{"id":1812,"date":"2019-12-23T16:04:49","date_gmt":"2019-12-23T15:04:49","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/petit-frere-pauvres\/"},"modified":"2021-08-12T14:10:58","modified_gmt":"2021-08-12T12:10:58","slug":"petit-frere-pauvres","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/petit-frere-pauvres\/","title":{"rendered":"Petits Fr\u00e8res des Pauvres, Ending isolation for older people"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1812\" class=\"elementor elementor-1812\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8687a58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8687a58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7b624d\" data-id=\"c7b624d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-909d672 elementor-widget elementor-widget-heading\" data-id=\"909d672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cce00d elementor-widget elementor-widget-text-editor\" data-id=\"3cce00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Combating the isolation of older people<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f31a9c\" data-id=\"2f31a9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cba7f78 elementor-widget elementor-widget-text-editor\" data-id=\"6cba7f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social justice and group support have been the priorities of <a href=\"https:\/\/www.petitsfreresdespauvres.fr\/\" target=\"_blank\" rel=\"noopener\">Petits Fr\u00e8res des Pauvres<\/a> for more than 70 years. Combatting isolation among older people is this non-profit organisation\u2019s <em>raison d\u2019\u00eatre<\/em>.<\/p><p>But faced with growing needs and ever-scarcer funding, Petits Fr\u00e8res des Pauvres needed to strengthen its position and raise awareness about its work and expertise. So, it responded with an image refresh and a new tagline \u2013 <em>Non \u00e0 l\u2019isolement de nos a\u00een\u00e9s<\/em> (Ending isolation for older people).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b911b7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b911b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c143f1f\" data-id=\"5c143f1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec047a3 elementor-widget elementor-widget-image\" data-id=\"4ec047a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE-1400x778.jpg\" class=\"attachment-large size-large wp-image-8365\" alt=\"Petits Fr\u00e8res des Pauvres image fond dame et b\u00e9n\u00e9vole\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_10_WEBSITE.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d05d6f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d05d6f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a236e1\" data-id=\"1a236e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8933a1c elementor-widget elementor-widget-spacer\" data-id=\"8933a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179967b elementor-widget elementor-widget-heading\" data-id=\"179967b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True Vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c1cc2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18c1cc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a9ed42 elementor-widget elementor-widget-text-editor\" data-id=\"73a9ed42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA created a new brand identity, taking the links from the old logo and redesigning them as a link symbol.<br \/>CBA then put together a visual identity toolkit to convey Fr\u00e8res des Pauvres\u2019 new positioning <em>&#8211; La Pulsion de vie<\/em> (Life Force).<br \/><strong>New brand components include brand typography, bright colours, the link and caps.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68496e elementor-widget elementor-widget-spacer\" data-id=\"b68496e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5098d0c3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5098d0c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54c9cc9\" data-id=\"54c9cc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab6a4dd elementor-widget elementor-widget-image\" data-id=\"2ab6a4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE-1400x778.jpg\" class=\"attachment-large size-large wp-image-8363\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_13_WEBSITE.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51968f8d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"51968f8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c7cd383\" data-id=\"4c7cd383\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56e6ca23 elementor-widget elementor-widget-image\" data-id=\"56e6ca23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"486\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE-1400x486.jpg\" class=\"attachment-large size-large wp-image-8361\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE-1400x486.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE-1120x389.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE-520x181.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE-768x267.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_12_WEBSITE.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-474272d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"474272d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b31258e\" data-id=\"2b31258e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b67d5d elementor-widget elementor-widget-cba-gallery\" data-id=\"41b67d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Mag.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Mag.png\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Mag2.png);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Mag2.png\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872f04a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"872f04a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8efab90\" data-id=\"8efab90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abb2e23 elementor-widget elementor-widget-image\" data-id=\"abb2e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"799\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_04_WEBSITE-1.jpg\" class=\"attachment-large size-large wp-image-9009\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_04_WEBSITE-1.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_04_WEBSITE-1-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_04_WEBSITE-1-768x767.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c805a6\" data-id=\"3c805a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7dd6d1 elementor-widget elementor-widget-image\" data-id=\"c7dd6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1055\" height=\"1055\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Project_PFP_Photo_Cardstock.png\" class=\"attachment-large size-large wp-image-8324\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Project_PFP_Photo_Cardstock.png 1055w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Project_PFP_Photo_Cardstock-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Project_PFP_Photo_Cardstock-768x768.png 768w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ee550 elementor-widget elementor-widget-image\" data-id=\"a4ee550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_05_WEBSITE.jpg\" class=\"attachment-large size-large wp-image-8327\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_05_WEBSITE.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_05_WEBSITE-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_05_WEBSITE-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_05_WEBSITE-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b9c158d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b9c158d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36335a0\" data-id=\"36335a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c555a9 elementor-widget elementor-widget-video\" data-id=\"73c555a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=fm1FRwvCmfA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2de4b608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2de4b608\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb8f77\" data-id=\"fb8f77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14b94dcf elementor-widget elementor-widget-heading\" data-id=\"14b94dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfc556c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc556c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e99068\" data-id=\"2e99068\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1728045 elementor-widget elementor-widget-image\" data-id=\"1728045\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"987\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo_STORYBOARD-1-scaled.jpg\" class=\"attachment-large size-large wp-image-1819\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo_STORYBOARD-1-scaled.jpg 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo_STORYBOARD-1-1536x1082.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo_STORYBOARD-1-2048x1443.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd93491\" data-id=\"dd93491\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61fdcf6 elementor-widget elementor-widget-heading\" data-id=\"61fdcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ DIGITAL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd58378 elementor-widget elementor-widget-text-editor\" data-id=\"5fd58378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Petit Fr\u00e8res des Pauvres\u2019 website was redesigned from scratch, with CBA directing the project end-to-end, covering the UX, UI, and development stages. The new website contains more than 3000 pages and, significantly, hosts some of the fundraising activities that are strategically important for Fr\u00e8res des Pauvres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217b9235 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217b9235\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1887d04b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1887d04b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c35641c\" data-id=\"6c35641c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4018c050 elementor-widget elementor-widget-heading\" data-id=\"4018c050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RETAIL<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714068f2 elementor-widget elementor-widget-text-editor\" data-id=\"714068f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA then took over the project again to bring the visual identity to life in Fr\u00e8res des Pauvres\u2019 new head office in Paris. The identity is currently being rolled out at more than 300 partner sites across France.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4adaf420 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4adaf420\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538f758\" data-id=\"538f758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438e8c4e elementor-widget elementor-widget-cba-gallery\" data-id=\"438e8c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_07_WEBSITE.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_07_WEBSITE.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/01\/CBA_Design_Project_PFP_Photo1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-712397dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"712397dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37adafa3\" data-id=\"37adafa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54bb011 elementor-widget elementor-widget-image\" data-id=\"54bb011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"486\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE-1400x486.jpg\" class=\"attachment-large size-large wp-image-8351\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE-1400x486.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE-1120x389.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE-520x181.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE-768x267.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_08_WEBSITE.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eb6fc23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eb6fc23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c36e76f\" data-id=\"7c36e76f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68decb1b elementor-widget elementor-widget-image\" data-id=\"68decb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"486\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE-1400x486.jpg\" class=\"attachment-large size-large wp-image-8332\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE-1400x486.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE-1120x389.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE-520x181.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE-768x267.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_09_WEBSITE.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c32b779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c32b779\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7e07\" data-id=\"2c7e07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed359e1 elementor-widget elementor-widget-heading\" data-id=\"2ed359e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\/ Activation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1112bdf9 elementor-widget elementor-widget-text-editor\" data-id=\"1112bdf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Billboard and TV Campaign<br \/><\/strong>CBA also assisted Fr\u00e8res des Pauvres in its collaboration with Ogilvy, for the creation of its Rem\u00e8de (Remedy) ad campaign to support the new identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53a679ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a679ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d7478bd\" data-id=\"4d7478bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7c2f80 elementor-widget elementor-widget-cba-carousel\" data-id=\"1d7c2f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_03_WEBSITE.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_02_WEBSITE.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_PFP_01_WEBSITE.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d22dd56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d22dd56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1badf5ff\" data-id=\"1badf5ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12638965 elementor-widget elementor-widget-text-editor\" data-id=\"12638965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the International Day of Older Persons, October 1, 2019, the CBA agency has developed an activation operation to invite citizens to be actors for the engagement.<\/p><p>The device deployed around the theme of the remedy included several elements : a notice in ta leaflet form to question citizens about the situation of isolated elderly people in France, a gift to share with a isolated elderly person, and a photocall in the street to amplify the message on social networks. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662d87b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662d87b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be6b45b\" data-id=\"3be6b45b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dccfcd3 elementor-widget elementor-widget-video\" data-id=\"6dccfcd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" 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