{"id":18307,"date":"2022-11-03T15:29:54","date_gmt":"2022-11-03T14:29:54","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=18307"},"modified":"2023-08-22T17:23:21","modified_gmt":"2023-08-22T15:23:21","slug":"yoplait-skyr","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/yoplait-skyr\/","title":{"rendered":"Yoplait Skyr, une fra\u00eecheur nordique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18307\" class=\"elementor elementor-18307\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f96518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f96518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9670f85\" data-id=\"9670f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec1f63 elementor-widget elementor-widget-image\" data-id=\"8ec1f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1-1400x784.jpg\" class=\"attachment-large size-large wp-image-18308\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1-1400x784.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1-1120x627.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1-520x291.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1-768x430.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR_Plan-de-travail-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-20d97b6\" data-id=\"20d97b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b29927 elementor-widget elementor-widget-heading\" data-id=\"8b29927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b58ee0 elementor-widget elementor-widget-text-editor\" data-id=\"6b58ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP204725127 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP204725127 BCX9\">Yoplait revisite la recette nordique du SKYR, avec son lait 100% fran\u00e7ais et ses\u00a0<\/span><\/span><span class=\"TextRun SCXP204725127 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP204725127 BCX9\">ingr\u00e9dients d&#8217;origine naturelle pour encore plus de plaisir.\u00a0<\/span><\/span><\/p><p><span class=\"TextRun SCXP204725127 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP204725127 BCX9\">CBA a collabor\u00e9 avec la marque dans la cr\u00e9ation de cette nouvelle gamme.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50de0db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50de0db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fc5082\" data-id=\"2fc5082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50eef40 elementor-widget elementor-widget-heading\" data-id=\"50eef40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION &amp; CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c308329 elementor-widget elementor-widget-heading\" data-id=\"c308329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un design aux allures de paysages islandais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ee4600 elementor-widget elementor-widget-text-editor\" data-id=\"7ee4600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXP135147546 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP135147546 BCX9\">Le design syst\u00e8me d\u00e9velopp\u00e9 par CBA fait la part belle au paysage iconique islandais ; le tout agr\u00e9ment\u00e9 d&#8217;<\/span><\/span><span class=\"TextRun SCXP135147546 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP135147546 BCX9\">un style illustratif na\u00eff, faisant \u00e9cho \u00e0 l&#8217;identit\u00e9 de la marque Yoplait.\u00a0<\/span><\/span><\/p><p><span class=\"TextRun SCXP135147546 BCX9\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-scheme-color=\"@0F2050,3,\" data-usefontface=\"true\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP135147546 BCX9\">Gr\u00e2ce \u00e0 un style illustratif des plus simples et \u00e0 la reprise d&#8217;un code couleur invers\u00e9 avec un bleu profond dominant, la marque SKYR de Yoplait a tout pour \u00e9merger en lin\u00e9aire et attirer l&#8217;attention des consommateurs.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8da6954 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8da6954\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a4b7d8\" data-id=\"9a4b7d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5c3c9f elementor-widget elementor-widget-image\" data-id=\"d5c3c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner-1400x778.jpg\" class=\"attachment-large size-large wp-image-18326\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YoplaiSkyr_HeroBanner.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c23aa elementor-widget elementor-widget-image\" data-id=\"53c23aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"785\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08-1400x785.jpg\" class=\"attachment-large size-large wp-image-18319\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08-1400x785.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08-1120x628.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08-520x291.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08-768x430.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-08.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e49310a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e49310a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35b189f\" data-id=\"35b189f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66d83de elementor-widget elementor-widget-image\" data-id=\"66d83de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"785\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07-1400x785.jpg\" class=\"attachment-large size-large wp-image-18317\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07-1400x785.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07-1120x628.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07-520x291.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07-768x430.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-07.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-596ad66\" data-id=\"596ad66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d7592 elementor-widget elementor-widget-image\" data-id=\"55d7592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-1400x784.jpg\" class=\"attachment-large size-large wp-image-18320\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-1400x784.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-1120x627.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-520x291.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-768x430.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-1536x860.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-09-2048x1147.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc3eb1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc3eb1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76dd5c3\" data-id=\"76dd5c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce298d8 elementor-widget elementor-widget-image\" data-id=\"ce298d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-1400x784.jpg\" class=\"attachment-large size-large wp-image-18312\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-1400x784.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-1120x627.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-520x291.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-768x430.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-1536x860.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-03-2048x1147.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfe3933\" data-id=\"cfe3933\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aedeb49 elementor-widget elementor-widget-image\" data-id=\"aedeb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"784\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/YOPLAIT_CasseStudies_SKYR-04-1400x784.jpg\" class=\"attachment-large size-large wp-image-18314\" alt=\"\" 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