{"id":27109,"date":"2023-10-19T18:00:36","date_gmt":"2023-10-19T16:00:36","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=27109"},"modified":"2023-11-09T15:09:51","modified_gmt":"2023-11-09T14:09:51","slug":"hope","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/hope\/","title":{"rendered":"Hope Visual Identity, Spread Good Things"},"content":{"rendered":"\t\t
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\/ SPREAD GOOD THINGS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hope is a powerful feeling - energizing, optimistic and exuding positive potential.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Colorado based Hummus creator, Hope Foods, uses fresh, organic and\/or non-GMO ingredients in all its plant-based dips and spreads. Hope is a brand that fosters joy and wellbeing of the body, mind and planet.<\/p>\n

CBA was honored to partner with the Hope Foods team to develop a visual identity for the brand that brings to life their inspiring ambition to “Spread Good Things.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ DESIGN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hope is a powerful feeling – energizing, optimistic and exuding positive potential. The re-design evokes this emotion by making each pack a small part of the greater brand rainbow. Framed by the disruptive yellow, it forms a strong brand block on the shelf. It is designed to stand out and avoid clich\u00e9s, elevating flavor imagery over product depiction.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Because the ingredients are at the core of the brand promise, we have placed them center stage to complete the story with sensorial impact and pride.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n
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\n \"\"\n <\/div>\n
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<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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While maintaining the brand’s recognizability, it now also captures the energy of the optimistic and kind-spirited people running it. The newly created Hope brand hedonics now allow for the brand message to be communicated successfully in a multi-channel world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You too, seize the opportunity to enhance your branding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's get in touch!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[381],"industry":[399],"services":[431],"project_tags":[],"class_list":["post-27109","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-food-beverage","services-packaging"],"acf":[],"lang":"en","translations":{"en":27109,"fr":27614},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27109\/revisions"}],"predecessor-version":[{"id":27600,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27109\/revisions\/27600"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=27109"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=27109"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=27109"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=27109"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=27109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}