{"id":14762,"date":"2021-11-29T16:06:42","date_gmt":"2021-11-29T15:06:42","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=14762"},"modified":"2021-11-29T16:06:42","modified_gmt":"2021-11-29T15:06:42","slug":"la-goutte-bleue","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/la-goutte-bleue\/","title":{"rendered":"La Goutte Bleue"},"content":{"rendered":"\t\t
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Pure Oc\u00e9an<\/a> is involved in research and ocean protection programs.<\/p>

Its mission? Contribute to the fight against global warming<\/strong>\u00a0while preserving\u00a0marine biodiversity,<\/strong>\u00a0protecting and\u00a0restoring fragile marine ecosystems.<\/strong><\/p>

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With the desire to\u00a0educate consumers about waste collection<\/strong>, the foundation called on CBA for design support.<\/p>

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What exactly is La Goutte Bleue?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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It is a bag made from recycled materials intended for the collection of waste on beaches, in town, in the countryside, in the mountains … before it ends up in the sea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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CBA was thus able to support Pure Oc\u00e9an foundation in the Branding and Packaging design of this new brand.<\/strong><\/p>

Through Naming, the design of the Logo, the visual identity of the concept and the packaging<\/strong>, La Goutte Bleue<\/a> was born to the delight of consumer-actors who wish to act positively at their level for the preservation of natural resources.<\/p>

\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A meaningful project that is consistent with CBA’s convictions<\/strong>: Critical Imprint\u24c7<\/a><\/strong><\/p>

Project whose commitment and meaning have recently been rewarded by the French Institute of Design. La Goutte Bleue has thus received the Janus Label for Civic Design.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[379],"industry":[1240],"services":[427,431],"project_tags":[],"class_list":["post-14762","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-hospitality","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":14762,"fr":11791},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/14762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/14762\/revisions"}],"predecessor-version":[{"id":14770,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/14762\/revisions\/14770"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=14762"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=14762"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=14762"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=14762"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=14762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}