{"id":18274,"date":"2022-11-03T11:41:36","date_gmt":"2022-11-03T10:41:36","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=18274"},"modified":"2022-11-15T12:17:21","modified_gmt":"2022-11-15T11:17:21","slug":"yoplait-paniers-recoltes-francaises","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/yoplait-paniers-recoltes-francaises\/","title":{"rendered":"Yoplait Panier R\u00e9coltes Fran\u00e7aises"},"content":{"rendered":"\t\t
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\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Avec du lait 100% fran\u00e7ais et des fruits\u00a0<\/span>soigneusement s\u00e9lectionn\u00e9s dans diff\u00e9rentes\u00a0<\/span>r\u00e9gions de l\u2019Hexagone, la fabrication de cette gamme se fait sur le site Yoplait<\/a> de\u00a0<\/span>Vienne (Is\u00e8re). Pour\u00a0<\/span>respecter le rythme des r\u00e9coltes fran\u00e7aises,<\/span>\u00a0cette nouvelle gamme\u00a0<\/span>s\u2019adaptera aux saisons avec des r\u00e9f\u00e9rences changeant tous les 6 mois : aux parfums\u00a0<\/span>Automne-Hiver (<\/span>citron de Corse, Mirabelle de Nancy, marrons d\u2019Ard\u00e8che )\u00a0<\/span>succ\u00e8deront ceux du Printemps-Et\u00e9 (Fr<\/span>aise Gariguette & Charlotte, p\u00eache de\u00a0<\/span>Provence et abricot du Roussillon).<\/span><\/p>

CBA a accompagn\u00e9 la marque dans l’\u00e9volution de son design syst\u00e8me<\/b> afin de mettre en lumi\u00e8re les caract\u00e9ristiques Made In France de cette nouvelle gamme.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ TRUE VISION & CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Valoriser l'ancrage fran\u00e7ais et r\u00e9gional<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphiquement, le challenge \u00e9tait de v\u00e9hiculer le \u00ab\u00a0made in France<\/b>\u00a0\u00bb de mani\u00e8re\u00a0<\/span>imm\u00e9diate tout en valorisant l\u2019ancrage fran\u00e7ais et r\u00e9gional de chaque produit.
R<\/span>aconter une histoire riche de mani\u00e8re simple,\u00a0<\/span>storytell\u00e9e<\/span>\u00a0et attrayante\u00a0<\/span>pour\u00a0un consommateurs, par le biais des codes des petits\u00a0<\/span>players ;\u00a0<\/span>tout en\u00a0<\/span>s\u2019inscrivant dans une gamme existante en ramenant plus de contemporan\u00e9it\u00e9 dans le\u00a0<\/span>design.\u00a0
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Ramener de la contemporan\u00e9it\u00e9 dans le design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ainsi, CBA a privil\u00e9gi\u00e9 des code simples<\/b> avec une modernisation<\/b> du design de Panier de Yoplait.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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