{"id":10133,"date":"2021-04-14T15:47:35","date_gmt":"2021-04-14T13:47:35","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=10133"},"modified":"2021-08-05T15:56:42","modified_gmt":"2021-08-05T13:56:42","slug":"mondovelo-store-to-each-his-own-bike","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/mondovelo-store-to-each-his-own-bike\/","title":{"rendered":"Mondov\u00e9lo, To each his own track, to each his own bike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10133\" class=\"elementor elementor-10133\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1c58c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1c58c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-836e56a\" data-id=\"836e56a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69111a3 elementor-widget elementor-widget-heading\" data-id=\"69111a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcdf486 elementor-widget elementor-widget-text-editor\" data-id=\"dcdf486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mondovelo.fr\/\" target=\"_blank\" rel=\"noopener\"><strong>Mondov\u00e9lo<\/strong><\/a>, developed by the French group Sport 2000, is a brand entirely\u00a0<strong>dedicated to the world of cycling, offering a lifestyle around the two wheels universe<\/strong>. The brand offers in-depth equipments and provides to all bike lovers an expert service in the daily practice of their passion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a08ac6 elementor-widget elementor-widget-spacer\" data-id=\"0a08ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b214b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b214b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-390a89f\" data-id=\"390a89f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14170e1 elementor-widget elementor-widget-spacer\" data-id=\"14170e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d3681 elementor-widget elementor-widget-heading\" data-id=\"14d3681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True Vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c686b7 elementor-widget elementor-widget-text-editor\" data-id=\"2c686b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA has developed\u00a0<strong>the new retail concept<\/strong>\u00a0for the brand with the aim of rejuvenating and modernising the brand by designing an imaginary world around the universe of cycling;\u00a0<strong>thus enhancing Mondov\u00e9lo&#8217;s expertise.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dce1c elementor-widget elementor-widget-spacer\" data-id=\"36dce1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6551e7c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6551e7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f62499a\" data-id=\"f62499a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb0987f elementor-widget elementor-widget-spacer\" data-id=\"fb0987f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4327567 elementor-widget elementor-widget-image\" data-id=\"4327567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9294\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CBA-DESIGN_Mondovelo_01_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6948ff6 elementor-widget elementor-widget-spacer\" data-id=\"6948ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba3dd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba3dd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2eb3f44\" data-id=\"2eb3f44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0eb433e elementor-widget elementor-widget-heading\" data-id=\"0eb433e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d530616 elementor-widget elementor-widget-heading\" data-id=\"d530616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A retail concept that puts enthusiasts on the track<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d118916\" data-id=\"d118916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b00e04 elementor-widget elementor-widget-heading\" data-id=\"9b00e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Branding<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df8c812 elementor-widget elementor-widget-text-editor\" data-id=\"df8c812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the creative idea of\u00a0<strong>\u00ab get your own track, get your own bike \u00bb,\u00a0<\/strong>the visual identity created by CBA\u2019s teams has been is inspired by the graphic codes of sportive tracks, mountain bike rails or paved roads. Adapted to every type of bicycles, this new identity highlights the wealth of Mondov\u00e9lo&#8217;s expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb981f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb981f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17571d5\" data-id=\"17571d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ade934 elementor-widget elementor-widget-text-editor\" data-id=\"4ade934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To re-dynamise the logotype in line with the in-depth service that the brand offers in its field, CBA has rethought Mondov\u00e9lo\u2019s colors:<\/p><ul><li>A\u00a0<strong>deep blue tint<\/strong>\u00a0as main color,\u00a0<strong>symbol of reliability and trust:<\/strong>\u00a0consistent with its expert role<\/li><li>Combined with\u00a0<strong>white and red colors<\/strong>, to showcase the brand\u2019 national establishment and to offer to Mondov\u00e9lo a\u00a0<strong>new contrasting and modern colour palette.<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c0f460 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c0f460\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e417b3\" data-id=\"8e417b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e9f53 elementor-widget elementor-widget-image\" data-id=\"49e9f53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1400x788.jpg\" class=\"attachment-large size-large wp-image-9302\" alt=\"Mondov\u00e9lo logo avant et apr\u00e8s\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Logo.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87f6242 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87f6242\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2122f56\" data-id=\"2122f56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c5ccf1 elementor-widget elementor-widget-image\" data-id=\"2c5ccf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9306\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_10_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b270a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b270a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4267966\" data-id=\"4267966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e17b51d elementor-widget elementor-widget-heading\" data-id=\"e17b51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ retail<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9e849 elementor-widget elementor-widget-heading\" data-id=\"5d9e849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Movement and emotion at the heart of the customer journey at Mondov\u00e9lo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ae468 elementor-widget elementor-widget-text-editor\" data-id=\"14ae468\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The agency has also redesigned the brand\u2019s retail concept with the aim of developing the imaginary world and dramatising the space.<\/p><p>Therefore, CBA has worked on the movement and emotion by taking inspiration from cycling tracks specific to each enthusiast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-604b3e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"604b3e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-167e18b\" data-id=\"167e18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3c029b elementor-widget elementor-widget-image\" data-id=\"c3c029b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9305\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_05_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-275074d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"275074d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d9e5aa\" data-id=\"6d9e5aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e25d715 elementor-widget elementor-widget-text-editor\" data-id=\"e25d715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>In the middle of the stores, a\u00a0<strong>track<\/strong>\u00a0goes under the visitor&#8217;s feet and directs him\/her towards the different departments and universes. Thus, each professional and amateur cyclist will be able to find his or her way to the cycle universe that corresponds to him or her.<br \/>This track in the form of a velodrome sets the scene for the store and directs the visitor&#8217;s gaze, from the entrance, towards &#8220;<strong>The Atelier<\/strong><span>&#8220;. A workshop that offers a repair and maintenance service for bicycles, while promoting the exchange and sharing of knowledge between Mondov\u00e9lo experts and cyclists around their common passion.<\/span><\/li><\/ul><ul><li><strong>The milestones<\/strong>, podiums located in the centre of the store, showcase the latest released bikes.<\/li><li>Each department has been staged in order to be easily spotted thanks to the use of\u00a0<strong>Billboards,<\/strong>\u00a0visible from the entrance of the shop.<\/li><li>In each department there is a\u00a0<strong>Cyclobox<\/strong>, a horizontal or vertical box that can be used as a display for some of the shop&#8217;s flagship products.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d67d3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d67d3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad65de4\" data-id=\"ad65de4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7750cc0 elementor-widget elementor-widget-text-editor\" data-id=\"7750cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>The Club and Fits Corner<\/strong>, a special department designed to bring the customer more and more into the world of cycling, allows everyone to customize their dream bike to their measurements. The customer can try bikes offered by the store directly on home trainer equipment such as shoes. A department that also offers access to documentation giving the possibility of consulting the tracks and routes to be taken in the region.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da68783\" data-id=\"da68783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392381d elementor-widget elementor-widget-image\" data-id=\"392381d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1400x778.jpg\" class=\"attachment-large size-large wp-image-9315\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Desgin_Mondovelo_12_WebSite.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf0d802 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf0d802\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d11825\" data-id=\"5d11825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99843f4 elementor-widget elementor-widget-text-editor\" data-id=\"99843f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Located on either side of the shop,\u00a0<strong>digital<\/strong>\u00a0<strong>consultation terminals<\/strong>\u00a0staged by illuminated suspended wheels, give access to bike maintenance sheets, to the entire catalogue and to some customisation features offered by a few brands. This consultation terminal makes the tailored customer journey more interactive thanks to a modern and digital experience with the brand.<\/li><li>The\u00a0<strong>checkout area<\/strong>, the final point of the customer journey, is in line with the other hot spots in the shop. The back of the checkout takes the form of a caravan in a nod to the Tour de France caravan, and serves as a support for promotional or institutional posters.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d148fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d148fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-001b8cf\" data-id=\"001b8cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f92b01a elementor-widget elementor-widget-cba-carousel\" data-id=\"f92b01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_06_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_08_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4a3298 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4a3298\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e16591\" data-id=\"7e16591\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e550e85 elementor-widget elementor-widget-text-editor\" data-id=\"e550e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The visual identity has been applied to all store\u2019 signage, making it easier to identify each department. Thus, CBA has designed a clear customer journey by developing totemic elements that fit with the brand identity.<\/p><p>The agency also developed displays for the store, with a very specific iconography: photos taken on bikes by an on-board camera, in line with the visual objective of movement, to involve the client directly into the world of cycling. This graphic charter is associated with a transversal tone of voice and illustrations that animate the store and give a lexical field specific to Mondov\u00e9lo.<\/p><p><strong>CBA has created a radiant and dynamic installation that puts the enthusiast on track.<\/strong><\/p><p>The communication principles on the labels of each of the products have been reworked in order to highlight the specificities of the bikes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fde804c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fde804c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d595199\" data-id=\"d595199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b683c2 elementor-widget elementor-widget-image\" data-id=\"3b683c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"331\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1400x331.png\" class=\"attachment-large size-large wp-image-9321\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1400x331.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1120x265.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-520x123.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-768x182.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-1536x363.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design-Projects-Mondovelo-Site-Web-Visuel-13-2048x484.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1318b50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1318b50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c529c14\" data-id=\"c529c14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de258a1 elementor-widget elementor-widget-text-editor\" data-id=\"de258a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition, CBA has designed furniture made from the recovery of used bicycle equipment; hence enriching the world of cycling with original and unique details, while adopting a responsible approach with Upcycling:\u00a0<strong>a great proof of <a href=\"https:\/\/cba-design.com\/france\/en\/imprint\/\">Useful and Meaningful Design<\/a>!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe5897c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe5897c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb1aed9\" data-id=\"eb1aed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb3e6df elementor-widget elementor-widget-cba-gallery\" data-id=\"eb3e6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_07_WebSite.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_07_WebSite.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_02_WebSite-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-DESIGN_Mondovelo_02_WebSite-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d7f123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d7f123\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eecddbe\" data-id=\"eecddbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299fa6b elementor-widget elementor-widget-text-editor\" data-id=\"299fa6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, to continue the Mondov\u00e9lo experience at home, the visual identity (the line concept, the universes of the different types of bikes&#8230;) has been declined on\u00a0<strong>the<\/strong>\u00a0<strong>shop&#8217;s catalogue<\/strong>,\u00a0<strong>the<\/strong>\u00a0<strong>loyalty card<\/strong>,\u00a0<strong>the website<\/strong>\u00a0and on\u00a0<strong>the brand&#8217;s mobile application.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5334a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" 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