{"id":23432,"date":"2021-10-06T14:50:46","date_gmt":"2021-10-06T12:50:46","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=presse&#038;p=23432"},"modified":"2023-06-19T16:42:23","modified_gmt":"2023-06-19T14:42:23","slug":"lempreinte-utile-by-cba","status":"publish","type":"presse","link":"https:\/\/cba-design.com\/france\/presse\/lempreinte-utile-by-cba\/","title":{"rendered":"L&#8217;Empreinte Utile by CBA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23432\" class=\"elementor elementor-23432\" data-elementor-post-type=\"presse\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bade7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bade7b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edd9f8b\" data-id=\"edd9f8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af9f76 elementor-widget elementor-widget-heading\" data-id=\"2af9f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA Design allie sens et performance gr\u00e2ce \u00e0 sa m\u00e9thodologie unique, L\u2019Empreinte Utile\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64208c3 elementor-widget elementor-widget-video\" data-id=\"64208c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=0voaqK3dh54&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-059c535 elementor-widget elementor-widget-text-editor\" data-id=\"059c535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Depuis\u00a01982, CBA con\u00e7oit des identit\u00e9s et\u202f des\u202f exp\u00e9riences de marques en combinant analyses strat\u00e9giques et\u202f vision\u00a0cr\u00e9ative, gr\u00e2ce \u00e0 une approche centr\u00e9e sur l\u2019Humain.\u00a0Afin de r\u00e9concilier sens et performance par le design, l\u2019agence\u00a0a\u00a0cr\u00e9\u00e9 l\u2019<a href=\"https:\/\/cba-design.com\/france\/empreinte\/\">Empreinte Utile<\/a>\u202f: une m\u00e9thodologie unique, honn\u00eate et flexible permettant aux marques de r\u00e9v\u00e9ler leur utilit\u00e9 et\u00a0de rendre tangible\u00a0leur \u202fraison d\u2019\u00eatre \u202fpar le design.\u00a0<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4799b elementor-widget elementor-widget-text-editor\" data-id=\"0c4799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2021, les consommateurs n\u2019ont jamais \u00e9t\u00e9 aussi\u00a0explicites\u00a0quant \u00e0\u00a0leurs attentes.\u00a0Ils veulent plus et mieux\u00a0de la part des marques, qui se doivent d\u2019\u00eatre responsables et utiles.\u00a0CBA\u202f a la\u202f conviction que les marques performantes de demain sont celles qui placeront l\u2019Humain au c\u0153ur de leur d\u00e9marche, incarneront une cause\u00a0et agiront pour laisser une trace m\u00e9morable au-del\u00e0 de ce qu\u2019elles vendent.\u00a0L\u2019agence\u00a0entend\u00a0le\u00a0design comme \u00e9l\u00e9ment de transformation positif, et c\u2019est\u00a0dans cette lign\u00e9e\u00a0qu\u2019est n\u00e9e\u00a0l\u2019<a href=\"https:\/\/cba-design.com\/france\/empreinte\/\">Empreinte Utile<\/a>.<\/p><p>Fond\u00e9e sur 5 piliers d\u2019utilit\u00e9 (soci\u00e9t\u00e9, environnement, bien-\u00eatre, accessibilit\u00e9 et \u202fempowerment), cette m\u00e9thodologie\u00a0vise \u00e0 r\u00e9v\u00e9ler l\u2019utilit\u00e9 de la marque et\u00a0de\u00a0rendre tangible ses engagements aux yeux de tous, par le design. C\u2019est par un design\u00a0de l\u2019engagement,\u00a0que la marque peut\u00a0incarner\u00a0sa raison d\u2019\u00eatre\u00a0et enfin, son utilit\u00e9. <strong>Donner du souffle \u00e0 ses engagements et contribuer au progr\u00e8s, c\u2019est laisser une Empreinte Utile sur notre soci\u00e9t\u00e9, sur l\u2019environnement, sur le monde finalement.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2537b19 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"2537b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/empreinte\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Et vous, votre raison d'\u00eatre ?<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA Design allie sens et performance gr\u00e2ce \u00e0 sa m\u00e9thodologie unique, L\u2019Empreinte Utile Depuis\u00a01982, CBA con\u00e7oit des identit\u00e9s et\u202f des\u202f exp\u00e9riences de marques en combinant analyses strat\u00e9giques et\u202f vision\u00a0cr\u00e9ative, gr\u00e2ce \u00e0 une approche centr\u00e9e sur l\u2019Humain.\u00a0Afin de r\u00e9concilier sens et performance par le design, l\u2019agence\u00a0a\u00a0cr\u00e9\u00e9 l\u2019Empreinte Utile\u202f: une m\u00e9thodologie unique, honn\u00eate et flexible permettant aux [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","presse_categorie":[4120,4121],"class_list":["post-23432","presse","type-presse","status-publish","hentry","presse_categorie-corporate","presse_categorie-podcast"],"acf":[],"lang":"fr","translations":{"fr":23432},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/presse"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23432\/revisions"}],"predecessor-version":[{"id":23671,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/23432\/revisions\/23671"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=23432"}],"wp:term":[{"taxonomy":"presse_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse_categorie?post=23432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}