{"id":35051,"date":"2024-10-10T01:57:01","date_gmt":"2024-10-09T23:57:01","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=35051"},"modified":"2026-01-06T17:38:11","modified_gmt":"2026-01-06T16:38:11","slug":"nescafe","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/nescafe\/","title":{"rendered":"NESCAF\u00c9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35051\" class=\"elementor elementor-35051\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-145b90f elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default\" data-id=\"145b90f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d60d978\" data-id=\"d60d978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46e4b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46e4b0e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c29a1b5\" data-id=\"c29a1b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d42e64a elementor-widget elementor-widget-spacer\" data-id=\"d42e64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d585518 elementor-widget elementor-widget-heading\" data-id=\"d585518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nescaf\u00e9 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1d467 elementor-widget elementor-widget-text-editor\" data-id=\"3e1d467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow a purpose-led, experience-first brand system reignited a global icon like Nescaf\u00e9, unifying its vast portfolio and empowering every coffee lover to shape their perfect moment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9cf54a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9cf54a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ec34290\" data-id=\"ec34290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5116abd elementor-widget elementor-widget-image\" data-id=\"5116abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"799\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/cover.png\" class=\"attachment-full size-full wp-image-42298\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/cover.png 799w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/cover-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/cover-768x769.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a587fcc\" data-id=\"a587fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe6282 elementor-widget elementor-widget-heading\" data-id=\"9fe6282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beca950 elementor-widget elementor-widget-heading\" data-id=\"beca950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring <br>your world, your way.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5a18a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c5a18a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2d13f9\" data-id=\"a2d13f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da633b7 elementor-widget elementor-widget-video\" data-id=\"da633b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1071792122?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=509715f162#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cae98e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cae98e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e0e7d2\" data-id=\"2e0e7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2a8a9 elementor-widget elementor-widget-heading\" data-id=\"ae2a8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE CHALLENGE.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfd3d0b\" data-id=\"dfd3d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55964c4 elementor-widget elementor-widget-heading\" data-id=\"55964c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From a fragmented legacy to a unified future: the quest for one Nescaf\u00e9.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c740af elementor-widget elementor-widget-accordion\" data-id=\"7c740af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1301\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1301\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1301\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1301\"><p>Nescaf\u00e9, a name synonymous with coffee for generations, stands as one of the world&#8217;s most beloved brands, boasting an unparalleled presence across diverse markets, formats, and price points. This sheer scale, while a testament to its enduring strength, had also become its greatest complexity. Over time, a natural fragmentation emerged across countless sub-brands, categories, and localized executions. The result? <strong>A diluted perception where the singular, powerful essence of Nescaf\u00e9 was increasingly lost amidst a sea of distinct offerings.<\/strong> While the brand\u2019s purpose, &#8220;Make Your World,&#8221; resonated deeply, its expression often lacked consistency and tangible impact across the myriad consumer touchpoints.<\/p><p>Our pivotal challenge was to shepherd Nescaf\u00e9 through a transformative shift: <strong>moving beyond a product-first mentality to embrace a truly\u00a0experience-first brand world<\/strong>. This ambitious undertaking required us to:<\/p><ul><li><strong>Unify a sprawling global portfolio<\/strong>\u00a0under a single, deeply human-centric idea.<\/li><li><strong>Strike a delicate balance<\/strong>\u00a0between global strategic coherence and the need for vibrant local creative expression.<\/li><li><strong>Translate the powerful &#8220;Make Your World&#8221; purpose<\/strong>\u00a0into clear, repeatable, and universally understood codes, adaptable for every occasion and audience.<\/li><li><strong>Future-proof the iconic brand<\/strong>\u00a0for continuous innovation, seamlessly integrating new formats, emerging rituals, and novel experiences without ever diluting Nescaf\u00e9\u2019s core accessibility and cherished versatility.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6962bc1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6962bc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f150fdd\" data-id=\"f150fdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ded7da8 elementor-widget elementor-widget-video\" data-id=\"ded7da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017452539?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-127a66f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"127a66f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-94458e4\" data-id=\"94458e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7091b9e elementor-widget elementor-widget-heading\" data-id=\"7091b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE OPPORTUNITY.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a17a948\" data-id=\"a17a948\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2a7bae elementor-widget elementor-widget-heading\" data-id=\"a2a7bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlocking the Nescaf\u00e9's promise: a modular universe of coffee experiences.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02c71c0 elementor-widget elementor-widget-accordion\" data-id=\"02c71c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2911\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2911\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2911\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2911\"><p>The pulse of contemporary culture revealed a profound insight: coffee is no longer merely a beverage; it has evolved into a deeply personal ritual, a daily act that profoundly expresses mood, mindset, and individual identity. For Nescaf\u00e9, this cultural shift presented an unparalleled opportunity. By moving beyond functional features, we could craft an immersive &#8220;experience world&#8221; that genuinely empowers people to curate their coffee moments, exactly &#8220;their way.&#8221;<\/p><p>Our strategy hinged on defining a modular portfolio around universal human experiences -not just product features-, providing every market with a shared language and a versatile toolkit. This framework would allow Nescaf\u00e9 to authentically flex from the invigorating kickstart of an\u00a0<strong>energizing morning<\/strong>\u00a0to the serene comfort of a\u00a0<strong>mindful evening<\/strong>, from the thrill of\u00a0<strong>curiosity-led discovery<\/strong>\u00a0to the luxurious depth of\u00a0<strong>indulgent immersion<\/strong>.<\/p><p>We meticulously codified four universal experience pillars that Nescaf\u00e9 could credibly and powerfully own:<\/p><ul><li><strong>Stimulating:<\/strong>For those energizing moments that seize the day and fuel momentum.<\/li><li><strong>Immersive:<\/strong>Rich, indulgent experiences that invite comfort, warmth, and profound depth.<\/li><li><strong>Discovery:<\/strong>Curiosity-driven journeys through origins, diverse flavors, new rituals, and emerging trends.<\/li><li><strong>Wellbeing:<\/strong>Balanced, mindful choices that feel lighter, cleaner, and authentically restorative.<\/li><\/ul><p>These pillars provide not only crucial clarity for brand architecture but also boundless creativity for execution, all firmly anchored in Nescaf\u00e9&#8217;s enduring promise of accessibility and versatility for all.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6b3dfc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b6b3dfc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd97840\" data-id=\"dd97840\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-333c787 elementor-widget elementor-widget-image\" data-id=\"333c787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1422\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1.jpg\" class=\"attachment-full size-full wp-image-42302\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1.jpg 1422w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-MIXES-1-768x432.jpg 768w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a0a70 elementor-widget elementor-widget-video\" data-id=\"08a0a70\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017454319?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c3d8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c3d8dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e915a7a\" data-id=\"e915a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-023519a elementor-widget elementor-widget-heading\" data-id=\"023519a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7197593\" data-id=\"7197593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67d30c2 elementor-widget elementor-widget-heading\" data-id=\"67d30c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inspiring your world, your way. <br>Nescaf\u00e9, a catalyst for coffee artistry.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e65c51e elementor-widget elementor-widget-accordion\" data-id=\"e65c51e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2411\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2411\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2411\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2411\"><p>Our Unordinary Idea transcends traditional product marketing, fundamentally reframing Nescaf\u00e9 from simply &#8220;coffee in a cup&#8221; to the ultimate\u00a0<strong>enabler of life&#8217;s diverse coffee experiences<\/strong>. &#8220;Inspiring your world, your way&#8221; is more than a slogan; it\u2019s a dynamic call to action, distilling the essence of &#8220;Make Your World&#8221; into an active behavior: to empower, engage, and inspire individuals to intuitively shape their unique coffee rituals on their own terms.<\/p><p>This idea is inherently inclusive and exceptionally versatile, built to thrive in every context, resonate across generations, and adapt to diverse occasions. Yet, it remains powerfully specific, igniting precise execution through our four distinct experience pillars. It boldly positions Nescaf\u00e9 not merely as a provider of products, but as a genuine catalyst for personal expression and unforgettable experiences, inviting everyone to discover and celebrate their perfect coffee moment.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8aa66d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f8aa66d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48904e3\" data-id=\"48904e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5613dea elementor-widget elementor-widget-image\" data-id=\"5613dea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/0-coffee-lovers-nescafe.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d8148f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d8148f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f21089b\" data-id=\"f21089b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cd211 elementor-widget elementor-widget-heading\" data-id=\"71cd211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE CREATIVE SOLUTION.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fc6c03\" data-id=\"9fc6c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ade796 elementor-widget elementor-widget-heading\" data-id=\"5ade796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The art of cohesion. <br>Designing a modular experience world: four pillars, one brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dad2e03 elementor-widget elementor-widget-accordion\" data-id=\"dad2e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2291\"><p>To breathe vibrant life into the &#8220;Inspiring your world, your way&#8221; concept, we created a sophisticated, yet profoundly practical and immersive brand system. This system empowers markets worldwide to effortlessly adopt and run with the new vision, all while unequivocally preserving the unmistakable Nescaf\u00e9 signature.<\/p><ul><li><strong>Brand architecture around experiences:<\/strong>\u00a0We meticulously reframed the entire portfolio from a product-first to an\u00a0<strong>experience-first paradigm<\/strong>. Now, every Nescaf\u00e9 range, format, and innovation intuitively ladders into one of the four defined pillars. This strategic approach established clear navigation, intuitive naming logic, and precise guardrails, preventing overlap while fostering unprecedented creative stretch across the global brand family.<\/li><li><strong>Distinctive assets, retained and elevated:<\/strong>\u00a0The iconic Nescaf\u00e9 wordmark and accent were reverently retained as the unwavering constant signature, connecting every facet of this new world. We redefined &#8220;Nescaf\u00e9 Red&#8221; not as a blanket application, but as the pulsating rhythm that visually connects the pillars, used dynamically to emphasize key moments. Furthermore, we crafted an ownable, subtle motion behavior \u2013a warm accent and gentle settle\u2013 elegantly echoing the sensory delights of steam, the pour of coffee, and the mindful pause.<\/li><li><strong>Experience codes for each pillar:<\/strong>\u00a0We developed distinct visual and verbal codes that brought each pillar to life with sensory richness:<ul><li><strong>Stimulating:<\/strong>\u00a0Characterized by high-contrast colors, sharp, dynamic lighting, energetic motion graphics, confident headlines, and upbeat sonic cues. Photography vividly captures energy in action.<\/li><li><strong>Immersive:<\/strong>\u00a0Defined by deep, tactile textures, rich, inviting tones, slower, contemplative pacing, and indulgent macro details. Language invites comfort and the art of savoring.<\/li><li><strong>Discovery:<\/strong>\u00a0Features editorial layouts, evocative cartographic and origin cues, layered typography, and playful motion. Storytelling sparks insatiable curiosity.<\/li><li><strong>Wellbeing:<\/strong>\u00a0Embraces spacious compositions, lighter palettes, abundant natural light, and calm, fluid motion. Language is clear, honest, and centered on balance and choice.<\/li><\/ul><\/li><li><strong>Verbal identity &amp; messaging system:<\/strong>\u00a0Our verbal identity cultivated a tone of voice that is inherently empowering and inclusive, with &#8220;your way&#8221; serving as the consistent, inviting promise. We developed modular messaging frameworks, intricately aligned to each pillar, spanning from functional benefits to profound emotional payoffs.<\/li><li><strong>System in action across touchpoints:<\/strong>\u00a0The new system dynamically transformed every consumer touchpoint:<ul><li><strong>Packaging:<\/strong>\u00a0Integrated 2D and 3D principles that flex vibrantly by pillar while maintaining a cohesive family aesthetic. Material finishes, colorways, and information hierarchy are all intrinsically tied to the experience codes.<\/li><li><strong>Digital <\/strong><em>(in collaboration with Publicis)<\/em><strong>:<\/strong>\u00a0Provided adaptable templates for social media, eCommerce, and content, incorporating distinct motion behaviors, editorial modules, and robust accessibility standards.<\/li><li><strong>Retail &amp; Environments:<\/strong>\u00a0Introduced intuitive wayfinding, point-of-sale displays, and merchandising that guide consumers by pillar, creating immersive micro-zones to stage moments of discovery.<\/li><li><strong>Activation <\/strong><em>(in collaboration with Publicis)<\/em><strong>:<\/strong>\u00a0Developed compelling influencer kits, impactful out-of-home campaigns, and experiential assets that translate the brand codes into lived rituals and shareable content.<\/li><li><strong>Governance &amp; enablement:<\/strong>\u00a0Comprehensive global guidelines and toolkits were developed, encompassing motion, photography, sonic cues, and extensive copy playbooks. Crucially, we implemented thorough onboarding and training programs for markets and partners, ensuring consistent application of the system while celebrating and empowering local relevance.<\/li><\/ul><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e390474 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e390474\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cadce7a\" data-id=\"cadce7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6f5c8e elementor-widget elementor-widget-spacer\" data-id=\"b6f5c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b1da7 elementor-widget elementor-widget-spacer\" data-id=\"12b1da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa69cc elementor-widget elementor-widget-image\" data-id=\"9fa69cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1007\" height=\"852\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_feves.png\" class=\"attachment-large size-large wp-image-34698\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_feves.png 1007w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_feves-520x440.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_feves-768x650.png 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44e1b99 elementor-widget elementor-widget-video\" data-id=\"44e1b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;yt_privacy&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017531560?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;dnt=true&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a286e elementor-widget elementor-widget-spacer\" data-id=\"c5a286e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-620d4aa\" data-id=\"620d4aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56db25e elementor-widget elementor-widget-image\" data-id=\"56db25e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1081\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_accent.png\" class=\"attachment-large size-large wp-image-34696\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_accent.png 960w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_accent-462x520.png 462w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_accent-768x865.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b247d elementor-widget elementor-widget-spacer\" data-id=\"d9b247d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28845eb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"28845eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"636\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-nescafe-accent-en.png\" class=\"attachment-large size-large wp-image-35077\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-nescafe-accent-en.png 674w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-nescafe-accent-en-520x491.png 520w\" sizes=\"(max-width: 674px) 100vw, 674px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a2ff29 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a2ff29\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8df313d\" data-id=\"8df313d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e9e391 elementor-widget elementor-widget-image\" data-id=\"4e9e391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1422\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT.jpg\" class=\"attachment-full size-full wp-image-42300\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT.jpg 1422w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/elementor\/thumbs\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL_TOOLKIT-520x293.jpg 1600w\" sizes=\"(max-width: 1422px) 100vw, 1422px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85bff0 elementor-widget elementor-widget-image\" data-id=\"b85bff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"51\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-1120x51.png\" class=\"attachment-medium size-medium wp-image-35079\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-1120x51.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-1400x64.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-520x24.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-768x35.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN-1536x70.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/1-texte-EN.png 1883w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51cb0b elementor-widget elementor-widget-image\" data-id=\"e51cb0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2921\" height=\"999\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1.png\" class=\"attachment-full size-full wp-image-34751\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1.png 2921w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-1120x383.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-1400x479.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-520x178.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-768x263.png 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-1536x525.png 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/nescafe_gammes-1-2048x700.png 2048w\" sizes=\"(max-width: 2921px) 100vw, 2921px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6621f6b elementor-widget elementor-widget-video\" data-id=\"6621f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017876100?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43bf131 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"43bf131\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-745c46c\" data-id=\"745c46c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-affcad3 elementor-widget elementor-widget-video\" data-id=\"affcad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017453230?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66992b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66992b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e695122\" data-id=\"e695122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2771699 elementor-widget elementor-widget-image\" data-id=\"2771699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"1001\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/roastery-logo.png\" class=\"attachment-large size-large wp-image-34964\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/roastery-logo.png 1001w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/roastery-logo-520x520.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/roastery-logo-768x768.png 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eda9b21\" data-id=\"eda9b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e888f elementor-widget elementor-widget-video\" data-id=\"64e888f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/1017974473?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c662d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c662d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9a213\" data-id=\"8a9a213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef3c30 elementor-widget elementor-widget-image\" data-id=\"eef3c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD-1400x788.jpg\" class=\"attachment-large size-large wp-image-42301\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE-PENTAWARDS-GLOBAL_250325_GLOBAL-RTD.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf45a8 elementor-widget elementor-widget-image\" data-id=\"0bf45a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence-1400x788.jpg\" class=\"attachment-large size-large wp-image-42304\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/10\/NESCAFE_RTD_indulgence.jpg 1422w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1b58e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1b58e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53263e9\" data-id=\"53263e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e61a0 elementor-widget elementor-widget-heading\" data-id=\"f3e61a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE RESULTS.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1413296\" data-id=\"1413296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e9c4ed elementor-widget elementor-widget-heading\" data-id=\"8e9c4ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A unified world, igniting growth: Nescaf\u00e9's global renaissance.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0523073 elementor-widget elementor-widget-accordion\" data-id=\"0523073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5381\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5381\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5381\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5381\"><p>The implementation of this experience-first brand system has not merely rebranded Nescaf\u00e9; it has spearheaded a global renaissance, delivering clarity, coherence, and unprecedented creativity at scale.<\/p><ul><li><strong>A unified brand world:<\/strong>\u00a0The experience-first architecture has furnished every market with a shared, intuitive language, ensuring Nescaf\u00e9 remains instantly recognizable while unlocking vibrant local expression. This strategic unity has fortified the brand&#8217;s global presence.<\/li><li><strong>Faster, better execution:<\/strong>\u00a0The robust toolkits and clear codes have dramatically reduced briefing times and significantly improved consistency across packaging, digital platforms, retail environments, and activation campaigns worldwide.<\/li><li><strong>Enhanced portfolio elasticity:<\/strong>\u00a0The modular system has empowered innovations and new occasions to land with exceptional clarity and impact \u2013from energizing mornings to indulgent treats, from mindful choices to curiosity-led explorations, demonstrating the brand&#8217;s adaptive strength.<\/li><li><strong>Inclusive by design:<\/strong>\u00a0The pervasive &#8220;your way&#8221; language and accessible codes intrinsically ensure the Nescaf\u00e9 brand resonates with everyone, fostering a deep connection across generations, contexts, and diverse cultures.<\/li><\/ul><p>Nescaf\u00e9 finally has a world that brings Make Your World to life -clear enough to unify the brand, flexible enough to let every market inspire people their way.<\/p><p><strong>This visionary approach is already powering successful launches and activations across key markets, strengthening Nescaf\u00e9&#8217;s brand equity while simultaneously carving out fertile ground for future innovations \u2013such as the successful <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/nescafe-espresso-concentrate\/\" target=\"_blank\" rel=\"noopener\">Nescaf\u00e9 Espresso Concentrate<\/a> one. It stands as compelling proof that a coherent, experience-driven brand world is not just an aspiration, but a powerful engine for sustained growth, all without compromising Nescaf\u00e9\u2019s essential accessibility and beloved character.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fed4418 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed4418\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-18f0744\" data-id=\"18f0744\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a087b68 elementor-widget elementor-widget-heading\" data-id=\"a087b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ffc18 elementor-widget elementor-widget-post-info\" data-id=\"78ffc18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7937be4 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Activation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Identity<\/span>, <span class=\"elementor-post-info__terms-list-item\">Innovation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Packaging<\/span>, <span class=\"elementor-post-info__terms-list-item\">Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ac2c78\" data-id=\"1ac2c78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e75dab0 elementor-widget elementor-widget-heading\" data-id=\"e75dab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-125379d elementor-widget elementor-widget-post-info\" data-id=\"125379d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52b23f8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Food &amp; Beverage<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-48e6657\" data-id=\"48e6657\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e520f elementor-widget elementor-widget-heading\" data-id=\"23e520f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"white-space: normal\">BUSINESS NEED<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf482 elementor-widget elementor-widget-post-info\" data-id=\"7baf482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-75368b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Innovation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Premiumisation<\/span>, <span class=\"elementor-post-info__terms-list-item\">Stretching<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c57f244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c57f244\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-912bbf0\" data-id=\"912bbf0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6beed elementor-widget elementor-widget-heading\" data-id=\"3c6beed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to unlock your brand's potential through strategic branding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66f703 cba-button-red elementor-align-left animated-fast elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-cba-boutons\" data-id=\"b66f703\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">LET'S GET IN TOUCH.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f099004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f099004\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52548a9\" data-id=\"52548a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc3822f elementor-widget elementor-widget-cba-related-projects-v2\" data-id=\"dc3822f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-related-projects-v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                              <div class=\"related-projects\">\n                  <h2>Projets relatifs<span>.<\/span><\/h2>\n                  <div class=\"elementor-container\">\n                    <div class=\"elementor-row\">\n                                                                  <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                      <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/nescafe-farmers-origins\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2021\/10\/Nescafe\u0301_farmers-origins_1200x630.jpg)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">Nescaf\u00e9<\/p>\n          <p style=\"\">Farmers Origins<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                                                        <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                          <div class=\"price \">\n            Pentawards 2025 - shortlist          <\/div>\n              <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/nescafe-espresso-concentrate\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2025\/08\/NESCAFE_ESPRESSO_CONCENTRATE_1.png)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">Nescaf\u00e9<\/p>\n          <p style=\"\"> Nescaf\u00e9 Espresso Concentrate<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                              <\/div>\n                  <\/div>\n                <\/div>\n                            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[379,381,387],"industry":[399],"services":[419,427,429,431,3916],"project_tags":[6295],"class_list":["post-35051","projets","type-projets","status-publish","hentry","business_needs-innovation","business_needs-premiumisation","business_needs-stretching","industry-food-beverage","services-activation","services-identity","services-innovation","services-packaging","services-branding","project_tags-nescafe"],"acf":[],"lang":"en","translations":{"en":35051,"fr":34647},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/35051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":4,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/35051\/revisions"}],"predecessor-version":[{"id":42363,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/35051\/revisions\/42363"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=35051"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=35051"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=35051"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=35051"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=35051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}