{"id":12739,"date":"2021-08-03T09:13:22","date_gmt":"2021-08-03T07:13:22","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=12739"},"modified":"2021-08-06T10:55:49","modified_gmt":"2021-08-06T08:55:49","slug":"daddy-le-grand-passage-au-kraft","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/daddy-le-grand-passage-au-kraft\/","title":{"rendered":"Daddy, le grand passage au Kraft"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12739\" class=\"elementor elementor-12739\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20fc151 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20fc151\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-510815a\" data-id=\"510815a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81ce60b elementor-widget elementor-widget-image\" data-id=\"81ce60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"811\" height=\"1280\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-215-Format-Mobile.png\" class=\"attachment-large size-large wp-image-12799\" alt=\"Daddy gramme swatch kraft en close up\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-215-Format-Mobile.png 811w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-215-Format-Mobile-710x1120.png 710w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-215-Format-Mobile-329x520.png 329w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-215-Format-Mobile-768x1212.png 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6220fad\" data-id=\"6220fad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0de56a6 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"0de56a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6aa3d4 elementor-widget elementor-widget-heading\" data-id=\"d6aa3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une innovation produit diff\u00e9renciante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f634b elementor-widget elementor-widget-text-editor\" data-id=\"10f634b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.daddy.fr\/\" target=\"_blank\" rel=\"noopener\">Daddy<\/a> travaille depuis pr\u00e8s de 15 ans avec CBA afin de \u201cd\u00e9banaliser\u201d le sucre en le r\u00e9inventant dans son quotidien. L\u2019objectif\u00a0? <b>L\u2019\u00e9manciper de son image de produit de commodit\u00e9 en lui apportant une v\u00e9ritable valeur ajout\u00e9e.<\/b><\/p><p><b>\u00c0 l\u2019\u00e9coute de sa cible et en tant que marque qui transcende les g\u00e9n\u00e9rations, qui parle \u00e0 tous et qui rassemble, il est important pour Daddy de penser aussi aux g\u00e9n\u00e9rations futures<\/b>. Qu\u2019ils s\u2019agissent de la culture respectueuse de la betterave, de la r\u00e9mun\u00e9ration \u00e9quitable des producteurs pour leurs produits ou de la r\u00e9utilisation intelligente des eaux us\u00e9es, la marque exemplaire devait pouvoir prouver aupr\u00e8s de ses consommateurs son comportement vertueux.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3e8cf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3e8cf5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8269176\" data-id=\"8269176\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f650c elementor-widget elementor-widget-text-editor\" data-id=\"04f650c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Daddy d\u00e9cide alors en 2019 de proposer une offre de packaging s\u2019inscrivant davantage dans une d\u00e9marche \u00e9cologique. Pour cela la marque souhaite \u00a0r\u00e9duire son impact environnemental tout en permettant \u00e0 ses consommateurs d\u2019agir avec elle.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db29d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db29d0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bfbba0\" data-id=\"7bfbba0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a205080 elementor-widget elementor-widget-image\" data-id=\"a205080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"785\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-1400x785.jpg\" class=\"attachment-large size-large wp-image-12753\" alt=\"affiche sucre daddy\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-1400x785.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-1120x628.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-520x292.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-768x431.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1-1536x861.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/Image1.jpg 1989w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-085713e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"085713e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e648980\" data-id=\"e648980\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d7109 elementor-widget elementor-widget-heading\" data-id=\"a4d7109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a697a1 elementor-widget elementor-widget-text-editor\" data-id=\"4a697a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">Pour cela, la marque a choisi CBA pour retravailler ses emballages. Le v\u00e9ritable d\u00e9fi rencontr\u00e9 par l\u2019agence a alors \u00e9t\u00e9 d\u2019apporter cette dimension durable et \u00e9co-responsable \u00e0 \u00ab\u00a0<a href=\"https:\/\/cba-design.com\/france\/realisations\/daddy\/\">La vie en rose\u00a0<\/a>\u00bb ; une ADN de marque peps et dynamique port\u00e9e par la personnalit\u00e9 fun et d\u00e9cal\u00e9e de Daddy.<\/p><p><b>Ainsi chaque packaging a \u00e9t\u00e9 redesign\u00e9, non seulement pour \u00eatre recyclable, mais aussi pour mettre en lumi\u00e8re le comportement responsable de la marque, sans pour autant sacrifier sa personnalit\u00e9 unique et originale qui sait si bien la faire briller dans les rayons.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b0891b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b0891b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1434d6a\" data-id=\"1434d6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dea481 elementor-widget elementor-widget-spacer\" data-id=\"1dea481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a55eb6 elementor-widget elementor-widget-heading\" data-id=\"3a55eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5eb69d elementor-widget elementor-widget-heading\" data-id=\"c5eb69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le changement radical : le passage au kraft<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d395ac5 elementor-widget elementor-widget-text-editor\" data-id=\"d395ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour la gamme phare de sucre en poudre, l\u2019agence a opt\u00e9 pour une innovation produit radicale, le papier kraft ; un emballage 100% recyclable\u00a0qui r\u00e9duit consid\u00e9rablement l\u2019impact de son utilisateur sur l\u2019environnement tout en restant r\u00e9sistant aux conditions les plus extr\u00eame de la p\u00e2tisserie.\u00a0<\/p><p><strong>Avec cette nouvelle innovation, Daddy offre la possibilit\u00e9 \u00e0 ses consommateurs d\u2019arborer un comportement positif \u00e0 ses c\u00f4t\u00e9s.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66b5b634 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66b5b634\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3232b804\" data-id=\"3232b804\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a3b8e90 elementor-widget elementor-widget-image\" data-id=\"6a3b8e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/GIF-ROSE-1.gif\" class=\"attachment-large size-large wp-image-12856\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e4f2763\" data-id=\"4e4f2763\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c355ec6 elementor-widget elementor-widget-image\" data-id=\"7c355ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/GIF-VIOLET-2.gif\" class=\"attachment-large size-large wp-image-12858\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ffa788 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ffa788\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7aa72f\" data-id=\"a7aa72f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71101d3 elementor-widget elementor-widget-image\" data-id=\"71101d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/GIF-ORANGE.gif\" class=\"attachment-large size-large wp-image-12854\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c5e633\" data-id=\"4c5e633\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ff44f elementor-widget elementor-widget-image\" data-id=\"44ff44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/GIF-VERT.gif\" class=\"attachment-large size-large wp-image-12850\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08a1752 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a1752\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-300e56c\" data-id=\"300e56c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2023163 elementor-widget elementor-widget-cba-carousel\" data-id=\"2023163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_GAMME-SWATCH-HERO.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_PLASTIC-527.png\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efbb283 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"efbb283\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79cbf3\" data-id=\"c79cbf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1186e elementor-widget elementor-widget-text-editor\" data-id=\"5e1186e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces nouveaux packs mettent aussi en \u00e9vidence le sucre \u00e0 l\u2019\u00e9tat brut, l\u2019objectif \u00e9tant de permettre aux consommateurs de visualiser le contenu du produit avant l\u2019achat, m\u00eame si l\u2019emballage n\u2019est pas transparent.<\/p><p><strong>Enfin, pour aller plus loin dans l\u2019engagement, Daddy propose aussi toute une d\u00e9clinaison bio de ces sucres et r\u00e9pond ainsi \u00e0 l\u2019attente de ses consomm\u2019acteur d\u00e9sireux de consommer des produits plus respectueux de l\u2019environnement.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c25ba elementor-widget elementor-widget-cba-gallery\" data-id=\"66c25ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-BIO-CANNES-1.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-BIO-CANNES-1.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-370.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-370.png\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4d696 elementor-widget elementor-widget-spacer\" data-id=\"5e4d696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd60ced elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd60ced\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e076f1\" data-id=\"1e076f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0944730 elementor-widget elementor-widget-heading\" data-id=\"0944730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Faire vivre la marque et son identit\u00e9 iconique sur ses packs <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0eca5d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eca5d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b2b2ae4\" data-id=\"b2b2ae4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f76de5 elementor-widget elementor-widget-text-editor\" data-id=\"7f76de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019id\u00e9e a \u00e9t\u00e9 de tirer les fils de l\u2019identit\u00e9 iconique de la marque pour faire \u00e9voluer sa promesse et faire vivre les engagements Daddy\u00a0; permettre<strong> d\u2019<\/strong><strong>ancrer davantage la marque dans le quotidien des consom\u2019acteur et des foodistas engag\u00e9s sans la d\u00e9naturer.<\/strong><\/p><p>Pour ce faire, l\u2019agence a \u00e9tendu le ton de voix de Daddy en reprenant son discours de marque connivant, un brin d\u00e9cal\u00e9\u00a0; une partie int\u00e9grante de son identit\u00e9. L\u2019objectif \u00e9tait de prouver que Daddy peut aborder des sujets s\u00e9rieux tout en cultivant le grain de malice qui la d\u00e9finit si bien, c\u2019est aussi une fa\u00e7on de s\u2019adresser \u00e0 toutes les cibles en gardant la relation de proximit\u00e9 qu\u2019elle a su construire avec elles durant toutes ses ann\u00e9es.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b7ffdc\" data-id=\"5b7ffdc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0979bf0 elementor-widget elementor-widget-spacer\" data-id=\"0979bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff8f0c elementor-widget elementor-widget-image\" data-id=\"aff8f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"724\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-252.png\" class=\"attachment-large size-large wp-image-12867\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-252.png 1000w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-252-520x376.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-252-768x556.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6611a3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6611a3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3aea123\" data-id=\"3aea123\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d8658d elementor-widget elementor-widget-image\" data-id=\"6d8658d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"410\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/GIF-ILLUSTRATIONS.gif\" class=\"attachment-large size-large wp-image-12821\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47cf1a3\" data-id=\"47cf1a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d34abe4 elementor-widget elementor-widget-spacer\" data-id=\"d34abe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb18955 elementor-widget elementor-widget-text-editor\" data-id=\"bb18955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ainsi, ces nouveaux packagings reprennent les codes graphiques de la marque associ\u00e9s \u00e0 son tone of voice. On retrouve alors la typographie propri\u00e9taire et les fameuses illustrations donnant vie aux origines ou aux usages des produits, comme la betterave et la canne pour le sucre blanc et la cassonade ou le g\u00e2teau pour le sucre extra-fin. <b>Pour se rapprocher de la nouvelle promesse de la marque, les illustrations sont d\u00e9sormais dessin\u00e9es permettant ainsi d\u2019arborer une expression plus authentique et humaine.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fefa2e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fefa2e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35b1dd3\" data-id=\"35b1dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-930dd6d elementor-widget elementor-widget-text-editor\" data-id=\"930dd6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>L\u2019\u00e9mergence de la couleur, \u00e9l\u00e9ment phare de l\u2019identit\u00e9 de la marque, est aussi reprise sur ces nouveaux packs.<\/b> Le rose Daddy sur la gamme de sucre blanc, l\u2019orange lumineux pour le sucre de canne, le vert pour le bio, le violet pour le sucre extra-fin ou encore le bleu azur pour la cassonade fine\u2026 Tant de teinte qui permettent \u00e0 la marque de garder son impact coloriel fort tout en conservant les m\u00eames codes de diff\u00e9renciation de ses produits, pour ne pas bouleverser les habitudes de ses consommateurs. <br \/><b>Ces nouveaux packagings proposent ainsi une \u00e9mergence par la couleur et la luminosit\u00e9 contrebalanc\u00e9e par l\u2019utilisation du kraft qui les distingue avec modernit\u00e9. \u00a0\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc845c elementor-widget elementor-widget-cba-gallery\" data-id=\"0cc845c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-386SQUARE.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-386SQUARE.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-653.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/DADDY_KRAFT-653.png\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f27b3c elementor-widget elementor-widget-cba-gallery\" data-id=\"1f27b3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-687-OPT.png);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-687-OPT.png\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-679-OPT.png\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/DADDY_KRAFT-BIO-CANNES-1.png\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35033d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35033d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6023fe8\" data-id=\"6023fe8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a16717 elementor-widget elementor-widget-spacer\" data-id=\"7a16717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fa494 elementor-widget elementor-widget-heading\" data-id=\"a2fa494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une gamme capsule pour affirmer l'engagement de la marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b3266 elementor-widget elementor-widget-text-editor\" data-id=\"67b3266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour appuyer les engagements de la marque, Daddy propose \u00e9galement <b>la gamme Chest<\/b>\u00a0; une gamme capsule de sucre en poudre de 1,5kg totalement revisit\u00e9e <b>symbolisant l\u2019engagement ultime de la marque \u00e0 l\u2019\u00e9gard de la plan\u00e8te et des g\u00e9n\u00e9rations futures.<\/b> En effet, toujours dans des emballages en kraft, celle-ci permet \u00e0 la marque de mettre en lumi\u00e8re toutes les actions positives de Daddy sur les diff\u00e9rents types de sucre,<b> avec des claims pr\u00e9sents sur l\u2019enti\u00e8ret\u00e9 des packagings<\/b>. Enfin les produits de la gamme sont 100% fran\u00e7ais, le drapeau est donc d\u00e9voil\u00e9 en haut de chaque packaging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852eda7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852eda7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4daea47\" data-id=\"4daea47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e6f31c elementor-widget elementor-widget-image\" data-id=\"2e6f31c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"740\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CAS_DADDY_KRAFT-104.png\" class=\"attachment-large size-large wp-image-12864\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CAS_DADDY_KRAFT-104.png 1000w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CAS_DADDY_KRAFT-104-520x385.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CAS_DADDY_KRAFT-104-768x568.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b69cbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b69cbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afea7c\" data-id=\"1afea7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7270d1 elementor-widget elementor-widget-cba-carousel\" data-id=\"a7270d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/Daddy-gamme-Chest-1-.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/Daddy-Gamme-Chest-1-bis.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/Daddy-gamme-Chest-2.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/Daddy-Gamme-Chest-2-bis.png\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683e018 elementor-widget elementor-widget-video\" data-id=\"683e018\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/583749793?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04dc850 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04dc850\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-290f7a5\" data-id=\"290f7a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fea4e1a elementor-widget elementor-widget-spacer\" data-id=\"fea4e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6cf3f elementor-widget elementor-widget-heading\" data-id=\"2c6cf3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Retomb\u00e9es<span style=\"color:#FB3E50\">.<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b42839b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b42839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fac9641 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac9641\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e9e0f54\" data-id=\"e9e0f54\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-198a701 elementor-widget elementor-widget-counter\" data-id=\"198a701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">de part de plastique sur les emballages<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"72\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e9da0e3\" data-id=\"e9da0e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fd1515 elementor-widget elementor-widget-counter\" data-id=\"5fd1515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">du poids de chaque emballage<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"20\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4661d5e\" data-id=\"4661d5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c718e9b elementor-widget elementor-widget-counter\" data-id=\"c718e9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">de bouteilles (en \u00e9quivalent de plastique)<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"7.6\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">m<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-94968c2 elementor-widget elementor-widget-text-editor\" data-id=\"94968c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Une belle preuve que l\u2019action engag\u00e9e et le comportement responsable pourront toujours vous faire voir la vie en rose\u00a0!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254,258],"industry":[290],"services":[262,264],"project_tags":[],"class_list":["post-12739","projets","type-projets","status-publish","hentry","business_needs-innovation","business_needs-relevance","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":12739,"en":12905},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/12739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/12739\/revisions"}],"predecessor-version":[{"id":14916,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/12739\/revisions\/14916"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=12739"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=12739"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=12739"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=12739"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=12739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}