{"id":25525,"date":"2023-08-04T12:22:01","date_gmt":"2023-08-04T10:22:01","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=25525"},"modified":"2023-08-04T15:41:31","modified_gmt":"2023-08-04T13:41:31","slug":"heineken-devassa","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/heineken-devassa\/","title":{"rendered":"Heineken Devassa : la transformation tropicale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25525\" class=\"elementor elementor-25525\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffa666b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffa666b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-024f22b\" data-id=\"024f22b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a90316 elementor-widget elementor-widget-heading\" data-id=\"4a90316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1cd211 elementor-widget elementor-widget-text-editor\" data-id=\"c1cd211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cadre d&#8217;un partenariat CBA B+G et Heineken, le g\u00e9ant n\u00e9erlandais de l&#8217;industrie de la bi\u00e8re a fait appel \u00e0 CBA Design pour l&#8217;accompagner dans la refonte de l&#8217;identit\u00e9 visuelle de sa marque Devassa, tout en conservant le caract\u00e8re authentique et l&#8217;esprit br\u00e9silien plein de dynamisme.<\/p><p>Au fil des ann\u00e9es, le positionnement et la communication de la marque &#8211; cr\u00e9\u00e9e par des entrepreneurs de Rio de Janeiro en 2002 &#8211; ont connu diff\u00e9rentes \u00e9volutions. Son r\u00e9cent positionnement met l&#8217;accent sur la qualit\u00e9 de sa recette de malt pur avec un \u00e9l\u00e9ment-cl\u00e9 diff\u00e9renciateur : <b>la saveur tropicale, sp\u00e9cialement con\u00e7ue pour le go\u00fbt et le climat br\u00e9siliens<\/b>.\u00a0<\/p><p>Le rebranding a \u00e9t\u00e9 con\u00e7u en prenant en compte ces piliers comme des atouts strat\u00e9giques pour Devassa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb77146 elementor-widget elementor-widget-image\" data-id=\"bb77146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"749\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600-1400x749.jpg\" class=\"attachment-large size-large wp-image-25558\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600-1400x749.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600-1120x599.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600-520x278.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600-768x411.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_4_2400x1600.jpg 1495w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9463fdd elementor-widget elementor-widget-image\" data-id=\"9463fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"666\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2-1400x666.jpg\" class=\"attachment-large size-large wp-image-25560\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2-1400x666.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2-1120x533.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2-520x247.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2-768x365.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_hero_2_3900x2075-2.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6bf596 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6bf596\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33ee442\" data-id=\"33ee442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07f6852 elementor-widget elementor-widget-heading\" data-id=\"07f6852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5f269 elementor-widget elementor-widget-heading\" data-id=\"7c5f269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le go\u00fbt et le climat br\u00e9siliens.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447fca7 elementor-widget elementor-widget-text-editor\" data-id=\"447fca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons plong\u00e9 profond\u00e9ment dans les informations strat\u00e9giques et les documents de la marque, retrac\u00e9 son histoire depuis son lancement sur le march\u00e9, afin de comprendre comment les actions de la marque ont contribu\u00e9 \u00e0 cr\u00e9er la perception de valeur actuelle. <b>Devassa est tropical<\/b> &#8211; c&#8217;est l\u00e0 son plus grand atout. C&#8217;est une bi\u00e8re con\u00e7ue pour le go\u00fbt et le climat br\u00e9siliens. Mais comment transformer les \u00e9l\u00e9ments tropicaux en &#8220;tropicalit\u00e9 de Devassa&#8221; ?<\/p><p>Nous avons cherch\u00e9 \u00e0 donner une nouvelle signification au terme &#8220;tropical&#8221;. En explorant les fronti\u00e8res contemporaines du Br\u00e9sil avec les mouvements, l&#8217;esprit cr\u00e9atif et transformateur de la marque, nous avons d\u00e9velopp\u00e9 une nouveau territoire graphique et une identit\u00e9 visuelle novatrice pour la marque Devassa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7d8029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7d8029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8bba7a\" data-id=\"d8bba7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01e5dd elementor-widget elementor-widget-image\" data-id=\"d01e5dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1050\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_3_2400x1600.jpg\" class=\"attachment-large size-large wp-image-25562\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_3_2400x1600.jpg 1050w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_3_2400x1600-520x347.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_3_2400x1600-768x512.jpg 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f4ae3 elementor-widget elementor-widget-video\" data-id=\"10f4ae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/851576781?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b15a8e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b15a8e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c96003a\" data-id=\"c96003a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae1a2ba elementor-widget elementor-widget-heading\" data-id=\"ae1a2ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecef59 elementor-widget elementor-widget-heading\" data-id=\"aecef59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le D tropical<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3032b4 elementor-widget elementor-widget-text-editor\" data-id=\"a3032b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le &#8220;tropical de Devassa&#8221;, <b>l&#8217;expression culturelle et l&#8217;attitude cr\u00e9ative deviennent la base de la nouvelle identit\u00e9,<\/b> laissant place \u00e0 une repr\u00e9sentation embl\u00e9matique de l&#8217;ADN de la marque &#8211; l&#8217;\u00e9nergie tropicale \u00e9tendue est repr\u00e9sent\u00e9e par l&#8217;\u00e9l\u00e9ment circulaire \u00e9mergeant de la lettre &#8216;D&#8217;, symbole de la marque.<\/p><p>Voici la nouveau territoire graphique haut en couleurs qui affirme la saveur unique de la bi\u00e8re Tropical Pure Malt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e72519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e72519\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35c192b\" data-id=\"35c192b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f060fdb elementor-widget elementor-widget-image\" data-id=\"f060fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"948\" height=\"600\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_1_1580x1000.jpg\" class=\"attachment-large size-large wp-image-25566\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_1_1580x1000.jpg 948w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_1_1580x1000-520x329.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_1_1580x1000-768x486.jpg 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b01e56e\" data-id=\"b01e56e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5881623 elementor-widget elementor-widget-image\" data-id=\"5881623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"500\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_3_770x480.jpg\" class=\"attachment-large size-large wp-image-25568\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_3_770x480.jpg 802w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_3_770x480-520x324.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_3_770x480-768x479.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09e7e7 elementor-widget elementor-widget-image\" data-id=\"d09e7e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"500\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_2_770x480-1.jpg\" class=\"attachment-large size-large wp-image-25570\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_2_770x480-1.jpg 802w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_2_770x480-1-520x324.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_2_770x480-1-768x479.jpg 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff9927e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff9927e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d0d6e5\" data-id=\"0d0d6e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4bea60 elementor-widget elementor-widget-image\" data-id=\"f4bea60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_5_2400x1600.jpg\" class=\"attachment-large size-large wp-image-25578\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_5_2400x1600.jpg 1240w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_5_2400x1600-1120x632.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_5_2400x1600-520x294.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_5_2400x1600-768x434.jpg 768w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d991d0 elementor-widget elementor-widget-text-editor\" data-id=\"7d991d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En utilisant les nouveaux \u00e9l\u00e9ments, nous nous sommes lanc\u00e9s dans la conception des \u00e9tiquettes, la r\u00e9organisation du portefeuille et, \u00e9ventuellement, les \u00e9l\u00e9ment-cl\u00e9s de communication. Le nouveau look &amp; feel a permis de d\u00e9velopper de nouvelles directives de marque pour orchestrer chaque point de contact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe9cc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe9cc68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52569aa\" data-id=\"52569aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4166ddd elementor-widget elementor-widget-cba-carousel\" data-id=\"4166ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/devassa-large.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-700dfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"700dfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc3db24\" data-id=\"dc3db24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39efdb2 elementor-widget elementor-widget-image\" data-id=\"39efdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_4_1380x1260.jpg\" class=\"attachment-large size-large wp-image-25580\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_4_1380x1260.jpg 876w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_4_1380x1260-520x475.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_4_1380x1260-768x701.jpg 768w\" sizes=\"(max-width: 876px) 100vw, 876px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-140843e\" data-id=\"140843e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8e655a elementor-widget elementor-widget-image\" data-id=\"f8e655a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_5_960x1260.jpg\" class=\"attachment-large size-large wp-image-25582\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_5_960x1260.jpg 610w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_grid_5_960x1260-397x520.jpg 397w\" sizes=\"(max-width: 610px) 100vw, 610px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a04f59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a04f59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b46957\" data-id=\"8b46957\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4b5d24 elementor-widget elementor-widget-image\" data-id=\"c4b5d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1133\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_7_2400x1600.jpg\" class=\"attachment-large size-large wp-image-25584\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_7_2400x1600.jpg 1133w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_7_2400x1600-1120x791.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_7_2400x1600-520x367.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/cba_latam_devassa_single_7_2400x1600-768x542.jpg 768w\" sizes=\"(max-width: 1133px) 100vw, 1133px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf0a2e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf0a2e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-871a709\" data-id=\"871a709\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b51782 elementor-widget elementor-widget-heading\" data-id=\"2b51782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La bi\u00e8re aromatis\u00e9e.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4dfe03 elementor-widget elementor-widget-text-editor\" data-id=\"b4dfe03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA B+G a d\u00e9velopp\u00e9 l&#8217;identit\u00e9 visuelle de <b>Devassa Tropica\u00ea,<\/b> une bi\u00e8re aromatis\u00e9e aux saveurs de citron tropical et de fruit de la passion. Le go\u00fbt de la bi\u00e8re avec tous les fruits tropicaux. N\u00e9 lors d&#8217;un atelier d&#8217;innovation, le nouveau produit contient du jus de fruits naturel et est disponible dans la r\u00e9gion du Nordeste du Br\u00e9sil.<\/p>\n<p>Ce branding a renforc\u00e9 l<span style=\"color: var( --e-global-color-primary )\">e nouveau positionnement de Devassa, en \u00e9voluant et mettant en avant<b> ses attributs originaux, un nouveau contexte de valeurs et de repr\u00e9sentations culturelles.<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8d1af0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8d1af0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc22a7\" data-id=\"0cc22a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946508c elementor-widget elementor-widget-cba-carousel\" data-id=\"946508c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/tropical1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/08\/tropical.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05f79c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05f79c6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7463c8\" data-id=\"e7463c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-528d4b6 elementor-widget elementor-widget-heading\" data-id=\"528d4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce projet vous a plu ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4970eff cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"4970eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contactez-nous !<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[254],"industry":[290],"services":[262,264,4617],"project_tags":[],"class_list":["post-25525","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-packaging","services-branding"],"acf":[],"lang":"fr","translations":{"fr":25525,"en":25526},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/25525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/25525\/revisions"}],"predecessor-version":[{"id":25633,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/25525\/revisions\/25633"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=25525"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=25525"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=25525"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=25525"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=25525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}