{"id":18329,"date":"2022-11-03T15:44:19","date_gmt":"2022-11-03T14:44:19","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=18329"},"modified":"2022-11-10T09:46:16","modified_gmt":"2022-11-10T08:46:16","slug":"yoplait-delice-compote","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/yoplait-delice-compote\/","title":{"rendered":"Yoplait D\u00e9lice Compot\u00e9"},"content":{"rendered":"\t\t
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\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre du lancement d\u2019une nouvelle offre de yaourt, la marque Panier de Yoplait<\/a> a collabor\u00e9 avec les \u00e9quipes de CBA Design. <\/span><\/span><\/p>\n


Avec cette nouvelle gamme alliant un <\/span><\/span>fromage blanc et une compot\u00e9e de fruits, la marque souhaite <\/span><\/span>r\u00e9pondre \u00e0 plusieurs attentes consommateurs<\/span><\/span>. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ TRUE VISION & CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un design incarnant la dualit\u00e9 de l'exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Afin de d\u00e9velopper le design syst\u00e8me appliqu\u00e9 sur les packagings, les \u00e9quipes de CBA se sont concentr\u00e9s sur plusieurs objectifs cl\u00e9s :\u00a0\u00a0<\/p>

  • Retranscrire de fa\u00e7on claire l\u2019innovation produit<\/li>
  • S\u2019\u00e9loigner des codes des yaourts au fruits<\/li>
  • Valoriser les attributs de la compot\u00e9\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    CBA a ainsi opt\u00e9 pour un design incarnant la dualit\u00e9 de l\u2019exp\u00e9rience<\/b> : la simplicit\u00e9 et\u00a0<\/span><\/span>naturalit\u00e9\u00a0<\/span>du fruit d’un part<\/span>\u00a0et l\u2019extr\u00eame gourmandise d’autre part. <\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254],"industry":[290],"services":[262,264],"project_tags":[],"class_list":["post-18329","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":18329,"en":18487},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18329\/revisions"}],"predecessor-version":[{"id":18477,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18329\/revisions\/18477"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=18329"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=18329"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=18329"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=18329"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=18329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}