{"id":566,"date":"2020-11-18T11:30:16","date_gmt":"2020-11-18T10:30:16","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/sols-partenaire-de-votre-singularite-3\/"},"modified":"2021-08-05T15:54:24","modified_gmt":"2021-08-05T13:54:24","slug":"sols-partenaire-de-votre-singularite-3","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/sols-partenaire-de-votre-singularite-3\/","title":{"rendered":"Sol’s, Partenaire de votre singularit\u00e9"},"content":{"rendered":"\t\t
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Dans un monde riche d\u2019individualit\u00e9, SOL\u2019S<\/a> permet aux marques comme aux individus d\u2019avoir la libert\u00e9 de s\u2019exprimer et de r\u00e9inventer sa singularit\u00e9<\/strong>. Depuis 1991, SOL\u2019S cr\u00e9\u00e9 et d\u00e9veloppe tous types de v\u00eatements et accessoires vierges qui ont vocation \u00e0 \u00eatre personnalis\u00e9s.<\/p>

Centr\u00e9e sur des valeurs de proximit\u00e9, d\u2019inventivit\u00e9, d\u2019ouverture et d\u2019agilit\u00e9<\/strong>, la marque met \u00e0 disposition son expertise et sa passion pour offrir \u00e0 tous et \u00e0 chacun une palette de services utiles et inventifs<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SOL\u2019S a fait appel \u00e0 CBA pour revoir les fondamentaux de la marque<\/strong> : refonte de sa plateforme de marque, cr\u00e9ation de son storytelling, de sa nouvelle identit\u00e9 visuelle et de ses principaux supports d\u2019expression. Tout ce travail a \u00e9t\u00e9 r\u00e9alis\u00e9 dans l\u2019objectif d\u2019asseoir sa position de leader europ\u00e9en du textile promotionnel.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sol's Amplifie votre singularit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le logotype a \u00e9t\u00e9 lift\u00e9 afin de le rendre plus intemporel, expert et agile<\/strong> dans son utilisation ; tant sur les produits que dans la communication print ou digitale.\u00a0<\/p>

Le challenge de la refonte de l\u2019identit\u00e9 visuelle \u00e9tait de retranscrire l\u2019univers et le nouvel esprit de la marque SOL\u2019S<\/strong>. Le parti pris cr\u00e9atif a \u00e9t\u00e9 de valoriser la promesse que la marque fait \u00e0 ses clients : amplifier leur singularit\u00e9<\/strong>.<\/p>

Une identit\u00e9 visuelle vive et color\u00e9e<\/strong> a donc \u00e9t\u00e9 cr\u00e9\u00e9e pour rendre la marque expressive, dynamique, inventive et pleine de vie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Cette nouvelle identit\u00e9 a pu pleinement s\u2019exprimer lorsque CBA a enti\u00e8rement repens\u00e9 le catalogue produit de la collection 2020 en y insufflant le nouvel esprit de la marque<\/strong>. Le catalogue est l\u2019outil commercial n\u00b01 pour les forces de vente SOL\u2019S puisqu\u2019il pr\u00e9sente tous les produits de la marque, les derni\u00e8res tendances et r\u00e9v\u00e8le les derni\u00e8res nouveaut\u00e9s. Sa nouvelle \u00e9dition \u00e9tait donc un challenge de taille pour l\u2019agence. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019agence a ainsi con\u00e7u le nouveau catalogue pour en faire un outil simple, lisible et performant<\/strong>, gr\u00e2ce \u00e0 la mise en avant des diff\u00e9rentes cat\u00e9gories, des informations techniques (tarifs, tableaux, r\u00e9f\u00e9rences couleurs, etc.). <\/p>

L\u2019agence a \u00e9galement revisit\u00e9 le style iconographique du catalogue afin d\u2019accompagner les photographes en charge du shooting. Le brief \u00e9tait clair : des mannequins expressifs, vivants, refl\u00e9tant le nouveau dynamisme de la marque SOL\u2019S. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[258],"industry":[294],"services":[276,262],"project_tags":[25,23,27],"class_list":["post-566","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-fashion","services-edition","services-identity","project_tags-brand-identity","project_tags-corporate-identity","project_tags-editorial-design"],"acf":[],"lang":"fr","translations":{"fr":566},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/566\/revisions"}],"predecessor-version":[{"id":13149,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/566\/revisions\/13149"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=566"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=566"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=566"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}