{"id":1147,"date":"2017-10-24T17:09:01","date_gmt":"2017-10-24T15:09:01","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/red-by-sfr-branding\/"},"modified":"2021-08-05T15:57:28","modified_gmt":"2021-08-05T13:57:28","slug":"red-by-sfr-branding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/red-by-sfr-branding\/","title":{"rendered":"RED by SFR, Passage au vert"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1147\" class=\"elementor elementor-1147\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b56f64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b56f64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da49d2d\" data-id=\"da49d2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e27ced elementor-widget elementor-widget-image\" data-id=\"7e27ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA-Blog_Projects_Red-Thumbnail-1.jpg\" class=\"attachment-large size-large wp-image-9628\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA-Blog_Projects_Red-Thumbnail-1.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA-Blog_Projects_Red-Thumbnail-1-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA-Blog_Projects_Red-Thumbnail-1-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA-Blog_Projects_Red-Thumbnail-1-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf0e539\" data-id=\"cf0e539\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0653115 elementor-widget elementor-widget-heading\" data-id=\"0653115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d66c116 elementor-widget elementor-widget-text-editor\" data-id=\"d66c116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En 2011, SFR revoit son positionnement strat\u00e9gique et d\u00e9veloppe une nouvelle gamme de forfaits \u00e0 prix bas et sans engagement : <b>RED by SFR voit le jour.<\/b><\/p><p>En f\u00e9vrier 2016, RED by SFR lance de nouvelles offres personnalisables sur le digital pour r\u00e9pondre aux usages de ses clients, jeunes urbains ultra-connect\u00e9s, attentifs \u00e0 leur budget. <b>Pour accompagner cette nouvelle offre, et s\u2019\u00e9manciper de sa marque-m\u00e8re, RED by SFR a souhait\u00e9 faire peau neuve et rencontrer son propre univers.<\/b><\/p><p>CBA ayant d\u00e9j\u00e0 accompagn\u00e9 la marque-m\u00e8re dans son positionnement et dans l&#8217;identit\u00e9 de la marque SFR-Business, SFR a refait appel \u00e0 l&#8217;agence pour l&#8217;aider \u00e0 r\u00e9pondre \u00e0 ses nouveaux objectifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c529c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c529c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f34218d\" data-id=\"f34218d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2496c72 elementor-widget elementor-widget-spacer\" data-id=\"2496c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734329f elementor-widget elementor-widget-heading\" data-id=\"734329f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a670b7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a670b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eadb94 elementor-widget elementor-widget-text-editor\" data-id=\"1eadb94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SFR a choisi CBA pour l\u2019accompagner dans le nouveau positionnement de sa marque RED by SFR et ainsi d\u00e9ployer une identit\u00e9 visuelle radicalement distinctive de celle de la maison m\u00e8re pour faire vivre le Pure Player seul et le rendre unique aux yeux de sa cible.<\/p><p>Pour repenser le design de ce nouveau positionnement l\u2019agence a fait face \u00e0 des enjeux de taille.<\/p><ul><li>Comment passer d\u2019une offre \u00e0 une marque\u00a0?<\/li><li>Comment \u00e9voluer d\u2019une image low cost \u00e0 une posture smart cost ?<\/li><li>Comment couper le cordon ombilical avec la marque m\u00e8re ?<\/li><li>Comment passer du m\u00e9tier de la t\u00e9l\u00e9phonie \u00e0 celui du Tr\u00e8s Haut D\u00e9bit ?<\/li><li>Comment \u00e9merger dans un univers des t\u00e9l\u00e9communications satur\u00e9 de messages ?<\/li><li>Comment s\u2019adresser \u00e0 une cible de digital natives, r\u00e9solument libre, ind\u00e9pendante et autonome ?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d9fde elementor-widget elementor-widget-spacer\" data-id=\"c3d9fde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ac6165 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ac6165\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29cef9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29cef9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0ee652\" data-id=\"f0ee652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6a6c71 elementor-widget elementor-widget-spacer\" data-id=\"e6a6c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55b376 elementor-widget elementor-widget-heading\" data-id=\"a55b376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8a9840 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8a9840\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbc8a3b\" data-id=\"fbc8a3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291597e elementor-widget elementor-widget-spacer\" data-id=\"291597e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254846f elementor-widget elementor-widget-image\" data-id=\"254846f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_Carre_01_Website.jpg\" class=\"attachment-large size-large wp-image-8447\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_Carre_01_Website.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_Carre_01_Website-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_Carre_01_Website-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_Carre_01_Website-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c780ec\" data-id=\"9c780ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53acbec elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"53acbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Change your perspective !&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91db8d3 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"91db8d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Essentielle et intelligente, RED by SFR partage des valeurs fortes avec ses consommateurs : ind\u00e9pendance, instantan\u00e9it\u00e9, audace, libert\u00e9\u2026<\/p><p>Agile et responsable, elle engage le dialogue avec ses consommateurs et les invite \u00e0 \u00e9changer entre eux et avec elle dans une posture \u00ab open source \u00bb.<\/p><p>Changement de m\u00e9tier, de personnalit\u00e9, de positionnement, de cible, de statut\u2026 Pour accompagner cette v\u00e9ritable r\u00e9volution dans l\u2019univers des marques NTIC, CBA articule son travail autour d\u2019une conviction forte : <strong>changer radicalement de perspective !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c91f87d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c91f87d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb6da7d\" data-id=\"bb6da7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db5c935 elementor-widget elementor-widget-text-editor\" data-id=\"db5c935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le premier marqueur de ce changement radical est sans conteste la couleur, qui passe du rouge SFR \u00e0 <strong>un vert lumineux, impactant et r\u00e9solument ancr\u00e9 dans l\u2019univers digital<\/strong>. Le choix d\u2019une couleur inattendue, exacte oppos\u00e9e du rouge de la maison-m\u00e8re sur un cercle chromatique, permet \u00e0 RED de se faire l&#8217;ambassadrice d&#8217;une nouvelle g\u00e9n\u00e9ration de conso-acteur, qui ne font rien comme les autres !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e24c89f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e24c89f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e781075\" data-id=\"7e781075\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6f78031 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6f78031\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2041eefa\" data-id=\"2041eefa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-255124b elementor-widget elementor-widget-image\" data-id=\"255124b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-8786\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/03\/CASE-STUDIES-FOR-SCREEN55-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb2b2e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb2b2e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8009b2\" data-id=\"e8009b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73fd3943 elementor-widget elementor-widget-text-editor\" data-id=\"73fd3943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019agence a imagin\u00e9 un logo simple et essentiel, qui rappelle la mission de la nouvelle marque (la connexion et la mise en relation, symbolis\u00e9es par un plug), mais aussi sa nouvelle personnalit\u00e9, l\u00e9g\u00e8re et impertinente que refl\u00e8te le smiley (=D) form\u00e9 par le E et le D.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96a1d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96a1d5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6b2be4\" data-id=\"b6b2be4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2a5cd elementor-widget elementor-widget-image\" data-id=\"4e2a5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8449\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_01_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d02c416 elementor-widget elementor-widget-spacer\" data-id=\"d02c416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d0d87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d0d87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59682d6\" data-id=\"59682d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424bbd0 elementor-widget elementor-widget-image\" data-id=\"424bbd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_03_Website.jpg\" class=\"attachment-large size-large wp-image-8459\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_03_Website.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_03_Website-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_03_Website-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_03_Website-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ad2053\" data-id=\"8ad2053\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f90b5a elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"3f90b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un univers propre plus pop et d\u00e9cal\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57dfbf elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"f57dfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">C\u2019est enfin un univers graphique et s\u00e9mantique frais et d\u00e9cal\u00e9, qui s\u2019articule autour de trois couleurs. Le fameux vert amende pop, mis en valeur par un blanc et un noir, simples et \u00e9pur\u00e9s pour faciliter la lisibilit\u00e9 des messages, le tout soutenu par un d\u00e9grad\u00e9 de tonalit\u00e9 gris clair.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af8cf3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af8cf3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f08bd11\" data-id=\"f08bd11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f5ae4c elementor-widget elementor-widget-text-editor\" data-id=\"3f5ae4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour alimenter la charte graphique, CBA a \u00e9galement imagin\u00e9 une iconographie et une mati\u00e8re inspir\u00e9es de l\u2019univers du web, en accord avec la posture libre, directe, instantan\u00e9e du nouveau RED by SFR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6b98e8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b6b98e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cd7c915\" data-id=\"5cd7c915\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6009ffc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6009ffc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35f8a600\" data-id=\"35f8a600\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21d020ad elementor-widget elementor-widget-cba-carousel\" data-id=\"21d020ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_07_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_06_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_05_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30abaf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"30abaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66949d0c\" data-id=\"66949d0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58dce476 elementor-widget elementor-widget-image\" data-id=\"58dce476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8479\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_12_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d718a32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d718a32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c7f7f9\" data-id=\"4c7f7f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d10612 elementor-widget elementor-widget-text-editor\" data-id=\"8d10612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une identit\u00e9 visuelle ensuite d\u00e9clin\u00e9e sur le site internet propre de RED by SFR qui permet \u00e0 la marque de proposer une exp\u00e9rience num\u00e9rique unique et personnalis\u00e9e, adapt\u00e9e aux digital natives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb74685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb74685\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-30c549c\" data-id=\"30c549c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48356aa elementor-widget elementor-widget-image\" data-id=\"48356aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8469\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_09_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2cd3b5e\" data-id=\"2cd3b5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e94120 elementor-widget elementor-widget-image\" data-id=\"7e94120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8471\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_10_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac45d2d elementor-widget elementor-widget-image\" data-id=\"ac45d2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/10\/CBA_Design_RED_08_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8475\" alt=\"\" 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