{"id":31656,"date":"2024-05-15T18:04:10","date_gmt":"2024-05-15T16:04:10","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=31656"},"modified":"2025-11-21T11:43:45","modified_gmt":"2025-11-21T10:43:45","slug":"maison-perrier","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/maison-perrier\/","title":{"rendered":"Maison Perrier"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31656\" class=\"elementor elementor-31656\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-120e124 elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default\" data-id=\"120e124\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8db36c1\" data-id=\"8db36c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9370d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9370d24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd460aa\" data-id=\"cd460aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b7bc1 elementor-widget elementor-widget-spacer\" data-id=\"52b7bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c6901 elementor-widget elementor-widget-heading\" data-id=\"95c6901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maison Perrier<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c7db2 elementor-widget elementor-widget-text-editor\" data-id=\"54c7db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow can an iconic heritage brand like Perrier innovate and attract a new generation without diluting its legendary essence?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb101e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb101e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5702882\" data-id=\"5702882\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c97fcd1 elementor-widget elementor-widget-image\" data-id=\"c97fcd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1282\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-1282x1400.jpg\" class=\"attachment-large size-large wp-image-42254\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-1282x1400.jpg 1282w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-1026x1120.jpg 1026w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-476x520.jpg 476w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-768x839.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-1407x1536.jpg 1407w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/CBA-Branding-Maison-Perrier-3-1876x2048.jpg 1876w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c8c0892\" data-id=\"c8c0892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0147f elementor-widget elementor-widget-heading\" data-id=\"3d0147f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b3922 elementor-widget elementor-widget-heading\" data-id=\"e0b3922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring possibilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-082fce4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"082fce4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c19f62\" data-id=\"5c19f62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180e5c2 elementor-widget elementor-widget-video\" data-id=\"180e5c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/938659131?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8695efb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8695efb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ac6348\" data-id=\"7ac6348\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-992cf6c elementor-widget elementor-widget-heading\" data-id=\"992cf6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CONTEXT &amp; CHALLENGE.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c049404\" data-id=\"c049404\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8851c elementor-widget elementor-widget-heading\" data-id=\"bb8851c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A pioneering legacy meets evolving tastes: bridging heritage with future relevance.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ed0d5 elementor-widget elementor-widget-accordion\" data-id=\"d0ed0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2191\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2191\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2191\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2191\"><p>For over 160 years, Perrier has stood as a global icon of sophisticated refreshment; its distinctive green bottle and effervescent bubbles being synonymous of French elegance and natural vitality. Perrier carved out a unique space in the mineral sparkling water market. However, even a titan like Perrier faced the imperative to evolve as consumer preferences shifted towards diverse, premium, and experience-driven options, and a new generation sought brands that resonated with their dynamic lifestyles.<\/p><p>The challenge wasn&#8217;t just about launching new products; it was about r<strong>eimagining the very concept of Perrier for the modern era, making a strategic shift into the broader premium beverage market.<\/strong> Perrier\u2019s established identity, while a powerful asset, presented a dilemma: how to strategically leverage its iconic status and stretch its equity to introduce innovative new premium beverages -from flavored options to energy-infused drinks- beyond its traditional sparkling water offering? The critical question was how to achieve this expansion without fragmenting its core identity or alienating its loyal base. The risk was clear: push too far and lose the heritage; stay too conservative and miss the opportunity to connect with a younger, more adventurous audience. <strong>The brand needed a versatile architecture that could house diverse expressions while maintaining an unmistakable Perrier signature.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27ba218 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"27ba218\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0542bee\" data-id=\"0542bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e9af3 elementor-widget elementor-widget-image\" data-id=\"75e9af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31501\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack1.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-599ddec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"599ddec\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-684915d\" data-id=\"684915d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9381694 elementor-widget elementor-widget-heading\" data-id=\"9381694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE OPPORTUNITY.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-30a49fb\" data-id=\"30a49fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af13a4b elementor-widget elementor-widget-heading\" data-id=\"af13a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unleashing Perrier\u2019s bold spirit and French art de vivre.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d6967 elementor-widget elementor-widget-accordion\" data-id=\"a2d6967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1701\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1701\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1701\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1701\"><p>For over a century, Perrier has stood at the crossroads of French elegance, daring style and a taste for the extraordinary, from its iconic green silhouette to its playful, art-driven campaigns.<\/p><p>We identified a unique opportunity to <strong>elevate this heritage into a dynamic brand world: a &#8220;Maison&#8221;, a curated house of premium sparkling experiences.<\/strong> This concept offers a versatile home for innovation, allowing each new creation to express a distinct personality, while remaining unmistakably Perrier. By anchoring Maison Perrier in both French savoir-faire and art de vivre, we position it as more than a beverage brand: <strong>it becomes a cultural curator, inviting discovery, inspiring new occasions, and engaging a new generation of connoisseurs.<\/strong> The market is ready for imaginative, premium sparkling beverages, and Perrier has the heritage, credibility, and creative audacity to lead the way.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ef71ce elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ef71ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a2f92\" data-id=\"68a2f92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55d3ccc elementor-widget elementor-widget-image\" data-id=\"55d3ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg\" class=\"attachment-large size-large wp-image-31506\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-2-1.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44282c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44282c9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c65c3f\" data-id=\"0c65c3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd15412 elementor-widget elementor-widget-heading\" data-id=\"dd15412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e24a9b\" data-id=\"0e24a9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c45e6 elementor-widget elementor-widget-heading\" data-id=\"e0c45e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring possibilities to cultivate a new generation of connoisseurs. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230df39 elementor-widget elementor-widget-accordion\" data-id=\"230df39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3671\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3671\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3671\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3671\"><p>Our Unordinary Idea wasn&#8217;t just about new packaging or a product extension; it was <strong>a fundamental shift in how Perrier could expand its iconic presence.<\/strong> We proposed transforming the brand from a singular, albeit iconic, sparkling water into\u00a0<strong>&#8220;Maison Perrier, a House of inspiring possibilities\u201d.<\/strong>\u00a0This idea transcended a simple product line, establishing <strong>an overarching brand architecture designed to embrace and curate its evolving portfolio.<\/strong><\/p><ul><li><strong>Elevated the brand:<\/strong>positioned Perrier as a curator of diverse, premium sparkling experiences, not just a producer of one.<\/li><\/ul><ul><li><strong>Ignited innovation:<\/strong>\u00a0provided a conceptual &#8220;home&#8221; for future product development, encouraging creative exploration without diluting the core.<\/li><li><strong>Resonated with culture:<\/strong>\u00a0tapped into the cultural cachet of a &#8220;Maison&#8221; (house\/fashion house) \u2013implying craftsmanship, curated collections, and a distinct point of view.<\/li><li><strong>Empowered the audience:<\/strong>\u00a0invited consumers to explore and discover, positioning them as connoisseurs within this &#8220;House.&#8221;<\/li><\/ul><p>This Unordinary Idea was clear, evocative, and deeply rooted in Perrier&#8217;s heritage while boldly pushing against category norms, making it unforgettable and igniting execution across every touchpoint.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8921baa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8921baa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0afe0e7\" data-id=\"0afe0e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b61a7b elementor-widget elementor-widget-image\" data-id=\"2b61a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/P5-1.jpg\" class=\"attachment-large size-large wp-image-42256\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/P5-1.jpg 450w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/P5-1-293x520.jpg 293w\" sizes=\"(max-width: 450px) 100vw, 450px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0139e38\" data-id=\"0139e38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a8951 elementor-widget elementor-widget-image\" data-id=\"a2a8951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/maison-perrier-14-1.jpg\" class=\"attachment-large size-large wp-image-42257\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/maison-perrier-14-1.jpg 681w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/05\/maison-perrier-14-1-443x520.jpg 443w\" sizes=\"(max-width: 681px) 100vw, 681px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01ff99b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01ff99b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cc42b00\" data-id=\"cc42b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12f4cdb elementor-widget elementor-widget-heading\" data-id=\"12f4cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE CREATIVE SOLUTION.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6610ae9\" data-id=\"6610ae9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d6a636 elementor-widget elementor-widget-heading\" data-id=\"9d6a636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crafting the architecture of inspiration. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62b369 elementor-widget elementor-widget-accordion\" data-id=\"b62b369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1911\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1911\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1911\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1911\"><p>To bring the &#8220;House of inspiring possibilities&#8221; to life, we developed a comprehensive brand identity system for Maison Perrier.<\/p><ul><li><strong>Naming &amp; logotype:<\/strong>\u00a0the introduction of &#8220;Maison Perrier&#8221; itself, accompanied by a refined logotype that balanced heritage with contemporary elegance.<\/li><\/ul><ul><li><strong>Flexible design system:<\/strong> we conceived each new product range (Forever, Chic, Magnetic Juice, Energize) as a distinct franchise, &#8220;room \/ universe&#8221;, within the Maison. This strategic approach allows for unique visual expressions for each range -from sophisticated and understated to vibrant and energetic- while ensuring a cohesive brand family, and crucially, provides a robust framework for developing future products under these distinct franchises. The ranges include natural flavours, fruit juice, and natural caffeine, catering to diverse preferences.<\/li><\/ul><ul><li><strong>Packaging as storytelling:<\/strong>\u00a0packaging became a canvas for discovery, utilising Perrier&#8217;s iconic assets (the bottle shape, the bubbles, the crest, and a touch of ownable Perrier green) in liberated and creative ways. Each design hinted at the unique taste experience within, inviting exploration.<\/li><li><strong>Brand guidelines:<\/strong>\u00a0comprehensive guidelines were developed to ensure consistency and creative freedom across all future applications, from digital platforms to retail environments.<\/li><li><strong>Retail experiences:<\/strong>\u00a0the identity extended to conceptual retail experiences, transforming shopping into an immersive journey through the &#8220;Maison,&#8221; fostering discovery and engagement.<\/li><\/ul><p><strong>The design solution masterfully balanced reverence for Perrier&#8217;s heritage with a forward-looking vision, ensuring the brand&#8217;s creative dimension was unleashed while remaining true to its iconic DNA.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02b2c16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02b2c16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c424e76\" data-id=\"c424e76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dcdcf3 elementor-widget elementor-widget-image\" data-id=\"7dcdcf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31494\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/logo-MP.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af30947 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af30947\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bea62d\" data-id=\"2bea62d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f524cee elementor-widget elementor-widget-video\" data-id=\"f524cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/938677705?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bdace2c\" data-id=\"bdace2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfc9c0 elementor-widget elementor-widget-video\" data-id=\"4cfc9c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/938677898?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33733a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"33733a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2de0288\" data-id=\"2de0288\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e05af3f elementor-widget elementor-widget-video\" data-id=\"e05af3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/938679295?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ab6eb2c\" data-id=\"ab6eb2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acaeb3c elementor-widget elementor-widget-video\" data-id=\"acaeb3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/938685661?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf451e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cf451e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e352680\" data-id=\"e352680\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6efc3d elementor-widget elementor-widget-image\" data-id=\"c6efc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31539\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-018c7e4 elementor-widget elementor-widget-image\" data-id=\"018c7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-1400x788.jpg\" class=\"attachment-large size-large wp-image-31540\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-Mockup-2.jpg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b2f521 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5b2f521\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c26410d\" data-id=\"c26410d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd68905 elementor-widget elementor-widget-video\" data-id=\"bd68905\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/926194117?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbda62e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bbda62e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef11d66\" data-id=\"ef11d66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca81c9 elementor-widget elementor-widget-image\" data-id=\"aca81c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31504\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/MP-pack-4.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0718485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0718485\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d8a6b0\" data-id=\"4d8a6b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e15b1d5 elementor-widget elementor-widget-heading\" data-id=\"e15b1d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE RESULTS.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63ac659\" data-id=\"63ac659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2994815 elementor-widget elementor-widget-heading\" data-id=\"2994815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A new chapter for an icon, driving growth and engagement.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f31b1 elementor-widget elementor-widget-accordion\" data-id=\"c0f31b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2021\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2021\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2021\"><p>The launch of Maison Perrier has successfully strengthened the brand&#8217;s market position, demonstrating its capacity for innovation and relevance in a competitive landscape. By establishing a flexible and inspiring brand architecture, Perrier is now poised to:<\/p><ul><li><strong>Expanding the brand footprint in 80+ countries, introducing a new generation to a curated portfolio of premium sparkling experiences.<\/strong><\/li><li><strong>Enhanced brand relevance &amp; engagement:<\/strong> the vibrant visual identity and &#8220;House of Inspiring Possibilities&#8221; narrative resonate strongly with a younger demographic, attracting new consumers while maintaining loyalty among existing ones. &#8211;<\/li><li><strong>Strategic platform for innovation:<\/strong>\u00a0Maison Perrier serves as a robust and flexible framework for continuous product development, allowing the brand to explore new segments and occasions without diluting its core identity. This strategic foresight ensures Perrier remains at the forefront of beverage innovation.<\/li><li><strong>Contribution to overall brand growth:<\/strong>\u00a0Perrier, as a key brand within Nestl\u00e9 Waters &amp; Premium Beverages, continues to contribute to strong organic growth in major markets (Nestl\u00e9&#8217;s 2024 financial reports). Maison Perrier&#8217;s expansion into new categories and demographics, particularly within the premium beverages segment, plays a vital role in this sustained performance, proving the commercial impact of its brand evolution strategy.<\/li><li><strong>Industry recognition<\/strong>:<strong>\u00a0<\/strong>The innovative brand identity and packaging design for Maison Perrier have garnered significant industry acclaim, being\u00a0<strong>shortlisted at the prestigious <a href=\"https:\/\/pentawards.com\/live\/en\/page\/home\" target=\"_blank\" rel=\"noopener\">Pentawards 2025<\/a> in the Packaging Brand Identity Project category.<\/strong>\u00a0This recognition underscores the exceptional quality and strategic impact of the creative solution.<\/li><li><strong>Future-proofing an icon:<\/strong>\u00a0by successfully evolving from a single product into a dynamic lifestyle brand with a diverse portfolio, Maison Perrier ensures the enduring appeal and commercial contribution of the Perrier brand for decades to come, proving that heritage can be a springboard for future innovation.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7065a58 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7065a58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99607cb\" data-id=\"99607cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eeffd6 elementor-widget elementor-widget-image\" data-id=\"5eeffd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-1400x788.jpeg\" class=\"attachment-large size-large wp-image-31545\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-1400x788.jpeg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-1120x630.jpeg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-520x293.jpeg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-768x432.jpeg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1-1536x864.jpeg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Retail-MP-1.jpeg 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef13e1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef13e1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a00b950\" data-id=\"a00b950\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-853cb19 elementor-widget elementor-widget-heading\" data-id=\"853cb19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1db85 elementor-widget elementor-widget-post-info\" data-id=\"0b1db85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7937be4 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Activation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Identity<\/span>, <span class=\"elementor-post-info__terms-list-item\">Packaging<\/span>, <span class=\"elementor-post-info__terms-list-item\">Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c0f63c\" data-id=\"6c0f63c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-944b492 elementor-widget elementor-widget-heading\" data-id=\"944b492\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d873b9 elementor-widget elementor-widget-post-info\" data-id=\"0d873b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52b23f8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Food &amp; Beverage<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8150043\" data-id=\"8150043\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee93c4c elementor-widget elementor-widget-heading\" data-id=\"ee93c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"white-space: normal\">BUSINESS NEED<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f5430 elementor-widget elementor-widget-post-info\" data-id=\"e9f5430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-75368b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Innovation<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d869a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d869a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-431a52f\" data-id=\"431a52f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98fadc9 elementor-widget elementor-widget-heading\" data-id=\"98fadc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to unlock your brand's potential through strategic branding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02b289b cba-button-red elementor-align-left animated-fast elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-cba-boutons\" data-id=\"02b289b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">LET'S GET IN TOUCH.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e10a1b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e10a1b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a78913\" data-id=\"3a78913\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac0098 elementor-widget elementor-widget-cba-related-projects-v2\" data-id=\"1ac0098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-related-projects-v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                              <div class=\"related-projects\">\n                  <h2>Projets relatifs<span>.<\/span><\/h2>\n                  <div class=\"elementor-container\">\n                    <div class=\"elementor-row\">\n                                                                  <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                      <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/perrier-starck\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/11\/Perrier-carre.png)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">Perrier<\/p>\n          <p style=\"\">PERRIER + STARCK<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                                                        <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                      <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/tropicana\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/10\/tropicana10.png)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">TROPICANA<\/p>\n          <p style=\"\">Exotic freshness<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                              <\/div>\n                  <\/div>\n                <\/div>\n                            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[379],"industry":[399],"services":[419,427,431,3916],"project_tags":[5873],"class_list":["post-31656","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-activation","services-identity","services-packaging","services-branding","project_tags-perrier"],"acf":[],"lang":"en","translations":{"en":31656,"fr":31461},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/31656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/31656\/revisions"}],"predecessor-version":[{"id":42280,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/31656\/revisions\/42280"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=31656"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=31656"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=31656"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=31656"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=31656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}