{"id":682,"date":"2019-07-17T14:44:01","date_gmt":"2019-07-17T12:44:01","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/la-fabrique-croustipate-refonte-globale-dune-pate-made-in-france\/"},"modified":"2021-10-07T17:56:20","modified_gmt":"2021-10-07T15:56:20","slug":"la-fabrique-croustipate-refonte","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/la-fabrique-croustipate-refonte\/","title":{"rendered":"La Fabrique Croustipate, Les faiseurs d\u00e9complex\u00e9s de p\u00e2tes \u00e0 bonheur"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"682\" class=\"elementor elementor-682\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4ce323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4ce323\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-676f1cf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"676f1cf0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35a8b2f\" data-id=\"35a8b2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46c7dd8 elementor-widget elementor-widget-heading\" data-id=\"46c7dd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f69b73 elementor-widget elementor-widget-heading\" data-id=\"2f69b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Croustipate : une marque de p\u00e2te Made in France, 100% p\u00e9trie, et \u00e0 l'\u00e9thique irr\u00e9prochable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42de231e\" data-id=\"42de231e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e139cd8 elementor-widget elementor-widget-text-editor\" data-id=\"3e139cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis plus de 20 ans, <a href=\"https:\/\/www.croustipate.com\/?lang=en\" target=\"_blank\" rel=\"noopener\">Croustipate<\/a>, marque experte en p\u00e2tes culinaires du groupe C\u00e9r\u00e9lia, commercialise une gamme de p\u00e2tes de haute qualit\u00e9. Avec une expertise et un savoir-faire reconnu, Croustipate commercialise des p\u00e2tes 100% p\u00e9tries en France, avec une \u00e9thique irr\u00e9prochable comme l\u2019engagement fort dans une agriculture raisonn\u00e9e et bio. De plus, chaque produit utilise le processus de tra\u00e7abilit\u00e9 mis en place par l\u2019entreprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0da3af4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0da3af4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fca261c\" data-id=\"fca261c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3300218 elementor-widget elementor-widget-text-editor\" data-id=\"3300218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La marque d\u00e9cide en 2018 de revoir son positionnement afin de toucher une cible plus jeune, et fait appelle \u00e0 l\u2019agence CBA pour un accompagnement en strat\u00e9gie de marque et de design packaging.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bdb436 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bdb436\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62c97a5\" data-id=\"62c97a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f4fe8c elementor-widget elementor-widget-spacer\" data-id=\"4f4fe8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86aa98 elementor-widget elementor-widget-heading\" data-id=\"d86aa98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc81ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cdc81ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbee36 elementor-widget elementor-widget-text-editor\" data-id=\"0cbee36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s un audit approfondi de l\u2019entreprise, de la marque et de son univers concurrentiel, suivi d\u2019un workshop collaboratif, l\u2019agence CBA d\u00e9veloppe la nouvelle plateforme de marque de Croustipate. Centr\u00e9e sur la notion de Fabrique Croustipate, la plateforme exprime la fiert\u00e9 collective d\u2019un vrai savoir-faire : \u00ab les faiseurs d\u00e9complex\u00e9s de p\u00e2tes \u00e0 bonheur \u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e37c47 elementor-widget elementor-widget-image\" data-id=\"3e37c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_02_Website-1.jpg\" class=\"attachment-large size-large wp-image-8388\" alt=\"Croustipate les faiseurs d\u00e9complex\u00e9s de p\u00e2tes \u00e0 bohneur\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_02_Website-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_02_Website-1-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_02_Website-1-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_02_Website-1-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754573d elementor-widget elementor-widget-spacer\" data-id=\"754573d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3100b8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3100b8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e45a304\" data-id=\"e45a304\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d79064 elementor-widget elementor-widget-spacer\" data-id=\"0d79064\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c0e45 elementor-widget elementor-widget-heading\" data-id=\"f9c0e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c758b75 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c758b75\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b43cbfa\" data-id=\"b43cbfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259c58d elementor-widget elementor-widget-image\" data-id=\"259c58d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1140\" height=\"1140\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_Website.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-8385\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_Website.jpg 1140w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_Website-1120x1120.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_Website-520x520.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_Website-768x768.jpg 768w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f240bb0\" data-id=\"f240bb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7fb59d elementor-widget elementor-widget-text-editor\" data-id=\"d7fb59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour CBA il est important de r\u00e9v\u00e9ler toute la dimension extra-ordinaire de la p\u00e2te afin de lutter contre la monotonie d\u2019un produit devenu une commodit\u00e9. Ainsi, CBA d\u00e9fini la nouvelle personnalit\u00e9 de la marque, ax\u00e9e sur 4 valeurs principales : optimiste, sinc\u00e8re, d\u00e9complex\u00e9e et fantaisiste. Ceci permet \u00e0 l\u2019agence de proposer \u00e9galement un nouveau ton de voix, illustr\u00e9 par le nouveau manifesto de marque, qui porte haut les couleurs de l\u2019ambition des faiseurs \u00ab born to bake \u00bb.<\/p><p><br \/>Cela est renforc\u00e9 par l\u2019int\u00e9gration de bandeaux dans le logo reprenant la notion de \u00ab Fabrique \u00bb et la date de cr\u00e9ation de la marque. Le marron utilis\u00e9 dans le logo, ainsi que le fond kraft transversal viennent \u00e9galement appuyer ce positionnement de bakers passionn\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e2aa393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e2aa393\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dedd296\" data-id=\"2dedd296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb353c5 elementor-widget elementor-widget-spacer\" data-id=\"cb353c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5589793c elementor-widget elementor-widget-cba-gallery\" data-id=\"5589793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_01_Website.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_Carre_01_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_03_Website.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_03_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-552f2158 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"552f2158\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21a6be1c\" data-id=\"21a6be1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f7c58e elementor-widget elementor-widget-text-editor\" data-id=\"20f7c58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA d\u00e9veloppe un syst\u00e8me de patterns propre \u00e0 la marque, \u00e9voquant la tradition et le savoir-faire. Ces patterns font partie int\u00e9grante de la nouvelle identit\u00e9 visuelle de Croustipate et sont utilis\u00e9s sur tous les points de contact de la marque.<\/p><p>L\u2019origine \u00ab P\u00e9trie en France \u00bb, fiert\u00e9 de la marque, est quant \u00e0 elle mise en avant dans un drapeau France qui vient signer les packagings et la communication off-pack<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f1b9096 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f1b9096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a57a353\" data-id=\"2a57a353\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48f234e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"48f234e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-461e32ba\" data-id=\"461e32ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15f93397 elementor-widget elementor-widget-image\" data-id=\"15f93397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_04_Website-1.jpg\" class=\"attachment-large size-large wp-image-8392\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_04_Website-1.jpg 1200w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_04_Website-1-1120x653.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_04_Website-1-520x303.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_04_Website-1-768x448.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85d0b59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85d0b59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c07758\" data-id=\"4c07758\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa772c1 elementor-widget elementor-widget-image\" data-id=\"aa772c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/elementor\/thumbs\/CBA_Design_Croustipate_07_Website-p4qks5s5d4wg7e217zojmftqp8k1exrx2pwxs4srt4.jpg\" title=\"CBA_Design_Croustipate_07_Website\" alt=\"CBA_Design_Croustipate_07_Website\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb699e4\" data-id=\"eb699e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9dde3c7 elementor-widget elementor-widget-text-editor\" data-id=\"9dde3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un concept packaging plus peps aux couleurs vives<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8b5b1 elementor-widget elementor-widget-text-editor\" data-id=\"fa8b5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La volont\u00e9 est \u00e9galement de rajeunir la marque en introduisant des codes coloriels plus peps pour contrebalancer l\u2019image traditionnelle.\u00a0<\/p><p>\u00a0<\/p><p><span style=\"text-align: start\">Aussi, des jeux de mots et des pictogrammes sont utilis\u00e9s sur les toutes faces, pour appuyer le c\u00f4t\u00e9 d\u00e9complex\u00e9 de la marque. CBA cr\u00e9e \u00e9galement l\u2019illustration d\u2019un baker p\u00e9trissant la p\u00e2te, incarnant ainsi de mani\u00e8re d\u00e9cal\u00e9e la guilde des faiseurs de Croustipate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b681bde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b681bde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10053510\" data-id=\"10053510\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a60ed70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a60ed70\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-503999a\" data-id=\"503999a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3644c38 elementor-widget elementor-widget-cba-carousel\" data-id=\"3644c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_05_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2019\/07\/CBA_Design_Croustipate_06_Website.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-601213c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"601213c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f6097f8\" data-id=\"4f6097f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44254d1 elementor-widget elementor-widget-text-editor\" data-id=\"44254d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite au lancement de la nouvelle identit\u00e9 Croustipate en France, l\u2019agence CBA a \u00e9t\u00e9 mandat\u00e9 pour r\u00e9aliser le design packaging de la gamme Allemande et d\u00e9velopper de nouvelles innovations produit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7974c58c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7974c58c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70bf457c\" data-id=\"70bf457c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b35d2c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4b35d2c1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77bf69f5\" data-id=\"77bf69f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1504dc78 elementor-widget elementor-widget-video\" data-id=\"1504dc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/513745936?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[260],"industry":[290],"services":[262,264],"project_tags":[29],"class_list":["post-682","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-food-beverage","services-identity","services-packaging","project_tags-packaging-design"],"acf":[],"lang":"fr","translations":{"fr":682,"en":1831},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/682\/revisions"}],"predecessor-version":[{"id":14099,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/682\/revisions\/14099"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=682"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=682"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=682"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}