{"id":750,"date":"2017-06-27T17:27:02","date_gmt":"2017-06-27T15:27:02","guid":{"rendered":"https:\/\/cba-design.com\/france\/projets\/burgerking-retail-architecture\/"},"modified":"2021-08-05T15:14:23","modified_gmt":"2021-08-05T13:14:23","slug":"burgerking-retail-architecture","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/france\/realisations\/burgerking-retail-architecture\/","title":{"rendered":"Burger King, La v\u00e9ritable \u00ab Burger House \u00bb inspir\u00e9e des ann\u00e9es 50"},"content":{"rendered":"\t\t
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\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Un flambeau du savoir-faire et de l'\"American Home Spirit\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Burger King est de retour, apr\u00e8s 15 ann\u00e9es d\u2019absence sur le march\u00e9 fran\u00e7ais, avec une strat\u00e9gie de d\u00e9veloppement ambitieuse et rapide.
CBA a ainsi d\u00e9velopp\u00e9 un nouveau concept retail afin de soutenir la nouvelle croissance de l\u2019enseigne, suite \u00e0 l\u2019acquisition du r\u00e9seau Quick.<\/p>

L’id\u00e9e ? Replacer la\u00a0g\u00e9n\u00e9rosit\u00e9 de l\u2019offre et l\u2019authenticit\u00e9 de l\u2019ADN am\u00e9ricain au c\u0153ur du concept.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n
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\n \"\"\n <\/div>\n <\/div>\n \n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ True vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • AMERICAN RECREATION
    <\/strong>Illustrer la posture du welcoming \u00e0 l\u2019am\u00e9ricaine.<\/li>
  • UN STYLE AUTHENTIQUE
    <\/strong>Cultiver une nostalgie des 50\u2019s bien assum\u00e9e.<\/li>
  • SPECTACULAIRE
    <\/strong>Afficher une attitude d\u00e9complex\u00e9e et audacieuse.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    L\u2019American storytelling<\/strong> s\u2019affiche puissamment pour clarifier la proposition de valeur de la marque avec des Burgers manifesto<\/strong>. En parall\u00e8le, une collection de \u00ab stamps \u00bb revendique fi\u00e8rement les engagements de Burger King<\/strong>. Le ton de voix se veut interpellatif et d\u00e9complex\u00e9 dans la continuit\u00e9 de la communication digitale.\u00a0<\/p>

    Ce nouveau concept permet de d\u00e9couvrir le mythe Burger King \u00e0 travers un brand wall qui incarne cette l\u00e9gende vivante de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Burger King
    at home<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Afin de r\u00e9inventer l\u2019exp\u00e9rience des consommateurs sur le lieu et de redynamiser l\u2019attrait du restaurant, CBA a mis en place un concept innovant de\u00a0Burger King at home<\/strong>\u00a0avec l’installation de tables d’h\u00f4tes “Do it yourself” et de bornes de commande digitales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Le Drive devient la voie royale et acquiert une v\u00e9ritable dimension service \u00e0 travers un protocole de parcours assist\u00e9 (clarification des 3 \u00e9tapes et rep\u00e9rage facilit\u00e9). L\u2019optimisation des prises de commandes aux bornes permet d\u2019offrir un dispostif 100% orient\u00e9 client pour optimiser les flux et apporter plus de confort<\/strong> (Countdown, Bingo des commandes, slot machines burger).
    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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