{"id":26531,"date":"2024-04-22T15:39:39","date_gmt":"2024-04-22T13:39:39","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=presse&#038;p=26531"},"modified":"2024-09-19T13:07:10","modified_gmt":"2024-09-19T11:07:10","slug":"fanta-fest","status":"publish","type":"presse","link":"https:\/\/cba-design.com\/france\/presse\/fanta-fest\/","title":{"rendered":"Le Festival Fanta Fest se d\u00e9voile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26531\" class=\"elementor elementor-26531\" data-elementor-post-type=\"presse\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171ba77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"171ba77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fc86e1\" data-id=\"7fc86e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1879b26 elementor-widget elementor-widget-heading\" data-id=\"1879b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA Design d\u00e9veloppe la nouvelle identit\u00e9 du festival embl\u00e9matique Fanta Fest, organis\u00e9 par Coca Cola !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7d92a elementor-widget elementor-widget-text-editor\" data-id=\"5b7d92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" align=\"left\"><tbody><tr><td valign=\"top\"><p><strong>En septembre 2023 avait lieu, en Turquie, le Fanta Fest, un festival de musique ; le rendez-vous incontournable des jeunes ! Pour sa 15\u00e8me\u00a0\u00e9dition, Coca-Cola a fait appel aux \u00e9quipes de CBA. Ainsi\u00a0CBA Madrid et CBA Istanbul se sont associ\u00e9s afin de d\u00e9velopper un langage visuel global\u00a0coh\u00e9rent, adaptable dans le temps et sur tous les types de supports de Fanta.<\/strong><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1ce8a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1ce8a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68af770\" data-id=\"68af770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec28ce elementor-widget elementor-widget-image\" data-id=\"3ec28ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA-1400x788.jpg\" class=\"attachment-large size-large wp-image-25911\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/06FantaFest_by_CBA.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33f2446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f2446\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a30aef9\" data-id=\"a30aef9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b7f89a elementor-widget elementor-widget-text-editor\" data-id=\"9b7f89a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>On vous replonge en \u00e9t\u00e9 : les soucis de c\u00f4t\u00e9, l&#8217;odeur du soleil sur notre peau, nos amis, la musique&#8230;\u00a0<\/strong>Le branding devait refl\u00e9ter cette ambiance \u00e0 travers un concept embl\u00e9matique repr\u00e9sentant l\u2019univers visuel du festival et \u00e9tablissant un lien authentique avec son jeune public. Pour ce faire, l&#8217;agence a explor\u00e9 l\u2019id\u00e9e d\u2019une \u201cExplosion de saveurs\u201c.\u00a0CBA a donc\u00a0d\u00e9velopp\u00e9 les nouveaux codes graphiques\u00a0tout en conservant toujours la coh\u00e9rence avec l\u2019essence de la marque Fanta. Un langage visuel vibrant et accrocheur qui prend vie et se d\u00e9ploie sur une pluralit\u00e9\u00a0de points de contact\u00a0:\u00a0<strong>de la <\/strong><strong>sc\u00e9nographie<\/strong><strong>\u00a0aux plateformes digitales, en passant par le packaging et les supports de communication sur les diff\u00e9rents points de vente.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33ccb4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33ccb4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4433349\" data-id=\"4433349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1f668a elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"c1f668a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee298b elementor-widget elementor-widget-text-editor\" data-id=\"dee298b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des illustrations originales et artistiques aux variations chromatiques dans les traits et les v\u00eatements ont \u00e9t\u00e9 con\u00e7ues pour cr\u00e9er des affiches uniques et percutantes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b82cba2\" data-id=\"b82cba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fc26a2 elementor-widget elementor-widget-image\" data-id=\"0fc26a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"520\" height=\"293\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA-520x293.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-25942\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/19FantaFest_by_CBA.jpg 1422w\" sizes=\"(max-width: 520px) 100vw, 520px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4d41a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4d41a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca69caa\" data-id=\"ca69caa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc08fd elementor-widget elementor-widget-image\" data-id=\"4bc08fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA-1400x788.jpg\" class=\"attachment-large size-large wp-image-25929\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/13FantaFest_by_CBA.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe1baad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe1baad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beecbf7\" data-id=\"beecbf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac6ca0c elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"ac6ca0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/fanta-fest\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Envie d'en savoir plus ? <\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA Design d\u00e9veloppe la nouvelle identit\u00e9 du festival embl\u00e9matique Fanta Fest, organis\u00e9 par Coca Cola ! En septembre 2023 avait lieu, en Turquie, le Fanta Fest, un festival de musique ; le rendez-vous incontournable des jeunes ! Pour sa 15\u00e8me\u00a0\u00e9dition, Coca-Cola a fait appel aux \u00e9quipes de CBA. Ainsi\u00a0CBA Madrid et CBA Istanbul se sont [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","presse_categorie":[4122],"class_list":["post-26531","presse","type-presse","status-publish","hentry","presse_categorie-reveal"],"acf":[],"lang":"fr","translations":{"fr":26531},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/26531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/presse"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/26531\/revisions"}],"predecessor-version":[{"id":33909,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/26531\/revisions\/33909"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=26531"}],"wp:term":[{"taxonomy":"presse_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse_categorie?post=26531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}