{"id":11007,"date":"2021-05-12T14:31:00","date_gmt":"2021-05-12T12:31:00","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=11007"},"modified":"2023-01-13T14:14:16","modified_gmt":"2023-01-13T13:14:16","slug":"here-by-awlab-retail","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/here-by-awlab-retail\/","title":{"rendered":"Here by AW Lab, for women only"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11007\" class=\"elementor elementor-11007\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e690778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e690778\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c437cd9\" data-id=\"c437cd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c83d13d elementor-widget elementor-widget-heading\" data-id=\"c83d13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ challenge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a24f5 elementor-widget elementor-widget-heading\" data-id=\"a7a24f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here : un concept retail qui favorise  l\u2019empowerment f\u00e9minin  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b81140 elementor-widget elementor-widget-text-editor\" data-id=\"6b81140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le point de d\u00e9part a \u00e9t\u00e9 d\u2019appr\u00e9hender et de comprendre en profondeur les besoins, les aspirations et les d\u00e9sirs de la cible sur ce march\u00e9, pour ainsi concevoir la strat\u00e9gie branding et l\u2019identit\u00e9 visuelle d\u2019une toute nouvelle marque. Une marque pour laquelle le principal moyen d\u2019expression devait r\u00e9sider dans un concept store unique o\u00f9 la cr\u00e9ativit\u00e9, l\u2019expression personnelle et l\u2019interaction sont les ma\u00eetres mots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59ecaf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59ecaf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab17bce\" data-id=\"ab17bce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6961593 elementor-widget elementor-widget-cba-gallery\" data-id=\"6961593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/wp-content\/uploads\/2020\/01\/Single-Image-2400x1600-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2020\/01\/Single-Image-2400x1600-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/wp-content\/uploads\/2020\/01\/Thumb-1400x1400-HER-01-1-1120x1120-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2020\/01\/Thumb-1400x1400-HER-01-1-1120x1120-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04e8c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04e8c66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4da23a2\" data-id=\"4da23a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803d759 elementor-widget elementor-widget-heading\" data-id=\"803d759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c4527 elementor-widget elementor-widget-text-editor\" data-id=\"f5c4527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons \u00e9tudi\u00e9 et questionn\u00e9 les cibles f\u00e9minines de ce march\u00e9 pour mieux comprendre leurs attentes. De leurs go\u00fbts musicaux \u00e0 leurs pratiques sportives, de leurs magasins pr\u00e9f\u00e9r\u00e9s \u00e0 leurs projets de voyage, jusqu\u2019aux r\u00eaves qu\u2019elles cultivent pour leur avenir, toutes les informations recueillies ont \u00e9t\u00e9 essentielles pour la cr\u00e9ation d\u2019une Muse : une femme s\u00fbre d\u2019elle, ambitieuse, qui n\u2019a pas peur d\u2019exp\u00e9rimenter son style et qui veut \u00eatre protagoniste et auteure de son propre avenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4efb98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4efb98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5b37da\" data-id=\"e5b37da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9afee1b elementor-widget elementor-widget-image\" data-id=\"9afee1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-strategia.jpg\" class=\"attachment-large size-large wp-image-10900\" alt=\"Here mood board\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-strategia.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-strategia-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-strategia-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-strategia-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-027abfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"027abfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be2e85\" data-id=\"6be2e85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35beb6b elementor-widget elementor-widget-text-editor\" data-id=\"35beb6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, guid\u00e9s par cette Muse, nous nous sommes concentr\u00e9s sur les principes de base du positionnement de la marque : une marque d\u00e9di\u00e9e \u00e0 sa cible qui se pr\u00e9sente comme un alli\u00e9 capable de lui fournir la motivation et les outils n\u00e9cessaires pour qu\u2019elle puisse exprimer pleinement son identit\u00e9.<\/p><p>Au c\u0153ur de ce positionnement ont \u00e9t\u00e9 d\u00e9fini <strong>3 \u00e9l\u00e9ments cl\u00e9s<\/strong>\u00a0:<\/p><ul><li><strong>Un fort sentiment d\u2019appartenance<\/strong> \u00e0 une communaut\u00e9 partageant des valeurs et des aspirations communes.<\/li><li><strong>Une ambition de taille<\/strong> en se positionnant, non seulement comme un cr\u00e9ateur de tendances, mais comme alli\u00e9 en aidant les consommateurs \u00e0 r\u00e9aliser leurs aspirations.<\/li><li><strong>Une approche spontan\u00e9e et confiante,<\/strong> proche des consommateurs et capable de parler leur propre langage.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-553a804 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"553a804\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e5da91\" data-id=\"9e5da91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39626f elementor-widget elementor-widget-heading\" data-id=\"b39626f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd6e1a elementor-widget elementor-widget-text-editor\" data-id=\"fdd6e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Par la force de ce positionnement, nous avons pu imaginer le nom de cette nouvelle marque, <strong>HERE : un<\/strong> <strong>nom qui contient le mot \u00ab HER \u00bb, soulignant l\u2019attention port\u00e9e aux femmes, mais qui permet aussi d&#8217;afficher le d\u00e9sir de la marque d\u2019exister ici et maintenant, capable d&#8217;\u00eatre toujours pr\u00e9sent pour les consommateurs dans leur vie au quotidien.<\/strong><\/p><p>Le logo de la marque est facilement reconnaissable.\u00a0 Pr\u00e9sentant des proportions pr\u00e9cises, il r\u00e9ussit \u00e0 vivre seul tout en faisant \u00e9cho \u00e0 celui de la marque-m\u00e8re AW Lab. Le \u00ab E \u00bb final \u00e0 l&#8217;envers, faisant penser \u00e0 un reflet, met en \u00e9vidence la pr\u00e9sence du mot \u00ab HER \u00bb tout en laissant imaginer une femme qui se regarde et qui exprime son individualit\u00e9 dans un miroir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a84e62 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a84e62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c27f0d\" data-id=\"5c27f0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9aef9e elementor-widget elementor-widget-image\" data-id=\"d9aef9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-combo-L.jpg\" class=\"attachment-large size-large wp-image-10898\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-combo-L.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-combo-L-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-combo-L-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-combo-L-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86248e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86248e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e6295e\" data-id=\"3e6295e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ff26e6 elementor-widget elementor-widget-text-editor\" data-id=\"8ff26e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La palette de couleur, utilis\u00e9e sur tous les supports, met en lumi\u00e8re la personnalit\u00e9 tr\u00e8s f\u00e9minine de la marque. L\u2019utilisation de 3 familles de typographie diff\u00e9rentes ainsi que le choix d\u2019un style photographique iconique sans filtre fournissent <strong>un langage expressif unique, capable de donner une voix \u00e0 la culture streetwear de la communaut\u00e9 de la marque.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dfffe9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8dfffe9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc1ff5c\" data-id=\"fc1ff5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6ace7a elementor-widget elementor-widget-image\" data-id=\"a6ace7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-BagBoxGift.jpg\" class=\"attachment-large size-large wp-image-10896\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-BagBoxGift.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-BagBoxGift-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-BagBoxGift-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-BagBoxGift-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81957cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81957cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b48f54\" data-id=\"5b48f54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10939b9 elementor-widget elementor-widget-image\" data-id=\"10939b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"596\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Three-Images-Composizione-suola-1.jpg\" class=\"attachment-large size-large wp-image-10894\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Three-Images-Composizione-suola-1.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Three-Images-Composizione-suola-1-1120x477.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Three-Images-Composizione-suola-1-520x221.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Three-Images-Composizione-suola-1-768x327.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9e8ef0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c9e8ef0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3536074\" data-id=\"3536074\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94b5ecd elementor-widget elementor-widget-image\" data-id=\"94b5ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"596\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-2020-01-09-CBA-CH-Here-ADV-composizione-1.jpg\" class=\"attachment-large size-large wp-image-10892\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-2020-01-09-CBA-CH-Here-ADV-composizione-1.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-2020-01-09-CBA-CH-Here-ADV-composizione-1-1120x477.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-2020-01-09-CBA-CH-Here-ADV-composizione-1-520x221.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-2020-01-09-CBA-CH-Here-ADV-composizione-1-768x327.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6022557 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6022557\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a915f10\" data-id=\"a915f10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29fbebc elementor-widget elementor-widget-image\" data-id=\"29fbebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-digital.jpg\" class=\"attachment-large size-large wp-image-10890\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-digital.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-digital-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-digital-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-digital-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11d757b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11d757b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63089b2\" data-id=\"63089b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f1572f elementor-widget elementor-widget-text-editor\" data-id=\"0f1572f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le principal moyen d\u2019expression de la marque r\u00e9side dans ses lieux de vente physique, qui <strong>renforcent et donnent une voix \u00e0 la communaut\u00e9 f\u00e9minine<\/strong>. En effet, les magasins HERE accueilleront des conf\u00e9rences, des ateliers, des shootings photos, des concours mais aussi des rencontres avec des personnalit\u00e9s de la sc\u00e8ne artistiques, dans le but d\u2019aider les jeunes femmes \u00e0 nourrir leurs r\u00eaves et aspirations, en leur d\u00e9diant un espace unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb2041f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eb2041f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39f09d9\" data-id=\"39f09d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5496790 elementor-widget elementor-widget-image\" data-id=\"5496790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-Trittico.jpg\" class=\"attachment-large size-large wp-image-10888\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-Trittico.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-Trittico-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-Trittico-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab-here-Single-Image-2400x1600-Trittico-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60f7eb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60f7eb5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dea0f0\" data-id=\"7dea0f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4f377f elementor-widget elementor-widget-text-editor\" data-id=\"e4f377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0L\u2019exp\u00e9rience en magasin a ainsi \u00e9t\u00e9 imagin\u00e9e de mani\u00e8re \u00e0 favoriser une constante interaction avec les consommateurs :<\/p><ul><li>Un podium interactif de 6 m\u00e8tres de long accueille les visiteurs d\u00e8s l\u2019entr\u00e9e et les guide \u00e0 travers le magasin pour leur permettre d\u2019interagir en continu avec le contenu dynamique.<\/li><li>Un totem num\u00e9rique offre aux clientes l\u2019opportunit\u00e9 de partager leur look sur les r\u00e9seaux sociaux et ainsi de devenir de nouvelles ambassadrices de la marque au sein de sa communaut\u00e9.<\/li><li>On y trouve \u00e9galement un espace ext\u00e9rieur flexible, id\u00e9al pour accueillir des \u00e9v\u00e9nements et des ateliers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75ed3b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75ed3b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-529dda3\" data-id=\"529dda3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e81cd elementor-widget elementor-widget-image\" data-id=\"49e81cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab.-here-Single-Image-2400x1600-OV.jpg\" class=\"attachment-large size-large wp-image-10886\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab.-here-Single-Image-2400x1600-OV.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab.-here-Single-Image-2400x1600-OV-1120x746.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab.-here-Single-Image-2400x1600-OV-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/05\/Aw-lab.-here-Single-Image-2400x1600-OV-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92a9315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92a9315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a8f739\" data-id=\"2a8f739\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9505a elementor-widget elementor-widget-cba-carousel\" data-id=\"6e9505a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Slider-2840x1800-01.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Slider-2840x1800-02.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Slider-2840x1800-04.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Slider-2840x1800-03.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/02\/Slider-2840x1800-05A.png\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3629f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3629f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e6ca3\" data-id=\"d8e6ca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37593eb elementor-widget elementor-widget-text-editor\" data-id=\"37593eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019entr\u00e9e et le rez-de-chauss\u00e9e du magasin ont \u00e9t\u00e9 pens\u00e9s tel un espace d\u2019exposition o\u00f9 l\u2019on peut retrouver un mobilier personnalis\u00e9 pr\u00e9sentant des looks inspirants. L\u2019\u00e9tage sup\u00e9rieur, qui abrite un petit salon et un stand de maquillage, a \u00e9t\u00e9 con\u00e7u comme un espace de consultation, o\u00f9 les experts du magasin peuvent accompagner et conseiller les consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c0c11 elementor-widget elementor-widget-heading\" data-id=\"62c0c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une exp\u00e9rience \"for Women only\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6744c85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6744c85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2146dd\" data-id=\"a2146dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b823e4f elementor-widget elementor-widget-video\" data-id=\"b823e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/386013465?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-982a6e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"982a6e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf48e0c\" data-id=\"bf48e0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e80be elementor-widget elementor-widget-text-editor\" data-id=\"d4e80be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.aw-lab.com\/\" target=\"_blank\" rel=\"noopener\">AW LAB<\/a> est une marque du groupe Bata Group, premier groupe mondial sur le march\u00e9 de la chaussure, et l\u2019une des principale commercialisant des v\u00eatements de sportwear et de streetwear.<\/p><p>*Ce projet a \u00e9t\u00e9 r\u00e9alis\u00e9 par <a href=\"https:\/\/cba-design.com\/italy\/en\/\">CBA Italy<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254],"industry":[294,310],"services":[262,272,268],"project_tags":[25,1488,1486,35,1490,488],"class_list":["post-11007","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-fashion","industry-retail","services-identity","services-innovation","services-retail-architecture","project_tags-brand-identity","project_tags-culture","project_tags-fashion","project_tags-retail-design","project_tags-retail-experience","project_tags-visual-identity"],"acf":[],"lang":"fr","translations":{"fr":11007},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11007\/revisions"}],"predecessor-version":[{"id":19172,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11007\/revisions\/19172"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=11007"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=11007"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=11007"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=11007"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=11007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}