{"id":18487,"date":"2022-11-10T16:55:58","date_gmt":"2022-11-10T15:55:58","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=18487"},"modified":"2022-11-22T16:42:53","modified_gmt":"2022-11-22T15:42:53","slug":"yoplait-delice-compote","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/yoplait-delice-compote\/","title":{"rendered":"Yoplait D\u00e9lice Compot\u00e9"},"content":{"rendered":"\t\t
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\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Within<\/span><\/span>\u00a0the\u00a0<\/span><\/span>framework<\/span><\/span>\u00a0of the launch of a new\u00a0<\/span><\/span>yoghurt<\/span><\/span>\u00a0<\/span><\/span>offer<\/span><\/span>, the brand Panier de\u00a0<\/span><\/span>Yoplait<\/a>\u00a0<\/span><\/span>collaborated<\/span><\/span>\u00a0<\/span><\/span>with<\/span><\/span>\u00a0<\/span><\/span>CBA\u2019s<\/span><\/span>\u00a0teams.\u00a0<\/span><\/span>\u200b<\/span><\/p>


\u200b<\/span><\/span>With<\/span><\/span>\u00a0<\/span><\/span>this<\/span><\/span>\u00a0new range\u00a0<\/span><\/span>combining<\/span><\/span>\u00a0\u00ab\u00a0fromage blanc\u00a0\u00bb and fruit compote, the brand\u00a0<\/span><\/span>wanted<\/span><\/span>\u00a0to\u00a0<\/span><\/span>meet<\/span><\/span>\u00a0<\/span><\/span>several<\/span><\/span>\u00a0consumer expectations.\u00a0\u00a0<\/span><\/span>\u200b<\/span>
<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ TRUE VISION & CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A design that embodies the duality of experience\u200b\n\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In\u00a0<\/span>order<\/span>\u00a0to\u00a0<\/span>develop<\/span>\u00a0the design system\u00a0<\/span>applied<\/span>\u00a0to packaging,\u00a0<\/span>our<\/span>\u00a0teams\u00a0<\/span>focused<\/span>\u00a0on\u00a0<\/span>several<\/span>\u00a0<\/span>key objectives:\u00a0<\/span>\u200b\u200b<\/p>

  • Clearly<\/span>\u00a0<\/span>transcribe<\/span>\u00a0<\/span>product<\/span>\u00a0innovation.<\/span>\u200b<\/li>
  • Move\u00a0<\/span>away<\/span>\u00a0<\/span>from<\/span>\u00a0the codes of fruit\u00a0<\/span>yogurts<\/span>\u00a0<\/span>\u200b<\/li>
  • Enhance<\/span>\u00a0the\u00a0<\/span>attributes<\/span>\u00a0of the\u00a0compot\u00e9\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Thus<\/span><\/span>, CBA\u00a0<\/span><\/span>opted<\/span><\/span>\u00a0for a design\u00a0<\/span><\/span>that<\/span><\/span>\u00a0<\/span><\/span>embodies<\/span><\/span>\u00a0the\u00a0<\/span><\/span>duality<\/span><\/span>\u00a0of\u00a0<\/span><\/span>experience<\/span><\/span><\/strong>\u00a0: on the one and,\u00a0<\/span><\/span>the\u00a0<\/span><\/span>simplicity<\/span><\/span>\u00a0and\u00a0<\/span><\/span>naturallity<\/span><\/span>\u00a0of the fruit, on the\u00a0<\/span><\/span>other<\/span><\/span>\u00a0hand, the\u00a0<\/span><\/span>extreme<\/span><\/span>\u00a0<\/span><\/span>gluttony<\/span><\/span>.<\/span><\/span>\u200b<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[379],"industry":[399],"services":[427,431],"project_tags":[],"class_list":["post-18487","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":18487,"fr":18329},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18487\/revisions"}],"predecessor-version":[{"id":18554,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18487\/revisions\/18554"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=18487"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=18487"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=18487"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=18487"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=18487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}