{"id":28530,"date":"2023-12-07T12:45:22","date_gmt":"2023-12-07T11:45:22","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&p=28530"},"modified":"2023-12-07T12:55:10","modified_gmt":"2023-12-07T11:55:10","slug":"la-piadineria","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/la-piadineria\/","title":{"rendered":"La Piadineria"},"content":{"rendered":"\t\t
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\/ CONTEXT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With over 300 restaurants in Italy, La Piadineria wants to establish itself in the French market, a field that is still unknown to the brand. Faced with this challenge, CBA Paris had to develop a striking concept that is adapted to the specific expectations of French consumers, who are not familiar with La Piadineria’s flagship product: the piadina.<\/span><\/p><\/div>

La Piadineria’s desire to open up to the French market has led to a complete reinvention of its concept. Gone is the impersonal fast food, in comes authentic street food. The two first addresses in Paris bear witness to this radical change. By revisiting Italian codes without giving in to clich\u00e9s, the restaurant adopts a more modern style while still being inspired by the street atmospheres of small Italian villages.<\/span><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\/ TRUE VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From fast food to authentic street food.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Piadineria’s desire to open up to the French market has led to a complete reinvention of its concept. Gone is the impersonal fast food, in comes authentic street food. The two first addresses in Paris bear witness to this radical change. By revisiting Italian codes without giving in to clich\u00e9s, the restaurant adopts a more modern style while still being inspired by the street atmospheres of small Italian villages.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/ CREATIVE EXPRESSION<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The retail concept developed by CBA Design plays a major role in this new transformation. <\/span><\/strong><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The terracotta color dominates, evoking the Mediterranean warmth and the vibrant green of nature. Materials such as wood, brick, and ceramic create a warm atmosphere, enhanced by an open fa\u00e7ade that invites customers in.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Guinguette-style garlands and street lantern-like lights give a friendly and relaxed touch, inviting guests to enjoy the La Piadineria experience outdoors.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With two addresses in Paris as a starting point, La Piadineria has national ambitions.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From fast food to street food, from design to the culinary experience, La Piadineria promises a total immersion in Italian authenticity.<\/span><\/b><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do you have a\u00a0challenge, a project, something else,<\/span>\u00a0for which you need support? <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tLet's talk about it!<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Contact us!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[385],"industry":[1114],"services":[435],"project_tags":[],"class_list":["post-28530","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-bars-restaurant","services-retail-architecture"],"acf":[],"lang":"en","translations":{"en":28530,"fr":28396},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28530\/revisions"}],"predecessor-version":[{"id":28538,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/28530\/revisions\/28538"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=28530"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=28530"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=28530"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=28530"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=28530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}