{"id":23209,"date":"2021-07-01T16:07:32","date_gmt":"2021-07-01T14:07:32","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=presse&#038;p=23209"},"modified":"2023-06-13T16:11:44","modified_gmt":"2023-06-13T14:11:44","slug":"reveal-burton-of-london","status":"publish","type":"presse","link":"https:\/\/cba-design.com\/france\/presse\/reveal-burton-of-london\/","title":{"rendered":"Reveal Burton of London"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23209\" class=\"elementor elementor-23209\" data-elementor-post-type=\"presse\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92b1467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92b1467\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6433587\" data-id=\"6433587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bbaa1b elementor-widget elementor-widget-heading\" data-id=\"8bbaa1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA\u00a0fait twister Burton of London avec le design de leur nouvelle identit\u00e9 visuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef6d71 elementor-widget elementor-widget-image\" data-id=\"eef6d71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6-1400x788.jpg\" class=\"attachment-large size-large wp-image-23211\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_6.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c41a2d elementor-widget elementor-widget-text-editor\" data-id=\"6c41a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Burton of London, la plus anglaise des marques fran\u00e7aises, est une enseigne de pr\u00eat-\u00e0-porter masculin et f\u00e9minin. Avec pour objectif de toucher de nouvelles cibles en remettant au go\u00fbt du jour son image, son savoir-faire et son style singulier, la marque a fait appel \u00e0 CBA design. L\u2019agence internationale a donc revu le positionnement et le territoire graphique de la marque. L\u2019objectif ? Faire vivre Burton of London \u00e0 travers son histoire et l\u2019impertinence du style \u00e0 la British.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6477da elementor-widget elementor-widget-text-editor\" data-id=\"b6477da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les enjeux principaux pour CBA ont \u00e9t\u00e9 de red\u00e9finir les fondamentaux strat\u00e9giques de la marque et de d\u00e9ployer un \u00e9cosyst\u00e8me identitaire en phase avec son \u00e9poque. Pour mener \u00e0 bien ce projet, l\u2019agence a alors initi\u00e9 un workshop avec les directeurs de la marque.<\/p><p>De l\u00e0, l\u2019agence internationale a d\u00e9cel\u00e9 un patrimoine et un ADN tr\u00e8s forts concernant l\u2019engagement de la marque quant :<\/p><ul><li>Au message et \u00e0 la vision de l\u2019entreprise<\/li><li>Son origine historique<\/li><li>\u00c0 l\u2019accessibilit\u00e9 et la qualit\u00e9 de ses produits<\/li><\/ul><p>Partant de cette analyse, CBA a voulu mettre l\u2019accent sur :<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><ul><li>L&#8217;ADN originel qui rend la marque unique.<\/li><li>Les origines anglo-saxonnes de Burton of London qui symbolisent la dualit\u00e9 entre son image traditionnelle et son versant plus punk, rock et Dandy ; un contraste qui fait toute la richesse et la singularit\u00e9 de la marque.<\/li><li>Le biais smart de la marque en l\u2019imposant comme une enseigne chic et tendance accessible \u00e0 tous.<\/li><\/ul><p><b>De l\u00e0 est n\u00e9 le concept cr\u00e9atif \u00ab\u00a0Sir with a twist\u00a0\u00bb.<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb44049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb44049\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f0849a\" data-id=\"1f0849a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f00b507 elementor-widget elementor-widget-image\" data-id=\"f00b507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1-1400x788.jpg\" class=\"attachment-large size-large wp-image-23217\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_1.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c7e639\" data-id=\"8c7e639\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a079df7 elementor-widget elementor-widget-image\" data-id=\"a079df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2-1400x788.jpg\" class=\"attachment-large size-large wp-image-23216\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_2.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fca1aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fca1aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e4329b\" data-id=\"5e4329b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a9aeb elementor-widget elementor-widget-text-editor\" data-id=\"d6a9aeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019agence internationale a d\u00e9velopp\u00e9 une identit\u00e9 visuelle s\u2019inspirant du classique de la mode anglaise et du style d\u00e9cal\u00e9 qui fait l\u2019Angleterre contemporaine. Un territoire graphique qui exprime la rencontre entre des univers \u00e0 priori oppos\u00e9s en m\u00ealant des couleurs traditionnelles et \u00e9pur\u00e9es \u00e0 des teintes plus peps et fun.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Pour incarner le message fort et engag\u00e9 que la marque v\u00e9hicule, l\u2019agence a choisi d\u2019arborer une typographie imposante \u00e0 la hauteur du discours de l\u2019enseigne.<\/p><p>Toujours dans le but de mettre en lumi\u00e8re les valeurs contrast\u00e9es de la marque, nos \u00e9quipes ont cr\u00e9\u00e9 un ton de voix d\u00e9cal\u00e9 et joueur en reprenant des citations populaires et historiques anglaises pour les twister \u00e0 la Burton of London.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31586e4 elementor-widget elementor-widget-image\" data-id=\"31586e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3-1400x788.jpg\" class=\"attachment-large size-large wp-image-23222\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/06\/Burton_Presse_3.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65d69cb elementor-widget elementor-widget-text-editor\" data-id=\"65d69cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite \u00e0 la cr\u00e9ation de cet \u00e9cosyst\u00e8me design, l\u2019identit\u00e9 visuelle et l\u2019iconographie ont \u00e9t\u00e9 d\u00e9clin\u00e9s sur diff\u00e9rents supports de communication : des \u00e9tiquettes aux r\u00e9seaux sociaux, et PLV en passant par la ligne graphique et \u00e9ditoriale des catalogues.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>L\u2019agence CBA a \u00e9galement \u00e9t\u00e9 missionn\u00e9e pour repenser le concept retail et le concept vitrine en collaboration avec Gl\u00f6 Studio.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Cet ADN fort a aussi inspir\u00e9 le brief photo con\u00e7u par l&#8217;agence. Brief photo d\u00e9velopp\u00e9 pour guider Burton of London dans la direction artistique de ses visuels et de ses diverses collections.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f5a77 elementor-widget elementor-widget-text-editor\" data-id=\"04f5a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Ainsi, gr\u00e2ce \u00e0 un beau travail collaboratif entre les \u00e9quipes de Burton of London et de CBA, la marque est pr\u00eate \u00e0 s\u00e9duire de nouveaux consommateurs ! Alors, envie de twister ?<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6de8b8 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"a6de8b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/burton-of-london\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">D\u00e9couvrez la r\u00e9alisation<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acb28c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acb28c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cdb04b\" data-id=\"6cdb04b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90f6cf2 elementor-widget elementor-widget-text-editor\" data-id=\"90f6cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>CR\u00c9DITS<\/b><\/p><p>ANNONCEUR : Burton of London\u00a0<\/p><p>Responsables annonceur : Anne-Laure Couplet<\/p><p>AGENCE : CBA Design<\/p><p>CEO : Louis Collinet<\/p><p>Directrice G\u00e9n\u00e9rale : Anne Malberti<\/p><p>Directrice du Planning Strat\u00e9gique : Anne Henry<\/p><p>Directrice du p\u00f4le identit\u00e9 : Julia Beynet\u00a0<\/p><p>Chef de projet : Valentin Rolando<\/p><p>\u00a0Directeur de Cr\u00e9ation : C\u00e9cile Gaspard<\/p><p>\u00a0DA : Yovanna Wallet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0378465 elementor-widget elementor-widget-spacer\" data-id=\"0378465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA\u00a0fait twister Burton of London avec le design de leur nouvelle identit\u00e9 visuelle Burton of London, la plus anglaise des marques fran\u00e7aises, est une enseigne de pr\u00eat-\u00e0-porter masculin et f\u00e9minin. Avec pour objectif de toucher de nouvelles cibles en remettant au go\u00fbt du jour son image, son savoir-faire et son style singulier, la marque a [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","presse_categorie":[4122],"class_list":["post-23209","presse","type-presse","status-publish","hentry","presse_categorie-reveal"],"acf":[],"lang":"fr","translations":{"fr":23209},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/presse"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23209\/revisions"}],"predecessor-version":[{"id":23234,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23209\/revisions\/23234"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=23209"}],"wp:term":[{"taxonomy":"presse_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse_categorie?post=23209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}