{"id":37772,"date":"2025-07-23T17:39:57","date_gmt":"2025-07-23T15:39:57","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=37772"},"modified":"2025-11-18T15:11:36","modified_gmt":"2025-11-18T14:11:36","slug":"biodea-branding","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/biodea-branding\/","title":{"rendered":"Biodea, beauty essence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37772\" class=\"elementor elementor-37772\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf6fd00 elementor-section-height-min-height elementor-section-items-stretch elementor-section-full_width elementor-section-height-default\" data-id=\"cf6fd00\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3664035\" data-id=\"3664035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f3c3cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3c3cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46b6fe1\" data-id=\"46b6fe1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-846a555 elementor-widget elementor-widget-spacer\" data-id=\"846a555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb726f elementor-widget elementor-widget-heading\" data-id=\"bdb726f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Biodea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6677d1 elementor-widget elementor-widget-text-editor\" data-id=\"b6677d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHow radical transparency and minimalist design can redefine professional beauty and connect with discerning consumers seeking authentic well-being.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4ccb8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4ccb8b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce9c944\" data-id=\"ce9c944\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e2797 elementor-widget elementor-widget-image\" data-id=\"14e2797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"1225\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-1400x1225.webp\" class=\"attachment-large size-large wp-image-37790\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-1400x1225.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-1120x980.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-520x455.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-768x672.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-1536x1344.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-09b-pack-occhi-2048x1791.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-681e0cd\" data-id=\"681e0cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a76e9e0 elementor-widget elementor-widget-heading\" data-id=\"a76e9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a5ef3 elementor-widget elementor-widget-heading\" data-id=\"57a5ef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The essential truth of beauty. Stripped bare.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c12b94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c12b94d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2632a23\" data-id=\"2632a23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c372aa elementor-widget elementor-widget-image\" data-id=\"7c372aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood.webp\" class=\"attachment-full size-full wp-image-37778\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood.webp 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-1120x630.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-1400x788.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-520x293.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-768x432.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-1536x864.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-01-mood-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ffed6f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffed6f3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a5b1415\" data-id=\"a5b1415\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffcc80 elementor-widget elementor-widget-heading\" data-id=\"5ffcc80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CONTEXT &amp; CHALLENGE.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b24f349\" data-id=\"b24f349\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-990cfce elementor-widget elementor-widget-heading\" data-id=\"990cfce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A pioneering legacy facing brand commoditization. How to re-root an icon in its authentic truth?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc438ba elementor-widget elementor-widget-accordion\" data-id=\"fc438ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2641\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2641\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2641\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2641\"><p>For years, Biodea stood as the esteemed cosmetic brand for professionals within Golmar, a European powerhouse in hygiene products. With extensive distribution across Italy and Europe, Golmar&#8217;s proprietary network ensured Biodea reached its target audience with a promise built on two pillars: <strong>the high efficacy of its natural active ingredient formulas and a steadfast philosophy of simplicity and purity.<\/strong><\/p><p>However, a critical disconnect was emerging. The brand\u2019s previous identity, rooted in traditional notions of beauty, depicted an aesthetic extreme -often leaning into the &#8220;goddess of beauty&#8221; archetype, emphasizing appearance over essence. <strong>This approach was increasingly at odds with a rapidly evolving beauty landscape<\/strong>. Insights from beauty professionals revealed a profound shift: modern beauty is no longer perceived as a luxury or a mere outward display, but as an expression of inner essence, truth, and soul. Professionals themselves were transitioning from mere aestheticians to holistic consultants, guiding clients towards deep well-being.<\/p><p>The challenge for Biodea was stark: <strong>how could a brand with such a strong foundation in efficacy shed its ornamental past, transcend its established image, and embrace this new, authentic definition of beauty?<\/strong> <strong>How could it become a technical tool that truly empowered professionals and resonated with a generation craving substance, transparency, and holistic well-being over superficial style?<\/strong> The brand risked becoming another voice in a crowded market if it couldn&#8217;t articulate its genuine heritage and commitment to essential effectiveness in a way that felt both credible and captivating.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e61de elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"74e61de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d42a443\" data-id=\"d42a443\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a895d18 elementor-widget elementor-widget-image\" data-id=\"a895d18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1296\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-1400x1296.webp\" class=\"attachment-large size-large wp-image-37800\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-1400x1296.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-1120x1037.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-520x481.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-768x711.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-1536x1422.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15b-magazine-2048x1896.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abfcb09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abfcb09\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57a5561\" data-id=\"57a5561\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b894568 elementor-widget elementor-widget-heading\" data-id=\"b894568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE OPPORTUNITY.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1772ddf\" data-id=\"1772ddf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b687c03 elementor-widget elementor-widget-heading\" data-id=\"b687c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlocking authentic beauty: empowering professionals for holistic well-being.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0c5c62 elementor-widget elementor-widget-accordion\" data-id=\"b0c5c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1851\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1851\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1851\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1851\"><p>This cultural shift presented an unparalleled opportunity to redefine Biodea&#8217;s role. <strong>By recognizing that the demand was no longer just aesthetic but holistic, we identified a clear path for the brand to move beyond conventional imagery. The opportunity lay in positioning Biodea as the essential partner for professionals to unlock\u00a0authenti<em>c<\/em>\u00a0beauty: beauty that stems from efficacy, purity, and a deep understanding of well-being<\/strong>. This meant crafting a brand that championed &#8220;tangible effectiveness&#8221; through &#8220;bare formulas,&#8221; enabling professionals to deliver results without aesthetic embellishments. Biodea was poised to embody a philosophy of &#8220;pure nudity: &#8216;without,&#8217; not &#8216;with&#8217;,&#8221; transforming it from a product line into a symbol of honest, effective beauty.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5047e9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a5047e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35debd0\" data-id=\"35debd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd66aea elementor-widget elementor-widget-image\" data-id=\"bd66aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-1400x788.webp\" class=\"attachment-large size-large wp-image-37791\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-1400x788.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-1120x630.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-520x293.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-768x432.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1-1536x864.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-11-pack-scatole-1.webp 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53118c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53118c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e079108\" data-id=\"e079108\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b667880 elementor-widget elementor-widget-heading\" data-id=\"b667880\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b9f1ab\" data-id=\"0b9f1ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c47c58f elementor-widget elementor-widget-heading\" data-id=\"c47c58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The essential truth of beauty. Stripped bare.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c711 elementor-widget elementor-widget-accordion\" data-id=\"446c711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7171\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7171\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7171\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7171\"><p>Our Unordinary Idea transcends fleeting trends, declaring a powerful manifesto for modern beauty: &#8220;Biodea: the essential truth of beauty. Stripped bare.&#8221; This isn&#8217;t just about minimalist design; it&#8217;s a <strong>bold philosophy that challenges the very foundations of traditional cosmetics.<\/strong> It champions &#8220;pure nudity&#8221; -beauty achieved &#8220;without&#8221; artifice, &#8220;not with&#8221; unnecessary adornment. This idea positions Biodea not merely as a cosmetic, but as an indispensable tool for professionals to reveal and cultivate genuine, unburdened beauty. It speaks to a profound desire for transparency, efficacy, and a return to the core essence of well-being, making Biodea an honest and potent enabler of authentic transformation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-616f09a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"616f09a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e80e6\" data-id=\"d1e80e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a13c6a elementor-widget elementor-widget-image\" data-id=\"4a13c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1305\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-1400x1305.webp\" class=\"attachment-large size-large wp-image-37786\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-1400x1305.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-1120x1044.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-520x485.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-768x716.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-1536x1432.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-07a-pack-tubo-scatola-2048x1909.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fbb155e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fbb155e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f73898\" data-id=\"8f73898\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73d48a0 elementor-widget elementor-widget-heading\" data-id=\"73d48a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE CREATIVE SOLUTION.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a6bc00b\" data-id=\"a6bc00b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98b2b89 elementor-widget elementor-widget-heading\" data-id=\"98b2b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The art of absence: crafting a visual system of pure essentiality.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b79d66 elementor-widget elementor-widget-accordion\" data-id=\"0b79d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1201\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1201\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1201\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1201\"><p>To embody &#8220;The essential truth of beauty. Stripped bare,&#8221; we developed a creative solution <strong>rooted in radical essentialism.<\/strong> The visual identity sheds all ornaments, focusing on <strong>clarity, function, and raw efficacy.<\/strong><\/p><ul><li><strong>Stripped-back aesthetic:<\/strong>\u00a0The brand lives in the whiteness of a neutral space, allowing a thin, sinuous, and elegant character to emerge in stark, powerful contrast. &#8220;Nothing more&#8221; became our guiding principle.<\/li><li><strong>Function-first design:<\/strong>\u00a0The brand&#8217;s focus is meticulously placed on detail through the lens of essentiality. Packaging design is a technical tool, where form follows function, and every element justifies its presence.<\/li><li><strong>Authentic photography:<\/strong>\u00a0Moving away from idealized, &#8220;perfect body&#8221; imagery, our photographic approach highlights only the\u00a0necessary detail\u00a0\u2013focusing on texture, skin, and the tangible results of efficacy, fostering a genuine connection.<\/li><li><strong>Dynamic minimal grid:<\/strong>\u00a0A versatile, minimal grid system fluidly adapts to every packaging format, from bottles to tubes. This structure expands, explodes, and contracts with precision, ensuring the brand&#8217;s essence is faithfully translated and consistently powerful across digital channels, editorial outputs, and in-salon environments.<\/li><li><strong>Verbal Identity:<\/strong>\u00a0The brand language is direct, honest, and empowering, reinforcing the message of efficacy and purity, allowing professionals to communicate trust and results with confidence.<\/li><\/ul><p>This creative solution makes Biodea a beacon of honesty and effectiveness, where <strong>the product and its results are the undeniable heroes.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f718331 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f718331\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d95f2ef\" data-id=\"d95f2ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3608426 elementor-widget elementor-widget-image\" data-id=\"3608426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-1400x788.webp\" class=\"attachment-large size-large wp-image-37781\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-1400x788.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-1120x630.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-520x293.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-768x432.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream-1536x864.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05-letter-cream.webp 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00ff156 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"00ff156\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f71a15\" data-id=\"9f71a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-216ac99 elementor-widget elementor-widget-video\" data-id=\"216ac99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-05b-animazione-logo.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eb7d93 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2eb7d93\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fc67da\" data-id=\"6fc67da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15c11aa elementor-widget elementor-widget-image\" data-id=\"15c11aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"1080\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06b-beauty-essence.webp\" class=\"attachment-large size-large wp-image-37784\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06b-beauty-essence.webp 713w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06b-beauty-essence-343x520.webp 343w\" sizes=\"(max-width: 713px) 100vw, 713px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4dd3ec6\" data-id=\"4dd3ec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-167e389 elementor-widget elementor-widget-image\" data-id=\"167e389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1210\" height=\"1078\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06a-beauty-essence.webp\" class=\"attachment-large size-large wp-image-37785\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06a-beauty-essence.webp 1210w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06a-beauty-essence-1120x998.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06a-beauty-essence-520x463.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-06a-beauty-essence-768x684.webp 768w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-455ee90 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"455ee90\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-543b1bf\" data-id=\"543b1bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e239cf elementor-widget elementor-widget-video\" data-id=\"6e239cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-10-animazione-layout.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67dc4a4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67dc4a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1640d44\" data-id=\"1640d44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e00f7eb elementor-widget elementor-widget-image\" data-id=\"e00f7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-1400x788.webp\" class=\"attachment-large size-large wp-image-37788\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-1400x788.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-1120x630.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-520x293.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-768x432.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2-1536x864.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-08-pack-scatole-2.webp 1920w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-479d2ad elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"479d2ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4627608\" data-id=\"4627608\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8288e90 elementor-widget elementor-widget-image\" data-id=\"8288e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"737\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-737x1400.webp\" class=\"attachment-large size-large wp-image-37795\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-737x1400.webp 737w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-590x1120.webp 590w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-274x520.webp 274w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-768x1459.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile-809x1536.webp 809w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13a-mobile.webp 1011w\" sizes=\"(max-width: 737px) 100vw, 737px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95edc2a\" data-id=\"95edc2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20de5e6 elementor-widget elementor-widget-image\" data-id=\"20de5e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1120\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-1400x1120.webp\" class=\"attachment-large size-large wp-image-37796\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-1400x1120.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-1120x896.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-520x416.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-768x614.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-1536x1229.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-13b-mobiles-2048x1638.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da1752 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3da1752\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b173b8\" data-id=\"9b173b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e250f7 elementor-widget elementor-widget-video\" data-id=\"1e250f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-14-social-lo.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c1a988 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c1a988\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1afafcf\" data-id=\"1afafcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-632a44c elementor-widget elementor-widget-image\" data-id=\"632a44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"977\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-977x1400.webp\" class=\"attachment-large size-large wp-image-37799\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-977x1400.webp 977w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-782x1120.webp 782w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-363x520.webp 363w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-768x1100.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine-1072x1536.webp 1072w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-15a-magazine.webp 1340w\" sizes=\"(max-width: 977px) 100vw, 977px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9b1285c\" data-id=\"9b1285c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2188cb elementor-widget elementor-widget-image\" data-id=\"d2188cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1274\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-1400x1274.webp\" class=\"attachment-large size-large wp-image-37801\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-1400x1274.webp 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-1120x1019.webp 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-520x473.webp 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-768x699.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-1536x1398.webp 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/12\/Biodea-ch-16a-interni-2048x1864.webp 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d6627f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d6627f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a08552d\" data-id=\"a08552d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a5aab elementor-widget elementor-widget-heading\" data-id=\"20a5aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ THE RESULTS.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69f72fd\" data-id=\"69f72fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04923a9 elementor-widget elementor-widget-heading\" data-id=\"04923a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Redefining beauty in a new era of conscious consumption.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c49d6a elementor-widget elementor-widget-accordion\" data-id=\"3c49d6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-6321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6321\"><p>The strategic rebranding of Biodea has successfully repositioned the brand, strengthening its authority and expanding its market footprint significantly:<\/p><ul><li><strong>Enhanced brand relevance:<\/strong>\u00a0By aligning with the evolving insight that beauty is about &#8220;essence, truth, and soul,&#8221; Biodea has regained its leadership position in the professional beauty sector, empowering consultants who champion holistic well-being.<\/li><li><strong>Market expansion &amp; new audiences:<\/strong>\u00a0The clarity of &#8220;The essential truth of beauty. Stripped bare&#8221; has enabled Biodea to evolve beyond its professional-only origins, successfully speaking to and recruiting new consumers directly. This strategic shift unlocks broader market appeal and growth potential.<\/li><li><strong>Digital channel recruitment:<\/strong>\u00a0The adaptable and minimalist design system, combined with the powerful narrative, has facilitated strong engagement on digital channels, effectively recruiting new users in a competitive online landscape.<\/li><li><strong>Strengthened brand equity:<\/strong>\u00a0Biodea now stands for radical transparency and proven efficacy, fostering deeper trust and emotional connection with both professionals and end-consumers. This positions each product as inherently effective for its purpose.<\/li><\/ul><p><strong>In a world increasingly seeking authenticity, Biodea has transformed, proving that shedding the superfluous can illuminate the profound, cementing its role as a leader in genuine, effective beauty.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"MORE\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The strategic rebranding of Biodea has successfully repositioned the brand, strengthening its authority and expanding its market footprint significantly:<\\\/p><ul><li><strong>Enhanced brand relevance:<\\\/strong>\\u00a0By aligning with the evolving insight that beauty is about &#8220;essence, truth, and soul,&#8221; Biodea has regained its leadership position in the professional beauty sector, empowering consultants who champion holistic well-being.<\\\/li><li><strong>Market expansion &amp; new audiences:<\\\/strong>\\u00a0The clarity of &#8220;The essential truth of beauty. Stripped bare&#8221; has enabled Biodea to evolve beyond its professional-only origins, successfully speaking to and recruiting new consumers directly. This strategic shift unlocks broader market appeal and growth potential.<\\\/li><li><strong>Digital channel recruitment:<\\\/strong>\\u00a0The adaptable and minimalist design system, combined with the powerful narrative, has facilitated strong engagement on digital channels, effectively recruiting new users in a competitive online landscape.<\\\/li><li><strong>Strengthened brand equity:<\\\/strong>\\u00a0Biodea now stands for radical transparency and proven efficacy, fostering deeper trust and emotional connection with both professionals and end-consumers. This positions each product as inherently effective for its purpose.<\\\/li><\\\/ul><p><strong>In a world increasingly seeking authenticity, Biodea has transformed, proving that shedding the superfluous can illuminate the profound, cementing its role as a leader in genuine, effective beauty.<\\\/strong><\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03883ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03883ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b2cc7cb\" data-id=\"b2cc7cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67aac1a elementor-widget elementor-widget-heading\" data-id=\"67aac1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">SERVICES<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff6a39 elementor-widget elementor-widget-post-info\" data-id=\"1ff6a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7937be4 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Identity<\/span>, <span class=\"elementor-post-info__terms-list-item\">Packaging<\/span>, <span class=\"elementor-post-info__terms-list-item\">Branding<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6221e43\" data-id=\"6221e43\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3e5f6 elementor-widget elementor-widget-heading\" data-id=\"ca3e5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">INDUSTRY<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b9d210 elementor-widget elementor-widget-post-info\" data-id=\"2b9d210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-52b23f8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Personal Care &amp; Cosmetics<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f0c46e2\" data-id=\"f0c46e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6b52cd elementor-widget elementor-widget-heading\" data-id=\"b6b52cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span style=\"white-space: normal\">BUSINESS NEED<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8340518 elementor-widget elementor-widget-post-info\" data-id=\"8340518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-75368b8 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Premiumisation<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0961843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0961843\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35c4bd5\" data-id=\"35c4bd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d80395c elementor-widget elementor-widget-heading\" data-id=\"d80395c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to unlock your brand's potential through strategic branding?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1172cbf cba-button-red elementor-align-left animated-fast elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-cba-boutons\" data-id=\"1172cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/contact\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-icon elementor-align-icon-left\">\n                <i aria-hidden=\"true\" class=\"icon icon-arrow-left\"><\/i>              <\/span>\n                            <span class=\"elementor-button-text\">LET'S GET IN TOUCH.<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83fc9f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83fc9f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f15b8cb\" data-id=\"f15b8cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d5b12b elementor-widget elementor-widget-cba-related-projects-v2\" data-id=\"2d5b12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-related-projects-v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                              <div class=\"related-projects\">\n                  <h2>Projets relatifs<span>.<\/span><\/h2>\n                  <div class=\"elementor-container\">\n                    <div class=\"elementor-row\">\n                                                                  <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                          <div class=\"price \">\n            Pentawards 2025 - shortlist          <\/div>\n              <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/maison-perrier\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2024\/04\/Maison-Perrier_4.png)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">Maison Perrier<\/p>\n          <p style=\"\">Unveiling a house of inspiring possibilities.<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                                                        <div class=\"elementor-column rp-col-2\">\n                              <article class=\"card-project card-project-v2\">\n      <div class=\"top\">\n                      <\/div>\n      <a href=\"https:\/\/cba-design.com\/france\/en\/projects\/yves-rocher-returns-to-its-origins\/\">\n        <div class=\"bg\">\n          <div class=\"overlay\" style=\"\"><\/div>\n                      <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2023\/03\/HeroBanner_Card_520x520_yvesrocher2020.jpg)\"><\/div>\n                  <\/div>\n        <div class=\"title\">\n          <p class=\"card-title\" style=\"\">Yves Rocher<\/p>\n          <p style=\"\">Returns to its origins<\/p>\n        <\/div>\n      <\/a>\n    <\/article>\n                            <\/div>\n                                                              <\/div>\n                  <\/div>\n                <\/div>\n                            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[381],"industry":[403],"services":[427,431,3916],"project_tags":[],"class_list":["post-37772","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-personal-care-cosmetics","services-identity","services-packaging","services-branding"],"acf":[],"lang":"en","translations":{"en":37772,"fr":37827},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/37772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/37772\/revisions"}],"predecessor-version":[{"id":42157,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/37772\/revisions\/42157"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=37772"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=37772"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=37772"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=37772"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=37772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}