{"id":23968,"date":"2023-07-04T18:41:50","date_gmt":"2023-07-04T16:41:50","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=23968"},"modified":"2024-09-27T14:49:24","modified_gmt":"2024-09-27T12:49:24","slug":"valrhona","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/valrhona\/","title":{"rendered":"Valrhona, doing good with goodness"},"content":{"rendered":"\t\t
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\/ BACKGROUND<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Since 1922, Valrhona<\/a> has been a brand that partners with artisans of taste, envisioning the best of chocolate: sustainably<\/strong>.<\/p>

It is a committed brand that unites all stakeholders in cocoa, chocolate, and gastronomy to drive change towards a fair and sustainable cocoa industry. Valrhona inspires creative and responsible gastronomy.<\/p>

In 2023, the company has chosen the Marais neighborhood in Paris to open a new venue, adjacent to the Valrhona School. The Marais is known for birthing disruptive, daring, and innovative concepts.\u00a0<\/p>

This space presents an opportunity for Valrhona to become part of the everyday lives of the general public<\/b>, offering a menu of indulgent and creative beverages that showcase the craftsmanship and commitments of the company.<\/p>

It is also a showcase for professional clients and a platform to highlight the creations of chefs from all across France.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An immersive experience centered around passion, commitment, and excellence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CBA Design has envisioned a unique space that combines boldness and refinement, creating an immersive and sensory connection. Through its architectural codes, experiences, paths, and rituals, the new address of the brand is a place of enchantment.<\/strong><\/p>

To make this place truly unique and memorable, an experiential space has been designed: each area attracts and intrigues, encouraging interaction, all within an atmosphere marked by the sensoriality of product presentations and the use of bio-sourced materials.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From the fa\u00e7ade, a deconstructed logo catches the eye, showcasing the natural materials used in the boutique. Inside, facing the entrance, the current collaboration is showcased, featuring a highlighted chef and their pastry creations.<\/strong><\/p>

In addition, an unprecedented chocolate library has been designed to introduce the public to the richness of Valrhona chocolate’s aromatic palette.<\/strong> Fourteen custom-made glass and stainless steel silos have been created specifically to preserve the quality of the chocolate. The cocoa beans will be protected from light by a micro-perforated grid, reminiscent of the baking sheets used in pastry kitchens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the heart of this sensory space, a tasting table allows visitors to sample different chocolate couvertures.<\/strong> Guests can enjoy a privileged tasting experience in the company of a Valrhona expert, helping them select their favorite chocolates.<\/p>

Within the premises of 47 Rue des Archives, there is an unprecedented counter dedicated to cocoa mixology, offering a menu of indulgent and creative beverages that showcase the craftsmanship and commitments of Valrhona. The initial menu has been crafted by Victor Delpierre, World Barista and Mixology Champion.<\/p>

A chocolate beverage counter provides a delightful “on the go” indulgence<\/strong>. A Valrhona expert will be on hand to offer their creations, whether cold or hot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With the goal of highlighting Valrhona’s CSR commitments (certified as a B Corp since 2020), CBA Design has created a hybrid space for exploration and tasting.<\/p>

Eco-responsible materials have been carefully selected, including coated raw earth, flooring made from cocoa bean waste, mineralized wood wool slabs (fibralith), wood, and terrazzo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A place for gathering and sharing around chocolate.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Lastly, this new address serves as a true meeting and sharing space around chocolate, where professionals, whether visiting Paris or attending a training program at the adjacent Valrhona School, can:<\/p>\n