{"id":13318,"date":"2021-08-16T15:15:12","date_gmt":"2021-08-16T13:15:12","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=13318"},"modified":"2022-12-01T15:26:51","modified_gmt":"2022-12-01T14:26:51","slug":"meracinque-le-riz-miracle","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/meracinque-le-riz-miracle\/","title":{"rendered":"Meracinque, le riz miracle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13318\" class=\"elementor elementor-13318\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddefaf5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddefaf5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f733236\" data-id=\"f733236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28b3c50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28b3c50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ba4cdf\" data-id=\"6ba4cdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfda912 elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"bfda912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1072676 elementor-widget elementor-widget-heading\" data-id=\"1072676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un riz au grain unique <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ce49fb\" data-id=\"9ce49fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db0d108 elementor-widget elementor-widget-text-editor\" data-id=\"db0d108\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW116309104 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW116309104 BCX0\">Le projet\u00a0<\/span><a href=\"https:\/\/meracinque.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2 SCXW116309104 BCX0\">Meracinque<\/span><\/a><span class=\"NormalTextRun SCXW116309104 BCX0\">\u00a0a \u00e9t\u00e9 lanc\u00e9 il y a quelques ann\u00e9es par Silvia,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW116309104 BCX0\">Benedetta<\/span><span class=\"NormalTextRun SCXW116309104 BCX0\">, Vittoria, Anna et Margherita : cinq s\u0153urs qui, anim\u00e9es par une passion commune, ont d\u00e9cid\u00e9 de changer de\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW116309104 BCX0\">carri\u00e8re\u00a0<\/span><\/span><span class=\"TextRun Strikethrough SCXW116309104 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW116309104 BCX0\">\u00a0<\/span><\/span><span class=\"TextRun SCXW116309104 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW116309104 BCX0\">et<\/span><span class=\"NormalTextRun SCXW116309104 BCX0\">\u00a0de travailler<\/span><span class=\"NormalTextRun SCXW116309104 BCX0\">\u00a0ensemble pour r\u00e9aliser leur r\u00eave de produire le meilleur riz\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW116309104 BCX0\">Carnaroli<\/span><span class=\"NormalTextRun SCXW116309104 BCX0\">.<\/span><\/span><span class=\"EOP SCXW116309104 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa2356 elementor-widget elementor-widget-text-editor\" data-id=\"9fa2356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW80862318 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW80862318 BCX0\">Il y a quelques mois encore, le riz\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW80862318 BCX0\">Meracinque<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0n&#8217;\u00e9tait distribu\u00e9 que sur le march\u00e9 Horeca<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">en Italie\u00a0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">(h\u00f4tel-<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW80862318 BCX0\">restautant<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">-caf\u00e9)<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">, o\u00f9 il rencontrait un grand succ\u00e8s aupr\u00e8s des chefs les plus renomm\u00e9s d&#8217;Italie.\u00a0<br \/><\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">Alors p<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">ourquoi ne pas prolonger l&#8217;histoire et permettre \u00e0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0tous les<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0consommateurs de profiter \u00e9galement de ces\u00a0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">grains<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0uniques ?<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">C&#8217;est\u00a0<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\">dans ce contexte<\/span><span class=\"NormalTextRun SCXW80862318 BCX0\"> que <a href=\"https:\/\/cba-design.com\/italy\/en\/about\/\">CBA Italie<\/a> a rencontr\u00e9 d&#8217;abord Silvia, puis les autres s\u0153urs.<\/span><\/span><span class=\"EOP SCXW80862318 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a52566 elementor-widget elementor-widget-spacer\" data-id=\"3a52566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b84aae elementor-widget elementor-widget-image\" data-id=\"1b84aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"512\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_1.jpg\" class=\"attachment-large size-large wp-image-13321\" alt=\"Meracinque les cinq soeur assise dans les champs\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_1.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_1-1120x410.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_1-520x190.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_1-768x281.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5177dd4 elementor-widget elementor-widget-spacer\" data-id=\"5177dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4683e elementor-widget elementor-widget-heading\" data-id=\"6b4683e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d282a34 elementor-widget elementor-widget-text-editor\" data-id=\"d282a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Ai<\/span><span data-contrast=\"none\">nsi, pour\u00a0rencontrer\u00a0les attentes des 5 s\u0153urs le\u00a0challenge\u00a0de CBA Italie a \u00e9t\u00e9 de concevoir une nouvelle identit\u00e9 qui transmettrait la haute qualit\u00e9 du produit avec une approche \u00e9motive et rationnelle ax\u00e9e sur le consommateur.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Ensemble,\u00a0notre \u00e9quipe italienne et les fondatrices ont\u00a0d\u00e9fini un concept qui communiquerait \u00e0 la fois les caract\u00e9ristiques de la marque et\u00a0les qualit\u00e9s du riz\u00a0Meracinque. Un concept ensuite traduit dans un nouveau design packaging, sur lesquels les 5 s\u0153urs\u00a0content\u00a0leur histoire et d\u00e9crivent le produit.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9430e82 elementor-widget elementor-widget-spacer\" data-id=\"9430e82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aae5f1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3aae5f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f235f16\" data-id=\"f235f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37a08bf elementor-widget elementor-widget-image\" data-id=\"37a08bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"916\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_2.jpg\" class=\"attachment-large size-large wp-image-13323\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_2.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_2-1120x733.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_2-520x340.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_2-768x502.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05f8a1a elementor-widget elementor-widget-spacer\" data-id=\"05f8a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217f4d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217f4d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbeee60\" data-id=\"fbeee60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e275f elementor-widget elementor-widget-heading\" data-id=\"54e275f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ebdb3 elementor-widget elementor-widget-heading\" data-id=\"f3ebdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 soeurs, 5 caract\u00e8res, une histoire merveilleuse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d533b1 elementor-widget elementor-widget-text-editor\" data-id=\"4d533b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Commen\u00e7ons par prendre du recul et examiner le nom\u00a0Meracinque.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mera est l&#8217;abr\u00e9viation de\u00a0meraviglia, qui se traduit par &#8220;merveille&#8221;, et a toujours \u00e9t\u00e9 le petit nom des cinq s\u0153urs. Cinque est le chiffre cinq en italien et c&#8217;est le th\u00e8me sous-jacent autour duquel\u00a0nos \u00e9quipes ont\u00a0d\u00e9velopp\u00e9 le design et la narration\u00a0de la marque.\u00a0<\/span><\/p><p><span class=\"TextRun SCXW194776638 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194776638 BCX0\">Le\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW194776638 BCX0\">Meracinque<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0100%\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW194776638 BCX0\">Carnaroli<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0n&#8217;est pas un riz comme les autres : c&#8217;est le riz miracle.<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">C&#8217;est le seul riz \u00e0 \u00eatre cultiv\u00e9 selon la m\u00e9thode Micro Natural\u00ae (une technique brevet\u00e9e d&#8217;origine japonaise) qui, gr\u00e2ce \u00e0 l&#8217;utilisation<\/span><\/span><span class=\"TextRun SCXW194776638 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0de diff\u00e9rentes technologies de l&#8217;agriculture 4.0, permet de pr\u00e9server la sant\u00e9 de la plante tout en conservant la rizi\u00e8re elle-m\u00eame. Apr\u00e8s un processus de production d&#8217;un an, le r\u00e9sultat est un riz de tr\u00e8s haute qualit\u00e9 qui reste ferme \u00e0 la cuisson, une qualit\u00e9 souvent appr\u00e9ci\u00e9e<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0pour ces excellent<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">es<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0propri\u00e9t\u00e9<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">s<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">\u00a0culinaire<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">s<\/span><span class=\"NormalTextRun SCXW194776638 BCX0\">.<\/span><\/span><span class=\"EOP SCXW194776638 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p>\u00a0<\/p><p><span class=\"TextRun SCXW34384960 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34384960 BCX0\">Le plus grand d\u00e9fi\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">rencontr\u00e9 par CBA\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">a \u00e9t\u00e9 d&#8217;identifier la\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">formule ad\u00e9quate<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">\u00a0pour exprimer la nature unique du produit. Comment\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">concilier<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">\u00a0les\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">aspects<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">\u00a0techniques d<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">u processus de\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">production avec la sph\u00e8re plus intime<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">\u00a0et \u00e9motionnel<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">du\u00a0<\/span><span class=\"NormalTextRun SCXW34384960 BCX0\">lien entre les cinq s\u0153urs ?<\/span><\/span><span class=\"EOP SCXW34384960 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eafbd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eafbd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d68dd49\" data-id=\"d68dd49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c74e8 elementor-widget elementor-widget-video\" data-id=\"57c74e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/work-design-meracinque-02-animazione.mp4\" autoplay=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-561fef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"561fef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70dc054\" data-id=\"70dc054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bda684d elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"bda684d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BRANDING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f60f0 elementor-widget elementor-widget-text-editor\" data-id=\"a4f60f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW222815038 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW222815038 BCX0\">Pour ce faire<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">, nos \u00e9quipes ont<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">combin\u00e9<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">ces deux volets<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">\u00a0de mani\u00e8re \u00e9gale\u00a0<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">en\u00a0<\/span><span class=\"NormalTextRun SCXW222815038 BCX0\">cr\u00e9ant une exp\u00e9rience chorale : l&#8217;illustration des cinq s\u0153urs au travail explique les cinq \u00e9tapes diff\u00e9rentes qui caract\u00e9risent le processus de production et donc la nature unique du produit final.<\/span><\/span><span class=\"EOP SCXW222815038 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58ab5e0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"58ab5e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8667fb0\" data-id=\"8667fb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-571b111 elementor-widget elementor-widget-image\" data-id=\"571b111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"761\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_3.jpg\" class=\"attachment-large size-large wp-image-13324\" alt=\"Meracinque illustrations sur le packaging 5 \u00e9tapes du processus de production\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_3.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_3-1120x609.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_3-520x283.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_3-768x417.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39ae802 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39ae802\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d76caa8\" data-id=\"d76caa8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d26c8d8 elementor-widget elementor-widget-spacer\" data-id=\"d26c8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7aef9c elementor-widget elementor-widget-text-editor\" data-id=\"d7aef9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">De cette mani\u00e8re, l&#8217;histoire des s\u0153urs et de leur projet occupe une place centrale sur le packaging.\u00a0Ainsi, le packaging, en tant que support, se concentre sur la narration et embarque le consommateur dans un voyage \u00e0 la d\u00e9couverte d&#8217;une histoire unique et d&#8217;un produit extraordinaire.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Le langage visuel choisi est frais et spontan\u00e9, capable \u00e0 la fois d&#8217;exprimer l&#8217;approche f\u00e9minine et \u00e9l\u00e9gante des s\u0153urs et de leur aventure, et de d\u00e9crire clairement les caract\u00e9ristiques singuli\u00e8res de leur produit.\u00a0Les illustrations sont caract\u00e9ris\u00e9es par une ligne subtile, douce et continue qui met en \u00e9vidence le lien familial ainsi que les diff\u00e9rentes informations figurant sur le pack.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96bc1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c96bc1c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82256e1\" data-id=\"82256e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f39edae elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"f39edae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ PACKAGING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3cbed8 elementor-widget elementor-widget-text-editor\" data-id=\"a3cbed8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW240462842 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240462842 BCX0\">Si<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">,<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">\u00a0au recto<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">\u00a0d<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">u packaging\u00a0<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">nos \u00e9quipes ont cherch\u00e9<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">\u00e0\u00a0<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">synth\u00e9tiser au maximum l&#8217;histoire<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">, pour un r\u00e9sultat simple et iconique,\u00a0<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">au verso\u00a0<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">l\u2019histoire y est racont\u00e9e plus en d\u00e9tail,<\/span><span class=\"NormalTextRun SCXW240462842 BCX0\">\u00a0en confiant \u00e0 chacune des s\u0153urs la t\u00e2che de d\u00e9crire les 5 \u00e9tapes du processus de production.<\/span><\/span><span class=\"EOP SCXW240462842 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dd5476 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7dd5476\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99134da\" data-id=\"99134da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84192ba elementor-widget elementor-widget-image\" data-id=\"84192ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1085\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-1400x1085.jpg\" class=\"attachment-large size-large wp-image-13326\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-1400x1085.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-1120x868.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-520x403.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-768x595.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-1536x1191.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_4-2048x1588.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8a3de5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e8a3de5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d5e1ae\" data-id=\"2d5e1ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b93c5d elementor-widget elementor-widget-cba-gallery\" data-id=\"2b93c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_5.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_5.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_6.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_6.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae4fe2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae4fe2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ee6bae\" data-id=\"3ee6bae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39c8575 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c8575\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c2f6538\" data-id=\"c2f6538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce7a39f elementor-widget elementor-widget-spacer\" data-id=\"ce7a39f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db4e351 elementor-widget elementor-widget-image\" data-id=\"db4e351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"346\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_7.jpg\" class=\"attachment-large size-large wp-image-13332\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_7.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/CBADesign_Italy_Branding_Meracinque_7-520x234.jpg 520w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f1e8d41\" data-id=\"f1e8d41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3959f2 elementor-widget elementor-widget-text-editor\" data-id=\"a3959f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW64250861 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64250861 BCX0\">CBA\u00a0<\/span><\/span><span class=\"TextRun SCXW64250861 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW64250861 BCX0\">a<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">\u00a0con\u00e7u\u00a0<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">et\u00a0<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">int\u00e9gr\u00e9<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\"> au packaging <\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">une \u00e9tiquette qui t\u00e9moigne de l\u2019engagement \u00e9cologique\u00a0<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">de la famille<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">\u00a0et de la marque<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">.\u00a0<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">En effet,\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW64250861 BCX0\">Meracinque<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">a opt\u00e9 pour<\/span><span class=\"NormalTextRun SCXW64250861 BCX0\">\u00a0des emballages 100% compostables gr\u00e2ce \u00e0 l&#8217;utilisation d&#8217;un mat\u00e9riau innovant qui se d\u00e9com<\/span><\/span><span class=\"TextRun SCXW64250861 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW64250861 BCX0\">pose en 90 jours s&#8217;il est compost\u00e9 avec des d\u00e9chets organiques, ne laissant aucune trace de microplastique.<\/span><\/span><span class=\"EOP SCXW64250861 BCX0\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-880744b elementor-widget elementor-widget-text-editor\" data-id=\"880744b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW144802257 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW144802257 BCX0\">Le logo pr\u00e9c\u00e9dent a \u00e9t\u00e9 l\u00e9g\u00e8rement revisit\u00e9 dans le but de donner une plus grande visibilit\u00e9 au nom\u00a0<\/span><span class=\"NormalTextRun SCXW144802257 BCX0\">afin de communiquer plus efficacement avec le consommateur final.<\/span><\/span><span class=\"EOP SCXW144802257 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fca7061 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fca7061\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-fd67327\" data-id=\"fd67327\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a316e7 elementor-widget elementor-widget-text-editor\" data-id=\"3a316e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"text-align: right\">Le packaging,\u00a0 avant et apr\u00e8s<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e7e9044\" data-id=\"e7e9044\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11a67d9 elementor-widget elementor-widget-image\" data-id=\"11a67d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/italy\/wp-content\/uploads\/sites\/5\/2021\/07\/work-design-meracinque-06-before_after.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-507d314\" data-id=\"507d314\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18b1466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18b1466\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03427ac\" data-id=\"03427ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6e9835 elementor-widget elementor-widget-text-editor\" data-id=\"b6e9835\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW63800212 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63800212 BCX0\">Le langage d\u00e9velopp\u00e9 ne se limite pas\u00a0<\/span><span class=\"NormalTextRun SCXW63800212 BCX0\">au packaging\u00a0<\/span><span class=\"NormalTextRun SCXW63800212 BCX0\">mais s&#8217;\u00e9tend de mani\u00e8re coh\u00e9rente \u00e0 tous les autres points de contact. Le d\u00e9pliant de pr\u00e9sentation de l&#8217;acheteur, qui simule une carte, a \u00e9t\u00e9 con\u00e7u pour accompagner le lecteur dans sa d\u00e9couverte de l&#8217;histoire de la marque et du produit unique, ouverture apr\u00e8s ouverture.<\/span><\/span><span class=\"EOP SCXW63800212 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677f33f elementor-widget elementor-widget-video\" data-id=\"677f33f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/08\/work-design-meracinque-08-leaflet.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aceed95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aceed95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29eb0a4\" data-id=\"29eb0a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7432cde elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"7432cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ IMPACT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66b6876 elementor-widget elementor-widget-text-editor\" data-id=\"66b6876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cette r\u00e9alisation a re\u00e7u l\u2019argent dans la cat\u00e9gorie Design durable\u00a0: nourriture et le bronze dans la cat\u00e9gorie Pains, c\u00e9r\u00e9ales et p\u00e2tes lors du Pentawards festival 2022.<\/p><p>Le travail de notre \u00e9quipe a \u00e9galement \u00e9t\u00e9 r\u00e9compens\u00e9 par un award dans\u00a0la cat\u00e9gorie Design Packaging &#8211; nourriture lors des\u00a0Red Dot Design Award 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1851de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1851de3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c8e9fe\" data-id=\"3c8e9fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e0dd07 elementor-widget elementor-widget-text-editor\" data-id=\"1e0dd07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span class=\"TextRun SCXW228398937 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2 SCXW228398937 BCX0\">Meracinque<\/span><span class=\"NormalTextRun SCXW228398937 BCX0\">\u00a0est une entreprise familiale lanc\u00e9e dans la province de Mantoue en 2017. Elle est sp\u00e9cialis\u00e9e dans le d\u00e9veloppement et la production de\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW228398937 BCX0\">Riso<\/span><span class=\"NormalTextRun SCXW228398937 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW228398937 BCX0\">Carnaroli<\/span><span class=\"NormalTextRun SCXW228398937 BCX0\">\u00a0Classico. Elle se distingue de ses concurrents par la m\u00e9thode de production utilis\u00e9e qui s&#8217;appuie sur des technologies innovantes au nom d&#8217;une agriculture durable pour l&#8217;avenir.<\/span><\/span><span class=\"EOP SCXW228398937 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[290],"services":[262,264],"project_tags":[],"class_list":["post-13318","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":13318,"en":13355},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13318\/revisions"}],"predecessor-version":[{"id":18868,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13318\/revisions\/18868"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=13318"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=13318"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=13318"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=13318"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=13318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}