{"id":661,"date":"2019-12-03T13:15:09","date_gmt":"2019-12-03T12:15:09","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/redesign-marque-rungis\/"},"modified":"2021-08-05T15:31:35","modified_gmt":"2021-08-05T13:31:35","slug":"redesign-marque-rungis","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/redesign-marque-rungis\/","title":{"rendered":"Rungis&#8217; Market, Partageons la valeur du bon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"661\" class=\"elementor elementor-661\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da84c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da84c89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-959e08d\" data-id=\"959e08d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdbd041 elementor-widget elementor-widget-heading\" data-id=\"1cdbd041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff21535 elementor-widget elementor-widget-text-editor\" data-id=\"ff21535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Depuis le Moyen \u00c2ge, un vaste march\u00e9 couvert existe \u00e0 Paris. \u00c0 la fin des ann\u00e9es 1960, il s\u2019installe \u00e0 Rungis, aux portes de la capitale. La ville de Rungis a \u00e9t\u00e9 choisie pour son acc\u00e8s facile par train, par la route et pour sa proximit\u00e9 avec l&#8217;a\u00e9roport international d&#8217;Orly. Depuis, le march\u00e9 porte le nom de la ville de Rungis et est devenu <strong>le premier march\u00e9 mondial de produits frais.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-220da4e\" data-id=\"220da4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ef6b7 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"35ef6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><strong>Les ambitions de Rungis \u00e9voluent et l\u2019enjeu est de passer de la ma\u00eetrise du produit \u00e0 la ma\u00eetrise du service de toute la cha\u00eene de valeur.<\/strong><br \/>Rungis n\u2019est pas seulement un march\u00e9 de produits frais mais c\u2019est une histoire, une logistique, un r\u00e9el bassin d\u2019emplois, un acteur du service public national et international.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6def9a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6def9a74\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-543d1842\" data-id=\"543d1842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56b6c9cf elementor-widget elementor-widget-image\" data-id=\"56b6c9cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"486\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website-1400x486.jpg\" class=\"attachment-large size-large wp-image-8546\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website-1400x486.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website-1120x389.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website-520x181.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website-768x267.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_13_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c53c7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c53c7c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607a6f9\" data-id=\"607a6f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bd9762 elementor-widget elementor-widget-text-editor\" data-id=\"0bd9762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>C\u2018est donc \u00e0 l\u2018occasion de son 50e anniversaire que le march\u00e9 de Rungis souhaite revisiter son positionnement.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eba6cd elementor-widget elementor-widget-spacer\" data-id=\"7eba6cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a4f7de3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a4f7de3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cb7d107\" data-id=\"4cb7d107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0857be elementor-widget elementor-widget-spacer\" data-id=\"b0857be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4232a65b elementor-widget elementor-widget-heading\" data-id=\"4232a65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True Vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25bf12b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25bf12b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d3188b0 elementor-widget elementor-widget-text-editor\" data-id=\"1d3188b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">La Semmaris, l\u2019entreprise gestionnaire du march\u00e9 de Rungis a fait appel \u00e0 CBA pour retravailler sa plateforme de marque.<\/p><p>Une vingtaine d\u2019interviews aupr\u00e8s des op\u00e9rateurs qui travaillent dans les halles de Rungis, des salari\u00e9s de la Semmaris et d\u2019experts comme des journalistes sp\u00e9cialis\u00e9s ont \u00e9t\u00e9 men\u00e9es ; ainsi qu\u2019une \u00e9tude prospective sur l&#8217;alimentation et in fine l&#8217;analyse du march\u00e9 et des nouveaux entrants. <br \/>De nombreuses visites de nuits ont \u00e9t\u00e9 organis\u00e9es pour vivre une r\u00e9elle immersion au c\u0153ur du march\u00e9. Commencer \u00e0 d\u00e9ambuler dans la halle aux poissons \u00e0 2h du matin, passer par la halle aux viandes pour finir aux fruits et l\u00e9gumes. Une exp\u00e9rience unique qui vaut le d\u00e9tour !<\/p><p>4 cibles ont ainsi \u00e9t\u00e9 d\u00e9finies et analys\u00e9es : les op\u00e9rateurs, les acheteurs, le grand public et les institutions. Une large audience aux aspirations diff\u00e9rentes mais qu\u2019il faut prendre en compte \u00e0 part \u00e9gale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79578da elementor-widget elementor-widget-spacer\" data-id=\"79578da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-193fac4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"193fac4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c40a2d2\" data-id=\"5c40a2d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46003cc6 elementor-widget elementor-widget-image\" data-id=\"46003cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8544\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_03_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-435169b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"435169b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-166bb37\" data-id=\"166bb37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69debe8e elementor-widget elementor-widget-text-editor\" data-id=\"69debe8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Depuis son arriv\u00e9e \u00e0 la pr\u00e9sidence de la Semmaris, St\u00e9phane Layani a \u0153uvr\u00e9 pour faire changer la perception du march\u00e9 de Rungis qui est aujourd\u2019hui reconnu pour la qualit\u00e9 de ses produits. Il est d\u2019ailleurs le premier \u00e0 faire venir un Pr\u00e9sident de la r\u00e9publique, Monsieur Sarkozy, au sein du march\u00e9 et c\u2019est devenu un rendez-vous annuel incontournable pour les hommes politiques. L\u2019opinion publique est d\u2019autant plus importante depuis.<\/p><p style=\"text-align: left;\">\u00a0 <br \/>A la suite de cette longue phase d\u2019audit, CBA d\u00e9finie la nouvelle mission ambitieuse pour la marque : <b>\u00ab La d\u00e9fense de l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral au service d\u2019une meilleure alimentation pour chacun \u00bb<\/b> et son nouveau positionnement <b>\u00ab Partageons la valeur du bon \u00bb<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c49cc5 elementor-widget elementor-widget-image\" data-id=\"3c49cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8554\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_07_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-089c3b1 elementor-widget elementor-widget-spacer\" data-id=\"089c3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39aecbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39aecbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cbb78f\" data-id=\"8cbb78f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a40e59c elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"a40e59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce qui a finalement abouti \u00e0 une r\u00e9flexion beaucoup plus ambitieuse : ancrer la marque dans l\u2019avenir, d\u00e9passer la seule image d\u2019\u00c9pinal et embrasser l\u2019ensemble des ambitions de l\u2019entreprise, au-del\u00e0 des murs et du mod\u00e8le \u00e9conomique actuel tout en prenant en compte ses valeurs &#8211; l\u2019excellence, le progr\u00e8s, la responsabilit\u00e9, et la coop\u00e9ration &#8211; et sa volont\u00e9 d\u2019export \u00e0 l\u2019international.<\/p><p>Nouvelle architecture de marque, nouveau logo, nouveau territoire graphique, nouvelle accroche de communication : nourrir, cultiver, pr\u00e9server.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c0351 elementor-widget elementor-widget-spacer\" data-id=\"e4c0351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a008ec elementor-widget elementor-widget-spacer\" data-id=\"4a008ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-844350b elementor-widget elementor-widget-spacer\" data-id=\"844350b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e6333c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e6333c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75078b23 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"75078b23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73cfdea\" data-id=\"73cfdea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75d94010 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d94010\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405c7a11\" data-id=\"405c7a11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89f5f elementor-widget elementor-widget-heading\" data-id=\"89f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f13bea2 elementor-widget elementor-widget-heading\" data-id=\"f13bea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Partageons la valeur du bon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346ce41d elementor-widget elementor-widget-image\" data-id=\"346ce41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"544\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website-1400x544.jpg\" class=\"attachment-large size-large wp-image-8548\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website-1400x544.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website-1120x436.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website-520x202.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website-768x299.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_14_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e701f5a\" data-id=\"2e701f5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63a3c878 elementor-widget elementor-widget-text-editor\" data-id=\"63a3c878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de l\u2019audit r\u00e9alis\u00e9 en amont, le carrefour &#8211; symbole embl\u00e9matique de Rungis &#8211; s&#8217;est av\u00e9r\u00e9 \u00eatre un \u00e9l\u00e9ment f\u00e9d\u00e9rateur auquel les op\u00e9rateurs sont attach\u00e9s.<\/p><p>Lors de l\u2019exploration cr\u00e9ative, l\u2019\u00e9quipe de cr\u00e9ation de CBA a retrouv\u00e9 dans un livre recensant les plus grands symboles iconiques de l\u2019histoire du design, le symbole du carrefour originel dessin\u00e9 en 1969 et a propos\u00e9 de b\u00e2tir le nouveau logo de Rungis sur son h\u00e9ritage : le fait d\u2019aller puiser dans l\u2019histoire de Rungis un symbole qui fait l\u2019unanimit\u00e9 \u00e0 l\u2019occasion des 50 ans du march\u00e9 est un geste fort.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d47c4e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d47c4e0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c6f6698\" data-id=\"4c6f6698\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f347d3 elementor-widget elementor-widget-text-editor\" data-id=\"5f347d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Son territoire graphique a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 partir de <b>3 couleurs principales le rouge, le blanc et le noir, une typographie principale ultra lisible et une trame issue du symbole.<\/b><\/p><p><b><br \/>La typographie \u00e9l\u00e9gante, puissante et moderne<\/b>\u00a0a \u00e9t\u00e9 retravaill\u00e9e par CBA pour asseoir la position de la marque &#8220;Rungis &#8211; March\u00e9 International&#8221;.<\/p><p>Le r\u00e9sultat donne une marque intemporelle, vibrante et g\u00e9n\u00e9reuse qui devrait durer au moins 50 ans !<\/p><p>La nouvelle identit\u00e9 a \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9e en interne aupr\u00e8s des collaborateurs de la Semmaris fin du mois d\u2019octobre en diffusant la vid\u00e9o et avec la distribution d\u2019un mug brand\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393a6a2 elementor-widget elementor-widget-cba-gallery\" data-id=\"393a6a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_Carre_01_Website.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_Carre_01_Website.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_04_Website.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_Carre_Website.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e09317e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e09317e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee642b5\" data-id=\"ee642b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e5850a9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e5850a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5507af8d\" data-id=\"5507af8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f0d922 elementor-widget elementor-widget-image\" data-id=\"60f0d922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8558\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_08_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1913a383 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1913a383\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3455b133\" data-id=\"3455b133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1902d1c8 elementor-widget elementor-widget-image\" data-id=\"1902d1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8586\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_05_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-321a238a\" data-id=\"321a238a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35935d47 elementor-widget elementor-widget-image\" data-id=\"35935d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8584\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_06_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50e7fde8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50e7fde8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-76f1bf2e\" data-id=\"76f1bf2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bafce78 elementor-widget elementor-widget-image\" data-id=\"6bafce78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"544\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website-1400x544.jpg\" class=\"attachment-large size-large wp-image-8560\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website-1400x544.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website-1120x436.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website-520x202.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website-768x299.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_10_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c5bfded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c5bfded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bee92cd\" data-id=\"5bee92cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0d74f4 elementor-widget elementor-widget-image\" data-id=\"e0d74f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website-1400x778.jpg\" class=\"attachment-large size-large wp-image-8562\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website-1400x778.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website-1120x622.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website-520x289.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website-768x427.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/12\/CBA_Design_Rungis_01_Website.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91c8ce elementor-widget elementor-widget-text-editor\" data-id=\"a91c8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et pour l\u2019externe, c\u2019est un \u00e9v\u00e8nement d\u2019envergure aux Grand Palais qui a \u00e9t\u00e9 organis\u00e9 sur 3 jours, les 15,16,17 novembre 2019. 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