{"id":10906,"date":"2021-05-12T11:45:36","date_gmt":"2021-05-12T09:45:36","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=10906"},"modified":"2021-10-25T14:53:21","modified_gmt":"2021-10-25T12:53:21","slug":"total-lubrifiants","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/total-lubrifiants\/","title":{"rendered":"Total Lubrifiants, Notre vision pour la performance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10906\" class=\"elementor elementor-10906\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab62ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab62ad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3add076\" data-id=\"3add076\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01a908 elementor-widget elementor-widget-heading\" data-id=\"d01a908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5408f44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5408f44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5fff764\" data-id=\"5fff764\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ec3fa elementor-widget elementor-widget-text-editor\" data-id=\"70ec3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La gamme des Lubrifiants de Total est une gamme de produits d\u2019huiles de moteur et d\u2019autres lubrifiants, connus pour leur performance, leur qualit\u00e9 et leur fiabilit\u00e9 optimale.<\/p><p>Total a demand\u00e9 \u00e0 CBA de relifter l\u2019identit\u00e9 visuelle de la gamme des Lubrifiants en travaillant sur un style fort et transversal pour le packaging et le mat\u00e9riel de PLV de toutes les gammes produits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-fe24bde\" data-id=\"fe24bde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e840f elementor-widget elementor-widget-image\" data-id=\"05e840f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"764\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5-1400x764.jpg\" class=\"attachment-large size-large wp-image-10939\" alt=\"Total_lubricants\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5-1400x764.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5-1120x611.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5-520x284.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5-768x419.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-5.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f131a0 elementor-widget elementor-widget-text-editor\" data-id=\"8f131a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le but ? <b>Une identit\u00e9 visuelle sur-mesure et originale qui vivra dans les rayons sp\u00e9cialis\u00e9s pendant les 5 \u00e0 10 prochaines ann\u00e9es. <\/b><br \/>Devenir le premier choix en mati\u00e8re de lubrifiants automobiles pour les clients et les consommateurs du monde entier \u00e9tait l\u2019objectif principal de la marque Total.<\/p><p>Un soutien de l\u2019agence pour accompagner ce lancement en interne \u00e9galement, via la r\u00e9alisation de supports de communication &amp; cr\u00e9ation d\u2019un \u00e9v\u00e9nement interne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b2710c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b2710c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f9e19d\" data-id=\"3f9e19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-baba4ca elementor-widget elementor-widget-image\" data-id=\"baba4ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"810\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-1-1.jpg\" class=\"attachment-large size-large wp-image-10947\" alt=\"Total Lubrifiant photo carr\u00e9\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-1-1.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-1-1-514x520.jpg 514w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-1-1-768x778.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d519dd0\" data-id=\"d519dd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1c6256 elementor-widget elementor-widget-heading\" data-id=\"d1c6256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3ef0d elementor-widget elementor-widget-heading\" data-id=\"8b3ef0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une approche centr\u00e9e sur l'humain,<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88dce2a elementor-widget elementor-widget-text-editor\" data-id=\"88dce2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>pour connecter les consommateurs et les professionnels \u00e0 la marque Total.<\/p><p>Le concept cr\u00e9atif <b>\u00abDashboard Experience\u00bb<\/b> s&#8217;inspire de la num\u00e9risation de l&#8217;exp\u00e9rience d\u2019une conduite en coh\u00e9rence avec les habitudes consommateurs.<\/p><p><strong>Le challenge :<\/strong><\/p><p>&#8211; Cr\u00e9er une identit\u00e9 visuelle sur mesure et appropriable qui \u00e9mergera en rayon deviendra le choix pr\u00e9f\u00e9r\u00e9 des clients et consommateurs du monde entier.<\/p><p>&#8211; \u00c9galement d\u2019accompagner Total dans communication interne pour pr\u00e9senter ce changement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-821654e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"821654e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4b97d5\" data-id=\"d4b97d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0346b6 elementor-widget elementor-widget-image\" data-id=\"e0346b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2-1400x788.jpg\" class=\"attachment-large size-large wp-image-10945\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-2.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1155a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1155a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b922335\" data-id=\"b922335\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a9e48a elementor-widget elementor-widget-heading\" data-id=\"0a9e48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-816a6ad elementor-widget elementor-widget-heading\" data-id=\"816a6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Total \"Dashboard Experience\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87b50f elementor-widget elementor-widget-text-editor\" data-id=\"f87b50f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le point de d\u00e9part \u00e9tait la personnalit\u00e9 et les valeurs de la marque Total Lubrifiants. Apr\u00e8s une analyse approfondie, CBA a d\u00e9cid\u00e9 de cr\u00e9er un concept qui se d\u00e9marquerait des concurrents de Total. L&#8217;approche centr\u00e9e sur l&#8217;humain joue litt\u00e9ralement sur une exp\u00e9rience de conduite moderne o\u00f9 le conducteur est constamment inform\u00e9 et sollicit\u00e9 par le tableau de bord. C&#8217;est pourquoi cela a \u00e9t\u00e9 primordial pour la structure des packagings qui mettent l&#8217;accent sur l&#8217;affichage des informations. Pour assurer un d\u00e9ploiement \u00e0 l\u2019\u00e9chelle mondiale, un outil digital a \u00e9t\u00e9 cr\u00e9\u00e9 pour former les commerciaux \u00e0 l&#8217;\u00e9volution de la marque. Les consommateurs ont \u00e9t\u00e9 inform\u00e9s via les PLV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f435e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7f435e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3508b8b\" data-id=\"3508b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f403ae elementor-widget elementor-widget-image\" data-id=\"3f403ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"763\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1-1400x763.jpg\" class=\"attachment-large size-large wp-image-10931\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1-1400x763.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1-1120x611.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1-520x283.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1-768x419.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-9-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d84211a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d84211a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d620520\" data-id=\"d620520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2beb084 elementor-widget elementor-widget-cba-gallery\" data-id=\"2beb084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/TOTAL_bidon_star-MOBILE.png);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/TOTAL_bidon_star-MOBILE.png\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-10.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-11.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5bf728 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5bf728\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7326105\" data-id=\"7326105\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ae4b17 elementor-widget elementor-widget-cba-gallery\" data-id=\"2ae4b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-18.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-18.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-13.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-13.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-636204e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"636204e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15491b7\" data-id=\"15491b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de94855 elementor-widget elementor-widget-image\" data-id=\"de94855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14-1400x788.jpg\" class=\"attachment-large size-large wp-image-10921\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-14.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51b0e5d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"51b0e5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-171ee8e\" data-id=\"171ee8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a35611c elementor-widget elementor-widget-cba-gallery\" data-id=\"a35611c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_Total_Affiche.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_Total_Affiche.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-7.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Total-8.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-976895c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"976895c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ed957\" data-id=\"87ed957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9abf931 elementor-widget elementor-widget-video\" data-id=\"9abf931\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/548502192?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[308],"services":[270,262,264],"project_tags":[],"class_list":["post-10906","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-automotive","services-activation","services-identity","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":10906,"en":10996},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10906\/revisions"}],"predecessor-version":[{"id":14226,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/10906\/revisions\/14226"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=10906"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=10906"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=10906"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=10906"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=10906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}