{"id":13520,"date":"2021-10-01T11:56:21","date_gmt":"2021-10-01T09:56:21","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=13520"},"modified":"2021-10-04T08:57:03","modified_gmt":"2021-10-04T06:57:03","slug":"chateau-bonnet","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/chateau-bonnet\/","title":{"rendered":"Chateau Bonnet"},"content":{"rendered":"\t\t
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\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An uninhibited & modern brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ch\u00e2teau Bonnet<\/a>, , the cradle of the Lurton family, remains the headquarters of the entire group. With its ancestral know-how, the group “Les Vignobles Andr\u00e9 Lurton” is currently one of the most important wine companies in Bordeaux<\/b>. With 300 hectares of vineyards around the domain, Chateau Bonnet is one of the largest independent and single-holding properties<\/b> in the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In order to redefine the brand essence of Chateau Bonnet, our teams at CBA collaborated on the\u00a0 clarification of the positioning and the creation a new visual identity<\/b> in line with it, then, reflect the raison d’\u00eatre of Chateau Bonnet. The objectives?<\/span>\u00a0<\/span><\/p>

  • Modernize\u00a0and\u00a0revive\u00a0<\/b>the\u00a0brand\u00a0<\/span>\u00a0<\/span><\/li><\/ul>
    • Stand out<\/b>\u00a0from\u00a0the\u00a0classic\u00a0“Ch\u00e2teaux Bordelais”\u00a0by\u00a0enhancing\u00a0on\u00a0its\u00a0pride and\u00a0its\u00a0story<\/b><\/span>\u00a0<\/b><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      \/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Between tradition and modernity <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The labels of the wine bottles have been redesigned, not only to give the brand a new lease of life, but also to make it stand out.<\/span> <\/p>\n

      Our teams wanted to modernize the brand image while improving its authenticity and humanity<\/b>. Therefore, the castle, the emblematic symbol of the historical domain, has been preserved and purified in order to convey a warm atmosphere. It was then refined by watercolor work to express the singularity of the know-how in complete lightness<\/b>. Golden touches are added to counterbalance the traditional image and reconcile the premium side<\/b>. <\/span> <\/span><\/p>\n

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      Finally<\/span>, the\u00a0<\/span>coat<\/span>\u00a0of\u00a0<\/span>arms<\/span>\u00a0and the logo have\u00a0<\/span>also<\/span>\u00a0been\u00a0<\/span>redesigned<\/span>\u00a0to\u00a0<\/span>make<\/span>\u00a0<\/span>them<\/span>\u00a0more\u00a0<\/span>timeless<\/span>, in the image of the free and\u00a0<\/span>committed<\/span>\u00a0<\/span>characters<\/span>\u00a0<\/span>that<\/span>\u00a0have\u00a0<\/span>defined<\/span>\u00a0the\u00a0<\/span><\/span>domain<\/span>\u00a0f<\/span><\/span>or five\u00a0<\/span>generations<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Modern,\u00a0<\/span>uninhibited<\/span>\u00a0and\u00a0<\/span>inspired<\/span>, the brand\u00a0<\/span>blows<\/span>\u00a0a\u00a0<\/span>breath<\/span>\u00a0of\u00a0<\/span>fresh<\/span>\u00a0air\u00a0<\/span>through<\/span>\u00a0the\u00a0<\/span>vineyards<\/span>. It carries a unique vision of the\u00a0<\/span>winegrower’s<\/span>\u00a0profession and\u00a0<\/span>embodies<\/span>\u00a0the\u00a0<\/span>renewal<\/span>\u00a0of a\u00a0<\/span>creative<\/span>\u00a0<\/span>family<\/span>.\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[385],"industry":[417],"services":[427,431],"project_tags":[],"class_list":["post-13520","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-wine-spirit","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":13520,"fr":13435},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13520\/revisions"}],"predecessor-version":[{"id":14091,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/13520\/revisions\/14091"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=13520"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=13520"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=13520"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=13520"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=13520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}