{"id":43169,"date":"2026-06-18T18:13:22","date_gmt":"2026-06-18T16:13:22","guid":{"rendered":"https:\/\/cba-design.com\/france\/?post_type=projets&#038;p=43169"},"modified":"2026-06-19T15:22:45","modified_gmt":"2026-06-19T13:22:45","slug":"biscotti-mattei","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/en\/projects\/biscotti-mattei\/","title":{"rendered":"Biscotti Mattei"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43169\" class=\"elementor elementor-43169\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b94fa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b1b94fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69041e9\" data-id=\"69041e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c62115 elementor-widget elementor-widget-image\" data-id=\"5c62115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1.png\" class=\"attachment-full size-full wp-image-43176\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1.png 1440w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1-1120x622.png 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1-1400x778.png 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1-520x289.png 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/mattei-1-768x427.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b083ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b083ed4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d9b33d\" data-id=\"2d9b33d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccb2fcc elementor-widget elementor-widget-spacer\" data-id=\"ccb2fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d2032 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"d8d2032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068b52b elementor-widget elementor-widget-video\" data-id=\"068b52b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/08.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-006f015\" data-id=\"006f015\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f65846 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6f65846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6038f14 elementor-widget elementor-widget-text-editor\" data-id=\"6038f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Biscotti Mattei<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3483a7e elementor-widget elementor-widget-text-editor\" data-id=\"3483a7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Blue Thread that Binds us <em>Together.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1b5aed elementor-widget elementor-widget-text-editor\" data-id=\"b1b5aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What if the most powerful brand idea was already built into the product?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-073d57a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"073d57a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b854820\" data-id=\"b854820\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77c9dd4 elementor-widget elementor-widget-image\" data-id=\"77c9dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1270\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A.jpg\" class=\"attachment-full size-full wp-image-43180\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A.jpg 2000w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A-1120x711.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A-1400x889.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A-520x330.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A-768x488.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-02-A-1536x975.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b4ab3 elementor-widget elementor-widget-video\" data-id=\"d0b4ab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1196001054?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c6c5fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c6c5fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f26d1fb\" data-id=\"f26d1fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd03d09 elementor-widget elementor-widget-heading\" data-id=\"bd03d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CONTEXT.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fec396\" data-id=\"7fec396\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3cff9 elementor-widget elementor-widget-heading\" data-id=\"fa3cff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than a Biscuit, \na Tuscan Institution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c61c8c elementor-widget elementor-widget-accordion\" data-id=\"1c61c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2971\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2971\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2971\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2971\"><p class=\"isSelectedEnd\">Since 1858, Biscotti Mattei has occupied a unique place in Italian culture. Its iconic yellow packs of cantucci have travelled across generations, carrying with them a sense of authenticity, craftsmanship and shared memories.\u00a0<\/p><p class=\"isSelectedEnd\">Yet in a market increasingly shaped by commoditization and visual sameness, the brand needed to reaffirm what made it truly distinctive.<\/p><p>The challenge was not to reinvent Biscotti Mattei, but to<b> rediscover the essence that had always made it meaningful.<\/b><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7286a40 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7286a40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c2a99e\" data-id=\"9c2a99e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c0bfde elementor-widget elementor-widget-image\" data-id=\"2c0bfde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1.jpg\" class=\"attachment-full size-full wp-image-43189\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1.jpg 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-10-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdedeaf elementor-widget elementor-widget-video\" data-id=\"cdedeaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/Mattei-CH-05.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-081a7f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"081a7f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e33e845\" data-id=\"e33e845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80a3154 elementor-widget elementor-widget-heading\" data-id=\"80a3154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CHALLENGE.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-416d96b\" data-id=\"416d96b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-568e9fd elementor-widget elementor-widget-heading\" data-id=\"568e9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finding the Invisible Asset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00b808d elementor-widget elementor-widget-accordion\" data-id=\"00b808d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7531\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7531\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7531\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7531\"><p class=\"isSelectedEnd\">The strongest brands are often built on assets hiding in plain sight. For Biscotti Mattei, that asset was neither a logo nor a recipe.<\/p><p class=\"isSelectedEnd\">It was <b>a simple blue twine.<\/b><\/p><p class=\"isSelectedEnd\">For more than 160 years, every pack had been closed by hand with the same blue string. A functional gesture had quietly become a symbol of care, tradition and continuity. Yet this powerful brand cue had never been fully expressed as part of the identity.<\/p><p>The challenge was to transform this humble detail into a strategic platform capable of uniting the brand&#8217;s heritage, products and future ambitions.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a052aa6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a052aa6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81915f7\" data-id=\"81915f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c819f3e elementor-widget elementor-widget-image\" data-id=\"c819f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2.jpg\" class=\"attachment-full size-full wp-image-43193\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2.jpg 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/05\/0-MATTEI-Cover-Cantuccio-scaled-2-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118066f elementor-widget elementor-widget-video\" data-id=\"118066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1195330651?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f97422 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f97422\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-284d282\" data-id=\"284d282\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c651bd8 elementor-widget elementor-widget-heading\" data-id=\"c651bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ UNORDINARY IDEA.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d63b3c\" data-id=\"3d63b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182a471 elementor-widget elementor-widget-heading\" data-id=\"182a471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Blue Thread Connecting Past and Present<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fffef85 elementor-widget elementor-widget-accordion\" data-id=\"fffef85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2681\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2681\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2681\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2681\"><p class=\"isSelectedEnd\">The answer emerged from a simple yet powerful insight: the blue twine was more than packaging. It was a metaphor.<\/p>\n<p class=\"isSelectedEnd\">A thread connecting generations, stories, craftsmanship and people. A thread linking the bakery&#8217;s origins in Tuscany to everyday moments around the world. A thread carrying memory, affection and authenticity through time.<\/p>\n<p class=\"isSelectedEnd\">This became the central idea of the brand refresh: <b>a blue thread that binds us together.<\/b><\/p>\n<p>From a functional element, the twine evolved into the emotional and symbolic heart of the brand.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-ff9bcb0 e-flex e-con-boxed e-con e-parent\" data-id=\"ff9bcb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35fa46e e-con-full e-flex e-con e-child\" data-id=\"35fa46e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb4761 elementor-widget elementor-widget-image\" data-id=\"dbb4761\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-1186x1400.webp\" class=\"attachment-large size-large wp-image-43555\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-1186x1400.webp 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-949x1120.webp 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-441x520.webp 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-768x907.webp 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16-1301x1536.webp 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-16.webp 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df351bd e-con-full e-flex e-con e-child\" data-id=\"df351bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3145b5b elementor-widget elementor-widget-image\" data-id=\"3145b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43556\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-17.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adfaf31 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"adfaf31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-63e2647 e-con-full e-flex e-con e-child\" data-id=\"63e2647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d28d53f elementor-widget elementor-widget-image\" data-id=\"d28d53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43557\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-08.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2c3a96 e-con-full e-flex e-con e-child\" data-id=\"e2c3a96\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-093911d elementor-widget elementor-widget-image\" data-id=\"093911d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1133\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-12-gesto.jpg\" class=\"attachment-large size-large wp-image-43558\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-12-gesto.jpg 960w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-12-gesto-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-12-gesto-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-12-gesto-768x906.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0c8c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0c8c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e681e47\" data-id=\"e681e47\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a0f513 elementor-widget elementor-widget-heading\" data-id=\"6a0f513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CREATIVE EXPRESSION.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e782b9\" data-id=\"4e782b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff4c57c elementor-widget elementor-widget-heading\" data-id=\"ff4c57c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning a Gesture\ninto a Language<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56f5bb elementor-widget elementor-widget-accordion\" data-id=\"d56f5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2231\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2231\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-window-minimize\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">MORE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2231\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2231\"><p class=\"isSelectedEnd\">Every aspect of the identity was designed to express the meaning carried by the blue thread.<\/p><p class=\"isSelectedEnd\">Typography, illustration and photography drew inspiration from Tuscan craftsmanship and artisanal traditions, creating a visual world rooted in place and culture. The blue thread became a recurring graphic device, weaving connections across touchpoints and packaging.<\/p><p class=\"isSelectedEnd\">For the rusk range, the strategy extended beyond visual expression into product storytelling. Rather than competing within a functional category, the brand reclaimed its unique origin story. The rusks were repositioned around their key differentiator: they are made from Mattei&#8217;s proprietary Pan Briosciato dough, giving them a richer, more indulgent character than conventional alternatives.<\/p><p class=\"isSelectedEnd\">Across the portfolio, packaging was designed not simply to contain products, but to stage a ritual. Opening a pack became an experience that reinforced the brand&#8217;s values of care, quality and tradition.<\/p><p><strong>The product itself became the most authentic expression of the brand.<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47707c8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"47707c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e6033\" data-id=\"81e6033\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-159fe79 elementor-widget elementor-widget-video\" data-id=\"159fe79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1195327615?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7ff6f52 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7ff6f52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3685328 e-con-full e-flex e-con e-child\" data-id=\"3685328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea65cf6 elementor-widget elementor-widget-image\" data-id=\"ea65cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43562\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-24.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3f6960 e-con-full e-flex e-con e-child\" data-id=\"b3f6960\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46a7fcf elementor-widget elementor-widget-image\" data-id=\"46a7fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43563\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-25.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a3d528 e-flex e-con-boxed e-con e-parent\" data-id=\"6a3d528\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe8f123 e-con-full e-flex e-con e-child\" data-id=\"fe8f123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d891a77 elementor-widget elementor-widget-image\" data-id=\"d891a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43565\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-22.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b3219c e-con-full e-flex e-con e-child\" data-id=\"6b3219c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-569371b elementor-widget elementor-widget-image\" data-id=\"569371b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"1400\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-1186x1400.jpg\" class=\"attachment-large size-large wp-image-43564\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-1186x1400.jpg 1186w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-949x1120.jpg 949w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-441x520.jpg 441w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-768x907.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23-1301x1536.jpg 1301w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-23.jpg 1486w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe5df9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ebe5df9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-484e574\" data-id=\"484e574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a9ed0 elementor-widget elementor-widget-image\" data-id=\"69a9ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1.jpg\" class=\"attachment-full size-full wp-image-43561\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1.jpg 2560w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-1120x630.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-1400x788.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-520x293.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-768x432.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-1536x864.jpg 1536w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2026\/06\/Mattei-CH-21-scaled-1-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6366550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6366550\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6cdf78\" data-id=\"f6cdf78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436c7f4 elementor-widget elementor-widget-heading\" data-id=\"436c7f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RESULTS.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5973de4\" data-id=\"5973de4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaf070d elementor-widget elementor-widget-heading\" data-id=\"aaf070d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">By transforming a centuries old gesture into a contemporary brand platform, Biscotti Mattei strengthened its distinctiveness without losing its authenticity.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc63f3 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"1fc63f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b9865 elementor-widget elementor-widget-heading\" data-id=\"b7b9865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The work resonated far beyond the shelves, earning a <b>Wood Pencil at the D&amp;AD Awards 2026<\/b> in the Brand Refresh category.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ff6172 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4ff6172\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5a09af\" data-id=\"a5a09af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf08d6e elementor-widget elementor-widget-video\" data-id=\"cf08d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" 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