{"id":19278,"date":"2023-01-16T12:21:25","date_gmt":"2023-01-16T11:21:25","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=19278"},"modified":"2023-08-22T16:07:01","modified_gmt":"2023-08-22T14:07:01","slug":"cazoolo-pour-un-design-durable","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/cazoolo-pour-un-design-durable\/","title":{"rendered":"Cazoolo, Pour un design durable et circulaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19278\" class=\"elementor elementor-19278\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897278b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897278b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61fcfa6\" data-id=\"61fcfa6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e490414 elementor-widget elementor-widget-heading\" data-id=\"e490414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3957793 elementor-widget elementor-widget-text-editor\" data-id=\"3957793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Braskem est une entreprise internationale de p\u00e9trochimie avec un ADN et une vision strat\u00e9gique innovants, dont l\u2019objectif est d\u2019<\/span><b>am\u00e9liorer la vie de la population en cr\u00e9ant des solutions durables dans le domaine de la chimie et des plastiques.<\/b><\/p><p><span style=\"font-weight: 400\"><a href=\"https:\/\/cba-design.com\/latam\/en\/\" target=\"_blank\" rel=\"noopener\">CBA B+G<\/a> -notre studio en Am\u00e9rique Latine-, le partenaire de Braskem dans de nombreux projets, a \u00e9t\u00e9 charg\u00e9 de l\u2019\u00e9volution de la marque et du repositionnement strat\u00e9gique de l\u2019entreprise ; du d\u00e9veloppement du <a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/braskem\/\" target=\"_blank\" rel=\"noopener\">Brand Center Braskem<\/a> et de son environnement de marque \u00e0 l\u2019extension du portefeuille produits encourageant l\u2019\u00e9conomie circulaire sur la base de la marque d\u00e9j\u00e0 connu <a href=\"https:\/\/cba-design.com\/latam\/en\/cases\/braskem-im-green\/\" target=\"_blank\" rel=\"noopener\"><strong>I\u2019m Green<\/strong><\/a>, et plus r\u00e9cemment de la <\/span><b>cr\u00e9ation de la marque Cazoolo<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6d515f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6d515f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0f9a73\" data-id=\"a0f9a73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214453c elementor-widget elementor-widget-video\" data-id=\"214453c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/783088628?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba863c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba863c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54a6473\" data-id=\"54a6473\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8714ce elementor-widget elementor-widget-heading\" data-id=\"e8714ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CAZOOLO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b255d elementor-widget elementor-widget-text-editor\" data-id=\"23b255d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Cazoolo est le <\/span><b>laboratoire de design de packaging pour l\u2019\u00e9conomie circulaire<\/b> de Braskem. <br \/>C\u2019est un hub innovant qui accueille une communaut\u00e9 cr\u00e9ative, o\u00f9 des consommateurs, entrepreneurs, designers ou encore startups peuvent se rencontrer pour repenser le packaging \u00e0 partir d\u2019une approche de conception plus durable, en concevant l\u2019ensemble du processus \u2013 de la conception \u00e0 la post-consommation \u2013 dans un souci de circularit\u00e9 et de r\u00e9duction de l\u2019impact environnemental.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b665cd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b665cd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca9454b\" data-id=\"ca9454b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1e7bfb elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"c1e7bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Diapositives\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u00a0\n\"Le futur exige un nouveau concept design et Cazoolo contribuera \u00e0 cette transformation. Cette initiative met en lumi\u00e8re l\u2019importance d\u2019adopter un \u00e9tat d\u2019esprit durable d\u00e8s le d\u00e9part, lorsque l\u2019emballage est encore en cours de conception. Cazoolo nous permettra d\u2019\u00e9tendre nos connaissances et de mettre en pratique des concepts tels que l\u2019analyse du cycle de vie et la conception pour l\u2019environnement. Nous allons renforcer l\u2019\u00e9conomie circulaire et transformerons notre futur et le futur de de nombreuses g\u00e9n\u00e9rations.\"\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ana Laura Sivieri<\/span><span class=\"elementor-testimonial__title\"> Director of Marketing and Corporate Communication at Braskem<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19447a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19447a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39c6276\" data-id=\"39c6276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c10abd elementor-widget elementor-widget-heading\" data-id=\"9c10abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b3e65 elementor-widget elementor-widget-heading\" data-id=\"50b3e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Laboratoire de design de packaging pour l\u2019\u00e9conomie circulaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-742b944 elementor-widget elementor-widget-text-editor\" data-id=\"742b944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Depuis le premier jour, chez CBA nous \u00e9tions bien conscients de l\u2019immense d\u00e9fi auquel nous faisions face, et nous avons d\u00e9velopp\u00e9 un <\/span><b>projet de branding complet, approfondi et gratifiant<\/b>. De la strat\u00e9gie \u00e0 l\u2019identit\u00e9 visuelle, du naming \u00e0 l\u2019exp\u00e9rience phygitale, le processus a impliqu\u00e9 beaucoup de <b>co-cr\u00e9ation<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c6759b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c6759b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e54c956\" data-id=\"e54c956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9771d8 elementor-widget elementor-widget-image\" data-id=\"c9771d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"840\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Animacao01.gif\" class=\"attachment-full size-full wp-image-19258\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8103a9 elementor-widget elementor-widget-image\" data-id=\"f8103a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1371\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/04-BDA22-Cazoolo.jpg\" class=\"attachment-full size-full wp-image-19243\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/04-BDA22-Cazoolo.jpg 1371w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/04-BDA22-Cazoolo-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/04-BDA22-Cazoolo-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/04-BDA22-Cazoolo-768x448.jpg 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61e6e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61e6e67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6c78a0\" data-id=\"b6c78a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2888420 elementor-widget elementor-widget-heading\" data-id=\"2888420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION - BRAND STRATEGY<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116e43c elementor-widget elementor-widget-text-editor\" data-id=\"116e43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Pour cr\u00e9er la nouvelle strat\u00e9gie de marque, le premier pas fut de d\u00e9velopper sa plateforme, \u00e9tablir la personnalit\u00e9 de marque, sa raison d\u2019\u00eatre et ses valeurs, pour d\u00e9finir le positionnement de celle-ci. <br \/>Les valeurs cl\u00e9s telles que le fait d\u2019\u00eatre <\/span><b>un facilitateur de solutions tangibles, de croire en une collaboration cr\u00e9ative et accessible et de comprendre la valeur positive des plastiques <\/b>ont guid\u00e9 le d\u00e9veloppement des \u00e9l\u00e9ments de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6291e89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6291e89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45f2831\" data-id=\"45f2831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-130b9f7 elementor-widget elementor-widget-video\" data-id=\"130b9f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Animacao02.mov\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4021fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4021fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af4e15f\" data-id=\"af4e15f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ee738 elementor-widget elementor-widget-heading\" data-id=\"a5ee738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION - naming<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce671fa elementor-widget elementor-widget-heading\" data-id=\"ce671fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un lieu o\u00f9 tout peut \u00eatre transform\u00e9 en sa meilleure version<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5c493 elementor-widget elementor-widget-text-editor\" data-id=\"eb5c493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Pour le naming, notre inspiration \u00e9tait de chercher quelque chose qui vient de l\u2019int\u00e9rieur, une grande transformation qui se produit de l\u2019int\u00e9rieur vers l\u2019ext\u00e9rieur. Nous croyons que l\u2019\u00e9nergie dont nous avons besoin pour grandir, pour cr\u00e9er de l&#8217;innovation, se trouve dans chaque individu. Le nom qui ressemble \u00e0 \u00ab\u00a0<\/span><b>cazoo<\/b>\u00a0\u00bb, le mot br\u00e9silien pour \u00ab\u00a0<b>cocon\u00a0<\/b>\u00bb, est une r\u00e9f\u00e9rence directe au concept de packaging, puisqu\u2019un cocon est en soi un packaging \/ emballage, ici un emballage parfait, fa\u00e7onn\u00e9 par l\u2019ing\u00e9niosit\u00e9 de la nature. <b>Un endroit o\u00f9 de grands changements ont lieu et o\u00f9 tout peut \u00eatre transform\u00e9 en sa meilleure version.<\/b><\/p><p><span style=\"font-weight: 400\">La lettre \u00ab\u00a0O\u00a0\u00bb est remplac\u00e9e par l\u2019ic\u00f4ne principale de la marque, faisant allusion \u00e0 la transformation et au mouvement ; <\/span><b>le pouvoir de transformation que chacun poss\u00e8de.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fbc422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fbc422\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ad6276\" data-id=\"9ad6276\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e66caa2 elementor-widget elementor-widget-video\" data-id=\"e66caa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Animacao03B_mov.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ff4ec elementor-widget elementor-widget-image\" data-id=\"71ff4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1493\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-scaled.jpg\" class=\"attachment-full size-full wp-image-19251\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-scaled.jpg 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-1400x817.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-768x448.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-1536x896.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/11-BDA22-Cazoolo-2048x1195.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-635364a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"635364a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53c1452\" data-id=\"53c1452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c49ea1e elementor-widget elementor-widget-heading\" data-id=\"c49ea1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION - Visual identity<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b6462 elementor-widget elementor-widget-heading\" data-id=\"98b6462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une marque connect\u00e9e \u00e0 la culture des fabricants et \u00e0 l'attitude positive du lab'<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b822e elementor-widget elementor-widget-text-editor\" data-id=\"94b822e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Pour son identit\u00e9 visuelle, nous avons adopt\u00e9 un <\/span><b>concept graphique propre, soutenue par une palette de couleurs contemporaines, une typographie et des ic\u00f4nes simples<\/b>, cr\u00e9ant ainsi une marque plus terre-\u00e0-terre, connect\u00e9e avec la culture des fabricants et l\u2019attitude positive du laboratoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6172a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6172a1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37c8dc2\" data-id=\"37c8dc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8353b11 elementor-widget elementor-widget-image\" data-id=\"8353b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img04.jpg\" class=\"attachment-large size-large wp-image-19267\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img04.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img04-1120x747.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img04-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img04-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7c34f elementor-widget elementor-widget-video\" data-id=\"5c7c34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/745502114?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84481c3 elementor-widget elementor-widget-image\" data-id=\"84481c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img02.jpg\" class=\"attachment-large size-large wp-image-19266\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img02.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img02-1120x747.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img02-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/CBABG-Cazoolo-Case-Img02-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fbe317 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fbe317\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6172223\" data-id=\"6172223\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-376fa80 elementor-widget elementor-widget-text-editor\" data-id=\"376fa80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Les projets d\u00e9velopp\u00e9s dans le hub seront bas\u00e9s sur les concepts du <\/span><b>Design for Environment (DfE) et du Life Cycle Analysis (LCA)<\/b>, donnant naissance \u00e0 des emballages innovants et durables.<\/p>\n<p><b>Tirer parti de l\u2019avanc\u00e9e de la circularit\u00e9 des emballages est une mission qui correspond \u00e0 notre vision, et nous aimons faire partie de cette histoire.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-724fbc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"724fbc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dcc2a1\" data-id=\"3dcc2a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39365c2 elementor-widget elementor-widget-image\" data-id=\"39365c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/19-BDA22-Cazoolo-2048x1195-1.jpg\" class=\"attachment-large size-large wp-image-19261\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/19-BDA22-Cazoolo-2048x1195-1.jpg 1371w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/19-BDA22-Cazoolo-2048x1195-1-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/19-BDA22-Cazoolo-2048x1195-1-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/19-BDA22-Cazoolo-2048x1195-1-768x448.jpg 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8aebd elementor-widget elementor-widget-cba-gallery\" data-id=\"eb8aebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/06-BDA22-Cazoolo.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/06-BDA22-Cazoolo.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right bigger\" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/09\/CBABG-Cazoolo-Case-Img03.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/09\/CBABG-Cazoolo-Case-Img03.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2293c7 elementor-widget elementor-widget-cba-gallery\" data-id=\"c2293c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/13-BDA22-Cazoolo.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/13-BDA22-Cazoolo.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/09\/CBABG-Cazoolo-Case-Img01.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/latam\/wp-content\/uploads\/sites\/4\/2022\/09\/CBABG-Cazoolo-Case-Img01.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d44ac elementor-widget elementor-widget-image\" data-id=\"70d44ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1371\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/23-BDA22-Cazoolo-2048x1195-2.jpg\" class=\"attachment-large size-large wp-image-19264\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/23-BDA22-Cazoolo-2048x1195-2.jpg 1371w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/23-BDA22-Cazoolo-2048x1195-2-1120x654.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/23-BDA22-Cazoolo-2048x1195-2-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/23-BDA22-Cazoolo-2048x1195-2-768x448.jpg 768w\" sizes=\"(max-width: 1371px) 100vw, 1371px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5d140 elementor-widget elementor-widget-image\" data-id=\"eb5d140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"817\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/03-BDA22-Cazoolo-1-1400x817.jpg\" class=\"attachment-large size-large wp-image-19273\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/03-BDA22-Cazoolo-1-1400x817.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/03-BDA22-Cazoolo-1-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/01\/03-BDA22-Cazoolo-1-520x303.jpg 520w, 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title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254],"industry":[312],"services":[262,272,2850],"project_tags":[],"class_list":["post-19278","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-corporate","services-identity","services-innovation","services-naming"],"acf":[],"lang":"fr","translations":{"fr":19278,"en":19239},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/19278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/19278\/revisions"}],"predecessor-version":[{"id":26071,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/19278\/revisions\/26071"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=19278"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=19278"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=19278"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=19278"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=19278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}