{"id":18664,"date":"2022-11-24T15:44:48","date_gmt":"2022-11-24T14:44:48","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=18664"},"modified":"2023-07-31T11:20:51","modified_gmt":"2023-07-31T09:20:51","slug":"lux","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/lux\/","title":{"rendered":"LUX, A brand powered by purpose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18664\" class=\"elementor elementor-18664\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4df1e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df1e83\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5700b0d\" data-id=\"5700b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a4e07e elementor-widget elementor-widget-heading\" data-id=\"4a4e07e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429f750 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429f750\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8ff2e0\" data-id=\"f8ff2e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88d479c elementor-widget elementor-widget-text-editor\" data-id=\"88d479c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b13e1a elementor-widget elementor-widget-text-editor\" data-id=\"5b13e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\">Since 1925, <strong>LUX has been the soap of the stars<\/strong>, bringing glamour to the homes of millions of\u00a0<\/span><span class=\"SpellingError SCXP195058927 BCX0\">women. However<\/span><span class=\"NormalTextRun SCXP195058927 BCX0\">, in recent years,\u00a0<\/span><\/span><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\">the opulent expression of glamour &amp; femininity has become dated &amp; out of step with the brand\u2019s purpose. <strong>The world is\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP195058927 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP195058927 BCX0\"><strong>changing and so are women as consumers.<\/strong> Therefore, <strong>a shift needed to cater to developing consumers<\/strong>\u2013especially Gen-Z.<\/span><\/span><span class=\"EOP SCXP195058927 BCX0\">\u200b<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c40a71f elementor-widget elementor-widget-heading\" data-id=\"c40a71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring women to rise above everyday sexist judgements &amp; express their beauty &amp; femininity unapologetically<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56536a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56536a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c0e6d5\" data-id=\"6c0e6d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b3b31 elementor-widget elementor-widget-text-editor\" data-id=\"b7b3b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0594680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0594680\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2362e2c\" data-id=\"2362e2c\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-c7e665c elementor-widget elementor-widget-text-editor\" data-id=\"c7e665c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\">The billion-dollar Unilever brand, in collaboration with 3 offices of CBA Design \u2013<a href=\"https:\/\/cba-design.com\/singapore\/\">Singapore<\/a>, <a href=\"https:\/\/cba-design.com\/united-kingdom\/\">London<\/a> and <a href=\"https:\/\/cba-design.com\/france\/en\/\">Paris<\/a>\u2013 sought <strong>a full revitalization of its Brand Visual <\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>Identity<\/strong> (BVI) to inspire millions to be self-assured, powerful, glamorous, and independent. In addition, <strong>the\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>brand\u2019s purpose was redefined<\/strong> to attend social challenges for women around the world: <strong>rise above everyday sexist\u00a0<\/strong><\/span><\/span><span class=\"TextRun SCXP45625707 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP45625707 BCX0\"><strong>judgements and express their beauty<\/strong> &amp; femininity unapologetically.<\/span><\/span><span class=\"EOP SCXP45625707 BCX0\">\u200b<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ae9b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ae9b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-90636ce\" data-id=\"90636ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-594fb43 elementor-widget elementor-widget-heading\" data-id=\"594fb43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ LOGOTYPE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f49725 elementor-widget elementor-widget-heading\" data-id=\"1f49725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A badge of honour<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12ee05 elementor-widget elementor-widget-text-editor\" data-id=\"e12ee05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step was to <b>elevate the LUX brand logo. <\/b>We want to wear it like\u00a0a badge of\u00a0honour, show the pride we take in our brand and its purpose \u2013 not only\u00a0modernising\u00a0the feel of the brand but <b>aiding brand recognition<\/b> and standout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-18322b5\" data-id=\"18322b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e356403 elementor-widget elementor-widget-video\" data-id=\"e356403\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/761502650?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6762115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6762115\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-560c397\" data-id=\"560c397\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d559e7b elementor-widget elementor-widget-heading\" data-id=\"d559e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ VISION WITH PURPOSE\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bebeb0d elementor-widget elementor-widget-text-editor\" data-id=\"bebeb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc266d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc266d9\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a5c6d0\" data-id=\"1a5c6d0\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-cd8e14f elementor-widget elementor-widget-text-editor\" data-id=\"cd8e14f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\"><strong>Strong, multi-faceted women are at the forefront of the brand.<\/strong> Women who exude confidence and real glamour by refusing to\u00a0<\/span><\/span><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\">be defined or limited by their beauty. <strong>LUX women are glamorous but relatable<\/strong> to reflect the Millennial and Gen-Z women the\u00a0<\/span><\/span><span class=\"TextRun SCXP259628493 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP259628493 BCX0\">brand serves.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793c770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793c770\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45f252f\" data-id=\"45f252f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ce237 elementor-widget elementor-widget-text-editor\" data-id=\"f2ce237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d6ccd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d6ccd6\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0b48c1\" data-id=\"d0b48c1\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-009959f elementor-widget elementor-widget-text-editor\" data-id=\"009959f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span data-contrast=\"none\">To ensure LUX\u2019s purpose is embedded into every piece of creative communication, <strong>4 key creative guiding principles were\u00a0<\/strong><\/span><span data-contrast=\"none\"><strong>defined<\/strong> to abide by : <strong>k<\/strong><\/span><b><span data-usefontface=\"true\" data-contrast=\"none\"><strong>nowingly<\/strong> confident, s<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">ensorial luminosity, p<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">owerful glamour and h<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">armonious contrast.<\/span><\/b><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e6f66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e6f66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-352d9e0\" data-id=\"352d9e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba1ea9 elementor-widget elementor-widget-heading\" data-id=\"bba1ea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ DISTINCT &amp; HARMONIOUS PILLARS\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53c950 elementor-widget elementor-widget-image\" data-id=\"a53c950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-Pillar.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4256d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4256d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc2ff9a\" data-id=\"bc2ff9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ee88c8 elementor-widget elementor-widget-image\" data-id=\"3ee88c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Pillars.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68c579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68c579\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc57f16\" data-id=\"cc57f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2da4e4 elementor-widget elementor-widget-text-editor\" data-id=\"f2da4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a70d716 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a70d716\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-477c2af\" data-id=\"477c2af\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-0cac53d elementor-widget elementor-widget-text-editor\" data-id=\"0cac53d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">The new LUX masterbrand is born from the best of LUX, <strong>brought to life with new confidence, modernity, and purpose.<\/strong> Each\u00a0<\/span><\/span><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">product pillar builds from the masterbrand to bring their unique proposition to life.\u00a0 The fine fragrances of the Core Liquids.\u00a0<\/span><\/span><span class=\"TextRun SCXP63138427 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP63138427 BCX0\">The delicate glow of Core\u00a0<\/span><span class=\"SpellingError SCXP63138427 BCX0\">Bars. The<\/span><span class=\"NormalTextRun SCXP63138427 BCX0\">\u00a0natural potency of Botanicals.<\/span><\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793aa0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"793aa0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e60b4c\" data-id=\"1e60b4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbc4714 elementor-widget elementor-widget-heading\" data-id=\"cbc4714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d9143 elementor-widget elementor-widget-text-editor\" data-id=\"a4d9143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span data-contrast=\"none\">T<strong>he creative idea is to meet women\u2019s expectations\u00a0<\/strong>by\u00a0<\/span><span data-contrast=\"none\">remaining modern, simple, and elegant while retaining inherent femininity.<\/span><\/p><ul><li data-ccp-props=\"{\"><span data-contrast=\"none\"><strong>TYPEFACE &amp; ICONOGRAPHY:<\/strong> Modern, simple and elegant to work with the global brand. Ensuring communication is clear and\u00a0<\/span><span data-contrast=\"none\">direct whilst maintaining an inherent femininity.<\/span><\/li><li data-ccp-props=\"{\"><span data-contrast=\"none\"><strong>GLOBAL TYPEFACE:<\/strong> Identifying local language font type for consistency through global applications for China, Arabia,\u00a0<\/span><span data-contrast=\"none\">India and Thailand.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-928785c\" data-id=\"928785c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a81af elementor-widget elementor-widget-image\" data-id=\"05a81af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Type-Icons-PATH.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bc5bfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bc5bfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0433087\" data-id=\"0433087\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3101361 elementor-widget elementor-widget-heading\" data-id=\"3101361\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BROUGHT TO LIFE\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e55080 elementor-widget elementor-widget-text-editor\" data-id=\"1e55080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-580fb22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"580fb22\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7a0ae7\" data-id=\"a7a0ae7\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-f1fe6fe elementor-widget elementor-widget-text-editor\" data-id=\"f1fe6fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p data-ccp-props=\"{\"><span class=\"TextRun SCXP43529138 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP43529138 BCX0\">To fully express the new glamorous world of LUX, the BVI is <strong>brought to life through multi-channel touch points<\/strong>, stretching and\u00a0<\/span><\/span><span class=\"TextRun SCXP43529138 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXP43529138 BCX0\">flexing the new assets to create the full LUX experience.<\/span><\/span><span class=\"EOP SCXP43529138 BCX0\">\u200b<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3030329 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3030329\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2a5ea2\" data-id=\"d2a5ea2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb3748e elementor-widget elementor-widget-image\" data-id=\"bb3748e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-BVI-TA-02.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-245ceea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"245ceea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ce8d83b\" data-id=\"ce8d83b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3a7540 elementor-widget elementor-widget-image\" data-id=\"c3a7540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux1.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94b5ed8\" data-id=\"94b5ed8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c819e98 elementor-widget elementor-widget-image\" data-id=\"c819e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux_Soap-KV-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52f3d8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f3d8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c73b20\" data-id=\"2c73b20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-677a3e7 elementor-widget elementor-widget-image\" data-id=\"677a3e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX1336_Vetiver-EE_Single-Bottles_TKV_H-01-1-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2467658 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2467658\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b800ab\" data-id=\"4b800ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1e0d9c elementor-widget elementor-widget-cba-gallery\" data-id=\"d1e0d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Glow.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Glow.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Dahlia-2.jpeg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Flower-Bloom-White-Jasmine-Product-Still.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8aa64b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8aa64b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8a1ec8d\" data-id=\"8a1ec8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c34895 elementor-widget elementor-widget-image\" data-id=\"2c34895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/LUX-Orchids.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-1c21149\" data-id=\"1c21149\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5d1f2 elementor-widget elementor-widget-image\" data-id=\"2b5d1f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Dreamscents-Product-Still.jpg\" class=\"attachment-large size-large wp-image-18635\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Dreamscents-Product-Still.jpg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Dreamscents-Product-Still-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Dreamscents-Product-Still-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb78cdf\" data-id=\"eb78cdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db7fab6 elementor-widget elementor-widget-image\" data-id=\"db7fab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/singapore\/wp-content\/uploads\/sites\/11\/2022\/01\/Lux-application-10-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50d8545 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50d8545\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-145be30\" data-id=\"145be30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebc7362 elementor-widget elementor-widget-image\" data-id=\"ebc7362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1128\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-1128x1400.jpg\" class=\"attachment-large size-large wp-image-18639\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-1128x1400.jpg 1128w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-902x1120.jpg 902w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-419x520.jpg 419w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-768x953.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT-1237x1536.jpg 1237w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-ISLAND-1_TT.jpg 1591w\" sizes=\"(max-width: 1128px) 100vw, 1128px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50fcba2\" data-id=\"50fcba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749ea8a elementor-widget elementor-widget-image\" data-id=\"749ea8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1052\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-1052x1400.jpg\" class=\"attachment-large size-large wp-image-18640\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-1052x1400.jpg 1052w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-842x1120.jpg 842w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-391x520.jpg 391w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-768x1022.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-1154x1536.jpg 1154w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-1539x2048.jpg 1539w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/LUX-TOTE_5-scaled.jpg 1924w\" sizes=\"(max-width: 1052px) 100vw, 1052px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e24db15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e24db15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-27197a5\" data-id=\"27197a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3d9f1 elementor-widget elementor-widget-image\" data-id=\"4e3d9f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1114\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_1864200424-R.jpg\" class=\"attachment-large size-large wp-image-18651\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_1864200424-R.jpg 1114w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_1864200424-R-520x373.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_1864200424-R-768x552.jpg 768w\" sizes=\"(max-width: 1114px) 100vw, 1114px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9f7ef6c\" data-id=\"9f7ef6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d1a4d elementor-widget elementor-widget-image\" data-id=\"65d1a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_686132824-copy.jpg\" class=\"attachment-large size-large wp-image-18646\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_686132824-copy.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_686132824-copy-1120x747.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_686132824-copy-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_686132824-copy-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc684ef\" data-id=\"bc684ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e0bf3 elementor-widget elementor-widget-image\" data-id=\"66e0bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R.jpg\" class=\"attachment-large size-large wp-image-18655\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-1120x747.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab3ee39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab3ee39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60827c8\" data-id=\"60827c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1be3fb1 elementor-widget elementor-widget-image\" data-id=\"1be3fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Artboard-34-copy-11@4x.jpeg\" class=\"attachment-large size-large wp-image-18658\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Artboard-34-copy-11@4x.jpeg 800w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Artboard-34-copy-11@4x-520x520.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/Artboard-34-copy-11@4x-768x768.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-faee621\" data-id=\"faee621\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6902233 elementor-widget elementor-widget-image\" data-id=\"6902233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R.jpg\" class=\"attachment-large size-large wp-image-18656\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-1120x747.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2022\/11\/shutterstock_313445063-R-768x512.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d5b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d5b00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-041c9e9\" data-id=\"041c9e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbb1fc0 elementor-widget elementor-widget-heading\" data-id=\"dbb1fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RESULTS\u200b<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5d3b32 elementor-widget elementor-widget-text-editor\" data-id=\"b5d3b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-ccp-props=\"{\"><span data-contrast=\"none\">In 2021, <strong>the Beauty market saw a resurgence<\/strong> (versus hygiene), which served as the perfect opportunity for the <strong>brand\u2019s design\u00a0<\/strong><\/span><strong>relaunch.<\/strong>\u200b<\/p><p data-ccp-props=\"{\"><span data-contrast=\"none\">With the consistent use of the new visual principles, <strong>LUX saw a significant uplift in its business in key markets around the world.<\/strong>\u00a0<\/span><span data-contrast=\"none\">The Chinese market, for example, presented continuous growth at the end of 2021. In India, the business increased its market\u00a0<\/span><span data-contrast=\"none\">share, making it a complete turnaround in the new brand identity and communication efforts. LUX went back to <strong>number one\u00a0<\/strong><\/span><span data-contrast=\"none\"><strong>brand in terms of category penetration<\/strong> in Pakistan and Brazil. After years of declining business, the combination of new brand identity with communication efforts allowed the brand to show a remarkable turnaround with strong double-digit growth in market share and penetration gains at the end of 2021.<\/span>\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[385],"industry":[403],"services":[423,427,431],"project_tags":[],"class_list":["post-18664","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-personal-care-cosmetics","services-digital","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":18664,"fr":18623},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18664\/revisions"}],"predecessor-version":[{"id":25086,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/18664\/revisions\/25086"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=18664"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=18664"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=18664"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=18664"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=18664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}