{"id":1845,"date":"2017-05-30T19:32:42","date_gmt":"2017-05-30T17:32:42","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/oliviersandco-oliveoil-packaging-retail-design\/"},"modified":"2021-08-05T15:13:18","modified_gmt":"2021-08-05T13:13:18","slug":"oliviersandco-oliveoil-packaging-retail-design","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/oliviersandco-oliveoil-packaging-retail-design\/","title":{"rendered":"Oliviers &amp; Co, The best olive oil in the world"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1845\" class=\"elementor elementor-1845\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1af5cfc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1af5cfc7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f9058c6\" data-id=\"3f9058c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70290687 elementor-widget elementor-widget-heading\" data-id=\"70290687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7311538 elementor-widget elementor-widget-heading\" data-id=\"7311538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Becoming a referencing French brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ed7585 elementor-widget elementor-widget-text-editor\" data-id=\"47ed7585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the aim of accelerating the growth of the brand in France and internationally, and updating the 60 existing stores, Oliviers &amp; Co has chosen CBA to reinvent its architectural concept and visual identity for the brand and its products.<br \/><br \/>The challenge was to affirm its status as a food specialist and (re)become a French reference brand.<br \/><br \/>Newly acquired by the entrepreneur Geoffroy Roux de Bezieux, the brand must integrate its portfolio of French culinary brands destined, among others, for Asian markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345628c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"345628c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df680fc\" data-id=\"df680fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d6e1db elementor-widget elementor-widget-image\" data-id=\"2d6e1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1108\" height=\"738\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-v3-1.jpg\" class=\"attachment-large size-large wp-image-9234\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-v3-1.jpg 1108w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-v3-1-520x346.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-v3-1-768x512.jpg 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d080f01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d080f01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70f31a8\" data-id=\"70f31a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d27d06b elementor-widget elementor-widget-heading\" data-id=\"3d27d06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac3b19 elementor-widget elementor-widget-text-editor\" data-id=\"dac3b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Preserve the DNA, authenticity and history of the brand<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b50e162\" data-id=\"b50e162\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10eefb43 elementor-widget elementor-widget-text-editor\" data-id=\"10eefb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to embody the renewal of the brand, preserve its DNA and reveal its expertise, preserve its authenticity and history, dear to its franchisees, customers and passionate partners?<br \/><br \/>The shop has been thought for an autonomous merchant visit allowing each one to deepen his knowledge according to his visits.<br \/><br \/>The immersive &amp; modulable environment reveals a signature experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a46926f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a46926f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eca94ec\" data-id=\"2eca94ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca6e5bd elementor-widget elementor-widget-cba-gallery\" data-id=\"ca6e5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v4-1.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v4-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_18-77x12-50-v2-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-528a99d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"528a99d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3497a9d0\" data-id=\"3497a9d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70cc84e8 elementor-widget elementor-widget-heading\" data-id=\"70cc84e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc9e24 elementor-widget elementor-widget-heading\" data-id=\"2bc9e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The symbolism of the fruit tree<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120be22 elementor-widget elementor-widget-text-editor\" data-id=\"120be22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The overall redefinition of the visual identity of the brand was necessary because Oliviers &amp; Co lacked notoriety and recognition, and its graphic signs were weak, undifferentiated and very heterogeneous.<\/p><p>A visual identity Oliviers &amp; Co was recreated around the symbol of the fruit tree for a better allocation and immediacy of destination abroad, endorsed by the mention MANE-France.<\/p><p>This new logotype reinforces the attributes of recognition and differentiation supported by the new global color system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a412b69 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a412b69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3970291\" data-id=\"3970291\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf79c6 elementor-widget elementor-widget-image\" data-id=\"aaf79c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"780\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1-1400x780.jpg\" class=\"attachment-large size-large wp-image-9226\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1-1400x780.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1-1120x624.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1-520x290.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1-768x428.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-73x18-78-v5-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-817e893 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"817e893\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef5374a\" data-id=\"ef5374a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62ba5f4 elementor-widget elementor-widget-image\" data-id=\"62ba5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"396\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_09_DUO_18-84x38-10-1.jpg\" class=\"attachment-large size-large wp-image-9228\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_09_DUO_18-84x38-10-1.jpg 396w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_09_DUO_18-84x38-10-1-257x520.jpg 257w\" sizes=\"(max-width: 396px) 100vw, 396px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c19548\" data-id=\"2c19548\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55bac43 elementor-widget elementor-widget-image\" data-id=\"55bac43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1097\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1-1400x1097.jpg\" class=\"attachment-large size-large wp-image-9232\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1-1400x1097.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1-1120x877.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1-520x407.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1-768x602.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_04_QUARTETT_48-60x38-08-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42c3621 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42c3621\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8c60d5\" data-id=\"a8c60d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d94e206 elementor-widget elementor-widget-text-editor\" data-id=\"d94e206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A new segmentation of offers was carried out by CBA to clarify their readings (mostly according to the geographical origin of the products, for oils and by ingredients and perfumes for the groceries) and to install more premium codes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd27a6f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dd27a6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5de7b9\" data-id=\"e5de7b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a895c43 elementor-widget elementor-widget-cba-gallery\" data-id=\"a895c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-72x38-10-v2-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_07_TRIO_33-72x38-10-v2-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_09_DUO_4860x3808.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_09_DUO_4860x3808.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3870cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3870cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b6e5293\" data-id=\"b6e5293\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b4e53 elementor-widget elementor-widget-text-editor\" data-id=\"42b4e53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the same time, the retail distribution concept was concentrated by certain totem components and easily attributable to the brand.<\/p><p>The concept has been defined around the furniture heritage of the brand, the seiner, reinterpreted for new uses<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac870cc elementor-widget elementor-widget-image\" data-id=\"ac870cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"768\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1-1400x768.jpg\" class=\"attachment-large size-large wp-image-9208\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1-1400x768.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1-1120x614.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1-520x285.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1-768x421.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-85x18-58-1.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6a2c0e1\" data-id=\"6a2c0e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a163891 elementor-widget elementor-widget-image\" data-id=\"a163891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1060\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_25-25x19-05-1.jpg\" class=\"attachment-large size-large wp-image-9206\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_25-25x19-05-1.jpg 1060w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_25-25x19-05-1-520x392.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_25-25x19-05-1-768x580.jpg 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ed5de4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ed5de4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-399f9c3\" data-id=\"399f9c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc5f1ee elementor-widget elementor-widget-spacer\" data-id=\"dc5f1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fd929 elementor-widget elementor-widget-image\" data-id=\"96fd929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OLIVIER_CO_carre_1-1.jpg\" class=\"attachment-large size-large wp-image-9259\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OLIVIER_CO_carre_1-1.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OLIVIER_CO_carre_1-1-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OLIVIER_CO_carre_1-1-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OLIVIER_CO_carre_1-1-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-02783d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02783d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-81fd57c\" data-id=\"81fd57c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3655b556 elementor-widget elementor-widget-text-editor\" data-id=\"3655b556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The seiner, reinterpreted as Olioth\u00e8queu, offers a panoramic view of the best oils sourced from the Mediterranean basin and invites the consumer to discover new tastes, heritages and culinary specialties. True cartography of selected territories of oils and vinegars, this easily accessible library allows a demonstrative and dynamic merchandising of offers.<\/li><li>At the center of the consumer routes, the grinding wheel of discovery of tastes, historical furnishings of production, is valued. A centerpiece with a high symbolic value added, a poly-sensory tasting experience of oils &amp; vinegars to sacralize the brand : source &amp; breeder of the best of oleiculture<\/li><\/ul><p>The new Oliviers &amp; Co concept-store installs a luminous, solar and sensory atmosphere combining accessible materials: hot wood, cement tiles, the chromatic palette of greens expressing the richness and variety of the Mediterranean&#8230; Wall displays &#8211; windows open to the harvest, production and those who master it &#8211; accompany the scenography of the offers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca6564 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"0ca6564\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/cbadesign-project-Oliverco_1440x800_5-1-520x289.jpg\" alt=\"cbadesign-project-Oliverco_1440x800_5\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/OCO_03_QUARTETT_33-44x18-58-1-520x289.jpg\" alt=\"CBA design - Olivier &amp; Co -3\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/05\/cbadesign-project-Oliverco_1440x800_9-1-520x289.jpg\" alt=\"cbadesign-project-Oliverco_1440x800_9\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2585910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2585910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a1d4ea\" data-id=\"23a1d4ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea55e80 elementor-widget elementor-widget-heading\" data-id=\"3ea55e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Results<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50fa7b6b elementor-widget elementor-widget-text-editor\" data-id=\"50fa7b6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new design reflects the new premium dimension of the brand, integrates the redesign of retail service codes, for a richer customer experience, educational and an elevated customer relationship.<\/p><p><br \/>9 new points of sale are planned in France and Norway by the end of the year.<br \/>The decline of the boutique concept in shop-in-shop is also underway with installation projects in the Paris region and Japan.<br \/><br \/>Finally, CBA is pleased to have accompanied Oliviers &amp; Co in its participation in the 2017 Franchise Fair &#8211; held at the Porte de Versailles in March. On this occasion, the Agency designed the exhibiting space of the brand, thought as a corner shop for the new codes.<br \/><br \/>Well-received internally and externally, the design of CBA received many compliments and allowed a show rich in spin-offs for Oliviers &amp; Co with more than 40 contacts over 3 days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7eb05379 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eb05379\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57fe632f\" data-id=\"57fe632f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f56b26 elementor-widget elementor-widget-video\" data-id=\"9f56b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/531300775?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[379,381],"industry":[399,411],"services":[427,431,435],"project_tags":[],"class_list":["post-1845","projets","type-projets","status-publish","hentry","business_needs-innovation","business_needs-premiumisation","industry-food-beverage","industry-retail","services-identity","services-packaging","services-retail-architecture"],"acf":[],"lang":"en","translations":{"en":1845,"fr":762},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1845\/revisions"}],"predecessor-version":[{"id":13096,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/1845\/revisions\/13096"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=1845"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=1845"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=1845"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}