{"id":15140,"date":"2021-12-09T15:33:05","date_gmt":"2021-12-09T14:33:05","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=15140"},"modified":"2022-01-13T17:14:41","modified_gmt":"2022-01-13T16:14:41","slug":"lefebvre-dalloz-naissance-dune-nouvelle-marque","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/lefebvre-dalloz-naissance-dune-nouvelle-marque\/","title":{"rendered":"Lefebvre Dalloz, Naissance d&#8217;une nouvelle marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15140\" class=\"elementor elementor-15140\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-123ccc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123ccc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3969f1a\" data-id=\"3969f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff7af7a elementor-widget elementor-widget-image\" data-id=\"ff7af7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"867\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-1.jpg\" class=\"attachment-large size-large wp-image-15401\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-1.jpg 867w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-1-520x480.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-1-768x709.jpg 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a09a951\" data-id=\"a09a951\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d108aed elementor-widget elementor-widget-heading\" data-id=\"d108aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea3d6c elementor-widget elementor-widget-heading\" data-id=\"2ea3d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lefebvre Sarrut se transforme<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571af70 elementor-widget elementor-widget-text-editor\" data-id=\"571af70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis plusieurs ann\u00e9es, <a href=\"https:\/\/www.lefebvre-sarrut.eu\/\" target=\"_blank\" rel=\"noopener\">Lefebvre Sarrut<\/a>, <b>leader europ\u00e9en et n\u00b04 mondial de la connaissance juridique et fiscale<\/b>, a op\u00e9r\u00e9 une transformation majeure au b\u00e9n\u00e9fice de ses clients.<\/p><p><span style=\"font-weight: normal\">Une nouvelle \u00e9tape est d\u00e9sormais franchie, celle d\u2019<\/span><b>une identit\u00e9 commune en France tel un trait d\u2019union entre ses marques incontournables dans leur domaine<\/b><span style=\"font-weight: normal\"> (\u00c9ditions Francis Lefebvre, \u00c9ditions Dalloz, \u00c9ditions L\u00e9gislatives, Francis Lefebvre Formation, Dalloz Formation, Elegia Formation, CSP Docendi et B\u00e4rchen).<\/span><\/p><p><b>Accompagn\u00e9 de l\u2019agence CBA Design et d\u00e8s aujourd\u2019hui, Lefebvre Sarrut se transforme et donne naissance \u00e0 Lefebvre Dalloz : une r\u00e9ponse globale aux besoins des professionnels d\u2019aujourd\u2019hui et de demain.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f32626c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32626c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fb7a48\" data-id=\"1fb7a48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e6c8ce elementor-widget elementor-widget-video\" data-id=\"9e6c8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/654943280?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9aebc53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9aebc53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e723f0a\" data-id=\"e723f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ff14d elementor-widget elementor-widget-heading\" data-id=\"66ff14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-511e80a elementor-widget elementor-widget-heading\" data-id=\"511e80a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une nouvelle identit\u00e9 commune<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2be76a4 elementor-widget elementor-widget-text-editor\" data-id=\"2be76a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour ce faire, CBA a <b>repens\u00e9 la strat\u00e9gie de marque globale\u202fdu groupe<\/b> : nouvelle architecture de marque, cr\u00e9ation de la nouvelle marque commerciale et de sa&nbsp;plateforme&nbsp;de marque, nouvelle identit\u00e9 visuelle, nouveau territoire graphique, r\u00e9daction du nouveau discours des commerciaux, et enfin la r\u00e9alisation d\u2019un film reveal.&nbsp;<\/p>\n<p>L\u2019objectif&nbsp;?&nbsp;<span style=\"font-weight: bold\">Cr\u00e9er une synergie commerciale<\/span>&nbsp;en d\u00e9cloisonnant les business unit et accroitre les ventes. Pour cela l\u2019agence a d\u00fb faire face \u00e0 deux enjeux&nbsp;:<\/p>\n<ul>\n<li>Repenser l\u2019architecture de marque pour gagner en lisibilit\u00e9 et \u00e9voluer vers un territoire d\u2019image plus moderne et plus innovant.<\/li>\n<li>Accompagner les forces de vente jusqu\u2019\u00e0 la r\u00e9daction de leurs discours commerciaux pour favoriser le cross selling entre expertise.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80b5104 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80b5104\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e363ce6\" data-id=\"e363ce6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3701317 elementor-widget elementor-widget-image\" data-id=\"3701317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3-1400x757.jpg\" class=\"attachment-large size-large wp-image-15339\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-copie-3.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b2cf62 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b2cf62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f94eec\" data-id=\"8f94eec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9e7b5 elementor-widget elementor-widget-cba-gallery\" data-id=\"1f9e7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-5.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-5.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-2-scaled.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-2-scaled.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70ea88c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70ea88c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d641e9e\" data-id=\"d641e9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06aad19 elementor-widget elementor-widget-spacer\" data-id=\"06aad19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097acd0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"097acd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cbb2d elementor-widget elementor-widget-text-editor\" data-id=\"47cbb2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019objectif de cette identit\u00e9 commune est de <b>valoriser cette synergie et de gagner en lisibilit\u00e9 <\/b>pour nos clients sur la valeur ajout\u00e9e de notre groupe en France, en parlant d\u2019une seule et m\u00eame voix. C\u2019est \u00e9galement en interne un v\u00e9ritable projet d\u2019entreprise, un projet d\u2019\u00e9quipe, celui des collaborateurs de Lefebvre Sarrut en France.\u00a0<\/p><p style=\"text-align: right\"><strong>Olivier CAMPENON, Pr\u00e9sident du Directoire de Lefebvre Sarrut.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a8cb0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a8cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cac339 elementor-widget elementor-widget-spacer\" data-id=\"8cac339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c489f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"93c489f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c830843\" data-id=\"c830843\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a9613 elementor-widget elementor-widget-image\" data-id=\"c8a9613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-1400x788.jpg\" class=\"attachment-large size-large wp-image-15411\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-6-2048x1153.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b3fa2fd\" data-id=\"b3fa2fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6f58a2 elementor-widget elementor-widget-image\" data-id=\"a6f58a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-1400x787.jpg\" class=\"attachment-large size-large wp-image-15413\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-1400x787.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-520x292.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/Lefebvre-7.jpg 1583w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a06bbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a06bbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52cfa19\" data-id=\"52cfa19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f00bc8 elementor-widget elementor-widget-heading\" data-id=\"2f00bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2e45c elementor-widget elementor-widget-heading\" data-id=\"da2e45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Union, progression, modernit\u00e9 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe8f6e elementor-widget elementor-widget-text-editor\" data-id=\"7fe8f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de cr\u00e9er une unit\u00e9 entre les diff\u00e9rentes expertises et ainsi g\u00e9n\u00e9rer plus de notori\u00e9t\u00e9 en tant que marque commerciale, CBA a travaill\u00e9 sur un logo moderne, avec une typographie propri\u00e9taire, qui \u00e9voque la simplicit\u00e9 digitale.<\/p><p>Les 3 points pr\u00e9sents sur le logo repr\u00e9sentent <b>les 3 expertises ainsi que les 3 noms de la marque<\/b> (Lefebvre, Sarrut et Dalloz) et permettent de <b>cr\u00e9er un alignement horizontal<\/b>, pour donner une notion de coh\u00e9sion et de vison horizontale. De plus, le point d\u00e9montre une certaine d\u00e9termination. <b>D\u00e9termination d\u2019un groupe solide, uni qui tend vers l\u2019innovation et la modernit\u00e9<\/b>.<\/p><p style=\"margin: 0cm;font-size: 12pt;font-family: Calibri, sans-serif;color: #000000\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-789cbcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"789cbcf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e5fe8\" data-id=\"a8e5fe8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54b5c4 elementor-widget elementor-widget-video\" data-id=\"f54b5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/654937978?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f15103b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f15103b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-377baf7\" data-id=\"377baf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5499338 elementor-widget elementor-widget-text-editor\" data-id=\"5499338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces 3 points peuvent \u00eatre extrait pour\u00a0<b>cr\u00e9er un \u00e9l\u00e9ment iconographique \u00e0 part enti\u00e8re<\/b>, cr\u00e9ant un langage en vertical pour donner une notion d\u2019\u00e9volution et pour\u00a0marquer un rythme progressiste de dynamisme du groupe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd43d8d elementor-widget elementor-widget-spacer\" data-id=\"cd43d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7b46a2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e7b46a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8586fa\" data-id=\"a8586fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1a0e87 elementor-widget elementor-widget-image\" data-id=\"e1a0e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-1400x757.jpg\" class=\"attachment-large size-large wp-image-15171\" alt=\"lefe\u0300bvre_Dalloz\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_3.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee77cb8 elementor-widget elementor-widget-image\" data-id=\"ee77cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4-1400x757.jpg\" class=\"attachment-large size-large wp-image-15173\" alt=\"lefe\u0300bvre_Dalloz\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_4.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e55d11 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9e55d11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d22af7a\" data-id=\"d22af7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6173a50 elementor-widget elementor-widget-image\" data-id=\"6173a50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-1400x757.jpg\" class=\"attachment-large size-large wp-image-15179\" alt=\"lefe\u0300bvre_Dalloz\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b8eafde\" data-id=\"b8eafde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8ad010 elementor-widget elementor-widget-image\" data-id=\"c8ad010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800-1400x757.jpg\" class=\"attachment-large size-large wp-image-15181\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ef0362 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8ef0362\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-683e578\" data-id=\"683e578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4de9492 elementor-widget elementor-widget-image\" data-id=\"4de9492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"757\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie-1400x757.jpg\" class=\"attachment-large size-large wp-image-15177\" alt=\"lefe\u0300bvre_Dalloz\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie-1400x757.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie-1120x605.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie-520x281.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie-768x415.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/12\/lefe\u0300bvre_Dalloz_1400x800_5-copie.jpg 1480w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-638527d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"638527d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b0a85fc\" data-id=\"b0a85fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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