{"id":10208,"date":"2021-04-20T12:09:57","date_gmt":"2021-04-20T10:09:57","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=10208"},"modified":"2021-08-05T15:57:01","modified_gmt":"2021-08-05T13:57:01","slug":"burton-of-london","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/burton-of-london\/","title":{"rendered":"Burton of London, Sir with a twist"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10208\" class=\"elementor elementor-10208\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ab1c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ab1c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd9f5bd\" data-id=\"dd9f5bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7631a9f elementor-widget elementor-widget-image\" data-id=\"7631a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"890\" height=\"890\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_00-e1618913557674.jpg\" class=\"attachment-large size-large wp-image-10214\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64266bc\" data-id=\"64266bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8218281 elementor-widget elementor-widget-heading\" data-id=\"8218281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8911d2 elementor-widget elementor-widget-text-editor\" data-id=\"a8911d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.burton.fr\/\" target=\"_blank\" rel=\"noopener\">Burton of London<\/a>, <strong>la plus anglaise des marques fran\u00e7aises, <\/strong>est une enseigne de pr\u00eat-\u00e0-porter masculin et f\u00e9minin.<\/p><p>Avec pour objectif de <strong>toucher de nouvelles cibles en remettant au go\u00fbt du jour son image, son savoir-faire et son style singulier<\/strong>, la marque a fait appel \u00e0 l\u2019agence de design CBA. Par ailleurs, Burton of London \u00e9tant souvent per\u00e7ue comme une marque purement masculine, il \u00e9tait \u00e9galement n\u00e9cessaire pour l\u2019enseigne de <strong>mettre en avant ses lignes f\u00e9minines<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54980b4 elementor-widget elementor-widget-spacer\" data-id=\"54980b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-352d29c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"352d29c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b83538b\" data-id=\"b83538b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c8d25 elementor-widget elementor-widget-spacer\" data-id=\"53c8d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef64661 elementor-widget elementor-widget-heading\" data-id=\"ef64661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-247f606 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"247f606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60a8d5 elementor-widget elementor-widget-text-editor\" data-id=\"d60a8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les enjeux principaux pour CBA ont \u00e9t\u00e9 de red\u00e9finir les fondamentaux strat\u00e9giques de la marque et de d\u00e9ployer un \u00e9cosyst\u00e8me identitaire en phase avec son \u00e9poque. Pour mener \u00e0 bien ce projet, nos \u00e9quipes ont alors initi\u00e9 un workshop avec les directeurs de la marque : <strong>un process collaboratif \u00e0 l\u2019image de l\u2019histoire familiale de l\u2019enseigne. <\/strong><\/p><p>L\u2019objectif\u00a0? Auditer la marque\u00a0pour <strong>comprendre son origine et red\u00e9finir son positionnement, ses valeurs\u2026 son essence finalement.<\/strong><\/p><p>Les r\u00e9sultats ? L\u2019agence a d\u00e9cel\u00e9 <strong>un patrimoine et un ADN tr\u00e8s forts<\/strong> concernant l\u2019engagement de la marque quant :<\/p><ul><li>\u00c0 l\u2019<strong>accessibilit\u00e9<\/strong> de ses produits. La vision du fondateur Sir Montague, tailleur de m\u00e9tier, a toujours \u00e9t\u00e9 de rendre accessible \u00e0 tous le costume sur-mesure en proposant une offre de \u201ccostume smart\u201d.<\/li><li>Au <strong>message et \u00e0 la vision <\/strong>de l\u2019entreprise juste qu\u2019avaient le fondateur.<\/li><\/ul><p>Partant de cette analyse, CBA a voulu mettre l\u2019accent sur :<\/p><ul><li>L&#8217;<strong>ADN originel<\/strong> qui rend la marque unique.<\/li><li>Les <strong>origines anglo-saxonnes<\/strong> de Burton of London qui symbolisent la dualit\u00e9 entre son image traditionnelle et son versant plus punk et rock ; un contraste qui fait toute la richesse et la singularit\u00e9 de la marque.<\/li><li>Le <strong>biais smart<\/strong> de la marque en l\u2019imposant comme une enseigne chic et tendance accessible \u00e0 tous.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1193973 elementor-widget elementor-widget-heading\" data-id=\"1193973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De l\u00e0 est n\u00e9 le concept cr\u00e9atif \u201cSir with a twist\u201d. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51663cf elementor-widget elementor-widget-spacer\" data-id=\"51663cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb50b35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb50b35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0cc4eb\" data-id=\"e0cc4eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12b3903 elementor-widget elementor-widget-spacer\" data-id=\"12b3903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ba198e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba198e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e54cc4\" data-id=\"8e54cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed7ecc elementor-widget elementor-widget-heading\" data-id=\"fed7ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7a5a6 elementor-widget elementor-widget-spacer\" data-id=\"aa7a5a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3aa46 elementor-widget elementor-widget-heading\" data-id=\"2b3aa46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'impertinence du style \u00e0 la British<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41fc98e\" data-id=\"41fc98e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb2fe6 elementor-widget elementor-widget-text-editor\" data-id=\"fcb2fe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019agence a donc pris le parti de remettre ces 3 \u00e9l\u00e9ments au c\u0153ur du positionnement et du territoire graphique de la marque. L\u2019objectif\u00a0? <strong>Faire vivre Burton of London \u00e0 travers son histoire et l\u2019impertinence du style \u00e0 la British. <\/strong><\/p><p>CBA a d\u00e9velopp\u00e9 une <strong>identit\u00e9 visuelle s\u2019inspirant du classique de la mode anglaise et du style d\u00e9cal\u00e9 qui fait l\u2019Angleterre contemporaine.<\/strong> Un territoire graphique qui exprime la rencontre entre ces 2 univers oppos\u00e9s en m\u00ealant <strong>des couleurs traditionnelles et \u00e9pur\u00e9es \u00e0 des teintes plus <em>peps<\/em> et <em>fun<\/em>. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec6788f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ec6788f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b92f47\" data-id=\"1b92f47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b94e6c elementor-widget elementor-widget-image\" data-id=\"2b94e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"789\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03-1400x789.jpg\" class=\"attachment-large size-large wp-image-10220\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03-1400x789.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03-1120x631.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03-768x433.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_03.jpg 1420w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7a69a elementor-widget elementor-widget-spacer\" data-id=\"db7a69a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-412066e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"412066e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-334d7a3\" data-id=\"334d7a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c606b52 elementor-widget elementor-widget-text-editor\" data-id=\"c606b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour incarner le message fort et engag\u00e9 que la marque v\u00e9hicule, l\u2019agence a choisi d\u2019arborer <strong>une typographie imposante \u00e0 la hauteur du discours de l\u2019enseigne.<\/strong><\/p><p>Toujours dans le but de mettre en lumi\u00e8re les valeurs contrast\u00e9es de la marque, nos \u00e9quipes ont cr\u00e9\u00e9 <strong>un ton de voix d\u00e9cal\u00e9 et joueur<\/strong> en reprenant des citations populaires et historiques anglaises pour les <em>twister<\/em> \u00e0 la Burton of London.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-671d6e2\" data-id=\"671d6e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f0b315 elementor-widget elementor-widget-image\" data-id=\"0f0b315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"789\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07-1400x789.jpg\" class=\"attachment-large size-large wp-image-10222\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07-1400x789.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07-1120x631.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07-768x433.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_07.jpg 1420w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a03a91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a03a91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d9aea\" data-id=\"68d9aea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181217a elementor-widget elementor-widget-text-editor\" data-id=\"181217a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite \u00e0 la cr\u00e9ation de cet \u00e9cosyst\u00e8me design, l\u2019identit\u00e9 visuelle et l\u2019iconographie ont \u00e9t\u00e9 d\u00e9clin\u00e9s sur diff\u00e9rents supports de communication : des \u00e9tiquettes aux DLV et PLV en passant par la ligne graphique et \u00e9ditoriale des catalogues. <strong>CBA a ainsi pu faire r\u00e9sonner l\u2019histoire de la marque et son message originel via la cr\u00e9ation d\u2019un univers propri\u00e9taire et unique.\u00a0\u00a0 <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8560f63 elementor-widget elementor-widget-image\" data-id=\"8560f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"789\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1-1400x789.jpg\" class=\"attachment-large size-large wp-image-10224\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1-1400x789.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1-1120x631.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1-768x433.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_05-1.jpg 1420w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01fb6fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01fb6fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d37a4a1\" data-id=\"d37a4a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fbcce elementor-widget elementor-widget-text-editor\" data-id=\"44fbcce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet ADN fort a \u00e9galement inspir\u00e9 le <strong>brief photo<\/strong> con\u00e7u par l&#8217;agence. Brief photo d\u00e9velopp\u00e9 pour guider Burton of London dans la direction artistique de ses visuels et de ses diverses collections. L\u2019id\u00e9e\u00a0cr\u00e9ative ? Reconna\u00eetre en un coup d\u2019\u0153il l\u2019esth\u00e9tisme de la marque. Pour ce faire, CBA a d\u00e9fini l\u2019arch\u00e9type des mod\u00e8les Burton of London\u00a0: <strong>l\u2019homme androgyne et \u00e9nigmatique, inspir\u00e9 de l\u2019ic\u00f4ne David Bowie, ainsi que sa r\u00e9f\u00e9rence f\u00e9minine, la femme moderne ing\u00e9nue et d\u00e9complex\u00e9e.<\/strong>\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e77d0e6\" data-id=\"e77d0e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c582ecc elementor-widget elementor-widget-image\" data-id=\"c582ecc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08-1400x778.jpg\" class=\"attachment-large size-large wp-image-10226\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_08.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73b3df2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73b3df2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0993c1\" data-id=\"b0993c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f25cbc6 elementor-widget elementor-widget-image\" data-id=\"f25cbc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"789\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01-1400x789.jpg\" class=\"attachment-large size-large wp-image-10228\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01-1400x789.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01-1120x631.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01-768x433.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_01.jpg 1420w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbe4564 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bbe4564\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84956fe\" data-id=\"84956fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d402f4 elementor-widget elementor-widget-image\" data-id=\"9d402f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"789\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06-1400x789.jpg\" class=\"attachment-large size-large wp-image-10230\" alt=\"Burton of London magazine et homme classe\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06-1400x789.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06-1120x631.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06-768x433.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_06.jpg 1420w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a29cd20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a29cd20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc32fcf\" data-id=\"dc32fcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1aab52 elementor-widget elementor-widget-heading\" data-id=\"d1aab52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Burton of London : le twist en magasin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc90b54 elementor-widget elementor-widget-text-editor\" data-id=\"dc90b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, nos \u00e9quipes ont \u00e9galement repens\u00e9 le <strong>concept retail <\/strong>de Burton of London pour qu\u2019il soit coh\u00e9rent avec la nouvelle plateforme de marque d\u00e9velopp\u00e9e. CBA a par la m\u00eame occasion revaloris\u00e9 la garde-robe f\u00e9minine dans les points de vente, collection souvent oubli\u00e9e dans les consciences collectives. La <strong>th\u00e9\u00e2tralisation des espaces<\/strong> et les principes de d\u00e9coration ont \u00e9t\u00e9 repens\u00e9s pour faire vivre le \u00ab\u00a0Twist \u00e0 l\u2019anglaise\u00a0\u00bb sur les lieux de vente\u00a0: <strong>des couleurs fra\u00eeches, des patterns imposants et des espaces capsules variant en fonction des saisons et des collections.<\/strong><\/p><p>Les vitrines ont-elles-aussi eu droit \u00e0 un <em>relifting<\/em>. Fruit d\u2019une collaboration avec <a href=\"https:\/\/www.glostudio.fr\/copie-de-merchandising\" target=\"_blank\" rel=\"noopener\"><strong>Gl\u00f6 Studio<\/strong><\/a>, elles ont \u00e9t\u00e9 th\u00e9\u00e2tralis\u00e9es pour mettre en lumi\u00e8re les temps fort de l\u2019ann\u00e9e, tout en accompagnant les consommateurs dans les changements de saisons.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-612074c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"612074c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-595899c\" data-id=\"595899c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d351b elementor-widget elementor-widget-cba-carousel\" data-id=\"e0d351b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_12-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_11-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_10-2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/04\/CBA-Design_Project_Burton_Visuel_09-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69e5346 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69e5346\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2636dc\" data-id=\"a2636dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5059139 elementor-widget elementor-widget-spacer\" data-id=\"5059139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e49407 elementor-widget elementor-widget-text-editor\" data-id=\"8e49407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, gr\u00e2ce \u00e0 un beau travail collaboratif entre les \u00e9quipes de Burton of London et de CBA, la marque est pr\u00eate \u00e0 s\u00e9duire de nouveaux consommateurs !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163c49b elementor-widget elementor-widget-heading\" data-id=\"163c49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors, envie de twister ? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[294],"services":[276,262,268],"project_tags":[1351,1353,35,488],"class_list":["post-10208","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-fashion","services-edition","services-identity","services-retail-architecture","project_tags-brand-platform","project_tags-catalog-edition","project_tags-retail-design","project_tags-visual-identity"],"acf":[],"lang":"fr","translations":{"fr":10208},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10208\/revisions"}],"predecessor-version":[{"id":13155,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10208\/revisions\/13155"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=10208"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=10208"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=10208"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=10208"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=10208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}