{"id":27614,"date":"2023-11-09T10:31:32","date_gmt":"2023-11-09T09:31:32","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=27614"},"modified":"2023-11-09T11:52:08","modified_gmt":"2023-11-09T10:52:08","slug":"hope","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/hope\/","title":{"rendered":"Identit\u00e9 visuelle de Hope, Spread Good Things"},"content":{"rendered":"\t\t
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\/ R\u00c9PANDRE DE BONNES CHOSES<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L'espoir est un sentiment puissant
- \u00e9nergisant, optimiste et porteur d'un potentiel positif.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hope Foods, cr\u00e9ateur de houmous bas\u00e9 au Colorado, utilise des ingr\u00e9dients frais, biologiques et\/ou sans OGM dans toutes ses sauces et p\u00e2tes \u00e0 tartiner \u00e0 base de plantes. Hope est une marque qui favorise la joie et le bien-\u00eatre du corps, de l’esprit et de la plan\u00e8te.<\/p>

CBA a eu l’honneur de collaborer avec l’\u00e9quipe de Hope Foods pour d\u00e9velopper une identit\u00e9 visuelle pour la marque qui donne vie \u00e0 son ambition inspirante de “R\u00e9pandre de bonnes choses”.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ DESIGN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’espoir est un sentiment puissant – \u00e9nergisant, optimiste et porteur d’un potentiel positif. Le nouveau design \u00e9voque cette \u00e9motion en faisant de chaque paquet une petite partie de l’arc-en-ciel de la marque. Encadr\u00e9 par le jaune audacieux, il forme un bloc de marque solide sur l’\u00e9tag\u00e8re. Il est con\u00e7u pour se d\u00e9marquer et \u00e9viter les clich\u00e9s, en mettant en avant l’imagerie de saveur plut\u00f4t que la repr\u00e9sentation du produit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Parce que les ingr\u00e9dients sont au c\u0153ur de la promesse de la marque, nous les avons mis en avant pour compl\u00e9ter l’histoire avec un impact sensoriel et de la fiert\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n
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\n \"\"\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tout en conservant le caract\u00e8re reconnaissable de la marque, elle capte d\u00e9sormais l’\u00e9nergie des personnes optimistes et bienveillantes qui la dirigent. Les nouvelles h\u00e9doniques de la marque Hope permettent d\u00e9sormais de communiquer efficacement le message de la marque dans un monde multicanal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vous aussi, saisissez l'opportunit\u00e9 de faire rayonner votre marque !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Contactez-nous !<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[256],"industry":[290],"services":[264],"project_tags":[],"class_list":["post-27614","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-food-beverage","services-packaging"],"acf":[],"lang":"fr","translations":{"fr":27614,"en":27109},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27614\/revisions"}],"predecessor-version":[{"id":27684,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/27614\/revisions\/27684"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=27614"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=27614"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=27614"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=27614"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=27614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}