{"id":1033,"date":"2016-06-10T11:58:49","date_gmt":"2016-06-10T09:58:49","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/nestle-the-nescafe-redvolution-sensexperiences\/"},"modified":"2021-08-05T14:58:13","modified_gmt":"2021-08-05T12:58:13","slug":"nestle-the-nescafe-redvolution-sensexperiences","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/nestle-the-nescafe-redvolution-sensexperiences\/","title":{"rendered":"Nescaf\u00e9, Une exp\u00e9rience personnalis\u00e9e, riche, engag\u00e9e et connect\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1033\" class=\"elementor elementor-1033\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e5e0502 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e5e0502\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1925b450\" data-id=\"1925b450\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-568c9fe3 elementor-widget elementor-widget-heading\" data-id=\"568c9fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-488fe6dc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"488fe6dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d037899\" data-id=\"6d037899\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cc8ebe9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3cc8ebe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e6c6c6a\" data-id=\"2e6c6c6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75fe51c2 elementor-widget elementor-widget-image\" data-id=\"75fe51c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"504\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_NESCAFE_1080x504_cover.jpg\" class=\"attachment-large size-large wp-image-1380\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_NESCAFE_1080x504_cover.jpg 1080w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_NESCAFE_1080x504_cover-520x243.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_NESCAFE_1080x504_cover-768x358.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6165828e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6165828e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3829552d\" data-id=\"3829552d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b524da elementor-widget elementor-widget-text-editor\" data-id=\"8b524da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nestl\u00e9 a cr\u00e9\u00e9 le caf\u00e9 instantan\u00e9 Nescaf\u00e9 il y a plus de 75 ans, et est aujourd\u2019hui install\u00e9 dans 180 pays \u00e0 travers le monde. <br \/>C\u2019est la marque de caf\u00e9 la plus largement consomm\u00e9e au monde avec 5 500 tasses par seconde, et une PDM tr\u00e8s importante sur les march\u00e9s \u00e9tablis.<\/p><p>La collaboration entre Nescaf\u00e9 et CBA a d\u00e9but\u00e9 en 2011 \u00e0 l\u2019occasion de la\u00a0<a href=\"\/\/cba-france.def\/fr\/what-we-do\/nestl%C3%A9-nescaf%C3%A9-redvolutionu0022\">refonte globale de la marque<\/a>\u00a0(nouvelle strat\u00e9gie de marque, nouvelle identit\u00e9, nouveaux concepts produits) men\u00e9e partout dans le monde. <br \/>CBA est aujourd\u2019hui en charge d\u2019accompagner la strat\u00e9gie de marque Nescaf\u00e9 pour asseoir son leadership d\u2019innovation globale avec notamment la cr\u00e9ation d\u2019un nouveau concept point de vente, fer de lance de son recrutement de millenials et digital natives dans le monde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bf68e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0bf68e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebee13d\" data-id=\"ebee13d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b9843 elementor-widget elementor-widget-spacer\" data-id=\"46b9843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e010760 elementor-widget elementor-widget-cba-gallery\" data-id=\"e010760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_7-1.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_7-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_2-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_6-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea52bc6 elementor-widget elementor-widget-spacer\" data-id=\"ea52bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e043229 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e043229\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c85551c\" data-id=\"4c85551c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b67b9e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b67b9e8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a6d0a0d\" data-id=\"a6d0a0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93ce127 elementor-widget elementor-widget-heading\" data-id=\"93ce127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fd01e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5fd01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf33197 elementor-widget elementor-widget-text-editor\" data-id=\"cf33197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019objectif global affich\u00e9 par Nescaf\u00e9 est de proposer une marque lifestyle \u00e0 m\u00eame de rassembler et s\u00e9duire une jeunesse libre, connect\u00e9e et nomade qui cherche \u00e0 donner un sens \u00e0 ce qu\u2019elle consomme. <br \/>Pour r\u00e9pondre \u00e0 cet enjeu fort, CBA a con\u00e7u pour Nescaf\u00e9<b> une strat\u00e9gie multi formats, v\u00e9ritable syst\u00e8me prot\u00e9iforme modulable selon les pays, les investissements et les espaces.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2650a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7e2650a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a771a\" data-id=\"78a771a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7eb4fe elementor-widget elementor-widget-image\" data-id=\"f7eb4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1-1400x778.jpg\" class=\"attachment-large size-large wp-image-8279\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_8-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-447d4b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"447d4b6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aa43bbf\" data-id=\"1aa43bbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07504fe elementor-widget elementor-widget-heading\" data-id=\"07504fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a185a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a185a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7407aa\" data-id=\"b7407aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-087117d elementor-widget elementor-widget-text-editor\" data-id=\"087117d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>8 formats \u00ab points de vente \u00bb diff\u00e9rents sont n\u00e9s de cette r\u00e9flexion ; du flagship, v\u00e9ritable vaisseau amiral de la marque, jusqu\u2019au dispositif de l\u2019homme sandwich. Nescaf\u00e9 se dote ainsi de moyens agiles, pertinents et opportunistes pour accueillir ses consommateurs avides d\u2019exp\u00e9riences et mettre en sc\u00e8ne la nouvelle politique d\u2019innovation produit d\u00e9velopp\u00e9e par CBA. La marque invite ainsi chacun de ses clients \u00e0 s\u2019approprier l\u2019espace \u00e0 leurs dispositions pour vivre une <b>exp\u00e9rience de consommation personnalis\u00e9e, riche, stimulante et connect\u00e9e.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d1b77ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3d1b77ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11faf84b\" data-id=\"11faf84b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e0436 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"29e0436\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_5-1-520x289.jpg\" alt=\"cbadesign-project-NESCAFE_1440x800_5\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_4-1-520x289.jpg\" alt=\"cbadesign-project-NESCAFE_1440x800_4\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" 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data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06ebf81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06ebf81\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b09f7ce\" data-id=\"b09f7ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-462f956 elementor-widget elementor-widget-text-editor\" data-id=\"462f956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le concept int\u00e8gre :<\/p><ul><li>Une biblioth\u00e8que de capsules pour faire soi-m\u00eame son caf\u00e9 au sein du corner DolceGusto,<\/li><li>Des coussins propos\u00e9s au choix pour instaurer un rituel de personnalisation de son propre espace de d\u00e9gustation,<\/li><li>Un community Wall digital pour partager son humeur et se connecter avec la communaut\u00e9 Nescaf\u00e9 dans le monde comme dans la ville,<\/li><li>Une immense biblioth\u00e8que de livres, jeux et crayons,<\/li><li>Des \u00e9crans relais des contenus de la marque accompagn\u00e9s d&#8217;innovations funs et utiles, telles que les lunettes Ocular \u00e0 Seoul qui permettent de retracer l\u2019histoire du caf\u00e9 en r\u00e9alit\u00e9 virtuelle,<\/li><li>Une community table pour partager avec tous ou \u00e0 l\u2019inverse, des alc\u00f4ves pour garder une intimit\u00e9,<\/li><li>Des creatives hub, \u00eelots centraux favorisant la rencontre et la consommation de cocktails \u00e0 base de caf\u00e9.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47149de\" data-id=\"47149de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4587ed7 elementor-widget elementor-widget-image\" data-id=\"4587ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"660\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_2-1.jpg\" class=\"attachment-large size-large wp-image-8259\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_2-1.jpg 550w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_2-1-433x520.jpg 433w\" sizes=\"(max-width: 550px) 100vw, 550px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5508e2c elementor-widget elementor-widget-image\" data-id=\"5508e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"660\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550x660_1-1.jpg\" class=\"attachment-large size-large wp-image-8263\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550x660_1-1.jpg 550w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550x660_1-1-433x520.jpg 433w\" sizes=\"(max-width: 550px) 100vw, 550px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fcccf65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fcccf65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eea0985\" data-id=\"1eea0985\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52fdddf elementor-widget elementor-widget-spacer\" data-id=\"52fdddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a82427 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a82427\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b748c\" data-id=\"36b748c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-970d6dd elementor-widget elementor-widget-heading\" data-id=\"970d6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ R\u00e9sultats<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d15671 elementor-widget elementor-widget-image\" data-id=\"5d15671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"660\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_3-1.jpg\" class=\"attachment-large size-large wp-image-8261\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_3-1.jpg 550w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_550_660_3-1-433x520.jpg 433w\" sizes=\"(max-width: 550px) 100vw, 550px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-482e68a\" data-id=\"482e68a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-211a590 elementor-widget elementor-widget-text-editor\" data-id=\"211a590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Six mois \u00e0 peine apr\u00e8s son ouverture en f\u00e9vrier 2015 au c\u0153ur du quartier \u00e9tudiant de Tokyo, Nescaf\u00e9 Harajaku fait d\u00e9sormais partie du top 5 des caf\u00e9s tokyo\u00eftes les plus en vue selon Tripadvisor.<\/p><p>Idem pour le flagship de S\u00e9oul (600 m2) qui, ouvert en novembre 2015, incarne parfaitement l\u2019ensemble des valeurs du dispositif propos\u00e9 par CBA : 3 \u00e9tages th\u00e9matiques (interactif-lounge-festif) associ\u00e9s \u00e0 une fa\u00e7ade de verre pour un effet Ice Cube qui donne \u00e0 Nescaf\u00e9 une empreinte forte au sein d\u2019un des quartiers tendances de la capitale cor\u00e9enne.<\/p><p>Les diff\u00e9rents espaces et activit\u00e9s culinaires, ludiques, connect\u00e9s et interactifs permettent d\u2019accueillir tout au long de la journ\u00e9e la jeune population cor\u00e9enne dont la typicit\u00e9 est de vivre largement dans ces caf\u00e9s faute d\u2019espace priv\u00e9 suffisant. L\u2019environnement ainsi compos\u00e9 permet de faire vivre une exp\u00e9rience diff\u00e9rente \u00e0 chaque visite tout en consolidant l\u2019avance de la marque en termes de proposition marchande et de loisirs sur son propre march\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcf74b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fcf74b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e3e3f\" data-id=\"34e3e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da28242 elementor-widget elementor-widget-cba-carousel\" data-id=\"da28242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_6-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2016\/06\/cbadesign-project-NESCAFE_1440x800_5-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3322c7e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3322c7e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f3c701\" data-id=\"74f3c701\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fefb89 elementor-widget elementor-widget-text-editor\" data-id=\"11fefb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nescaf\u00e9 a re\u00e7u un label <a href=\"https:\/\/cba-design.com\/france\/non-classe\/label-janus-du-commerce-pour-nescafe\/\" target=\"_blank\" rel=\"noopener\">Janus du Commerce 2016<\/a> pour ses r\u00e9alisations Retail. <br>L\u2019Institut Fran\u00e7ais du Design a d\u00e9cern\u00e9 une mention sp\u00e9ciale au protocole de travail et \u00e0 l\u2019accompagnement 360\u00b0, ainsi qu\u2019\u00e0 l\u2019innovation du mod\u00e8le de distribution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[260],"industry":[290,310],"services":[268],"project_tags":[35],"class_list":["post-1033","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-food-beverage","industry-retail","services-retail-architecture","project_tags-retail-design"],"acf":[],"lang":"fr","translations":{"fr":1033,"en":1892},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1033\/revisions"}],"predecessor-version":[{"id":13087,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1033\/revisions\/13087"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=1033"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=1033"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=1033"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}