{"id":741,"date":"2017-07-04T16:36:54","date_gmt":"2017-07-04T14:36:54","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/oddobhf-banque-design\/"},"modified":"2021-09-08T14:12:48","modified_gmt":"2021-09-08T12:12:48","slug":"oddobhf-banque-design","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/oddobhf-banque-design\/","title":{"rendered":"ODDO BHF, La finance au service de vos ambitions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"741\" class=\"elementor elementor-741\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad20894 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ad20894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e5ef475\" data-id=\"7e5ef475\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bb85131 elementor-widget elementor-widget-heading\" data-id=\"4bb85131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ BACKGROUND<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bba6b1 elementor-widget elementor-widget-spacer\" data-id=\"0bba6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92bfaf6 elementor-widget elementor-widget-heading\" data-id=\"92bfaf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Participer au renouveau de la finance europ\u00e9enne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f2b09f\" data-id=\"33f2b09f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea15616 elementor-widget elementor-widget-text-editor\" data-id=\"4ea15616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le groupe ODDO connait dep<span>uis trois ans une belle \u00e9volution qui s\u2019est concr\u00e9tis\u00e9e via trois acquisitions successives : Seydler Bank en janvier 2015, Meriten Investment Management GmbH en juillet 2015 et BHF-Bank en mars 2016.<br \/><\/span><span>L\u2019acquisition de BHF Bank est une op\u00e9ration qui permet \u00e0 Philippe Oddo, pr\u00e9sident du groupe, de doubler la taille de son entreprise familiale. L&#8217;op\u00e9ration va \u00e9galement donner naissance \u00e0 la plus grande banque \u00e0 capitaux priv\u00e9s de la Zone Euro.<\/span><\/p><p><b>Le nouveau ODDO BHF s\u2019inscrit dans une tradition familiale tout en projetant le Groupe dans un avenir commun qui participera au renouveau de la finance europ\u00e9enne.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26f17d35 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26f17d35\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55abddbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55abddbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eac51dd\" data-id=\"eac51dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bcf588 elementor-widget elementor-widget-cba-gallery\" data-id=\"1bcf588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel1-1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel1-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f7923 elementor-widget elementor-widget-spacer\" data-id=\"f9f7923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec6f78e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec6f78e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e9dc81f\" data-id=\"3e9dc81f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eaa61a elementor-widget elementor-widget-heading\" data-id=\"2eaa61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911d2c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"911d2c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f68fbdf elementor-widget elementor-widget-text-editor\" data-id=\"2f68fbdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La naissance du nouveau Groupe ODDO BHF prend racine dans une dynamique franco-allemande. La r\u00e9union des deux noms \u00e9tait une \u00e9vidence au m\u00eame titre que <strong>l\u2019expression de valeurs communes pour r\u00e9v\u00e9ler une unicit\u00e9 : entrepreneuriat, ind\u00e9pendance, p\u00e9rennit\u00e9, unicit\u00e9, exigence.<\/strong><\/p><p>Il \u00e9tait important de marquer cette \u00e9tape majeure en faisant \u00e9voluer le nom, le logo et la signature du groupe tant en France qu&#8217;en Allemagne, tout en restant fid\u00e8les aux personnalit\u00e9s et \u00e0 l&#8217;histoire de chacune des deux maisons cr\u00e9\u00e9es il y a plus de 150 ans.<\/p><p>Suite \u00e0 plus de 40 entretiens men\u00e9s en interne et aupr\u00e8s de quelques clients fran\u00e7ais et allemands, l\u2019agence CBA, choisie pour accompagner ce changement, dessine dans un premier temps, les traits de la nouvelle personnalit\u00e9 du Groupe : <b>passionn\u00e9e, \u00e9l\u00e9gante, inventive, fiable, plurielle.<\/b><\/p><p><strong>La passion et l\u2019inventivit\u00e9 de chacun permettra ensuite de porter la nouvelle signature pour la France propos\u00e9e par l\u2019agence : La finance au service de vos ambitions.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6424d774 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6424d774\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5213a67c\" data-id=\"5213a67c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e4a3abd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e4a3abd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d809b37\" data-id=\"2d809b37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166e04e elementor-widget elementor-widget-spacer\" data-id=\"166e04e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b95360 elementor-widget elementor-widget-image\" data-id=\"2b95360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/CBA-Design-Slideshow-6.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16a7d40a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a7d40a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2049f5f4\" data-id=\"2049f5f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d321b01 elementor-widget elementor-widget-heading\" data-id=\"d321b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ceac083 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ceac083\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78ffbc39\" data-id=\"78ffbc39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ad3b792 elementor-widget elementor-widget-text-editor\" data-id=\"7ad3b792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left\">Pour incarner son nouveau positionnement, le Groupe ODDO BHF a ensuite fait confiance \u00e0 CBA pour repenser sa nouvelle identit\u00e9 visuelle, en commen\u00e7ant par un logo. <strong>Les \u00e9quipes de cr\u00e9ation ont travaill\u00e9 autour de l\u2019alliance, de la perspective, du passage, de la tradition et du futur<\/strong> pour imaginer ce dernier ainsi que la charte qui l\u2019accompagne.<\/p><p><strong>Le bouclier<\/strong> est apparu comme la meilleure des r\u00e9ponses : <strong>symbole universel de la protection et historiquement, l\u2019embl\u00e8me des villes de Paris et de Frankfort.<\/strong> La suggestion des deux cercles des lettres O et B dans le bouclier r\u00e9injecte du dynamisme. La fl\u00e8che fait \u00e9cho au symbole d\u00e9j\u00e0 existant de BHF-BANK.<strong> <br \/>Le nouveau logo vibre de bas en haut pour apporter un mouvement tourn\u00e9 vers l\u2019avenir.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8995a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8995a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7827e989\" data-id=\"7827e989\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cebfe16 elementor-widget elementor-widget-image\" data-id=\"cebfe16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"849\" src=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4-1400x849.jpg\" class=\"attachment-large size-large wp-image-7932\" alt=\"\" srcset=\"https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4-1400x849.jpg 1400w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4-1120x679.jpg 1120w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4-520x315.jpg 520w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4-768x466.jpg 768w, https:\/\/cba-design.com\/france\/wp-content\/uploads\/sites\/2\/2017\/07\/ODDOBHF_Website_Visuel4.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-883a966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"883a966\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79ad506\" data-id=\"79ad506\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca38bfb elementor-widget elementor-widget-spacer\" data-id=\"ca38bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ec2d2 elementor-widget elementor-widget-heading\" data-id=\"18ec2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des couleurs symboles de modernit\u00e9, de s\u00e9curit\u00e9 et d'\u00e9l\u00e9gance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-101961c\" data-id=\"101961c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d90da56 elementor-widget elementor-widget-text-editor\" data-id=\"d90da56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La couleur rouge<\/strong> est issue des anciennes identit\u00e9s ODDO&amp;CIE et BHF-BANK. Elle est \u00e9galement la couleur commune aux deux drapeaux nationaux. Le nouveau rouge incarne la modernit\u00e9 et r\u00e9v\u00e8le toute l\u2019\u00e9nergie, la force et la passion de ODDO BHF.<\/p><p>Pour les autres couleurs de la charte,<strong> le gris fonc\u00e9 apporte du statut et du contraste<\/strong> au logo ODDO BHF. Plus subtile que le noir, la couleur v\u00e9hicule l\u2019image hautement qualitative de la banque. <strong>Le beige quant \u00e0 lui est une couleur sobre et \u00e9l\u00e9gante, \u00e0 la crois\u00e9e de la chaleur du marron et de la puret\u00e9 du blanc.<\/strong> La neutralit\u00e9 de cette couleur sublime le blason rouge d\u2019ODDO BHF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aee51df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aee51df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5594170\" data-id=\"5594170\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc9d024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc9d024\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63f74fd\" data-id=\"63f74fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fbd1d0 elementor-widget elementor-widget-image\" data-id=\"3fbd1d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/ODDOBHF_Website_Visuel9.jpg.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ab2c31e\" data-id=\"ab2c31e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cb1c1d elementor-widget elementor-widget-image\" data-id=\"7cb1c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/BRAND-BOOK-ODDO-2.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f62ff24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f62ff24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94693e3\" data-id=\"94693e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9800e5f elementor-widget elementor-widget-image\" data-id=\"9800e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/BRAND-BOOK-ODDO-3.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e76527d\" data-id=\"e76527d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a06dd1b elementor-widget elementor-widget-image\" data-id=\"a06dd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/BRAND-BOOK-ODDO-4.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92c24a1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"92c24a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd9d2e2\" data-id=\"bd9d2e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05e6de5 elementor-widget elementor-widget-cba-carousel\" data-id=\"05e6de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/04-stationery-corporate-mockup-inter-size.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/CBA-Design-Slideshow-5.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/wp-content\/uploads\/2017\/07\/ODDO_05_TRIO_3798x1878_v2.png\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5957ff95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5957ff95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f74d85a\" data-id=\"3f74d85a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de78cfb elementor-widget elementor-widget-video\" data-id=\"de78cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"Lecteur vid\u00e9o vimeo\" src=\"https:\/\/player.vimeo.com\/video\/239092230?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbea954 elementor-widget elementor-widget-spacer\" data-id=\"dbea954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8595281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8595281\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fa48afe\" data-id=\"3fa48afe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42383980 elementor-widget elementor-widget-heading\" data-id=\"42383980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Accompagnement au changement<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4de9bca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4de9bca3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ccc0205\" data-id=\"3ccc0205\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471e1494 elementor-widget elementor-widget-text-editor\" data-id=\"471e1494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Afin de mobiliser l\u2019ensemble des employ\u00e9s du nouveau Groupe, il a sembl\u00e9 indispensable \u00e0 Philippe Oddo de missionner son agence pour entamer un process d\u2019appropriation de la nouvelle image et des valeurs qu\u2019elle implique. Les \u00e9quipes de CBA ont \u00e9t\u00e9 mobilis\u00e9es pour former les futurs ambassadeurs de la marque afin de les accompagner dans ce changement.<\/p><p><b>CBA continue aujourd&#8217;hui de travailler avec la marque dans la mise en place de son identit\u00e9 visuelle RSE et de son brand statement.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[260],"industry":[312,284],"services":[458,278,262],"project_tags":[23],"class_list":["post-741","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-corporate","industry-finance-banking-insurance","services-change-management","services-csr","services-identity","project_tags-corporate-identity"],"acf":[],"lang":"fr","translations":{"fr":741,"en":1837},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/741\/revisions"}],"predecessor-version":[{"id":13594,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/projets\/741\/revisions\/13594"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/business_needs?post=741"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/industry?post=741"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/services?post=741"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/france\/wp-json\/wp\/v2\/project_tags?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}