{"id":15083,"date":"2021-06-07T15:40:02","date_gmt":"2021-06-07T13:40:02","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=15083"},"modified":"2021-12-09T15:37:44","modified_gmt":"2021-12-09T14:37:44","slug":"les-petites-pousses","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/les-petites-pousses\/","title":{"rendered":"Les Petites Pousses"},"content":{"rendered":"\t\t
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\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Du v\u00e9g\u00e9tal, du bon, du gourmand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alternative gourmande et v\u00e9g\u00e9tale aux desserts lact\u00e9s, la jeune start-up Les Petites Pousses fond\u00e9e par St\u00e9phanie propose une vaste gamme de brass\u00e9s \u00e0 l\u2019attention des intol\u00e9rants au lactose et de tous les aventuriers du go\u00fbt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le collectif des nouveaux gourmands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les Petites Pousses ont fait appel \u00e0 CBA pour la refonte globale du positionnement, de l’identit\u00e9, de la signature et du ton de voix de la marque afin de continuer \u00e0 g\u00e9n\u00e9rer de la pr\u00e9f\u00e9rence et de prendre de l\u2019avance sur un secteur en pleine croissance.

Pour ce faire, CBA a imagin\u00e9 le concept du Collectif des Nouveaux Gourmands<\/b>. Rassembl\u00e9s derri\u00e8re une volont\u00e9 commune, les nouveaux gourmands s\u2019engagent pour le mieux manger<\/b> et continuent de faire germer les belles initiatives individuelles et collectives au service de la soci\u00e9t\u00e9 et de l\u2019environnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Gourmandise, fraicheur et pep's<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Afin de s\u2019\u00e9loigner des codes classiques du v\u00e9g\u00e9tal, et pour se diriger vers quelque chose d\u2019universel, ouvert \u00e0 tous, CBA a d\u00e9velopp\u00e9\u00a0un jeu de patterns propre \u00e0 la marque<\/b>, \u00e9voquant la gourmandise, la fra\u00eecheur, et le pep\u2019s de son nouveau ton de voix.\u00a0<\/p>

Des jeux de mots, ont aussi \u00e9t\u00e9 imagin\u00e9, propre \u00e0 chaque parfum, bas\u00e9 sur les mati\u00e8res premi\u00e8res afin d\u2019apporter de\u00a0la justesse, et de la transparence des produits alternativement bons.<\/b>\u00a0Le logo a \u00e9galement \u00e9t\u00e9 relift\u00e9 pour plus de coh\u00e9rence, plus de puissance et de revalorisation aupr\u00e8s de sa cible.

Enfin, les \u00e9quipes de CBA ont d\u00e9clin\u00e9 l’identit\u00e9 de la marque sur les r\u00e9seaux sociaux<\/b>, afin de rassembler une communaut\u00e9 autour de ce positionnement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les_Petites_Pousses\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Les_Petites_Pousses\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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