669213 BCX0\">\u202f:\u00a0<\/span><span class=\"NormalTextRun SCXW152669213 BCX0\">le rituel du soir. &#8220;<\/span><\/span><span class=\"TextRun SCXW152669213 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152669213 BCX0\">Slow\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW152669213 BCX0\">evening&#8221;<\/span><\/span><span class=\"TextRun SCXW152669213 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152669213 BCX0\">, micro-gestes, pr\u00e9paration douce. Ton de voix peer-to-peer : informer, pas prescrire.<\/span><\/span><\/p><p><span class=\"TextRun SCXW265391548 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265391548 BCX0\"><a href=\"https:\/\/cba-design.com\/france\/realisations\/dormi\/\">R\u00e9sultat:<\/a> une communaut\u00e9 qui se reconna\u00eet, une marque ombrelle qui rassemble.<\/span><\/span><span class=\"EOP SCXW265391548 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24ac445\" data-id=\"24ac445\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-999c501 elementor-widget elementor-widget-image\" data-id=\"999c501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-42688\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_32-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7970e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7970e65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd5ae70\" data-id=\"cd5ae70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b07c3a2 cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"b07c3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/esteve-pharmaceutical-dormi\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez le projet<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217a6b3 elementor-widget elementor-widget-spacer\" data-id=\"217a6b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22c4cf elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"a22c4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1068941243?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d584f9e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d584f9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bcab4a5\" data-id=\"bcab4a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6d13fe elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f6d13fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-42623\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/03\/DORMI_WEB_28-1-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc8f450\" data-id=\"bc8f450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a3cdda elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5a3cdda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"786\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-1400x786.jpg\" class=\"attachment-large size-large wp-image-42286\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-1400x786.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-1120x629.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-520x292.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-768x431.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2-1536x863.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/04\/CBA-Branding-Esteve-Dormi-6-2.jpg 1800w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cc99d1 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cc99d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71bc2d2\" data-id=\"71bc2d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53a11f elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"d53a11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1172560270?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=876e99da33#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ea4aeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ea4aeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e129fcc\" data-id=\"e129fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae8d8e elementor-widget elementor-widget-text-editor\" data-id=\"5ae8d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\">Et des exemples, on n\u2019en manque pas:<\/span><\/span><\/p><ul><li><span class=\"TextRun MacChromeBold SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\"><a href=\"https:\/\/creapills.com\/billie-aisselles-affichage-gratter-sensoriel-deodorant-20250430\" target=\"_blank\" rel=\"noopener\">Billie<\/a><\/span><\/span><span class=\"TextRun SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\"><a href=\"https:\/\/creapills.com\/billie-aisselles-affichage-gratter-sensoriel-deodorant-20250430\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a>envahit Paris avec des aisselles g\u00e9antes : body\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194959989 BCX0\">positivity<\/span><span class=\"NormalTextRun SCXW194959989 BCX0\">.\u00a0<\/span><\/span><\/li><li><span class=\"TextRun MacChromeBold SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><a href=\"https:\/\/www.creativereview.co.uk\/bodyform-libresse-ad-not-just-period\/\" target=\"_blank\" rel=\"noopener\">Libresse<\/a><a href=\"https:\/\/www.creativereview.co.uk\/bodyform-libresse-ad-not-just-period\/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SCXW194959989 BCX0\">\u00a0<\/span><\/a><\/span><span class=\"TextRun SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\">montre du sang menstruel, s&#8217;engage contre la pr\u00e9carit\u00e9.\u00a0<\/span><\/span><\/li><li><span class=\"TextRun MacChromeBold SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW194959989 BCX0\">Hims<\/span><\/span><span class=\"TextRun SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\">\u00a0d\u00e9stigmatise calvitie et sant\u00e9 sexuelle masculine.\u202f<\/span><\/span><\/li><\/ul><p><span class=\"TextRun SCXW194959989 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194959989 BCX0\">Ces marques cr\u00e9ent des espaces o\u00f9 les gens\u00a0<\/span><span class=\"NormalTextRun SCXW194959989 BCX0\">se reconnaissent, parlent, s&#8217;acceptent.\u202fDe la solitude \u00e0 la communaut\u00e9. 79 % des consommateurs veulent que leur argent aille \u00e0 des marques qui refl\u00e8tent leurs valeurs\u00b9.<\/span><\/span><span class=\"EOP SCXW194959989 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e18cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e18cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dc5f05\" data-id=\"3dc5f05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f850f82 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"f850f82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1171725154?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=67dddd08c4#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249020b elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"249020b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5571f24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5571f24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-89d3555\" data-id=\"89d3555\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c5270f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4c5270f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun MacChromeBold SCXW112882725 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112882725 BCX0\">L&#8217;audace est d&#8217;abord une compr\u00e9hension culturelle<\/span><\/span><\/strong><span class=\"TextRun SCXW112882725 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112882725 BCX0\"><strong>.<\/strong>\u00a0<\/span><span class=\"NormalTextRun SCXW112882725 BCX0\">Briser la solitude en sant\u00e9 exige d&#8217;observer profond\u00e9ment : \u00e9coute des tabous et des non-dits culturels. Puis oser<\/span><span class=\"NormalTextRun SCXW112882725 BCX0\">\u202f:\u00a0<\/span><span class=\"NormalTextRun SCXW112882725 BCX0\">sur le pack, dans la voix, dans l&#8217;engagement.\u202fL&#8217;audace n&#8217;est pas que visuelle.\u00a0<\/span><span class=\"NormalTextRun SCXW112882725 BCX0\">L<\/span><span class=\"NormalTextRun SCXW112882725 BCX0\">es marques doivent construire cette diff\u00e9rence partout.\u00a0<\/span><\/span><span class=\"TextRun MacChromeBold SCXW112882725 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW112882725 BCX0\">Transformer la solitude en appartenance, c&#8217;est transformer l&#8217;appartenance en croissance.<\/span><\/span><span class=\"EOP SCXW112882725 BCX0\" data-ccp-props=\"{&quot;335557856&quot;:16777215,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25e2f7c\" data-id=\"25e2f7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af5417f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"af5417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Les marques froides isolent. Les marques humaines rassemblent. <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29f86c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29f86c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15ac033\" data-id=\"15ac033\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7225e9c elementor-widget elementor-widget-spacer\" data-id=\"7225e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f36ff elementor-widget elementor-widget-text-editor\" data-id=\"d7f36ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\">Sources:<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\">\u202f\u00b9 VML, Future 100 Report, 2026<\/span><span data-ccp-props=\"{&quot;335557856&quot;:16777215}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4f795 elementor-widget elementor-widget-spacer\" data-id=\"ba4f795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Texte adapt\u00e9 d&#8217;une tribune publi\u00e9e dans Strat\u00e9gies n\u00b0 2298 (f\u00e9vrier 2026), dans le &#8220;Dossier Sant\u00e9&#8221;, et r\u00e9dig\u00e9e par Sarah Najid (Directrice Growth, Marketing et Communication). Anxi\u00e9t\u00e9, sommeil, menstruations : derri\u00e8re chaque mal, une solitude. Les marques qui osent comprendre ce ressenti, et cr\u00e9er des espaces de reconnaissance pour lever les tabous, ne font plus du [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[532],"class_list":["post-42629","post","type-post","status-publish","format-standard","hentry","blog_categorie-insights"],"acf":[],"lang":"fr","translations":{"fr":42629,"en":42596},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/comments?post=42629"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42629\/revisions"}],"predecessor-version":[{"id":42763,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/posts\/42629\/revisions\/42763"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=42629"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/tags?post=42629"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/blog_categorie?post=42629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}