{"id":27514,"date":"2023-11-23T11:10:42","date_gmt":"2023-11-23T10:10:42","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=27514"},"modified":"2024-07-25T15:02:50","modified_gmt":"2024-07-25T13:02:50","slug":"perrier-starck","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/perrier-starck\/","title":{"rendered":"PERRIER + STARCK"},"content":{"rendered":"\t\t
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\u00c0 l’occasion du 160\u00e8me anniversaire de la marque, Perrier annonce une nouvelle \u00e9dition limit\u00e9e, disponible dans le monde entier : PERRIER\u00a0 + STARCK<\/strong>, une version originale de la bouteille en verre embl\u00e9matique de la marque, avec la toute premi\u00e8re silhouette c\u00e9l\u00e9br\u00e9e par le cr\u00e9ateur visionnaire Philippe Starck<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Philippe Starck.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Philippe Starck is known for his groundbreaking work in a variety of fields, from architecture to interior design to product design. The creator also shares the brand’s values – the French art of living, audacity, and creativity – so it was a natural fit for the two brands to come together to create something exceptional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Philippe Starck.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Philippe Starck est connu pour son travail r\u00e9volutionnaire dans divers domaines, de l’architecture \u00e0 la d\u00e9coration d’int\u00e9rieur en passant par la cr\u00e9ation de produits. Le cr\u00e9ateur partage \u00e9galement les valeurs de la marque \u2013l\u2019art de vivre \u00e0 la fran\u00e7aise, l\u2019audace, la cr\u00e9ativit\u00e9- c\u2019\u00e9tait donc une \u00e9vidence que les 2 marques se rencontrent pour cr\u00e9er l\u2019exception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Perrier a \u00e9galement collabor\u00e9 avec l’agence CBA Design, qui a contribu\u00e9 \u00e0 la coh\u00e9rence de la marque en d\u00e9clinant le design de la bouteille sur divers supports de communication. Cela comprend tous les packagings secondaires, ainsi que la cr\u00e9ation d\u2019un coffret en \u00e9dition limit\u00e9e pour les journalistes, d\u2019un key visual et de goodies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Une \u00e9volution cr\u00e9ative.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Repens\u00e9e par Starck, la bouteille Perrier devient un objet cr\u00e9atif unique et singulier<\/strong>, surprenant et \u00e9l\u00e9gant, sans rien sacrifier de sa forme iconique<\/b>. En \u00e9cho \u00e0 la lentille de Fresnel et \u00e0 sa diffraction, les stries horizontales taill\u00e9es dans le verre\u00a0 de la bouteille PERRIER + STARCK<\/strong> proposent un jeu optique et de lumi\u00e8re permettant de faire rayonner la formidable source d\u2019\u00e9nergie et la po\u00e9sie contenue dans ses bulles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Une \u00e9volution cr\u00e9ative en termes de design et d'ergonomie afin de c\u00e9l\u00e9brer l'\u00e9nergie mythique du symbole fran\u00e7ais qu'est PERRIER.<\/font><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une \u00e9volution cr\u00e9ative en termes de design et d'ergonomie afin de c\u00e9l\u00e9brer l'\u00e9nergie mythique du symbole fran\u00e7ais qu'est PERRIER. <\/font><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Et puis, vous verrez, dans cette nouvelle bouteille,\u00a0 les bulles sont follement r\u00eaveuses.\u00a0<\/p>

Philippe Starck, cr\u00e9ateur renomm\u00e9e internationale<\/span><\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Vous aussi, saisissez l'opportunit\u00e9 de faire rayonner votre marque ! <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Contactez-nous !<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[256],"industry":[290],"services":[264],"project_tags":[],"class_list":["post-27514","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-food-beverage","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":27514,"en":28094},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27514\/revisions"}],"predecessor-version":[{"id":33540,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27514\/revisions\/33540"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=27514"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=27514"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=27514"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=27514"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=27514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}