{"id":23163,"date":"2021-09-15T14:40:24","date_gmt":"2021-09-15T12:40:24","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=presse&#038;p=23163"},"modified":"2023-06-13T14:46:43","modified_gmt":"2023-06-13T12:46:43","slug":"reveal-commission-europeenne","status":"publish","type":"presse","link":"https:\/\/cba-design.com\/france\/presse\/reveal-commission-europeenne\/","title":{"rendered":"Reveal Commission Europ\u00e9enne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23163\" class=\"elementor elementor-23163\" data-elementor-post-type=\"presse\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18b4125 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18b4125\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c0832\" data-id=\"71c0832\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7641660 elementor-widget elementor-widget-heading\" data-id=\"7641660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA Brussels s'est vu confier la cr\u00e9ation de la campagne #EUinmyregion de la Commission Europ\u00e9enne \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c89f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c89f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ecbfb\" data-id=\"25ecbfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7047fe2 elementor-widget elementor-widget-image\" data-id=\"7047fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/europe-in-my-region\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/CommissionEuropeenne_Presse.jpg\" class=\"attachment-large size-large wp-image-23165\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/CommissionEuropeenne_Presse.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/CommissionEuropeenne_Presse-1120x640.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/CommissionEuropeenne_Presse-520x297.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/CommissionEuropeenne_Presse-768x439.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1984663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1984663\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9e1a3f\" data-id=\"a9e1a3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06391b0 elementor-widget elementor-widget-text-editor\" data-id=\"06391b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Dans le cadre d\u2019un consortium WPP, l&#8217;agence bruxelloise a d\u00e9velopp\u00e9 la campagne de communication &#8220;Europe in my region&#8221;, commissionn\u00e9e par la Direction G\u00e9n\u00e9rale de la politique r\u00e9gionale et urbaine de la Commission Europ\u00e9enne.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p><p>L\u2019Union Europ\u00e9enne est unique, reconnue comme une alliance \u00e9conomique et politique importante. Malgr\u00e9 un soutien sans faille des europ\u00e9ens sur des probl\u00e9matiques mondiales telles que le d\u00e9veloppement \u00e9conomique ou le climat, la prise de conscience de l\u2019action et impact de l\u2019UE sur ces sujets restent m\u00e9connus, tant au niveau local que r\u00e9gional.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>C\u2019est dans ce contexte que l\u2019UE a demand\u00e9 \u00e0 l\u2019agence Bruxelloise de l\u2019accompagner dans la cr\u00e9ation de son identit\u00e9, afin de donner vie aux diff\u00e9rentes activit\u00e9s et campagnes initi\u00e9es par l\u2019institution au niveau r\u00e9gional.\u202f\u202fL\u2019objectif\u202f? Mettre en lumi\u00e8re les avantages des politiques r\u00e9gionales de l\u2019Union europ\u00e9enne au travers de campagnes locales.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Pour r\u00e9pondre \u00e0 ces enjeux, un travail de planning strat\u00e9gique a d\u2019abord \u00e9t\u00e9 men\u00e9 par l\u2019agence pour d\u00e9finir les fondamentaux de marque avant de d\u00e9velopper l\u2019identit\u00e9 et le territoire de communication associ\u00e9.<\/p><p>L\u2019agence a imagin\u00e9 un principe graphique permettant de mettre en avant la population locale et les projets r\u00e9alis\u00e9s dans leurs r\u00e9gions. Un cadre jaune met ainsi en lumi\u00e8re ce qui fait la fiert\u00e9 de ces r\u00e9gions\u202fet leur donne la possibilit\u00e9 de le c\u00e9l\u00e9brer. La toolbox graphique propos\u00e9e par l\u2019agence permet\u202fune approche flexible, tout en conservant une bonne reconnaissance identitaire de la campagne.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2473171 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2473171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/europe-in-my-region\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrir la r\u00e9alisation<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA Brussels s&#8217;est vu confier la cr\u00e9ation de la campagne #EUinmyregion de la Commission Europ\u00e9enne Dans le cadre d\u2019un consortium WPP, l&#8217;agence bruxelloise a d\u00e9velopp\u00e9 la campagne de communication &#8220;Europe in my region&#8221;, commissionn\u00e9e par la Direction G\u00e9n\u00e9rale de la politique r\u00e9gionale et urbaine de la Commission Europ\u00e9enne.\u00a0 L\u2019Union Europ\u00e9enne est unique, reconnue comme une [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","presse_categorie":[4122],"class_list":["post-23163","presse","type-presse","status-publish","hentry","presse_categorie-reveal"],"acf":[],"lang":"fr","translations":{"fr":23163},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/presse"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23163\/revisions"}],"predecessor-version":[{"id":23171,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23163\/revisions\/23171"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=23163"}],"wp:term":[{"taxonomy":"presse_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse_categorie?post=23163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}