{"id":28396,"date":"2023-12-07T12:41:51","date_gmt":"2023-12-07T11:41:51","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=28396"},"modified":"2024-01-17T18:35:50","modified_gmt":"2024-01-17T17:35:50","slug":"la-piadineria","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/la-piadineria\/","title":{"rendered":"La Piadineria"},"content":{"rendered":"\t\t
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\/ CONTEXT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Fort de plus de 300 points de vente en Italie, La Piadineria souhaite s’imposer sur le march\u00e9 fran\u00e7ais, un terrain encore m\u00e9connu pour la marque. Face \u00e0 ce d\u00e9fi, CBA Paris a d\u00fb \u00e9laborer un concept marquant et adapt\u00e9 aux attentes sp\u00e9cifiques des consommateurs fran\u00e7ais, peu familiers avec le produit phare de La Piadineria : la piadina.<\/p>

CBA Design a red\u00e9fini l’identit\u00e9 de La Piadineria en France pour lui donner une image premium tout en mettant l’accent sur la fra\u00eecheur et la qualit\u00e9 de ses produits, pr\u00e9par\u00e9s minute. L\u2019agence a choisi de s’appuyer sur un storytelling tourn\u00e9 vers les origines de la marque et incarn\u00e9 par la signature “Le secret le mieux gard\u00e9 d’Italie”.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Du fast-food impersonnel \u00e0 la street food authentique.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La volont\u00e9 de La Piadineria de s’ouvrir au march\u00e9 fran\u00e7ais a conduit \u00e0 une r\u00e9invention compl\u00e8te de son concept. Fini le fast-food impersonnel, place \u00e0 la street food authentique. Les deux premi\u00e8res adresses \u00e0 Paris t\u00e9moignent de ce changement radical. En revisitant les codes italiens sans c\u00e9der aux clich\u00e9s, le restaurant adopte un style plus moderne tout en s’inspirant des ambiances de rue des petits villages italiens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ EXPRESSION CREATIVE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le concept retail \u00e9labor\u00e9 par CBA Design joue un r\u00f4le majeur dans cette nouvelle transformation.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La couleur terracotta domine, \u00e9voquant la chaleur m\u00e9diterran\u00e9enne et le vert vibrant de la nature. Les mat\u00e9riaux tels que le bois, la brique, et la c\u00e9ramique cr\u00e9ent une atmosph\u00e8re chaleureuse, renforc\u00e9e par une fa\u00e7ade ouverte invitant les clients \u00e0 entrer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Les guirlandes de style guinguette et les lumi\u00e8res rappelant des lanternes de rue conf\u00e8rent une touche conviviale et d\u00e9contract\u00e9e, invitant les convives \u00e0 profiter de l’exp\u00e9rience La Piadineria en plein air.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Avec deux adresses \u00e0 Paris en point de d\u00e9part, La Piadineria a des ambitions nationales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Du fast food \u00e0 la street food, du design \u00e0 l’exp\u00e9rience culinaire, La Piadineria promet une immersion totale dans l’authenticit\u00e9 italienne.<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vous avez un d\u00e9fi, un projet ou autre chose pour lequel vous avez besoin de soutien ?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tParlons-en !<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Contactez-nous !<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[674],"services":[268],"project_tags":[],"class_list":["post-28396","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-bars-restaurant","services-retail-architecture"],"acf":[],"lang":"fr","translations":{"fr":28396,"en":28530},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28396\/revisions"}],"predecessor-version":[{"id":29076,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28396\/revisions\/29076"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=28396"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=28396"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=28396"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=28396"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=28396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}