{"id":11670,"date":"2021-06-17T10:10:31","date_gmt":"2021-06-17T08:10:31","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=11670"},"modified":"2023-01-13T15:04:03","modified_gmt":"2023-01-13T14:04:03","slug":"biofuture-nod-mangeons-dans-le-bon-sens","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/biofuture-nod-mangeons-dans-le-bon-sens\/","title":{"rendered":".nod, mangeons dans le bon sens"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11670\" class=\"elementor elementor-11670\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfe988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bfe988\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54aeda4\" data-id=\"54aeda4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea503a8 elementor-widget elementor-widget-heading\" data-id=\"ea503a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8c03c elementor-widget elementor-widget-heading\" data-id=\"1a8c03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La marque qui renverse la tendance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc5d6f6\" data-id=\"fc5d6f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3699aa0 elementor-widget elementor-widget-spacer\" data-id=\"3699aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c90b3 elementor-widget elementor-widget-text-editor\" data-id=\"b3c90b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 une industrie agro-alimentaire qui marche sur la t\u00eate, face aux pesticides, aux additifs, \u00e0 la malbouffe, les consommateurs ne veulent plus se laisser porter sans savoir o\u00f9 ils vont. Ils ont besoin de transparence, ils ont plus que jamais besoin de savoir ce qu\u2019ils mangent. <br \/>Acteur alimentaire engag\u00e9 depuis 2009, Biofuture propose aux consommateurs l\u2019exp\u00e9rience de la v\u00e9rit\u00e9 en luttant contre l\u2019absurdit\u00e9 de l\u2019industrie agro-alimentaire, notamment avec sa nouvelle marque .nod.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-565b295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"565b295\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abdf32d\" data-id=\"abdf32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07bf821 elementor-widget elementor-widget-text-editor\" data-id=\"07bf821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Pour Biofuture, il est temps de changer de sens et de d\u00e9fendre une nouvelle norme\u00a0: celle du bon, sans concessions, pour nous et notre environnement. <br \/><\/strong>Cette nouvelle marque .nod illustre ce combat en challengeant ce que doit \u00eatre la normalit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1d08e elementor-widget elementor-widget-text-editor\" data-id=\"fa1d08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>.nod<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66b4cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b4cb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1cb47b\" data-id=\"a1cb47b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bae893 elementor-widget elementor-widget-image\" data-id=\"5bae893\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"727\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1-1400x727.webp\" class=\"attachment-large size-large wp-image-19225\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1-1400x727.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1-1120x582.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1-520x270.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1-768x399.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis-1.webp 1404w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c4938e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c4938e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53ce98a\" data-id=\"53ce98a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bc7233 elementor-widget elementor-widget-spacer\" data-id=\"3bc7233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65a622 elementor-widget elementor-widget-heading\" data-id=\"f65a622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e4433 elementor-widget elementor-widget-heading\" data-id=\"47e4433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"Promis, sans compromis, c'est la nouvelle norme qui va retourner l'\u00e9chiquier\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b97dc4 elementor-widget elementor-widget-text-editor\" data-id=\"4b97dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"text-align: justify\">Pour enclencher cette <b>prise de conscience engag\u00e9e, positive et gentiment impertinente<\/b>, Biofuture a fait appel \u00e0 l\u2019agence CBA pour les accompagner du <b>naming, \u00e0 la strat\u00e9gie de communication en passant par la cr\u00e9ation de la plateforme de marque.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab1c7d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab1c7d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1fcbc0\" data-id=\"d1fcbc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d518155 elementor-widget elementor-widget-text-editor\" data-id=\"d518155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les enjeux principaux pour CBA ont \u00e9t\u00e9 de red\u00e9finir les fondamentaux strat\u00e9giques de la marque afin de d\u00e9ployer un \u00e9cosyst\u00e8me identitaire et graphique qui a du sens avec 2 ambitions principales :<\/p><ul><li><b>Interpeller pour faire changer les mentalit\u00e9s<\/b><\/li><li><b>Faire de .nod la normalit\u00e9 alimentaire des \u00e9picuriens exigeants<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b85e37 elementor-widget elementor-widget-text-editor\" data-id=\"9b85e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En 50 ans, la norme alimentaire a bascul\u00e9. La norme aujourd\u2019hui c\u2019est les pesticides, les additifs, l\u2019ultra-transformation, les origines opaques\u2026 On se nourrit de chimie et tout le monde trouve \u00e7a normal ! Dans un monde qui marche sur la t\u00eate, on est convaincu que le meilleur moyen de se remettre \u00e0 l\u2019endroit, c&#8217;\u00e9tait de se mettre \u00e0 l\u2019envers !\u00a0 .nod (= bon.) 1\u00e8re marque qui s\u2019\u00e9crit l\u2019envers, est une invitation \u00e0 changer de sens et \u00e0 se demander si la normalit\u00e9 au final ne devrait pas \u00eatre le bon, le &#8220;sans chimie&#8221;, le brut, le local\u2026 <\/strong><br \/><strong>Avec .nod mangeons dans le bon sens !<\/strong><\/p><p style=\"text-align: right;\"><span style=\"color: #fb3e50;\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong>S\u00e9bastien LOCTIN<\/strong>, CEO Biofuture<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0590b41 elementor-widget elementor-widget-spacer\" data-id=\"0590b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24a075c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24a075c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbfd2cc\" data-id=\"bbfd2cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99124e0 elementor-widget elementor-widget-heading\" data-id=\"99124e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ff4ce elementor-widget elementor-widget-heading\" data-id=\"a8ff4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le bon sens c'est d'en changer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237ff46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237ff46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad57182\" data-id=\"ad57182\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f20d3c elementor-widget elementor-widget-cba-gallery\" data-id=\"6f20d3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-SQUARE-CBA-DESIGN.webp);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-SQUARE-CBA-DESIGN.webp\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod.png\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8cd23c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cd23c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdd70a5\" data-id=\"bdd70a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f30b630 elementor-widget elementor-widget-heading\" data-id=\"f30b630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ BRANDING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3483699 elementor-widget elementor-widget-text-editor\" data-id=\"3483699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partant de ce constat, l\u2019agence a souhait\u00e9 mettre \u00e0 l\u2019honneur un concept cr\u00e9atif novateur : <b>le bon sens, c\u2019est d\u2019en changer.<\/b> CBA a donc d\u00e9velopp\u00e9 une identit\u00e9 visuelle en lien avec ce concept \u00e0 savoir des cr\u00e9ations <b>\u201c\u00e0 l\u2019envers\u201d<\/b> avec une esth\u00e9tique qui fait la part belle au go\u00fbt. <b>Le but de ce territoire graphique est d\u2019\u00eatre \u00e0 contre-courant.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d241f elementor-widget elementor-widget-text-editor\" data-id=\"23d241f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En nous mettant la t\u00eate \u00e0 l\u2019envers avec ses id\u00e9aux, cet entrepreneur nous a remis \u00e0 l\u2019endroit. Nous avons d\u00e9cid\u00e9 de cr\u00e9er une marque qui remet l\u2019alimentation dans le bon sens. Ici, pas de place au compromis, de la strat\u00e9gie au design en passant par le naming, chaque ingr\u00e9dient de .nod interpelle, questionne et ne laisse personne indiff\u00e9rent.<\/strong><\/p><p style=\"text-align: right;\"><span style=\"color: #fb3e50;\">&#8212;&#8212;&#8212;&#8212;&#8211; <strong>Anne HENRY<\/strong>, Directrice du Planning Strat\u00e9gique<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9135c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b9135c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7208876\" data-id=\"7208876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae78558 elementor-widget elementor-widget-image\" data-id=\"ae78558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"793\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-1400x793.png\" class=\"attachment-large size-large wp-image-12038\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-1400x793.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-1120x634.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-520x294.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-768x435.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-1536x870.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-1-2048x1160.png 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9fd5a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9fd5a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-87b7531\" data-id=\"87b7531\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83c851e elementor-widget elementor-widget-image\" data-id=\"83c851e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1366\" height=\"768\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/logo-NOD-BON.gif\" class=\"attachment-large size-large wp-image-12027\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf98472\" data-id=\"cf98472\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3237716 elementor-widget elementor-widget-text-editor\" data-id=\"3237716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le logo a lui aussi \u00e9t\u00e9 travaill\u00e9\u00a0: en utilisant l\u2019effet miroir il laisse la possibilit\u00e9 de lire le mot \u00ab\u00a0bon\u00a0\u00bb cach\u00e9 dans le nom de la marque. Le point, au d\u00e9but du mot \u00ab\u00a0nod\u00a0\u00bb ou \u00e0 la fin de \u00ab\u00a0bon\u00a0\u00bb, tout d\u00e9pend dans quel sens vous vous trouvez, met en avant la simplicit\u00e9 des produits\u00a0;<b> les produits .nod sont bons, un point c\u2019est tout.<\/b>\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bc29ab6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc29ab6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc96ec8\" data-id=\"fc96ec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b06d7b elementor-widget elementor-widget-text-editor\" data-id=\"9b06d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entre jeux typographiques avec un seul mot \u00e0 l\u2019envers et jeux visuels en passant par des formes abstraites et al\u00e9atoires, <b>ce territoire graphique symbolise l\u2019impertinence et le peps de la marque.<\/b><\/p><p>Enfin, ce territoire graphique pr\u00e9sente des couleurs vives, fra\u00eeches et vitamin\u00e9es \u00e0 l\u2019image des produits\u00a0; des condiments savoureux qui \u00e9gayent tous vos plats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671290b elementor-widget elementor-widget-video\" data-id=\"671290b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/577229287?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2daeca5 elementor-widget elementor-widget-spacer\" data-id=\"2daeca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5db8e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db8e76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91e044b\" data-id=\"91e044b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81774f4 elementor-widget elementor-widget-heading\" data-id=\"81774f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ Packaging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaccb83 elementor-widget elementor-widget-heading\" data-id=\"eaccb83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des produits qui ne laissent pas indiff\u00e9rents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f093e8a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f093e8a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8829de6\" data-id=\"8829de6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4507de7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4507de7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8a0726\" data-id=\"f8a0726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9983e elementor-widget elementor-widget-image\" data-id=\"4a9983e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11749\" alt=\"sauce vinaigrette nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eaddfd\" data-id=\"5eaddfd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eb8253 elementor-widget elementor-widget-image\" data-id=\"8eb8253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11747\" alt=\"sauces vinaigrette nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-7-bis-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b9d5c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9d5c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a2a17f\" data-id=\"2a2a17f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0506f5d elementor-widget elementor-widget-text-editor\" data-id=\"0506f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A l\u2019image de l\u2019identit\u00e9 visuelle imagin\u00e9e par nos \u00e9quipes, les packagings jouent aussi avec le sens de l\u2019emballage. Qu\u2019ils soient pos\u00e9s \u00e0 l\u2019envers ou \u00e0 l\u2019endroit, le nom reste lisible. Ce jeu sur le sens des packagings permet \u00e0 la marque de mettre en avant ses produits, les rendre uniques pour ne pas laisser indiff\u00e9rents les consommateurs.\u00a0<\/p><p>Enfin les packagings reprennent les couleurs de la palette graphique, elles permettent aux produits de se diff\u00e9rencier selon les go\u00fbts et les saveurs et permet de les rendre reconnaissables en un coup d\u2019\u0153il.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b56803d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b56803d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47a3693\" data-id=\"47a3693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc9e0a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc9e0a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-553115d\" data-id=\"553115d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579a9bf elementor-widget elementor-widget-image\" data-id=\"579a9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11743\" alt=\".nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2e6ffa\" data-id=\"d2e6ffa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c056ec8 elementor-widget elementor-widget-image\" data-id=\"c056ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11741\" alt=\"sauces nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-5-bis-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8616f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8616f11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b9580b\" data-id=\"4b9580b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d27612 elementor-widget elementor-widget-image\" data-id=\"5d27612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11753\" alt=\"sauces nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-bis-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-454352a\" data-id=\"454352a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6a72a elementor-widget elementor-widget-image\" data-id=\"4e6a72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN-768x433.png\" class=\"attachment-medium_large size-medium_large wp-image-11755\" alt=\"sauces .nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-9-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc32c20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc32c20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b945e4b\" data-id=\"b945e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12949e3 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"12949e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-6-CBA-DESIGN-1120x631-1.webp\" alt=\"NOD_Visuel-6-CBA-DESIGN-1120x631\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-4-1120x631-1.webp\" alt=\"NOD_Visuel-4-1120x631\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-8-CBA-DESIGN-1120x631-1.webp\" alt=\"NOD_Visuel-8-CBA-DESIGN-1120x631\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0969134 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0969134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0143ca2\" data-id=\"0143ca2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6ad08 elementor-widget elementor-widget-heading\" data-id=\"6b6ad08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ social m\u00e9dia et WEB<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b461c elementor-widget elementor-widget-heading\" data-id=\"a3b461c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lancer un  mouvement f\u00e9d\u00e9rateur du bon et du bon sens<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44c439 elementor-widget elementor-widget-text-editor\" data-id=\"c44c439\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA a \u00e9galement d\u00e9finit la strat\u00e9gie social media de .nod en s\u2019appuyant sur la promesse de la marque. L\u2019agence a souhait\u00e9, sur les r\u00e9seaux sociaux, <b>entamer un dialogue entre une marque vraie et des consommateurs (de plus en plus) exigeants en lan\u00e7ant un mouvement f\u00e9d\u00e9rateur du bon et du bon sens<\/b>. CBA a donc cr\u00e9\u00e9 un ton de voix franc et humain, en lien avec la plateforme de marque et sans tomber dans une communication moralisatrice ou alarmante : <b>nous ne sommes pas parfaits, ce n\u2019est pas grave, mais nous faisons de notre mieux et nous ne cachons rien aux consommateurs.<\/b> Le but est d\u2019\u00eatre conscient de l\u2019impact de notre consommation et vouloir changer cela.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebc3ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebc3ba0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20c9649\" data-id=\"20c9649\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6190655 elementor-widget elementor-widget-image\" data-id=\"6190655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"631\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN-1120x631.png\" class=\"attachment-medium size-medium wp-image-11757\" alt=\"instagram .nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-10-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a879c1d elementor-widget elementor-widget-image\" data-id=\"a879c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"631\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN-1120x631.png\" class=\"attachment-medium size-medium wp-image-11761\" alt=\"visuels .nod\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN-1120x631.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN-1400x788.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN-520x293.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN-768x433.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/NOD_Visuel-12-CBA-DESIGN.png 1440w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-954adae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"954adae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e32dca0\" data-id=\"e32dca0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fddca elementor-widget elementor-widget-cba-carousel\" data-id=\"23fddca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-web-2-bis.webp\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/06\/Nod-Web.webp\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4a121d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4a121d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a44700\" data-id=\"9a44700\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6b7e71 elementor-widget elementor-widget-text-editor\" data-id=\"a6b7e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Alors, pr\u00eats \u00e0 renverser la tendance avec .nod ?<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f4a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77f4a67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2bdb81\" data-id=\"f2bdb81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e000979 elementor-widget elementor-widget-heading\" data-id=\"e000979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\/ impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550e95a elementor-widget elementor-widget-text-editor\" data-id=\"550e95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cette r\u00e9alisation porteuse de sens a r\u00e9cemment \u00e9t\u00e9 salu\u00e9e et r\u00e9compens\u00e9e par les Top Com Consumers 2022 dans la cat\u00e9gorie Design Global de marque. Et hop, un premier award pour .nod et CBA ; et par n&#8217;importe lequel, un GOLD !\u00a0<\/b><\/p><p><strong>.nod et CBA re\u00e7oivent \u00e9galement le bronze\u00a0dans la cat\u00e9gorie Design Global de Marque lors du Grand Prix Strat\u00e9gies du Design 2022.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d3b82 cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"81d3b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/non-classe\/les-topcom-grands-prix-consumer-recompensent-cba-design\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-right\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">D\u00e9couvrez l'interview exclusif<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254],"industry":[290],"services":[262,264],"project_tags":[47,29,488],"class_list":["post-11670","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-packaging","project_tags-naming","project_tags-packaging-design","project_tags-visual-identity"],"acf":[],"lang":"fr","translations":{"fr":11670},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11670\/revisions"}],"predecessor-version":[{"id":19229,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/11670\/revisions\/19229"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=11670"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=11670"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=11670"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=11670"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=11670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}