{"id":33852,"date":"2024-08-26T17:20:44","date_gmt":"2024-08-26T15:20:44","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=presse&#038;p=33852"},"modified":"2024-09-19T13:04:07","modified_gmt":"2024-09-19T11:04:07","slug":"maison-perrier","status":"publish","type":"presse","link":"https:\/\/cba-design.com\/france\/presse\/maison-perrier\/","title":{"rendered":"Reveal de la Maison Perrier"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33852\" class=\"elementor elementor-33852\" data-elementor-post-type=\"presse\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d8314b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d8314b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e59abaf\" data-id=\"e59abaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0575017 elementor-widget elementor-widget-heading\" data-id=\"0575017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maison Perrier : une nouvelle identit\u00e9 pour une marque iconique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c70edb elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-video\" data-id=\"8c70edb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/926195571?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc6112 elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"8bc6112\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/926195571?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606a8a7 elementor-widget elementor-widget-text-editor\" data-id=\"606a8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Aux c\u00f4t\u00e9s de CBA Design, Perrier lance Maison Perrier, une nouvelle marque par les fondateurs de Perrier, renfor\u00e7ant sa frenchness, sa position premium, son savoir-faire et sa cr\u00e9ativit\u00e9. Nestl\u00e9 Waters a fait appel aux \u00e9quipes de CBA Design pour l\u2019accompagner dans la cr\u00e9ation de l\u2019identit\u00e9 de sa nouvelle marque afin de d\u00e9velopper le logotype, le nom de la marque, la cr\u00e9ation du packaging, les supports de communication, ainsi que la cr\u00e9ation d\u2019une exp\u00e9rience de marque dans ses espaces retail et corporate.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce20f3 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"fce20f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31494\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f367762 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"f367762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31494\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2626a elementor-widget elementor-widget-text-editor\" data-id=\"1f2626a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">Suite \u00e0 la refonte de son identit\u00e9 par l\u2019agence internationale en 2021, Perrier lance aux c\u00f4t\u00e9s de CBA Design la Maison Perrier afin d\u2019\u00eatre en phase avec l\u2019\u00e9volution des besoins des consommateurs et relever les d\u00e9fis du march\u00e9 des boissons apr\u00e8s 160 ans d\u2019existence.<\/p><p align=\"justify\">Du syst\u00e8me identitaire \u00e0 la cr\u00e9ation de packaging pour les quatre gammes, chaque \u00e9l\u00e9ment de design a \u00e9t\u00e9 soigneusement con\u00e7u pour garantir une repr\u00e9sentation coh\u00e9rente et percutante des valeurs de Maison Perrier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-520dc89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520dc89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b105b9\" data-id=\"4b105b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6017389 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"6017389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-31506\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1f498 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2b1f498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-31506\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e8a6f6\" data-id=\"9e8a6f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3200a elementor-widget elementor-widget-image\" data-id=\"5e3200a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31502\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81d9eda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81d9eda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14c4742\" data-id=\"14c4742\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2292646 elementor-widget elementor-widget-image\" data-id=\"2292646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31504\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fe7fa elementor-widget elementor-widget-text-editor\" data-id=\"15fe7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gr\u00e2ce \u00e0 la collaboration avec l\u2019agence internationale, Maison Perrier est d\u00e9sormais une marque qui r\u00e9pond aux attentes des consommateurs d\u2019aujourd\u2019hui.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7889323 elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"7889323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/realisations\/maison-perrier\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Envie de go\u00fbter ? <\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maison Perrier : une nouvelle identit\u00e9 pour une marque iconique https:\/\/vimeo.com\/926195571https:\/\/vimeo.com\/926195571 Aux c\u00f4t\u00e9s de CBA Design, Perrier lance Maison Perrier, une nouvelle marque par les fondateurs de Perrier, renfor\u00e7ant sa frenchness, sa position premium, son savoir-faire et sa cr\u00e9ativit\u00e9. Nestl\u00e9 Waters a fait appel aux \u00e9quipes de CBA Design pour l\u2019accompagner dans la cr\u00e9ation de [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","presse_categorie":[],"class_list":["post-33852","presse","type-presse","status-publish","hentry"],"acf":[],"lang":"fr","translations":{"fr":33852},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/33852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/presse"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/33852\/revisions"}],"predecessor-version":[{"id":33908,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse\/33852\/revisions\/33908"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=33852"}],"wp:term":[{"taxonomy":"presse_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/presse_categorie?post=33852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}